Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Buana, Salsabila Ayunda Martsa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : International Journal of Application on Economics and Business

 1 
FOSTERING CREATIVITY IN CHILDREN: BUILDING THE FOUNDATIONS OF ENTREPRENEURIAL CHARACTERISTICSFOSTERING CREATIVITY IN CHILDREN: BUILDING THE FOUNDATIONS OF ENTREPRENEURIAL CHARACTERISTICS Keni , Keni; Soelaiman, Lydiawati; Kristanto, Harry; Buana, Salsabila Ayunda Martsa; Leviani, Marissa; Aryon, Debora Christina
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3866-3870

Abstract

The cultivation of an entrepreneurial mindset needs to be nurtured from an early age so that children always think and act entrepreneurially in their daily lives. Building an entrepreneurial spirit is not just about educating children to become entrepreneurs, but also about developing character traits that draw strength from entrepreneurial elements, such as maintaining self-quality to work hard, taking risks, perseverance, being honest, and being creativity. The activity was designed to relevant with students’ learning activities and to have educational, creative, and enjoyable values. The method used to deliver this program involved seminars and workshop on painting tote bag. Participants responded positively to this activity both in the seminar and creativity workshop sessions. It is hoped that through this activity, students' creativity and entrepreneurial spirit will be further honed.
THE INFLUENCE OF LOCAL FOOD SATISFACTION AND DESTINATION IMAGE ON OVERALL TOURIST EXPERIENCE THROUGH TOURIST PERCEPTION Buana, Salsabila Ayunda Martsa; Tunjungsari, Hetty Karunia
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.527-537

Abstract

This study comprehensively investigates the multifaceted influence of Local Food Satisfaction and Destination Image on the Overall Tourist Experience, with a particular focus on analyzing the mediating role of Tourist Perception. In today's tourism environment, where genuine experiences and favorable impressions are essential to traveler choices and contentment, a deep comprehension of these influencing elements is vital for achieving success in the destination. Using a quantitative method, this study gathered data from 200 participants who possessed previous tourism experiences, via the dissemination of a structured questionnaire. Data examination was performed via Structural Equation Modeling (SEM) to empirically evaluate the proposed direct and indirect connections between the variables in the conceptual framework. The results clearly demonstrate that both Local food satisfaction and a favorable destination image have a strong and significant impact on tourists’ views of a location. Additionally, our findings affirm that Tourist Perception serves as an essential partial mediator, successfully conveying the beneficial impact of local food gratification and destination perception towards an improved complete tourist experience. The real-world applications of this study offer significant direction for destination coordinators, travel promoters, and various participants in formulating enhanced approaches to improve the visitor experience, by highlighting the enhancement of exceptional local food options and the strengthening of a genuine and favorable destination image
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION, WORK-LIFE BALANCE, AND CAREER CHOICE ON THE ENTREPRENEURIAL INTENTION OF GENERATION Y Ie, Mei; Rorlen, Rorlen; Buana, Salsabila Ayunda Martsa; Gunawan, Ferdyanto
International Journal of Application on Economics and Business Vol. 3 No. 3 (2025): Agustus 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i3.1269-1276

Abstract

Entrepreneurial intentions in Generation Y are influenced by various factors that reflect their preferences and life orientation. Entrepreneurial orientation will form a proactive mindset and dare to take risks. Work-life balance is also an important consideration for Generation Y who crave flexibility and balance between their personal and work lives. Meanwhile, career choice determines the direction of an individual's decision in choosing the career that best suits their aspirations, including the tendency to become an entrepreneur. Therefore, these three factors are seen as interrelated in influencing the entrepreneurial intention of Generation Y. The purpose of this research is to enrich the literature related to the variables of entrepreneurial orientation, work life balance, and career choice on the entrepreneurial intention of Generation Y. The sample amounted to 100 employee respondents in the age range of generation Y.
INTERNATIONAL BRAND IMAGE DEVELOPMENT FOR MSMES: CASE OF LEGIT CRACKERS Tunjungsari, Hetty Karunia; Ie, Mei; Utama, Didi Widya; Mawardi, Viny Christanti; Solikhah, Nafia; Yukianti, Chiara Rizka; Buana, Salsabila Ayunda Martsa
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2754-2761

Abstract

The growth of MSMEs drives Indonesia's economic growth in significant contribution. Businesses that are quite popular with MSMEs are businesses in the culinary sector. Legit Crackers is an MSME that produces snacks in the form of high quality and low-calorie mackerel fish crackers. Fish crackers are a popular snack among Indonesian people, with various types and various flavors. However, like many other MSME’s businesses, the fish cracker business also faces a number of problems that need to be overcome. One solution is to develop product formulas and brand images. This is important because good product quality can influence the awareness, trust and confidence of potential buyers. For Legit Crackers, a low-calorie snack business that was founded in 2017, building a brand image is a challenge. To increase marketing potential, good quality and unique product development, packaging and promotions are carried out. Development of a comprehensive strategic plan to overcome production efficiency problems, improve business image, and open access to international markets. This research aimed to innovate and develop market potential for low-calorie snack products. It is hoped that this will improve consumer brand image towards Legit Crackers, develop the low-calorie snack market potential and penetrate the global market.
Co-Authors Aryon, Debora Christina Gunawan, Ferdyanto Hetty Karunia Tunjungsari Keni , Keni Kristanto, Harry Leviani, Marissa Mei Ie Rorlen, Rorlen Soelaiman, Lydiawati Solikhah, Nafia Utama, Didi Widya Viny Christanti M Yukianti, Chiara Rizka