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All Journal Jurnal Manajemen dan Organisasi Jurnal Manajerial Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Vivabio : Jurnal Pengabdian Multidisiplin eProceedings of Management Jurnal Informatika Ekonomi Bisnis
Prasetyo Hartanto
Universitas Telkom
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : Jurnal Informatika Ekonomi Bisnis

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Analisis Sosial Media Marketing terhadap Purchase Intention Hartanto, Prasetyo; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.785 KB) | DOI: 10.37034/infeb.v4i4.180

Abstract

The purpose of this study is to analyze the effect of Social Media Marketing on Customer Purchase Intentions. The data used in this study were obtained directly from distributing online. The number of respondents in this study was 115 people. The results of testing the hypothesis in this study indicate that: Firm- Created Social Media Communication has a positive and significant effect on User-Generated Social Media Communication,and Brand Passion. Meanwhile, User-Generated Social Media Communication has no effect on Brand Passion. The results of the study also show that Brand Passion has a positive and significant effect on Brand Loyalty and Purchase Intention. Brand Loyalty also has a positive and significant effect on consumer Purchase Intention. As for the limitations in this study, it only uses one company brand as the object studied, so the results cannot be generalized to coffee shop company brands as a whole and also the selection of respondents is only in Indonesia so it is not can represent the behavior of Starbucks consumers as a whole spread across many countries. Furthermore, this study has not been able to reveal the overall factors that influence purchase intention due to limited variables in this study which are only limited to social media marketing which is divided into two parts; firm-created social media communication and user-generated social media communication, brand passion and brand loyalty so that there are other variables that are not included in this study.
Integration Hydroponic Aquaculture Systems for Optimizing Catfish Growth Management with Arduino Supriyono, Lawrence Adi; Andhika, A; Aldila, Amalia Shifa; Hartanto, Prasetyo
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.912

Abstract

Modern agriculture faces significant challenges such as limited land and declining soil fertility. The integration of hydroponic systems with aquaculture, particularly catfish farming, offers an innovative solution to enhance agricultural efficiency and productivity. This study explores the integration of hydroponic systems with aquaculture for the simultaneous cultivation of plants and catfish in a controlled environment. The research utilizes Arduino technology for monitoring temperature, pH, and water turbidity, which are essential for the health of fish and plants. The research method used is Research and Development (R&D), involving the following steps: (1) Identifying potential problems, (2) Data collection, (3) Product design, (4) Design validation, (5) Design revision, and (6) Product testing. The results indicate that integrating hydroponic systems with Arduino technology improves the efficiency of monitoring and managing the cultivation environment, positively impacting plant and catfish growth. The implementation of this system shows an increase in plant nutrient content and better fish health. And then, this research significantly contributes to the development of sustainable agriculture and global food security through the adoption of innovative technology.
Mengungkap Kehadiran Media Sosial Instagram dan Kualitas Pelayanan: Bagaimana Inovasi Memperkaya Kepuasan Pelanggan? Andini, Siwi Putri; Toar, Yandri Ardolof BL; Hartanto, Prasetyo; Cindi, Ramitha Janira
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.955

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh dari media sosial Instagram, kualitas pelayanan terhadap kepuasan pelanggan serta mengetahui apakah inovasi memoderasi positif pengaruh media sosial Instagram dan kualitas pelayanan dengan objek yakni usaha jasa pada Milda Makeup. Dalam penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini semua konsumen yang pernah menggunakan layanan mekap dari Milda Makeup. Untuk jumlah sampel yang diambil adalah sebanyak 100 orang, dengan penentuan pengambilan sampel menggunakan non-probability sampling. Data yang digunakan dalam penelitian ini adalah data primer, yaitu dengan cara penyebaran kuesioner. Skala pengukuran yang digunakan adalah Skala Likert. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis data kuantitatif dengan menggunakan metode statistik. Metode statistik yang digunakan adalah Partial Least Square (PLS). Hasil dari penelitian menunjukkan bahwa Media Sosial Instagram berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Inovasi memoderasi positif pengaruh Media Sosial Instagram terhadap Kepuasan Pelanggan dan Inovasi memoderasi positif pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan.
Co-Authors A Andhika Adi Nugroho, Irfan Adiibah, Fathya Affriza Brilyan Relo Pambudi Agus Putra Ahmad Fahreza, Ahmad Amalia Shifa Aldila Andhika, A Andini, Siwi Putri Cempaka Kumala Sari Chusnul Maulidina Hidayat Cindi, Ramitha Janira Laij, Fransisca Lawrence Adi Supriyono Maulid, Dhijar Mulidina Hidayat, Chusnul Nisrina, Safira Fegi Pradana, Vittrah Puspo Dewi Dirgantari Ramitha Janira Cindi Ratih Hurriyati Rezky Ramadhan B.K, Muh Putra Safira Fegi Nisrina Toar, Yandri Ardolof BL