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MARKETING COMMUNICATION STRATEGIES IN FACING DIGITAL BUSINESS COMPETITION Syarifuddin; Nyi Dewi Puspitasari; Indah Sulistiani
Jurnal Komunikasi Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

The business sector in this digital era is experiencing very fundamental changes in business processes as a result of the emergence of information technology. The digital era presents a variety of new challenges and unlimited opportunities for business people. Business competition in the digital era is increasingly fierce, but at the same time, digitalization opens the door for new players to enter the market easily. Marketing does not only talk about products, product prices, distribution, but also talks about how to communicate these products to the public so that they are known, bought, and then become loyal. By using marketing communication strategies, consumers can be persuaded to form brand choices, change perceptions, encourage buyers, become a means of reminding the existence of the product, where to get the product, and also to be able to maintain this segment to be loyal to the company's products. Conventional marketing strategies are carried out to convince consumers to buy the products or services offered, as well as digital marketing strategies, which have the aim of convincing consumers to buy the products or services offered and increase brand awareness of the products or services offered by using various supporting tools. and internet media.
AUTONOMOUS SYSTEMS IN TOURISM: APPLICATION OF SWARM ROBOTICS TECHNOLOGY FOR OPERATIONAL OPTIMIZATION IN INDONESIAN TOURIST DESTINATIONS Indah Sulistiani; Rafi’i, Rafi’i; Syarifuddin, Syarifuddin; Cut Ita Erliana; Dahlan Abdullah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Abstract

Tourism in Indonesia continues to evolve as a vital sector in the economy, yet faces complex challenges in optimizing operational efficiency at tourist destinations. This research explores the application of autonomous systems and swarm robotics technology as an innovative solution to enhance operational efficiency. Autonomous systems, leveraging artificial intelligence and automation, collaborate with the adaptive principles of swarm robotics to create dynamic solutions for managing long queues, security, and mobility in tourist destinations. Through case studies and testing technology implementation at specific destinations, this research reveals the positive contributions of these systems to visitor experiences and operational efficiency. The implications of these findings extend to Indonesia's broader tourism sector, offering potential improvements in competitiveness and sustainability. The research details the potential development of swarm robotics technology in the future and highlights aspects that warrant further investigation. Thus, the approach of autonomous systems and swarm robotics becomes a practical solution and a strategic foundation for redefining tourism operations in Indonesia.
BORDER AREA ECONOMIC DEVELOPMENT STRATEGY: A SUSTAINABLE APPROACH Indah Sulistiani; Soni Suardi; Syarifuddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Border regions are currently entering a new paradigm of regional development. As a region that emerged as a result of globalization and policy decentralization, there has been a shift in the security paradigm towards prosperity. Characteristics that are different from other regions (immobility of production factors, transaction costs and delays, different economic systems, institutional issues, zoning and the role of the informal sector) encourage the economic function of the region on the internal and external side. The economic perspective in border areas tends to improve along with this paradigm change. Facing the challenges of economic development involves identifying the main problems that affect economic growth and progress, as well as formulating appropriate strategies and policies to overcome these problems. This involves cooperation between government, the private sector, civil society, and international institutions to achieve sustainable economic development. The economic development strategy for border areas is related to efforts to stimulate economic growth. This strategy supports existing policies and includes planning strategies in the medium and long term. These strategies include: encouraging conducive and operational regulations in the field of economic development in border areas, compiling a road map for effective and operational spatial planning, improvising infrastructure development that is responsive to needs (hard & soft infrastructure), increasing the role of leading sectors and encouraging sectors others in growth, increasing attention to the sustainability of development and development of Human Resources, facilitating internal and external trade.
Development Of Islamic Religious Education Learning Modules Based On Local Wisdom Noneng Nurhayani; Indah Sulistiani; Syarifuddin; Rezkiyah Hoesny; Siti Tiara Maulia
IJGIE (International Journal of Graduate of Islamic Education) Vol. 5 No. 1 (2024): March
Publisher : Master of Islamic Studies Masters Program in the Postgraduate Institute of Islamic Studies Sultan Muhammad Syafiuddin Sambas, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/ijgie.v5i1.2833

Abstract

Islamic Religious Education (PAI) has great potential to increase understanding and application of religious values that are in line with local wisdom. However, existing learning modules often do not integrate these two aspects explicitly, resulting in a gap between theory and practice. This research aims to develop a PAI learning module based on local wisdom and assess its effectiveness in increasing student understanding and engagement.This research uses literature research methods, by collecting and analyzing sources relevant to the development of PAI modules and local wisdom. The research results show that learning that integrates PAI with local wisdom not only enriches students' religious knowledge but also increases their understanding of the application of these values in their social and cultural context. The module developed successfully integrates examples of local wisdom that are relevant to PAI subject matter. Initial assessments show positive responses from students as well as increased interest and participation in the learning process.
SOCIAL SCIENCES EDUCATION: EXPLORING THE OCEAN OF SOCIAL KNOWLEDGE Syarifuddin, Syarifuddin; Rani Noeraeni; Indah Sulistiani; Loso Judijanto; Muh. Dzihab Aminudin S
International Journal of Teaching and Learning Vol. 2 No. 2 (2024): FEBRUARY
Publisher : Adisam Publisher

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Abstract

This comprehensive literature review explores the multifaceted dimensions of optimizing social studies education: diving into the ocean of social knowledge. Delving into the growing field of social knowledge that can spur a new way of human life, from the beginning of life to its end are interrelated, this review synthesizes existing research, identifies trends, and offers insights for educators, policy makers, and researchers . The reason behind this exploration lies in the urgency to find out the scope of social knowledge in the world of education, namely: replacing the role of humans, namely by automating a task or process. Strengthening the human role, namely presenting information, tasks, or processes. Restructuring or making changes to a task or process. This review covers various aspects, starting from the scope of social studies education, learning theories of social studies education and social studies education in the school curriculum. By examining the interaction between educational and social aspects, this literature review contributes to the ongoing discourse regarding social studies studying, examining, and assessing human life systems on the surface of the earth in their social context or humans as members of society.