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Sipayung, Natal Olotua
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Pengaruh FOMO (Fear of missing out) Terhadap Minat Beli Di Common Space Coffee & Bar Batam Handoko, Bram; Ilham, Wahyudi; Sipayung, Natal Olotua; ., Dailami
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3901

Abstract

This study aims to examine the influence of Fear of FOMO (Fear of missing out) on consumer purchase intention at Café Common Space Batam. FOMO is a psychological phenomenon that manifests as an individual’s urge to follow ongoing trends and avoid the feeling of being left behind. This research applies a quantitative associative-causal approach with a population consisting of all visitors of Common Space Batam over the past six months. The sample size was determined using the Slovin formula with a 10% margin of error, setting the minimum number of respondents at 100, while this study successfully collected 107 valid responses. Data were gathered through a five-point Likert-scale questionnaire and analyzed using simple linear regression. The findings indicate that FOMO has a positive and significant effect on consumers’ purchase intention, with a coefficient of determination (R²) of 0.777 and a significance value of 0.000 (<0.05). These results contribute theoretically to the development of consumer behavior studies and provide practical insights for food and beverage business practitioners in utilizing social media as an effective marketing strategy.
Pengaruh Instagrammable Interior Terhadap Kepuasan Pelanggan Di Rubeka Coffee Shop Batam Lestari, Diah Galuh; ., Dailami; Ilham, Wahyudi; Sipayung, Natal Olotua
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3904

Abstract

The development of social media, particularly Instagram, has driven many cafes to create attractive and Instagrammable interior designs to capture visitor’s attention. Aesthetic interiors now serve not only as decorative elements but also as part of a lifestyle and an indirect promotional medium. This phenomenon encouraged the researcher to examine the influence of Instagrammable interior design on customer satisfaction at Rubeka Coffee Shop Batam. This study employed a quantitative approach using the Structural Equation Modeling – Partial Least Square (SEM-PLS) method through the SmartPLS4 application, involving 100 respondents who were customers of Rubeka Coffee Shop Batam. The analysis results show that all indicators met the convergent validity test outer loading and AVE values > 0.5, and reliability tests with Cronbach’s Alpha and Composite Reliability values > 0.7. The R-Square value was 0.738, indicating that 73,8% of customer satisfaction is explained by Instagrammable interior design. Furthermore, the path coefficient value of 0.859, T-statistic of 21.066, and P-value of 0.000 confirm a positive and significant effect. This study emphasizes that an attractive and aesthetic interior design not only enhances the visual appeal of a space but also contributes significantly to customer satisfaction.
Co-Authors ., Dailami Adeline, Nadya Ivana Alfiza, Muhammad alhamdi, rezki Ariansya, Bojes Bimantara, Muhammad Hasib Chau, Therecia DAILAMI Dailami - Eryd Saputra Galingging, Arien Indah Margareta Handoko, Bram Ilham, Wahyudi Irmalya, Gita Irwansyah R, Syailendra Reza Irwansyah Rezeki, Syalendra Reza Irwansyah, Syailendra Reza Irwansyah Jefryanto Julia Putri, Nadila Aurora Langi, yusakh yama Lestari, Diah Galuh Maldin, Siska Amelia Mikasari, Dewi Aurora Moh. Thandzir Pratama, Tito Rais, Syafruddin Rais Rezki Alhamdi, Rezki Salombe, Evang Jelin Istiana saputra, Ardiansyah Saputra Sianipar, Tomi Steven Johnson Sukmamedian, Haufi Sweiney, Sweiney Syafruddin Rais, Syafruddin Thamdzir, Moh. Thandzir , Moh. Thandzir, Moh Tito Pratama Ulum Lubis, Taufik Bachrul Yusakh Yama Langi Yusuf, Abd Rahmad Yusuf, Abd Rahman