Claim Missing Document
Check
Articles

Found 21 Documents
Search

Maximizing sales: synergy of job autonomy, innovation culture, emotional intelligence, and a touch of creativity Muhtarom, Abid; Ausat, Abu Muna Almaududi; Azzaakiyyah, Hizbul Khootimah; Syamsuri, Syamsuri; Suherlan, Suherlan
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2321

Abstract

Purpose – This study examines the impact of job autonomy, innovation culture, and emotional intelligence on the sales performance of MSMEs, with creativity as a mediating variable. Given the intense competition in the business environment, MSMEs must foster innovation and creativity to enhance their sales performance. Job autonomy enables MSME owners and managers to make independent decisions, fostering creativity in problem-solving. At the same time, an innovation culture promotes boldness in generating new ideas, and emotional intelligence strengthens customer and team relationships. Method – This research adopts a quantitative approach using the SEM-PLS methodology, with a sample of 100 MSMEs in Bandung city, Indonesia, selected through purposive sampling. Data was collected via an online questionnaire. Findings – The findings reveal that job autonomy, innovation culture, and emotional intelligence significantly and positively affect sales performance, with creativity playing a crucial mediating role. Implications – Theoretically, this study extends the self-determination theory (SDT), organizational innovation theory, and resource-based view (RBV) theory by demonstrating the interplay between autonomy, innovation, and emotional intelligence in enhancing creativity and sales performance. Practically, the findings highlight the need for MSME owners to foster workplace autonomy, encourage an innovative work culture, and enhance employees' emotional intelligence to improve business success through creative approaches.
Strategies to Enhance Citizen Participation through Innovation in Environmental Education Programs Based on Multi-Stakeholder Collaboration and Digital Technology Azzaakiyyah, Hizbul Khootimah; Suherlan; Suparwata, Dewa Oka
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 3 (2025): September 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i3.286

Abstract

This study aims to analyze strategies for enhancing citizen participation in environmental education through program innovations based on multi-stakeholder collaboration and the use of digital technology. The method employed is a literature review with a qualitative approach and descriptive analysis, primarily intended to enrich references related to community service in the field of environmental studies. Data were collected from scholarly articles in Google Scholar and credible websites within the period of 1977–2025. From the initial 50 articles identified, 27 were selected through a strict screening process based on relevance, quality, and contribution to the research topic. The findings reveal that enhancing citizen participation is influenced by cross-sector collaboration, innovative learning design, and the application of interactive and inclusive digital technologies. Theories such as Civic Engagement, Collaborative Governance, the Technology Acceptance Model, Self-Determination Theory, Social Learning, and Diffusion of Innovations provide relevant conceptual foundations for understanding the dynamics of participation. Case studies such as the Climate Village Program (ProKlim), Digital Waste Bank in Bandung, and Pentingsari Tourism Village in Yogyakarta provide empirical evidence of the successful implementation of these strategies. This research makes an important contribution to the development of participatory-based environmental education, strengthens multi-stakeholder collaboration, and enriches sustainable community service practices.
Analysis of Employee Career Development Strategies Based on Gamification and Microlearning in Enhancing Retention and HR Performance Azzaakiyyah, Hizbul Khootimah; Junaidi, Ahmad
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 2 (2025): August 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i2.285

Abstract

This study aims to analyze employee career development strategies based on gamification and microlearning and their impact on human resource (HR) retention and performance. The research employs a qualitative approach with a literature review method, using descriptive analysis of literature obtained from Google Scholar and credible websites between 1964 and 2025. Initially, 50 articles were collected, then rigorously screened to obtain 24 relevant articles for analysis. The review findings indicate that gamification enhances motivation, engagement, and enjoyable learning experiences, while microlearning facilitates short, focused, and applicable learning. The integration of both creates adaptive and personalized career development experiences, contributing to improved employee retention and HR performance. This study provides practical implications for organizations in designing technology-based career development strategies while reinforcing the theoretical foundations of Human Capital and Self-Determination Theory in the context of modern HR development.
Business Philosophy Education and Improving Critical Thinking Skills of Business Students Azzaakiyyah, Hizbul Khootimah; Wanof, M. Indre; Suherlan, Suherlan; Fitri, Wahyuni Shalatan
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 1 (2023): April 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i1.1

