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Analisis Dampak Kehadiran Pasar Modern terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang dan Konsumen di Kabupaten Wonogiri Wibowo, Frendy; Khasanah, Aulia Uswatun; Putra, Febrianur Ibnu Fitroh Sukono
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16057

Abstract

This study aims to analyze the impact of the existence of modern markets on the marketing performance of traditional markets from the perspective of traders and consumers in Wonogiri Regency. This type of research is descriptive qualitative with data collection techniques using interviews. The sampling technique uses non-probability sampling (purposive sampling) with data analysis, organizing data into categories, describing it into units, synthesizing, compiling into patterns, choosing what is important and what will be studied, and drawing conclusions. The results of this study indicate that the presence of modern markets in Wonogiri Regency has positive and negative impacts where traditional market traders do experience a decrease in profits and market share due to segmentation, but traders also feel that with the changing times and regional development it is necessary to adapt and renewal of business systems so as to minimize competition and increase partnerships and competitiveness in the industry. The Government of Wonogiri Regency should be aware of this condition and take a policy in structuring the operating system of the traditional market and modern market, so that it can run more dynamically and side by side without having to have a price war that has a negative impact on the market ecosystem or price stability.
Pelatihan kewirausahaan untuk meningkatkan ekonomi keluarga pada kader kesehatan Khasanah, Aulia Uswatun; Wibowo, Frendy; Utomo, Fahman Hadi
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2188

Abstract

This community service program aimed to improve family economic resilience by providing entrepreneurship training for health cadres under Pimpinan Daerah ‘Aisyiyah (PDA) Surakarta. Many health cadres face financial challenges due to the limited incentives for voluntary work, which affects their ability to sustain community health roles. The program introduced low-capital business models such as reseller and dropshipping, combined with digital marketing strategies through Instagram. The activity involved 65 participants and utilized participatory methods, including lectures, interactive discussions, and practical sessions. Results showed a significant increase in participants’ understanding of entrepreneurship concepts and digital marketing skills. More than 85% of participants successfully created Instagram business accounts and promotional content following the training. This program demonstrates that digital-based entrepreneurship training effectively empowers health cadres, enhances their economic independence, and contributes to sustainable family welfare.
Optimalisasi kinerja organisasi melalui gaya kepemimpinan yang efektif untuk mencapai kepuasan kerja: sebuah studi literatur Wibowo, Frendy; Tjahjono , Heru Kurnianto
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.4, No.1 (2023): June 2023
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v4i1.929

Abstract

The potential success of a business depends on its organizational performance, meaning its ability to implement strategies effectively to achieve institutional goals. This study aims to describe a number of studies regarding organizational performance through effective leadership styles to achieve job satisfaction. The research method uses a literature review system with the stages of data analysis compare, contrast, and criticize. The research results show that leaders play an integral role in both organizational success and employee performance. Leadership requires special skills and abilities that are useful in complex leadership situations. Social competence and emotional intelligence must exist in every organization, so that even if there is conflict or upheaval within the organization, employees can still be motivated to work at full capacity because they feel satisfaction at work. Organizations that are oriented towards improving organizational performance must be able to fulfill employee job satisfaction, which in turn helps stimulate better employee performance and improve organizational performance.
Adopsi teknologi SMART (simple multi-attribute rating technique) dalam penilaian kinerja karyawan Wibowo, Frendy; Wening, Nur
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.4, No.2 (2023): December 2023
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v4i2.1184

Abstract

Kinerja karyawan merupakan suatu prestasi yang dicapai oleh seseorang karyawan dalam melaksanakan tugas atau pekerjaannya, sesuai dengan standar kriteria yang ditetapkan dalam perusahaan. Kebutuhan akan penilaian kinerja dari karyawan merupakan hal penting dalam sebuah institusi karena memiliki keterkaitan dengan setiap pengambilan keputusan bagi perusahaan. Penelitian ini bertujuan menganalisis praktik adopsi teknologi SMART (Simple Multi-Attribute Rating Technicque) dalam penilaian kinerja karyawan. Metode yang digunakan dalam penulisan artikel ini adalah literature review. Hasil penelitian menunjukkan bahwa SMART (Simple Multi Attribute Rating Technique) merupakan teknik pengambilan keputusan multi kriteria ini didasarkan pada teori bahwa setiap alternatif terdiri dari sejumlah kriteria yang memiliki nilai-nilai dan setiap kriteria memiliki bobot yang menggambarkan seberapa penting dibandingkan dengan kriteria lain. Pembobotan ini digunakan untuk menilai setiap alternatif agar diperoleh alternatif terbaik.
Adopsi teknologi sebagai alternatif untuk peningkatan daya saing UMKM Surakarta pasca Covid-19 Wibowo, Frendy; Agra, Belligo; Husain, Fida
Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.443 KB) | DOI: 10.53088/jmdb.v1i3.262

