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Sipayung, Natal Olotua
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Veterinary

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Pengaruh Instagrammable Interior Terhadap Kepuasan Pelanggan Di Rubeka Coffee Shop Batam Lestari, Diah Galuh; ., Dailami; Ilham, Wahyudi; Sipayung, Natal Olotua
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3904

Abstract

The development of social media, particularly Instagram, has driven many cafes to create attractive and Instagrammable interior designs to capture visitor’s attention. Aesthetic interiors now serve not only as decorative elements but also as part of a lifestyle and an indirect promotional medium. This phenomenon encouraged the researcher to examine the influence of Instagrammable interior design on customer satisfaction at Rubeka Coffee Shop Batam. This study employed a quantitative approach using the Structural Equation Modeling – Partial Least Square (SEM-PLS) method through the SmartPLS4 application, involving 100 respondents who were customers of Rubeka Coffee Shop Batam. The analysis results show that all indicators met the convergent validity test outer loading and AVE values > 0.5, and reliability tests with Cronbach’s Alpha and Composite Reliability values > 0.7. The R-Square value was 0.738, indicating that 73,8% of customer satisfaction is explained by Instagrammable interior design. Furthermore, the path coefficient value of 0.859, T-statistic of 21.066, and P-value of 0.000 confirm a positive and significant effect. This study emphasizes that an attractive and aesthetic interior design not only enhances the visual appeal of a space but also contributes significantly to customer satisfaction.
Co-Authors ., Dailami Adeline, Nadya Ivana Alfiza, Muhammad alhamdi, rezki Ariansya, Bojes Bimantara, Muhammad Hasib Chau, Therecia DAILAMI Dailami - Eryd Saputra Handoko, Bram Ilham, Wahyudi Irmalya, Gita Irwansyah R, Syailendra Reza Irwansyah Rezeki, Syalendra Reza Irwansyah, Syailendra Reza Irwansyah Jefryanto Julia Putri, Nadila Aurora Langi, yusakh yama Lestari, Diah Galuh Maldin, Siska Amelia Mikasari, Dewi Aurora Moh. Thandzir Pratama, Tito Rais, Syafruddin Rais Rezki Alhamdi, Rezki Salombe, Evang Jelin Istiana saputra, Ardiansyah Saputra Sianipar, Tomi Steven Johnson Sukmamedian, Haufi Sweiney, Sweiney Syafruddin Rais, Syafruddin Thamdzir, Moh. Thandzir, Moh Tito Pratama Ulum Lubis, Taufik Bachrul Yusakh Yama Langi Yusuf, Abd Rahmad Yusuf, Abd Rahman