Abstract

Business Philosophy Education is a discipline that aims to assist individuals in understanding the meaning and values of business, as well as helping them to develop critical thinking skills. Critical thinking ability is very important in the business world because it allows individuals to make the right decisions that are beneficial to the company. However, there are still many business students who lack adequate critical thinking skills. This study aims to explore the influence of Business Philosophy Education on improving the critical thinking skills of business students. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study concluded that Business Philosophy Education has an important role in improving business students' critical and ethical thinking skills in dealing with complex and ambiguous business situations. Through this education, business students can gain a deeper understanding of the philosophical principles underlying business practices, so that they can make more socially and environmentally responsible decisions.
Realizing Sustainable Growth: Innovative Talent Management Strategies in Driving Small and Medium-sized Enterprises Growth in the Creative Sector Lewaherilla, Novalien Carolina; Almaududi Ausat, Abu Muna; Azzaakiyyah, Hizbul Khootimah; Rijal, Syamsu
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.380

Abstract

The creative sector has emerged as a significant contributor to the global economy, including job creation and income generation. Despite its vast potential, SMEs in the creative sector often face challenges in achieving sustainable growth. This research aims to examine innovative talent management strategies in driving SME business growth in the creative sector to realize sustainable growth. The research method employed in this study is a literature review using a qualitative approach and descriptive analysis. Data for this research were gathered from Google Scholar for the period 2019-2024. The study findings indicate that in the face of globalization and rapid changes, the creative sector plays a crucial role in driving sustainable economic growth. SMEs play a vital role in the creative ecosystem, but they encounter various challenges, ranging from intense competition to limited access to resources. Innovative talent management is key to addressing these challenges and capitalizing on opportunities amidst evolving market dynamics. SMEs need to provide training and skill development for employees to strengthen their innovative capabilities.
Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review Sudirjo, Frans; Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Azzaakiyyah, Hizbul Khootimah
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.384

Abstract

The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within the digital environment. This research aims to provide deeper insights into how consumer psychology plays a role in decision-making processes in the digital marketing era, along with its implications for marketing practices. The research methodology employed is a literature review using qualitative approaches and descriptive analysis. Data for the literature review were gathered from Google Scholar for the period 2015-2024. The study findings indicate that in the continually evolving digital marketing era, a profound understanding of consumer psychological dynamics is crucial for business success. Factors such as perception, attitude, motivation, and emotion play key roles in consumer decision-making processes. Marketers need to pay attention to how digital content and interactions influence consumer preferences and behaviors. Additionally, external factors such as social and cultural contexts also shape consumer psychological dynamics.
Local Potential-Based Development as a Strategy to Enhance Economic and Social Welfare Harahap, Muhammad Ade Kurnia; Almaududi Ausat, Abu Muna; Azzaakiyyah, Hizbul Khootimah
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6867

Abstract

Local potential-based development is a strategic approach aimed at improving economic and social welfare through the optimization of local resources. This study examines the implementation of local potential-based development across various regions in Indonesia, focusing on the challenges, opportunities, and impacts it generates. The research utilizes a qualitative approach and descriptive analysis of 14 selected articles from an initial 30 articles retrieved from Google Scholar for the 2011-2024 period. The findings indicate that local potential-based development in sectors such as tourism in Banyuwangi, agribusiness in Garut, and renewable energy in West Sumatra significantly contributes to increased community income, job creation, and preservation of local culture. However, success in these initiatives requires adequate infrastructure, supportive policies, and collaboration among government, communities, and the private sector. This study provides essential insights for policymakers and stakeholders in designing sustainable and inclusive development programs.
Eksplorasi Peran FOMO (Fear of Missing Out) sebagai Pemicu Utama dalam Dinamika Perilaku Konsumen terhadap Strategi Penawaran Flash Sale di Era Digital Muhamad, Lili Fadli; Almaududi Ausat, Abu Muna; Azzaakiyyah, Hizbul Khootimah
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.7486

