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All Journal Jurnal Perilaku dan Strategi Bisnis Jurnal Ilmiah Edunomika (JIE) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Journal of Artificial Intelligence and Digital Business Ekomania Jihapenmas
Fatchurrohman, Mochamad
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Other

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STRATEGI PEMASARAN TRAVEL HAJI DAN UMROH PT NUR RAMADHAN WISATA CABANG SURABAYA DALAM MENINGKATKAN DAYA TARIK MASYARAKAT Muhammad Lutfi Mukhtar; Cucu Hayati; Fatchurrohman, Mochamad
Ekomania Vol. 10 No. 1 (2023): Agustus 2023
Publisher : Ekomania

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the midst of the Covid-19 pandemic, which is still an epidemic in the world, one of which is in Indonesia, many companies have to rethink their marketing strategies. This research was conducted at PT NUR RAMADHAN WISATA Surabaya Branch. This research was conducted to find out what strategy is used by PT NUR RAMADHAN WISATA Surabaya Branch to increase the attractiveness of the community. This research has two problem formulations, namely What marketing strategy is used by PT NUR RAMADHAN WISATA Surabaya Branch to increase the attractiveness of the community and also what are the factors that support and hinder the marketing strategy of PT NUR RAMADHAN WISATA WISATA Surabaya Branch to increase public attractiveness. This study uses a type of field research using primary and secondary data sources. The data collection techniques used are interviews, observation, and documentation. The data analysis technique used in this research is qualitative descriptive technique. The results of this study indicate that PT NUR RAMADHAN WISATA Surabaya Branch in increasing the attractiveness of the community using the method of going directly to the community through village events such as recitation of fathers or mothers. In addition, PT NUR RAMADHAN WISATA Surabaya Branch also went directly to private and government agencies and also to schools. Next is to use social media and always prioritize service. Next is to re-establish the company order. The supporting factors for the marketing strategy of PT NUR RAMADHAN WISATA Surabaya Branch to increase the attractiveness of the community include: Having complete offices and facilities, having SOPs for all employees, conducting routine trainings for employees, having an experienced marketing team, holding regular monthly meetings with the head office, and finally having products that suit the needs of the community. . While the inhibiting factor is the number of companies engaged in the same field, namely Hajj and Umrah travel midwives
PERAN BUDAYA ORGANISASI DALAM MENINGKATKAN PRESTASI KERJA STAF ORGANISASI WIJABA Fatchurrohman, Mochamad; Nafiqoh, Anin
KINDAI Vol 20 No 2 (2024): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v20i2.1569

Abstract

The aim of the research is to explain the role of organizational culture in improving the work performance of WIJABA organizational staff. The research design used in this research is a qualitative method. Going through several stages of observation, requesting permission for the author to research, and conducting interviews. The data source was obtained from primary data through field research, namely interviews with division managers within WIJABA a. The research results show: (1) organizational culture is a habit or behavior that develops from the beginning and is passed down from generation to generation in a community or group so that it continues until there are new members and so on. (2) work performance is the achievement achieved by each individual or team where the achievement has achieved or even exceeded the given target. (3) the role of organizational culture in improving work performance, namely: staff need to improve and develop new innovations, well-maintained communication skills influence leader trust. Therefore, it is important to have weekly meetings to find out the progress of each staff. Keywords: Organizational Culture, Job Performance, Organization Staff, Wijaba
DEVELOPMENT OF VILLAGE ENTERPRISES BASED ON INSIDE-OUT LOGIC BUSINESS STRATEGY WITH DEMATEL DEVELOPMENT TECHNIQUE TO DETERMINE THE OPTIMIZATION OF TOURISM VILLAGE BUSINESS STRATEGY Fatchurrohman, Mochamad; Shobikin, Shobikin; Elisabeth, Damarsari Ratnasahara
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15156

