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All Journal JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Movere Journal Golden Ratio of Mapping Idea and Literature Format Formosa Journal of Sustainable Research (FJSR) Jurnal Sains Manajemen  Nitro Paradoks : Jurnal Ilmu Ekonomi JURSIMA Journal of Business, Technology, & Social Science Jurnal Manajemen dan Ekonomi Terapan Jurnal Sistem Informasi dan Manajemen
M. Fahrul Husni
Institut Bisnis Dan Keuangan Nitro
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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PENGARUH REKRUTMEN DAN SELEKSI TERHADAP KINERJA KARYAWAN PADA PT. BANK RAKYAT INDONESIA (Persero) Tbk. KANTOR CABANG PANAKKUKANG MAKASSAR Karmilah Mansur; Ceskakusumadewi Baharuddin; Budhi Krisnanto; Natsir Muhammad; Fahrul Husni
Jurnal Sains Manajemen Nitro Vol. 1 No. 2 (2022): Desember 2022
Publisher : Program Pasca Sarjana IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.549 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Rekrutmen dan Seleksi Terhadap Kinerja Karyawan Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Panakkukang Makassar. Metode analisis yang digunakan dalam penelitian ini yaitu metode analisis kuantitatif. Populasi dalam penelitian ini adalah karyawan PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Panakkukang Makassar dengan sampel berjumlah 76 orang. Alat analisis yang digunakan adalah Analisis Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa rekrutmen berpengaruh positif dan signifikan terhadap kinerja karyawan Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Panakkukang Makassar. Seleksi berpengaruh negatif namun signifikan terhadap kinerja karyawan Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Panakkukang Makassar. Rekrutmen dan seleksi berpengaruh secara simultan terhadap kinerja karyawan pada PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Panakkukang Makassar
Effect of Standard Operating Procedures (SOP) and Work Environment on Employee Performance of PT. Bank Perkreditan Rakyat Sulawesi Mandiri Makassar M. Fahrul Husni; Mattarima; Suljumansah; Vebby Anwar; Devid
Formosa Journal of Sustainable Research Vol. 2 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i2.3074

Abstract

In general, most companies believe that to achieve success, they must strive for the maximum possible performance, both individual and group performance which ultimately affects the success of the company (Purwadi, 2017).  The success that every company wants is not far from how managers manage Human Resource Management, in this case employee performance is the main capital to achieve a company success. As Standard Operating Procedures (SOP) play a role in making it easier for companies to organize and carry out the workflow or implementation of a task and as a guide for work results to achieve desired goals, (Arnina, 2016).  For this reason, the purpose of this study is to determine the influence of standard operating procedures (SOP) and work environment on the performance of PT. People's Credit Bank Sulawesi Mandiri Makassar.  Metode analysis used is multiple linear regression analysis using the SPSS application by looking at the constant value and the value of the resulting remission coefficient. The results of the analysis show that standard operating procedures (SOP) and work environment have a positive and significant effect on the performance of PT. People's Credit Bank Sulawesi Mandiri Makassar
PENGARUH KUALITAS LAYANAN DAN KEMUDAHAN MOBILE BANKING TERHADAP KEPUASAN NASABAH PT. BANK SYARIAH INDONESIA.TBK REGIONAL OFFICE X MAKASSAR M. Fahrul Husni; Ramlah Ramlah; Budhi Krisnanto; Muhammad Rizal; Mirna Mirna
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i2.592

Abstract

Utilizing the use of technology to provide better services to its customers, the bank launched an information technology-based banking transaction service media, namely Mobile Banking (m-banking). As of December 31, 2021, the number of customers using BSI services is 199,499 BSI Mobile Noa Users, from this data, it can be seen that the Mobile Banking services provided by banks are enough to change the lifestyles of people who previously had to queue at the bank, now only with applications. Technological developments that make transactions easier make customers more interested in the Mobile Banking services provided. This research aims to determine the influence of service quality and ease of Mobile Banking on customer satisfaction of PT. Bank Syariah Indonesia Tbk. Regional Office X Makassar. The data analysis methods used are instrument tests, multiple liner analysis, hypothesis tests, and R2 coefficient determination tests. With a total of 100 samples. By the method of taking accidental sampling samples. The results of this test conclude: 1) Service quality has a positive and significant effect on customer satisfaction at PT. Bank Syariah Indonesia Tbk. Regional Office X Makassar. 2) The ease of Mobile Banking has a positive and significant effect on customer satisfaction at PT. Bank Syariah Indonesia Tbk. Regional Office X Makassar. 3) The quality of service and ease of Mobile Banking have a positive and significant effect on Customer Satisfaction at PT. Bank Syariah Indonesia Tbk. Regional Office X Makassar
PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA E-COMMERCE SHOPEE DI MAKASSAR Fahrul Husni
BUGIS : Journal of Business, Technology, & Social Science Bugis Journal Volume 1 No. 2, April 2023.
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berjudul pengaruh e-service quality dan e-trust terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening pengguna e-commerce Shopee di Makassar. Penelitian ini bertujuan untuk mengetahui pengaruh electronic service quality and electronic trust on electronic loyalty dengan electronic satisfaction sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif dengan metode survei. Populasi penelitian ini adalah konsumen yang pernah melakukan pembelian di situs shopee lebih dari satu kali. Teknik pengambilan sampel menggunakan intentional sampling dengan jumlah sampel sebanyak 205 orang. Teknik pengumpulan data menggunakan kuesioner online yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah analisis jalur. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif e-service quality dan e-trust terhadap e-satisfaction. Terdapat pengaruh positif e-service quality dan e-satisfaction terhadap e-loyalty. Terdapat pengaruh positif dan signifikan e-service quality dan e-trust terhadap e-loyalty yang dimediasi oleh e-satisfaction pengguna ecommerce Shopee di Makassar..
Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships Salam, Karta Negara; Singkeruang, A. We Tenri Fatimah; Husni, M. Fahrul; Baharuddin, B.; A.R, Dhita Pratiwi
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i1.351