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran Fear of Missing Out (FOMO) sebagai pemicu utama dalam dinamika perilaku konsumen terhadap strategi penawaran flash sale di era digital. Penelitian ini menggunakan metode tinjauan pustaka dengan pendekatan kualitatif, di mana data sekunder diambil dari Google Scholar untuk periode 2018–2025. Sebanyak 30 artikel awal berhasil diidentifikasi, namun setelah seleksi ketat hanya 15 artikel yang relevan digunakan. Hasil penelitian menunjukkan bahwa FOMO secara signifikan memengaruhi keputusan pembelian konsumen dengan menciptakan tekanan emosional dan perasaan mendesak melalui elemen urgensi dan eksklusivitas dalam flash sale. Studi kasus pada Shopee, Lazada, dan Apple menunjukkan efektivitas strategi ini dalam meningkatkan transaksi dan membangun loyalitas konsumen. Namun, penelitian juga menyoroti risiko seperti pembelian impulsif yang berpotensi menurunkan kepuasan konsumen. Penelitian ini memberikan kontribusi teoretis dan praktis terhadap literatur pemasaran digital, serta merekomendasikan integrasi transparansi dan analisis data untuk memaksimalkan dampak positif FOMO.
Exploring The Impact of English Proficiency and Digital Competence on Academic Achievement : How Critical Thinking Skills Make A Difference Suhartono, Suhartono; Ausat, Abu Muna Almaududi; Azzaakiyyah, Hizbul Khootimah
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 11 No. 1 (2025): March
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i1.14572

Abstract

This study aims to analyze the impact of English proficiency and digital competence on students' academic achievement, with critical thinking skills as a mediating variable. The research employs a quantitative approach using a survey method and SEM-PLS data analysis to examine the relationships between the variables. A purposive sampling technique is applied to select students meeting specific criteria, resulting in a sample of 122 students from Malang, Indonesia. Data were collected through an online questionnaire. This study reveals that English proficiency and digital competence have a significant impact on students' academic achievement, both directly and through critical thinking skills as a factor that strengthens this relationship. Good English proficiency contributes to better academic outcomes, such as higher grades, task quality, class participation, and presentation skills. Similarly, high digital competence helps students utilize technology for learning and effective communication, which also positively impacts their academic achievement. Interestingly, critical thinking skills play a crucial role in connecting these two factors with academic achievement. This means that students who are capable of critical thinking are more likely to maximize their English proficiency and use of technology, which in turn enhances their academic performance.
Peran Pendidikan Kewirausahaan dalam Meningkatkan Inovasi dan Daya Saing Usaha Mikro sebagai Strategi Peningkatan Kesejahteraan Masyarakat di Era Ekonomi Digital Yani, Ahmad; Azzaakiyyah, Hizbul Khootimah
Indo-MathEdu Intellectuals Journal Vol. 6 No. 7 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i7.4438

Abstract

The digital economy era demands micro-enterprises to possess adaptive innovation and competitiveness in order to survive and grow. Entrepreneurial education plays a strategic role in equipping business actors with technical, managerial, and digital literacy competencies relevant to modern market dynamics. This study employs a qualitative approach using a literature review method and descriptive analysis. Secondary data were obtained from 50 scholarly articles accessed through Google Scholar and other credible academic websites, covering publications from 1964 to 2025. After a rigorous selection process based on relevance and methodological validity, 31 articles were used as primary sources. The data analysis technique involved three stages: grouping articles according to key variables, identifying patterns and inter-variable relationships, and synthesizing findings to derive conceptual conclusions. The results indicate that entrepreneurial education significantly enhances innovation, operational efficiency, and micro-enterprise competitiveness, thereby contributing positively to community welfare in the digital economy era