Garuda - Garba Rujukan Digital

STRATEGI BHEALTHY UNTUK GENERASI Y DAN Z AGAR MENGADOPSI GAYA HIDUP YANG LEBIH SEHAT Wijaya, Septihani Michella; Kevin, Nicholas; Ie, Mei
Jurnal Serina Ekonomi dan Bisnis Vol 1 No 2 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v1i2.27052

BHealthy adalah perusahaan yang menciptakan aplikasi dan platform kebugaran dan gaya hidup sehat. Perusahaan ini didirikan pada tahun 2023 untuk membantu masyarakat mempertahankan gaya hidup sehat dan mengikuti pola makan yang sesuai dengan kebutuhan tubuh dan gaya hidup masing-masing. Meskipun memiliki fitur-fitur yang inovatif, BHealthy menghadapi tantangan seperti persaingan dari aplikasi sejenis dan rendahnya awareness di kalangan masyarakat, khususnya Gen Z. Untuk mengatasi tantangan tersebut, BHealthy berencana untuk mengimplementasikan serangkaian strategi, termasuk komunikasi pemasaran terpadu, program kemitraan, keanggotaan uji coba gratis, dan pemasaran acara untuk membangun citra dan positioning merek. Logo BHealthy berupa lingkaran dengan gambar buah-buahan dan sayuran, yang melambangkan pentingnya pola makan yang sehat. Huruf "B" pada BHealthy diletakkan di belakang kata "Healthy" sebagai pesan halus untuk mendorong masyarakat agar memperhatikan kesehatan mereka. Berdasarkan analisa pasar, pasar potensial BHealthy terdiri dari Gen Y dan Z yang ingin mengubah kebiasaan tidak sehat, mengkonsumsi makanan sehat, dan memiliki gaya hidup modern serta aktif di media sosial. Oleh karena itu, BHealthy berencana untuk memaksimalkan penggunaan media sosial untuk memperkenalkan BHealthy kepada masyarakat luas melalui digital content marketing.

UPAYA MENINGKATKAN KESADARAN MEREK MELALUI KEGIATAN PEMASARAN HUBUNGAN MASYARAKAT (STUDI KASUS PADA PERUSAHAAN XYZ) Kevin, Nicholas; Wijaya, Septihani Michella; Ie, Mei
Jurnal Serina Ekonomi dan Bisnis Vol 1 No 2 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v1i2.27053

Public Relations (PR) merupakan suatu seni komunikasi atau kegiatan komunikasi untuk mencapai kesamaan persepsi dan membangun citra yang positif. Public Relations sebagai jembatan penghubung antara organisasi dan publiknya harus bisa berkomunikasi dengan baik agar tercipta hubungan baik yang berlandaskan pemahaman dan kepercayaan bersama guna mencapai tujuan yang telah ditetapkan suatu perusahaan. Marketing merupakan suatu fungsi organisasi dan serangkaian proses menciptakan, mengkomunikasikan, dan menyampaikan nilai bagi para pelanggan, serta membangun hubungan baik dengan masyarakat sedemikian rupa sehingga memberikan manfaat bagi organisasi dan para stakeholder-nya. Brand awareness merupakan kemampuan seorang pelanggan untuk mengingat suatu merek tertentu atau iklan tertentu secara spontan atau setelah dirangsang dengan kata-kata kunci. Jenis penelitian yang digunakan pada penelitian ini adalah penelitian yang menggunakan pendekatan kualitatif dengan studi deskriptif. Pendekatan kualitatif adalah suatu pendekatan yang tidak mengandalkan bukti berdasarkan logika matematis, prinsip angka atau metode statistik. Peneliti menggunakan metode penelitian dengan studi kasus. Penelitian ini merupakan penelitian deskriptif yang menggambarkan tentang suatu permasalahan atau situasi tertentu. Perusahaan XYZ adalah platform online pendidikan yang menawarkan kursus-kursus online (Massive Open Online Courses) dari universitas, institusi dan praktisi di berbagai bidang untuk mencerdaskan bangsa. Perusahaan XYZ adalah suatu inisiatif yang terfokus pada pengembangan edukasi dan pelatihan online berkualitas tinggi di Indonesia. Dengan adanya platform kursus online Perusahaan XYZ, sangat mempermudah masyarakat dalam memperoleh ilmu secara gratis dan dapat diakses yang mudah.