Abstract

The rapid development of technology in the last few decades has impacted the business world. Information technology is one of the best examples of that rapid development. Large companies aware of the importance of information technology seek to increase its use to increase competitiveness in the market. In contrast to the conditions in the SME sector, it has not significantly comprehensively adopted information technology to increase competitiveness in the industry. This study uses a qualitative method. The respondents of this study were MSMEs who were randomly selected using snowball sampling by previous informants from various sectors regardless of the size of their business. Informants from the MSMEs are business owners with different educational backgrounds and experiences. We will only look at the status of MSMEs in deciding whether or not they are ready to use information technology to increase competitiveness in the industry. We found that four main factors become the basic considerations for SMEs in Surakarta to use or not to use information technology to increase competitiveness in the industry
Pengaruh gaya kepemimpinan, loyalitas karyawan terhadap kinerja karyawan Wibowo, Frendy; Setiyanto, Sigit; Bahtiar, Habib
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.587

Abstract

This study examines the effect of leadership style and employee loyalty on employee performance, where leadership style and employee loyalty are the independent variables, and employee performance is the dependent variable. The population of this study was 53 employees of the Wonogiri Regency DISPORA. Data collection uses populative research methods (Census). The analytical tool used in this study is multiple linear regression analysis. The results showed that leadership style and employee loyalty simultaneously had a positive and significant effect on employee performance.
Pemberdayaan Wirausaha Pemuda Karang Taruna Bulusari melalui Bisnis Digital Wibowo, Frendy; Khasanah, Aulia Uswatun; Maulana, Irfan; Aditya, Adik
Jurnal Pengabdian Dharma Wacana Vol 4, No 3 (2023): Jurnal Pengabdian Dharma Wacana
Publisher : Yayasan Pendidikan dan Kebudayaan Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37295/jpdw.v4i3.453

Abstract

Tujuan dari program pengabdian masyarakat ini adalah untuk memberikan pemahaman  tentang cara meningkatkan pendapatan dengan menggunakan e-commerce. Program ini juga akan memberikan pelatihan dan pendampingan dalam penentuan harga dan produk, promosi, pengemasan, dan pendistribusian produk melalui jasa ekspedisi. Metode pengabdian masyarakat dalam program ini adalah melalui pelatihan dan pendampingan. Secara bertahap, hasil dari program tersebut untuk meningkatkan keterampilan kewirausahaan melalui e-commerce sebagai media startup bisnis dilaksanakan secara bertahap : (1) metode pelatihan, termasuk pelatihan tentang pendaftaran dan pengelolaan akun e-commerce; (2) pendampingan mengelola akun e-commerce secara berkala sampai terjadi penjualan; dan (3) membuat laporan penjualan secara online. Kegiatan pendampingan ini membantu pemuda Karangtaruna Kelurahan Bulusari dalam mengembangkan usaha secara digital dan mampu berinovasi mengikuti perkembangan dunia usaha.
Kompetensi Kerja, Kecerdasan Emosional, Lingkungan Kerja Fisik Terhadap Kinerja Pegawai pada Dinas Pemadam Kebakaran dan Penyelamatan Kota Yogyakarta Wisnu Utomo, Chandra; Herdiany, Hapsari Dyah; Wibowo, Frendy; Yosehana, Lina; Galuh, Aulia
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 2 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i2.6664

Abstract

The research results show that there is a positive and significant influence of work competency on employee performance at the Yogyakarta City Fire and Rescue Service. There is a positive and significant influence of emotional intelligence on the performance of Yogyakarta City Fire and Rescue Service employees. There is a positive and significant influence of the physical work environment on the performance of Yogyakarta City Fire and Rescue Service employees. There is a positive and significant influence of work competency, emotional intelligence, and physical work environment on the performance of Yogyakarta City Fire and Rescue Service employees.