Abstract

This study seeks to address key barriers impeding the advancement of tourism villages operated by Village-Owned Enterprises in East Java. It aims to devise efficient strategies for enhancing the management of these tourism villages by employing the Inside-Out Logic Business Strategy. This methodology emphasizes prioritizing obstacles and optimizing decision-making trade-offs. The research methodology integrates Interpretive Structural Modeling (ISM) and DEMATEL techniques in a two-phase hybrid approach. ISM constructs a hierarchical framework of identified barriers, while DEMATEL quantitatively assesses interrelations among factors. The study's sample comprises 350 purposively selected BUMDes overseeing tourism villages in East Java. Findings reveal critical hurdles like stakeholder coordination deficits, inadequate lodging facilities, and community innovation shortcomings as primary obstacles in the tourism village development ecosystem. Factors like limited access and connectivity are notably influenced by these primary barriers. The hierarchical depiction and interplay analysis of these factors offer strategic decision-making insights. This study presents a novel ISM-DEMATEL model that not only pinpoints key hurdles hindering rural tourism progression but also furnishes an evidence-based decision-making instrument for formulating more effective and sustainable policies.
CUSTOMER DELIGHT DAN ADVOKASI PASIEN: PERAN PELAYANAN PRIMA MENYENANGKAN PASIEN PADA KIDS DENTAL SPA Tenovita Sari, Fajar; Purwanto, Purwanto; Fatchurrohman, Mochamad
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15890

Abstract

Understanding how service excellence influences pediatric dental patient behavior is critical in formulating effective marketing strategies. This study examines the feelings and actions of patients (parents and children) when they receive excellent service compared to others, using the concept that emotions can be triggered by certain events to understand their impact on patient behavior (affective event theory). In a survey of 136 pediatric dental patients, we analyzed how service excellence affects three types of customer behavior: Customer delight, speaking positively about the product or service (customer advocacy), and patient loyalty. The results showed that excellent service increases (pediatric) patient delight, encouraging them to advocate and return for dental care. However, unexpectedly, our findings also show that the effect of service excellence in increasing patients' customer delight tends to be lower in those with a high tendency to seek attention (attention-seeking motive), due to a lack of authenticity or perceived benefit from the treatment received. Therefore, this study reveals the complex dynamics of service excellence in enhancing patient delight, advocacy, and patient loyalty, while demonstrating the importance of individual differences in influencing these processes.
PEMANFAATAN TEKNOLOGI INFORMASI DAN KOMUNIKASI E-BUSINESS PADA CV DUTA COMPUTINDO PRATAMA Fatchurrohman, Mochamad; Tesar Buri Anggara
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.2666

Abstract

Inovasi data dapat mendorong industri dan mengubah cara bisnis dijalankan. Tak layak peran teknologi informasi dan komunikasi e-business menjadi pilihan utama di era digital 4.0. Karena semakin berkembangnya teknologi di era digital.Banyak perusahaan besar telah menggunakan teknologi informasi dan komunikasi e-commerce untuk memikirkan kembali strategi bisnis mereka. Teknologi informasi dan komunikasi menjadi penunjang dalam keberhasilan strategi pemasaran produk sebuah perusahaan.Tekonologi merupakan aset utama dimana perusaahaan lebih mudah untuk menjangkau pelanggan dalam persaingan pasar global. Teknologi informasi dan komunikasi atau disingkat dengan TIK adalah semua teknologi yang berhubungan dengan penanganan informasi. Sedangkan e-business adalah adalah kegiatan bisnis dengan melibatkan sistem informasi yang terhubung satu dengan lain dan terkomputerisasi. Dalam kajian ini menggunakan metode penelitian analisis deskriptif kualitatif dengan metode penugasan wawancara. Tujuan penelitian ini adalah untuk memberi gambaran betapa sangat bermanfaatnya penggunaan teknologi informasi dan komunikasi ebusiness dengan harapan semua karyawan dapat memanfaatkan sistem teknologi informasi dan komunikasi e-business. Karena banyaknnya responden yang memilih strategi memanfaatkan teknologi dan informasi e-business selayaknya pemerintah memberi dukungan dan monitoring berupa pelatihan dan bimbingan teknis dalam sebuah perusahaan demi kemajuan dan persaingan perdagangan di era digital. Dimana sebuah perusahaan harus serta merta mengikuti perkembangan jaman yang semakin meningkat dalam hal teknologi informasi dan komunikasi e-business. Kata Kunci : Teknologi,komunikasi,e-business
Analisis Strategi Pemasaran Dengan Metode Penjualan Langsung Pada Penjualan Produk “Soyy Milk” Elsa Sefrillia; Fatchurrohman, Mochamad; Yuvi Septia Ardhana; Reshita Putri maharani; Natalia Margaretha
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 2 (2024): August 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i2.879