Abstract

In the contemporary digital landscape, marketing strategies have become increasingly intricate due to the influence of Generation Z, a significant consumer group born between the mid-1990s and the early 2010s. This generation, labeled as "digital natives," presents unique challenges and opportunities for marketers, given their adeptness with technology and distinct shopping behaviors. To address these challenges, this research aims to conduct a thorough analysis of Generation Z's consumer preferences and effective marketing strategies for building sustainable relationships with them. Drawing from a multitude of qualitative studies spanning from 2010 to 2024, this study employs a systematic review approach to extract insights into Generation Z's preferences and behaviors. By synthesizing qualitative data and employing thematic analysis, the research uncovers recurring patterns, emerging trends, and socio-cultural influences shaping Generation Z's consumer behavior. Furthermore, the study explores the shift in preferences from physical products to experiences and the added value provided by brands. Key findings highlight Generation Z's inclination towards brands prioritizing social values, environmental concerns, and sustainability, as well as their reliance on social media influencers and preference for personalized experiences. The insights gleaned from this research are expected to provide valuable guidance for companies seeking to tailor their marketing strategies to effectively engage and resonate with Generation Z, thereby remaining competitive in the dynamic consumer market.
Pengaruh Marketing Mix Terhadap Loyalitas Konsumen Kartu Pra Bayar Telkomsel PT. Telkomsel (Studi Kasus Konsumen PT. Telkom Akses Makassar) Husni, M. Fahrul; Samalam, Abdul Gafar
Jurnal Manajemen dan Ekonomi Terapan Vol. 1 No. 2 (2023): Oktober 2023
Publisher : Yayasan Insan Literasi Cendekia (INLIC) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jmet.v1i2.94

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Marketing Mix Terhadap Loyalitas Konsumen Kartu Telkomsel PraBayar (Studi Kasus pada Konsumen PT. Telkom Akses Makassar). Jenis penelitian yang digunakan adalah penelitian kuantitatif, dimana data yang dinyatakan dalam angka dan analisis dengan teknik statistik. Sampel penelitian berjumlah 35 responden. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa uji validitas dan uji reliabilitas. Pengujian hipotesis dengan menggunakan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa marketing mix berpengaruh secara signifikan terhadap Loyalitas Konsumen. Berdasarkan hasil signifikan bahwa variabel marketing mix (X) memiliki nilai t hitung sebesar 5,373 dengan taraf signifikansi 0.000 berdasarkan hasil tersebut dapat  diketahui bahwa H1 diterima  dan H0 ditolak. Variabel X memiliki t hitung yakni 5,373 dengan t tabel = 1,684 (df 33 dengan signifikansi 0,05). jadi t hitung > t tabel sehingga dapat disimpulkan bahwa variabel marketing mix (X) memiliki kontribusi yang berpengaruh terhadap Loyalitas Konsumen (Y).
Implementasi Program Pelatihan Persiapan Masa Pensiun Bagi Pensiunan PT Bank Sulselbar Nugraha, Rifandi Wahyu; Daga, Rosnaini; Suwandaru, Rachman; Husni, M. Fahrul
Jurnal Manajemen dan Ekonomi Terapan Vol. 2 No. 1 (2024): April 2024
Publisher : Yayasan Insan Literasi Cendekia (INLIC) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jmet.v2i1.160