PERANAN JOB POSITION DALAM MENDUKUNG MANAJEMEN SKY BLUE RESORT Putri, Angely Olivia; Wijaya, Septihani Michella; Wijaya, Andi
Jurnal Serina Ekonomi dan Bisnis Vol 2 No 1 (2024): Februari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v2i1.30991

Teknologi memberikan dampak yang penting terhadap bisnis, khususnya perhotelan dimana sekarang tamu memiliki ketergantungan secara digital dan menginginkan kemudahan serta fleksibilitas dalam pemesanan. Salah satunya dapat dilihat dari transaksi, pemesanan, dan layanan. Perubahan inilah menjadi salah satu alasan industri perhotelan perlu berinovasi dan kreatif dalam menciptakan ide baru melalui penggunaan teknologi dalam sistem hotel, penggunaan software aplikasi yang bekerja sama dengan programmer sehingga tamu dapat dengan mudah melakukan pemesanan secara langsung tanpa harus bertransaksi menggunakan uang tunai. Adanya perkembangan inilah yang mengharuskan hotel memiliki sumber daya yang handal sesuai dengan kemampuan dan keahlian masing-masing. Dengan demikian, job position menjadi faktor krusial yang harus diperhatikan untuk mendukung jalannya bisnis agar tidak salah penempatan dan sumber daya yang ada dapat berkontribusi secara maksimal untuk kemajuan hotel. Metode penelitian ini adalah kualitatif. Pada penelitian ini diteliti peranan job position khususnya sebagai cook di hotel commercial dalam mendukung manajemen Sky Blue Resort dari segi proses bisnis, manajemen operasional, rekrutmen dan evaluasi. Hasil penelitian menunjukan bahwa penempatan peran pekerjaan yang sesuai dapat mendukung proses bisnis pada perhotelan.

DIGITAL CONTENT MARKETING DEVELOPMENT WITH A LEVEL UP STRATEGY FOR MSME’s IN INDONESIA “FROM LOCAL TO GLOBAL” Wijaya, Carissa Vienna; Putri, Angely Olivia; Wijaya, Septihani Michella; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.692-701

Small and Medium Enterprises (MSMEs) in Indonesia seem to be experiencing challenges due to the rise of imported products circulating in the Indonesian market. However, the quality of MSME products is inconsistent. Not many buy local products or brands. Not all MSMEs in Indonesia have been digitized, which is why the development of digital marketing content with a level up strategy for MSMEs is still weak. We propose a Show with MSMEs strategy "From Local, For Global" and Integrated Marketing Communication suggested to be able to increase consumer awareness and interest by holding festivals and marketing bazaars. We believe this strategy can increase brand awareness, brand interest, and the brand image of MSMEs. We also develop a monitoring and control plan to measure the effectiveness of using the Key Performance Indicators. The research method than we used in this research are qualitative using case study.

BUSINESS FEASIBILITY STUDY ON THE DEVELOPMENT OF THE LOCAL FASHION INDUSTRY THROUGH TECHNOLOGY INNOVATION USING KITA LOKAL Wijaya, Septihani Michella; Yukianti, Chiara Rizka; Johan, Livia; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.745-757

Kita Lokal is a custom-made clothing service that is equipped with an expedition service, where Kita Lokal uses an application as a consumer intermediary to meet local tailors. Kita Lokal is here as a solution for consumers who want to realize their dream clothes, on the other hand also empowering the talents of local tailors. By using the Business to Consumer model, Kita Lokal presents a fashion quiz containing a number of questions to understand user preferences so that it can be developed in the application, Kita Cart provides history and likes features that can be seen by user followers, Artificial Intelligence (AI) features that can make it easier consumer. Kita Lokal will be the pioneer of applications that provide custom-made and expedition services at the same time as well as presenting an e-commerce platform and fashion community which is realized by increasing support for local fashion, providing outreach services to local fashion producers who do not understand technology, gathering talented local tailors. to change the perception that international brands are better than local brands to be able to compete and even excel in the fashion sector, expand the business market to the national realm, connect consumers with local tailors through the Kita Lokal platform and provide shipping services that make it easier for consumers to receive the results they have received. design with the motto bring life to your design with us.

ANALYSIS AND STRATEGY FOR PROVIDING CLEAN WATER TO THE SURROUNDING COMMUNITY IN THE MUARA ANGKE AREA Wijaya, Septihani Michella; Putri, Angely Olivia; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.736-744

The environment provides a number for humans, one of which is providing clean water that can meet human needs. Earth as a place for human life provides 97.5 percent of water and the rest is land for living. Of the 97.5 percent figure, only 2.5 percent of the water has quality for human consumption. This means that the availability of clean water consumed by humans is very limited. In addition to this, there are many other factors that cause the availability of clean water to dwindle. For this reason, efforts are needed to reduce the clean water crisis. Researchers have formulated several strategies to address clean water in the Muara Angke area. Suggested strategic programs: Educate to increase awareness about clean water aims to provide the community with the importance of keeping the environment clean to help reduce and prevent the scarcity of clean water in the community, Ultrafiltration Technology which creates and provides water suitable for use for various daily household activities -days, Reverse Osmosis System to improve water quality with a reverse osmosis system, namely water filtration processing to neutralize tastes, odors and harmful substances, Pipeline systems related to the distribution of clean water to be distributed to every community settlement, Collaboration with Air Si Biru to obtain facilities and access to drinking water from Si Biru more easily and at a more affordable price, Integrated Marketing Communication which educates the message that the importance of clean water and the condition of clean water is limited in its availability in several areas of Indonesia waste, and CSR which will improve water quality which will later be processed into water that will be used by the community.