Abstract

This study evaluates the marketing strategy of soy milk products "SOYY MILK" with a focus on packaging innovation and direct sales methods. In addition, this evaluation aims to make it easier for business owners to make plans and decisions about this business in the future. Through a qualitative descriptive approach, the study was conducted for 3 months, exploring an in-depth understanding of the "SOYY MILK" group, its products, and the marketing strategies implemented. For the research subjects of Soyy Milk business owners, namely four students who are in the fifth semester of STIE Mahardhika Surabaya. The object of this study is the soy milk product "Soyy Milk". This research was conducted in the Soyy Milk production kitchen. Data collection through interviews, observations, and documentation using source triangulation techniques. The results show the success of direct sales strategies and internet marketing through social media, especially in reaching young consumers. Innovation in packaging also provides positive encouragement. In conclusion, the combination of direct sales strategies and internet marketing is effective in marketing "SOYY MILK," which is recognized by positive acceptance from consumers.
Peran Disiplin Kerja Dalam Mendukung Kinerja Karyawan Pada Klinik Rawat Inap Rizky Sidoarjo Azhara, Chovinisca Ramadhani; Fatchurrohman, Mochamad; Sari, Etin Puspita; Shobikin, Shobikin
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1506

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana disiplin kerja berperan dalam meningkatkan kinerja karyawan di Klinik Rawat Inap Rizky Sidoarjo. Fokus utama diarahkan pada indikator-indikator disiplin seperti ketepatan waktu, kepatuhan terhadap prosedur, dan tanggung jawab individu, yang secara langsung berkaitan dengan kualitas layanan yang diberikan kepada pasien. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif. Data dikumpulkan melalui wawancara semi-terstruktur dengan lima orang informan yang memiliki peran berbeda di klinik, serta melalui observasi langsung dan dokumentasi internal. Analisis data dilakukan dengan tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa tingkat disiplin kerja yang tinggi berkontribusi signifikan terhadap peningkatan kinerja, baik secara individu maupun tim. Karyawan yang menunjukkan disiplin dalam kehadiran, ketepatan prosedur, dan tanggung jawab kerja, mampu menciptakan lingkungan kerja yang profesional dan pelayanan yang efisien. Faktor-faktor seperti sanksi, budaya kerja kolektif, dan gaya kepemimpinan partisipatif turut memengaruhi penerapan disiplin tersebut. Penelitian ini memberikan kontribusi penting bagi pengelolaan sumber daya manusia di sektor pelayanan kesehatan. Temuan ini dapat menjadi acuan dalam menyusun strategi penguatan disiplin kerja berbasis nilai dan motivasi, serta sebagai referensi untuk penelitian lanjutan yang berfokus pada peningkatan mutu layanan dan kepuasan pasien.
Explorasi Hubungan Antara Kinerja, Kedisiplinan, Dan Produktivitas Kerja Karyawan Di PT Telkom Akses Kebalen Surabaya Rhohmawati, Iin; Fatchurrohman, Mochamad; Shobikin, Shobikin; Puspitasari, Fanny Dwi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1568

