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All Journal SEIKO : Journal of Management & Business Journal of Social Research The Journal of Business and Management Research Advances in Applied Accounting Research Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances in Community Services Research Advances: Jurnal Ekonomi & Bisnis Atestasi : Jurnal Ilmiah Akuntansi
Labo, Irwan Adam
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Advances in Business

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The Role of Brand Attitude to Mediate Electronic Word of Mouth on Purchase Intention Bundu, Velicia N; Zakaria, Zakaria; Labo, Irwan Adam
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.252

Abstract

Purpose: This study aims to investigate the role of Brand Attitude as a mediator in the relationship between Electronic Word of Mouth (eWOM) and Purchase Intention.   Research Design and Methodology: His research employs a quantitative survey approach. Data were collected from 171 respondents who were guests at Suni Garden Lake Hotel & Resort Sentani. The validity and reliability of the research instruments were tested, and analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships between variables.   Findings and Discussion: The main findings indicate that eWOM positively and significantly affects Brand Attitude and purchase Intention. The regression results show that Brand Attitude mediates the relationship between eWOM and Purchase Intention, thus strengthening the impact of eWOM on consumer purchase decisions. Implication: The implications of this study highlight the importance of effectively managing eWOM to enhance Brand Attitude and Purchase Intention. Marketers can leverage positive reviews and constructive interactions on social media to strengthen Brand Attitude. This study also opens opportunities for further research to explore how specific elements of eWOM influence Brand Attitude and Purchase Intention across different demographic segments and cultural contexts.
The Influence of Reliability on Customer Loyalty Mediated by Customer Satisfaction Rizkina, Ayuni Kurnia Agung; Zakaria, Zakaria; Labo, Irwan Adam
Advances in Business & Industrial Marketing Research Vol. 3 No. 1 (2025): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i1.301

Abstract

Purpose: This study aims to examine the effect of reliability on customer satisfaction and loyalty at the Hendrikus Tax Consulting Office in Jayapura, with customer satisfaction acting as a mediator. The primary hypothesis posits that service reliability enhances customer satisfaction, boosting customer loyalty. Research Design and Methodology: The research employs a quantitative survey method, collecting data through questionnaires distributed to 97 purposively sample respondents from the office's client base. Data analysis was conducted using SmartPLS version 4, evaluating measurement and structural models to test validity, reliability, and hypotheses. Findings and Discussion: The results indicate that service reliability positively and significantly affects customer satisfaction (t-statistic 8.042, p-value 0.000) and customer loyalty (t-statistic 1.986, p-value 0.048). Customer satisfaction substantially mediates the relationship between reliability and loyalty (t-statistic 4.969, p-value 0.000). Implications: These findings suggest that enhancing service reliability can improve customer satisfaction and loyalty, which is crucial for service strategy in tax consulting. The study also highlights the need for further research into other factors influencing customer satisfaction and loyalty in different service industries.
Co-Authors Ameliana, Yana Arry Pongtiku Auliyah, Iriana Bundu, Velicia N Ermawati, Yana Idrus, Achmad Kamaluddin, Santrio Karepesina, Nur Azizah Muhammad, Endang Muslim Muslim Pontoh, Sahrul Rizkina, Ayuni Kurnia Agung Septyana Prasetianingrum Suratini, Suratini Syahrir, Dian Rahmadhani Tahir, Arlan Yaya Sonjaya Yaya Sonjaya, Yaya Sonjaya Yeti Indrawati Zakaria Zakaria Zein, Haris M ⁠Rahmi, ⁠Rahmi