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All Journal Jurnal Pekommas JRB-Jurnal Riset Bisnis Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Penelitian Inovatif Apollo: Journal of Tourism and Business Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita PESHUM
Azzaakiyyah, Hizbul Khootimah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Jurnal Penelitian Inovatif

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Realizing Sustainable Growth: Innovative Talent Management Strategies in Driving Small and Medium-sized Enterprises Growth in the Creative Sector Lewaherilla, Novalien Carolina; Almaududi Ausat, Abu Muna; Azzaakiyyah, Hizbul Khootimah; Rijal, Syamsu
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.380

Abstract

The creative sector has emerged as a significant contributor to the global economy, including job creation and income generation. Despite its vast potential, SMEs in the creative sector often face challenges in achieving sustainable growth. This research aims to examine innovative talent management strategies in driving SME business growth in the creative sector to realize sustainable growth. The research method employed in this study is a literature review using a qualitative approach and descriptive analysis. Data for this research were gathered from Google Scholar for the period 2019-2024. The study findings indicate that in the face of globalization and rapid changes, the creative sector plays a crucial role in driving sustainable economic growth. SMEs play a vital role in the creative ecosystem, but they encounter various challenges, ranging from intense competition to limited access to resources. Innovative talent management is key to addressing these challenges and capitalizing on opportunities amidst evolving market dynamics. SMEs need to provide training and skill development for employees to strengthen their innovative capabilities.
Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review Sudirjo, Frans; Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Azzaakiyyah, Hizbul Khootimah
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.384

Abstract

The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within the digital environment. This research aims to provide deeper insights into how consumer psychology plays a role in decision-making processes in the digital marketing era, along with its implications for marketing practices. The research methodology employed is a literature review using qualitative approaches and descriptive analysis. Data for the literature review were gathered from Google Scholar for the period 2015-2024. The study findings indicate that in the continually evolving digital marketing era, a profound understanding of consumer psychological dynamics is crucial for business success. Factors such as perception, attitude, motivation, and emotion play key roles in consumer decision-making processes. Marketers need to pay attention to how digital content and interactions influence consumer preferences and behaviors. Additionally, external factors such as social and cultural contexts also shape consumer psychological dynamics.
Co-Authors Ahmad Junaidi Almaududi Ausat, Abu Muna Ausat, Abu Muna Almaududi Dewa Oka Suparwata Diawati, Prety Fitri, Wahyuni Shalatan Frans Sudirjo Judijanto, Loso Lewaherilla, Novalien Carolina Muhamad, Lili Fadli Muhammad Ade Kurnia Harahap Muhtarom, Abid Rini Novianti Santosa, Sonny Shafiq, Muhammad Aqib Siminto Sondari Gadzali, Silvy Suhartono Suhartono Suherlan Suherlan Suherlan, Suherlan Susatyo Adhi Pramono, Susatyo Adhi Syamsu Rijal Syamsuri Wanof, M. Indre