HELPERKU: INNOVATIVE E-COMMERCE APPLICATIONS AS BUSINESS SOLUTIONS FOR PEOPLE WITH DISABILITIES Yenita, Yenita; Wijaya, Septihani Michella
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.642-650

HELPERKU is an innovative e-commerce application where product sales carried out by Persons with Disabilities are designed with 4.0-based display device features. HELPERKU is here to provide convenience for everyone who has limitations but wants to start a business or already has a business to be able to gain knowledge and share experiences about their business through attractive supporting features. The strategy analysis tools used are SWOT Analysis, PESTLE, 4P, and Five Force’s Porter Analysis. HELPERKU will be downloaded via Google Play Store and App Store, making it easier for mobile/android users. Jakarta is the first location for HELPERKU to operate its application. The presence of HELPERKU is expected to become a large application company that can be useful for users, especially people with disabilities, investors, as well as a medium for experimenting in terms of knowledge, practical learning, and affordable business consulting with the presence of experienced experts and figures in the field of business. It is hoped that after the HELPERKU application, people who want to start a business can experience business expansion in a relatively short time. HELPERKU is still a relatively new application, but HELPERKU opens opportunities for investors to invest with collateral in a relatively short time, which is two years and five months with an annual discount rate of 7% and return on investment of 20%. HELPERKU earnings during this period are normal for new app companies.

HEALTHY ME: INNOVATIVE SOLUTIONS THROUGH HEALTHY FAST-FOOD INNOVATION Yenita, Yenita; Wijaya, Septihani Michella
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.566-575

Everyone wants to live healthy. In addition to a regular lifestyle, diligent exercise, of course food is also a determining factor for one's health. In the current pandemic, public awareness to eat healthy food is increasing. Eating healthy foods every day is highly recommended to meet nutritional needs and maintain immunity. Modern lifestyle makes Indonesian people prefer fast food because it is considered more practical when cooked and consumed. However, fast food is not good for health if consumed too often because it contains saturated fat and food ingredients that are harmful to the body, such as chewing agents, preservatives, and dyes. Fast food can be prepared quickly, and dishes are ready to eat as soon as they are served. Processing and preparation of these foodstuffs is easier. Many types of food that can be an option for those who are busy. There is a stigma in Indonesian society that considers fast food to be junk food, even though not all fast food is unhealthy. HEALTHY ME is here to overcome this problem by providing fast food that prioritizes consumer health, by offering a variety of healthy fast food menu options, HEALTHY ME does not use food ingredients that contain animal protein, so it is safe for consumption by most people, and most importantly HEALTHY ME uses quality ingredients and no preservatives.

MARKETING STRATEGY INNOVATION IN THE FRAMEWORK TOWARDS EXPANSION OF DIGITAL BANK ACCESS AROUND STUDENTS (A CASE STUDY ON BLU BCA) Wijaya, Septihani Michella; Putri, Angely Olivia; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.957-967

Blu is a mobile banking service from BCA Digital which is designed and developed to make it easier for its customers to make financial and non-financial transactions via mobile phones. Currently, Blu already has a BI Fast Payment system for its services. BI Fast Payment is infrastructure. A national retail Payment System that can facilitate retail payments in real-time, safe, efficient, and available at any time. With the BI Fast Payment system, customers can make inter-bank transfers more efficiently and effectively than usual, which is IDR 2,500 per transaction. Not only can it be used to make payments, Blu can also be used for various purposes related to banking with various features such as: Blu Account for making purchases and withdrawals, Blu Saving for saving, Blu Gether which can plan finances with other users, and Blu Deposit opens a time deposit service of at least IDR 1,000,000. Due to the Covid-19 pandemic, the use of digital banks is increasing in Indonesia due to the cashless system when making payments. Therefore, Blu is here to support the system. Blu still has many systems and features that need to be developed to make users more comfortable.

ANALYSIS ON THE STRATEGY AND IMPLEMENTATION OF DIGITAL TECHNOLOGY IN THE XYZ COMPANY Wijaya, Septihani Michella; Budiman, Bellinda; Johan, Livia; Laurent, Margaret; Ie, Mei
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1412-1424

The agricultural sector grew by 2.19% y-o-y in 2020 and contributed to Indonesia's GDP of 15.46%. Agribusiness potential is one of the largest contributors to Indonesia's GDP. Not only that, the Covid-19 pandemic has forced the acceleration of digital transformation in business activities. This encourages the need for digital transformation for XYZ company to be able to survive in the agro-industry business. The application of Information and Communication Technologies (ICT) and the use of the Internet of Things (IoT) are challenges and opportunities for companies to carry out digital transformation. The existence of obstacles and challenges that need to be overcome by the company requires handling carried out in strategic and systematic steps in order to survive in the market. XYZ's challenges in implementing digital transformation lie in the level of penetration and understanding of digital technology, the use of technology that has not been maximized, and intense competition. Where XYZ also has digital opportunities because Indonesian people are starting to switch to online shopping patterns.

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