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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Manajemen Universitas Bung Hatta juremi: jurnal riset ekonomi Jurnal Abdi Masyarakat Indonesia Bussman Journal : Indonesian Journal of Business and Management Penamas: Journal of Community Service International Journal of Sustainable Applied Sciences (IJSAS) Journal of Sustainability and Science Economics E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis dan Terapan
Amborowati, Agustin
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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DIGITAL MARKETING COMMUNICATION ANALYSIS JAWA POS RADAR SOLO Rayhan Pahlevi, Haggi; Amborowati, Agustin
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 1 (2024): MEISTER January 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i1.869

Abstract

Digital marketing communication has a crucial role in the modern marketing era. In this context, digital media is an effective means to reach a wider audience and promote products or services efficiently. This research aims to find out how the implementation of digital marketing communication in Jawa Pos Radar Solo. This research uses a case study research design with descriptive discussion method. By describing data from interviews, observations, and company documents from the object of research, namely the implementation of digital marketing communications at Jawa Pos Radar Solo through various media. So that it can be explained about the implementation of digital marketing communication in Jawa Pos Radar Solo. Jawa Pos Radar Solo has successfully implemented digital marketing communication through various channels, including online public relations, online partnership, interactive advertising, opt-in email marketing, and social media marketing with one-way and two-way communication approaches with full control. Jawa Pos Radar Solo follows the AIDA (Awareness, Interest, Desire, Action) digital marketing communication model in their strategy. The digital marketing communication media used include websites, display ads, email, social media, blogs, word of mouth, and mobile marketing. Despite its success in implementing digital marketing communication, Jawa Pos Radar Solo also faces some obstacles. So to overcome these obstacles, it is necessary to implement several strategies to improve the digital marketing communication of Jawa Pos Radar Solo.
THE ROLE OF TEAM PLAYER ATTITUDES IN ENHANCING COLLABORATION IN MANUFACTURING FIRMS Amborowati, Agustin; Novianto , Irfan
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1651

Abstract

This research aims to analyze the role of team player attitudes of PT XYZ, a garment manufacturing company. The importance of leadership in managing human resources and improving company performance. This research focuses on the role of team player attitudes which are considered crucial in achieving company goals. The research method used was a survey method by distributing questionnaires to 193 employees and 22 leaders in Manufacturing Companies. The majority of respondents were women in the productive age range and high school/vocational school education levels. The data obtained from the questionnaire was analyzed descriptively on the role of team player attitudes at PT XYZ. The research results show that most employees are satisfied with the existing teamwork, but prefer to work individually. This research can also be a reference for further research on leadership, especially in the context of garment manufacturing companies.
Artificial Intelligence in Chatbot Website Platform Puspitasari, Agreianti; Fajariyanti, Yeni; Pusparisti, Myrtana; Amborowati, Agustin; Tafdhil, Muhammad
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i12.5580

Abstract

In computing discourse, a Chatbot is a computer programme that is specifically designed to simulate an interactive communication or conversation. The interactive communication is from the machine to the user (human) either through text media, sound media or visual media. Chatbots have been widely used for practical purposes such as online assistance, personalised services, or information acquisition, including in the world of global marketing. The purpose of this research is to describe how a chatbot platform provides its best function in supporting a marketing task of a corporation at a global level. The methods used in this research are: 1) System Analysis, which is the collection of information needed in building the system must be done in detail. Where this information will support all the components needed to obtain results that are in accordance with all the needs related to the design of the system to be input, 2) Preparation of flowcharts, namely the design by entering data on the status of conversations that are commonly carried out by the Help-Desk with customers. Where when the user enters a word or sentence in the column that is already available in the system, a word or sentence search process will be carried out based on the noun, this process is useful for matching whether the input given by the user is in the set of nouns that have been trained in dialogue flow. The result obtained is that the website becomes one of the company's main media in marketing its products because the website already includes all information related to the product and also related to the company. However, when using the website alone, there is no direct communication with potential buyers. Therefore, this research will develop a chatbot that can improve the performance of the Spicering ltd website.
Co-Authors Amanda, Muhammad Tafdhil Budi Utami, Prasti Fajariyanti, Yeni Hardian Ningsih, Hardian Hasibuan, Fauziah Mugi Harsono Noriska, Ni Komang Septia Noviana Paradhita, Astrid Novianto , Irfan Novianto, Irfan Oktaviyani, Alldila Paradhita, Astrid Noviana Pusparisti, Myrtana Puspitasari, Agreianti Rayhan Pahlevi, Haggi Septia Noriska, Ni Komang Sulistyowati, Vivin Tafdhil, Muhammad Tineka, Yohanes Wien Wien Tineka, Yohanes