Abstract

Penelitian ini bertujuan untuk mengeksplorasi hubungan antara kedisiplinan, kinerja, dan produktivitas kerja karyawan di PT Telkom Akses Kebalen Surabaya. Latar belakang penelitian ini dilandasi oleh permasalahan rendahnya efektivitas kerja akibat kurangnya keterampilan dan pemahaman terhadap tugas. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode eksploratif. Data dikumpulkan melalui observasi langsung, wawancara dengan lima karyawan dari berbagai divisi, serta analisis dokumen internal perusahaan. Hasil penelitian menunjukkan bahwa kedisiplinan, yang ditandai dengan kepatuhan terhadap aturan dan ketepatan waktu, berperan penting dalam membentuk kinerja karyawan. Kinerja yang baik kemudian berdampak positif terhadap produktivitas, yang dipengaruhi oleh pengelolaan waktu dan prioritas kerja. Hubungan antara ketiga variabel ini bersifat sinergis dan membentuk siklus peningkatan performa kerja. Studi ini menyimpulkan bahwa pengelolaan SDM berbasis kedisiplinan dan pengembangan keterampilan menjadi strategi penting untuk meningkatkan daya saing perusahaan di sektor telekomunikasi.
Strategi Pemasaran Travel Umrah Dan Haji Dalam Meningkatkan Kepuasaan Jamaah Handayani, Wahyu; Fatchurrohman, Mochamad; Supriadi, Iman; Puspitasari, Fanny Dwi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1627

Abstract

Tingginya permintaan terhadap layanan perjalanan umrah dan haji di Indonesia mendorong persaingan yang semakin kompetitif antar penyedia jasa. Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran yang digunakan oleh PT. Ebad Alrahman Wisata dalam meningkatkan kepuasan jamaah. Melalui pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam, observasi langsung, serta dokumentasi terhadap lima informan utama yang terdiri dari empat staf operasional dan satu jamaah umrah. Hasil studi menunjukkan bahwa loyalitas jamaah terbentuk dari perpaduan komunikasi yang terbuka, konsistensi mutu pelayanan, serta pemanfaatan media digital dan promosi dari mulut ke mulut secara efektif. Transparansi biaya, kemudahan pendaftaran secara daring, serta evaluasi rutin berbasis umpan balik pelanggan turut berkontribusi terhadap tingginya tingkat kepuasan. Temuan ini menegaskan pentingnya penerapan strategi pemasaran jasa yang menyeluruh dalam industri perjalanan ibadah, di mana kepercayaan dan pengalaman spiritual menjadi faktor utama.
PERAN KESAMAAN PERILAKU DAN PERSEPSI RISIKO KESEHATAN TERHADAP PARA-SOCIAL INTERACTION DAN NIAT BELI MAKANAN SEHAT BERKELANJUTAN Fanny Dwi Puspitasari; Purwanto; Fatchurrohman, Mochamad
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17219

Abstract

This study aims to analyze the relationship between healthy behavior similarity and health risk perception on para-social interaction (PSI) and the intention to purchase sustainable healthy food. Drawing upon the Health Belief Model (HBM), this research develops and validates a conceptual model linking healthy behavior similarity to PSI and purchase intention. A validated sample of 198 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that (1) healthy behavior similarity is positively associated with PSI and consumers’ purchase intention; (2) perceived susceptibility and severity are also positively related to PSI and purchase intention. Lastly, PSI positively influences consumers’ intention to purchase. These findings highlight the effectiveness of digital celebrity endorsements in enhancing follower engagement and encouraging the purchase of health-related products.
Co-Authors Azhara, Chovinisca Ramadhani Elisabeth, Damarsari Ratnasahara Elsa Sefrillia Fanny Dwi Puspitasari Hayati, Cucu Iman Supriadi Kusmayati, Nindya Kartika Muhammad Lutfi Mukhtar Nafiqoh, Anin Natalia Margaretha Purwanto Purwanto Purwanto Puspitasari, Fanny Dwi Reshita Putri maharani Rhohmawati, Iin Sari, Anita Kartika Sari, Etin Puspita Shobikin, Shobikin SRI RAHAYU Syahbani, Ahmad Tenovita Sari, Fajar Tesar Buri Anggara Wahyu Handayani Wulandari, Aisya Fitri Yuvi Septia Ardhana