Abstract

Tujuan dari penelitian ini untuk mengetahui pelatihan Masa Persiapan Pensiun (MPP) pada pegawai Bank Sulselbar adalah (1) untuk mengetahui bagaimana program pelatihan yang akan diselenggarakan termasuk manfaat dan materi yang digunakan guna menumbuhkan sikap produktif pada pegawai Bank Sulselbar, dan (2) untuk mengetahui implementasi dari program pelatihan Masa Persiapan Pensiun (MPP) pada pegawai Bank Sulselbar. Metode yang digunakan pada penelitian adalah metode kualitatif dengan melakukan wawancara, observasi serta dokumentasi kepada satu orang penanggung jawab pelatihan dan sembilan orang peserta pelatihan. Hasil penelitian menunjukkan bahwa (1) program pelatihan pensiun yang difasilitasi oleh Bank Sulselbar berupa motivasi guna mempersiapan mental cara mengelola keuangan di masa pensiun, pelatihan kewirausahaan sesuai dengan minat dan bakat para pegawai seperti mengelola bisnis atau bahkan menyalurkan hobi. Materi yang diberikan juga telah sesuai dengan kebutuhan yang diperlukan para peserta pelatihan. Materinya antara lain financial quotient, leverage mindset, wisdom living, healthy session, dan manajemen psikologi. (2) Implementasi dari program pelatihan masa persiapan pensiun pada Bank sulselbar adalah pada pelaksanaan program ini terdapat beberapa pegawai yang telah mengikuti program pensiunan ini dan berhasil menerapkan hasil dari pelatihan tersebut. Hal ini dibuktikan dengan banyaknya manfaat yang didapatkan oleh para peserta setelah mengikuti pelatihan ini.
PENGARUH KUALITAS LAYANAN DAN KEMUDAHAN MOBILE BANKING TERHADAP KEPUASAN NASABAH PT. BANK SYARIAH INDONESIA.TBK REGIONAL OFFICE X MAKASSAR Husni, M. Fahrul; Ramlah, Ramlah; Krisnanto, Budhi; Rizal, Muhammad; Mirna, Mirna
JURSIMA Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i2.592

Abstract

Utilizing the use of technology to provide better services to its customers, the bank launched an information technology-based banking transaction service media, namely Mobile Banking (m-banking). As of December 31, 2021, the number of customers using BSI services is 199,499 BSI Mobile Noa Users, from this data, it can be seen that the Mobile Banking services provided by banks are enough to change the lifestyles of people who previously had to queue at the bank, now only with applications. Technological developments that make transactions easier make customers more interested in the Mobile Banking services provided. This research aims to determine the influence of service quality and ease of Mobile Banking on customer satisfaction of PT. Bank Syariah Indonesia Tbk. Regional Office X Makassar. The data analysis methods used are instrument tests, multiple liner analysis, hypothesis tests, and R2 coefficient determination tests. With a total of 100 samples. By the method of taking accidental sampling samples. The results of this test conclude: 1) Service quality has a positive and significant effect on customer satisfaction at PT. Bank Syariah Indonesia Tbk. Regional Office X Makassar. 2) The ease of Mobile Banking has a positive and significant effect on customer satisfaction at PT. Bank Syariah Indonesia Tbk. Regional Office X Makassar. 3) The quality of service and ease of Mobile Banking have a positive and significant effect on Customer Satisfaction at PT. Bank Syariah Indonesia Tbk. Regional Office X Makassar
Analisis Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Husni, M. Fahrul
Movere Journal Vol. 6 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i1.425

Abstract

The cosmetics industry is one of the fast-growing sectors around the world, including Indonesia. Product quality and price are two main factors that influence consumer purchasing decisions. The study aims to analyze the impact of product quality and price on the decision to buy cosmetic products in Indonesia. The research method used is quantitative by collecting data through surveys to consumers of cosmetic products. Therefore, companies in the cosmetics industry should strive to improve product quality and establish appropriate pricing strategies to improve consumer purchasing decisions and increase market share.
Pengaruh Persepsi Kemanfaatan, Persepsi Kemudahan, Persepsi Kepercayaan Dan Persepsi Risiko Terhadap Minat Mahasiswa Dalam Penggunaan Internet Banking Pada PT Bank BNI KCU Mattoangin Makassar Husni, M. Fahrul; Nurdin, Maryam; Saeni, Nuraeni; Krisnanto, Budhi; HS, Elsa Mayuri
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.479

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use, perceived trust and perceived risk on student interest in PT Bank Negara Indonesia (Persero) Tbk. KCU Mattoangin Makassar. The analysis method used in this research is quantitative descriptive analysis method. The analytical tool used is multiple linear regression with the IBM SPSS Version 25.0 tool. From the proposed hypothesis test, the partial test research results show a positive and significant value for perceived usefulness, perceived convenience, perceived trust that it affects student interest in using mobile banking while perceived risk shows a negative and significant value. Simultaneously, the effect of perceived benefits, perceived convenience, perceived trust and perceived risk has a significant effect on customer interest and the R square value of 0.388 or 38.8% of the independent variable explains the dependent variable.
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Abdul Gafar, Abdul Baharuddin, B. Besse Qurani Budhi Krisnanto Budhi Krisnanto Ceskakusumadewi Ceskakusumadewi Baharuddin Devid Hendra Gunawan HS, Elsa Mayuri Ilham Putra Utama Karina Karina Karmilah Mansur Krisnanto, Budhi Maryam Nurdin, Maryam Mattarima Mattarima MUHAMMAD RIZAL Natsir Muhammad Nugraha, Rifandi Wahyu Nuraeni Saeni Rachmatan Rachmatan Rahayu Marajabessy Ramlah Ramlah Ramlah Ramlah Rosnaini Daga Salam, Karta Negara Samalam, Abdul Gafar Solly Aryza Suljumansah Suwandaru, Rachman Vebby Anwar Verawaty Verawaty Wahriyadi Wahriyadi