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Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

PEMAHAMAN, KEPEDULIAN DAN AUDIT LINGKUNGAN TERHADAP GREEN ECONOMY DENGAN GREEN ACCOUNTING SEBAGAI VARIABEL INTERVENING DI UMKM KAB. DAIRI. Simbolon, Deliyanti; Setyorini, Dian
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4861

Abstract

Abstract: Green economy is a concept of economic behavior that considers economic growth along with the concept of preventing damage to the natural environment and the decline in the quality of the communal environment. To protect the environment, it is necessary to implement green accounting so that poor environmental conditions can be prevented and its sustainability maintained. Researchers see that MSMEs still do not preserve the environment in their business practices. This is due to public ignorance in managing food waste. The more MSMEs there are, the more waste that pollutes the environment, this is due to a lack of understanding, concern, and the absence of environmental audits. This study aims to examine the influence of understanding, concern, and environmental audits on MSMEs in Dairi Regency in implementing a green economy through green accounting. The method is descriptive quantitative. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or figures. Data sources are primary and secondary data. Primary data was obtained from the results of distributing questionnaires to MSMEs in Dairi Regency, and secondary data was obtained from data and literature related to the problems discussed. This study concludes that understanding, concern, and environmental audits influence the green economy and green accounting, and green accounting mediates understanding, concern, and environmental audits towards the green economy.Keyword: Understanding, Concern, Environmental Audit, Green Economy, Green AccountingAbstrak: Green economy sebuah konsep perilaku ekonomi yang memperhatikan pertumbuhan ekonomi bersamaan dengan konsep pencegahan kerusakan lingkungan alam dan menurunnya kualitas lingkungan komunal. Untuk menjaga lingkungan maka perlu diterapkan green accounting agar kondisi lingkungan yang buruk dapat dicegah dan tetap terjaga kelestariannya. Peneliti melihat bahwa pelaku UMKM masih kurang melestarikan lingkungan dalam praktik usahanya hal itu karena ketidaktahuan masyarakat dalam pengelolaan limbah sisa makanan tersebut. semakin banyak UMKM maka diikuti limbah yang mencemari lingkungan semakin banyak, hal ini karena ketidakpahaman, kepedulian dan tidak adanya audit lingkungan. penelitian untuk melihat pengaruh pemahaman, kepedulian dan audit lingkungan pada UMKM Kab Dairi dalam penerapan green economy melalui green accounting. Metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif, yaitu data yang diperoleh dalam bentuk angka atau bilangan. Sumber data berupa data primer dan sekunder. Data primer diperoleh dari hasil penyebaran kuesioner ke UMKM Kab Dairi. dan data sekunder diperoleh dari data-data dan literatur yang berkenaan dengan permasalahan yang dibahas. Penelitian ini menyimpulkan bahwa pemahaman, kepedulian dan audit lingkungan berpengaruh terhadap green economy dan green accounting dan green accounting memediasi pemahaman, kepedelian dan audit lingkungan terhadap green economyKata kunci: Pemahaman, Kepedulian, Audit Lingkungan, Green Economy, Green Accounting
TRANFORMASI DIGITAL: PERAN MEDIA SOSIAL DAN DIGITAL MARKETING DALAM MENINGKATKAN VISIBILITAS DAN DAYASAING UMKM KOTA BINJAI Setyorini, Dian; Simbolon, Deliyanti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4854

Abstract

Abstract: This research is a type of quantitative research. Further research is needed to understand the local context in Binjai City, which is the main focus of this research. urgent because of its relationship with Gross Regional Domestic Product (GRDP) which is the total value of goods and services produced by a region in a certain period, and the poverty line profile in Binjai City has increased allegedly due to the decline in the number of MSMEs in Binjai City because the largest contributor to GRDP is from the trade sector. The purpose of this research is expected to be a reference for Binjai City regarding the problems faced by MSMEs in Binjai City related to visibility and competitiveness in terms of digital transformation so that later it will be more focused which causes a decrease in the number of MSMEs. The strategic method used in this research is to collect data, interviews, observations and analyze data using the AMOS (Analysis of Moment Structures) method. The population of this research is MSMEs in Binjai City. The results of the first hypothesis research there is a positive and significant influence between the role of social media on visibility. The results of the study explain the second hypothesis of a positive and significant influence between Digital marketing on visibility. The results of the study that the role of social media on competitiveness has a positive and significant effect. The research results show that digital marketing has a positive and significant impact on competitiveness. The research results explain that visibility has a positive and significant impact on competitiveness.Keyword: Social Media; Digital Marketing; Visibility; Competitiveness; MSMEsAbstrak: Penelitian ini merupakan jenis penelitian kuantitaf. penelitian lebih lanjut diperlukan untuk memahami konteks lokal di Kota Binjai, yang menjadi fokus utama dari penelitian ini. urgen karena kerterkaitan dengan Produk Domestik Regional Bruto (PDRB) merupakan nilai total barang dan jasa yang dihasilkan suatu wilayah dalam periode tertentu, dan profil garis kemiskinan di Kota Binjai meningkat diduga karena penurunun jumlah UMKM di Kota Binjai karena penyumbang PDRB terbesar dari sektor perdagangan. Tujuan penelitian ini diharapkan menjadi rujukan Kota Binjai atas permasalahan yang dihadapi UMKM di Kota Binjai terkait visibilitas dan daya saing dalam hal tranformasi digital sehingga nantinya lebih fokus yang menyebabkan penurunan jumlah UMKM. Metode strategi yang digunakan penelitian ini adalah dengan mengumpulkan data, wawancara, observasi dan menganalisis data menggunakan Metode AMOS (Analysis of Moment Structures). Populasi penelitian ini adalah UMKM di Kota Binjai. Hasil penelitian hipotesis pertama terdapat pengaruh positif dan signifikan antara peran media sosial terhadap visibilitas. Hasil penelitian menjelaskan hipotesis kedua pengaruh positif dan signifikan antara Digital marketing terhadap visibilitas. Hasil penelitia bahwa peran media sosial terhadap daya saing berpengaruh positif dan signifikan. Hasil penelitian bahwa Digital marketing terhadap daya saing berpengaruh positif dan signifikan. Hasil penelitian menjelaksan visibilitas terhadap daya saing berpengaruh positif dan signifikanKata kunci: Media Sosial;Digital Marketing;Visibilitas;Daya Saing;UMKM