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THE INFLUENCE OF MOTIVATION, COMPENSATION AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT THE HORISON BANDUNG HOTEL Akbar, Ridho Riadi; Maisan, Kifa
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.125

The purpose of this study was to determine the effect of Motivation, Compensation and Organizational culture on employee performance. The research method uses quantitative methods with descriptive and verification approaches. Data collection techniques were obtained through interview, questioner, study literature and access to the website. Populations in this study have as many as 114 employees. The research sampling technique was simple random sampling with a total sample of 54 employees. Data analysis in this study used descriptive analysis, Classical assumption test, Multiple linear regression analysis, Correlation coefficient analysis, Coefficient of determination (R2) and hypothesis testing with t test and F test with the help of the SPSS Program. Based on the results of the study, it is known that there is a partially significant positive influence on motivation, compensation and organizational culture on employee performance. Based on the limitations of the research at Hotel Horison Ultima Bandung and related to other 4-star hotels, the research does not show KPI hotel employees only get data from the results of questionnaires and interviews. The research contribution for Hotel Horison Ultima Bandung as the object of research, for Universitas INABA Research, and especially in the field of Human Resource Management. The novelty that this research can produce is to see the influence of motivation, compensation, and work culture, especially with the object of research at Hotel Horison Ultima Bandung.

Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kepuasan Kerja Karyawan CV Gudang Fashion 26 Arinda, Destiana; Akbar, Ridho Riadi
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1969

This research aims to describe job satisfaction, leadership style, and work discipline and analyze the influence of leadership style and work discipline on employees' job satisfaction at CV Gudang Fashion 26. The research employs a quantitative method with descriptive and verification approaches. The sample was taken using a saturated sampling technique involving 50 CV Gudang Fashion 26 employees, and data was collected through a questionnaire. Data analysis includes multiple linear regression, partial and simultaneous tests, and the coefficient of determination. Descriptive analysis shows a job satisfaction score of 893, a leadership style score of 876, and a work discipline score of 908, all in the high category. The results indicate that leadership style does not influence job satisfaction, while work discipline does. Simultaneously, leadership style and work discipline influence job satisfaction, with a contribution of 62.6%.

Price, Promotion, and Online Customer Ratings: Factors Determining the Purchase Decisions for Sheona Go Fashion Products on E-Commerce Pandiangan, Sari Yanti; Herlina, Listri; Akbar, Ridho Riadi
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2448

Along with the increasing popularity of online fashion shopping, this study aims to analyze the influence of price, promotion, and online customer ratings on purchasing decisions for Sheona Go fashion products on the E-Commerce platform. This study is important to understand the factors influencing online shopping behavior. The research method used is a quantitative approach with a survey. Using a purposive sampling technique, data were collected from 100 respondents who had purchased Sheona Go products through the E-Commerce platform. The variables studied include price, promotion, and online customer ratings as independent variables and purchasing decisions as dependent variables. The results of the analysis show that simultaneously, price, promotion, and online customer ratings have a significant effect on purchasing decisions. Partially, the price variable has the most dominant influence, followed by promotion and online customer ratings. Descriptive statistics show that most respondents positively assessed price and promotion, while perceptions of online customer ratings were more varied. These findings provide insights for online fashion business players in designing more effective marketing strategies and the importance of maintaining digital reputation and optimizing customer experience on online platforms. This study also strengthens the theory of Consumer Behavior in the context of E-Commerce.

Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kopi Kenangan Cabang Margacinta Kota Bandung Aulia, Nurliana; Akbar, Ridho Riadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3653

The purpose of this study was to see how pricing, promotion, and service quality influenced purchasing decisions at Kopi Kenangan Margacinta Branch. This study employs quantitative methodologies with descriptive and verification approaches, utilizing both primary and secondary data. Using the Slovin algorithm, the researchers picked 100 respondents among 1,677,597 residents of Margacinta City Bandung. This study indicates that price, promotion, and service quality all have a significant impact on the purchasing decision of Kopi Kenangan. The statistics demonstrate that price has a considerable influence on purchase decisions, with a t-count value of 3.550 and a level of significance of 0.00. Sales promotion has a considerable influence on purchase decisions, as demonstrated by a t-value of 2.391 with a significance level of 0.00, as does service quality, as indicated by a t-value of 2.049 with a significance level of 0.00. These three criteria also have a substantial role in purchasing decisions, as evidenced by a p-value of 3,243 and a highly significant p-value of 0.000.

Pengaruh Brand Awareness, Influencer Marketing dan Harga Terhadap Keputusan Pembelian pada Produk Sunscreen Nivea di Kota Bandung Pebriyani, Selvia; Akbar, Ridho Riadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3659

This research investigates the impact of brand awareness,influencer marketing and pricing on the purchasing decisions of Nivea Sunscreen products in Bandung City. Employing a quantitative methodology, the study adopts a descriptive and verificative approach. Data was gathered through a questionnaire distributed to 100 participants. The sampling methodutilized is non-probability sampling, specifically purposive sampling, as determined by Slovin’s formula. The target studied consists of individuals who use sunscreen in Bandung City. Based on hypothesis testing results (t-test), Brand Awareness has a significant and positive impact, indicated by a significance value of 0.000 < 0.05. Influencer Marketing demonstrates a notably positive impact, evidenced by a significance value of 0.000 < 0.05, and Price has a significant and positive effect with a significance value of 0.000 < 0.05. The hypothesis testing results (f-test) show that the calculated f-value is 380.072 > 2.700, and the significance value is 0.000 < 0.05.Therefore, it can be concluded that Brand Awareness, Influencer Marketing, and Price have a significant and positive influence on Purchasing Decisions.

Pengaruh Brand Trust dan Online Customer Review Terhadap Minat Beli Pada Marketplace Bukalapak Anindya, Auryn Latifa; Akbar, Ridho Riadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3668

The purpose of this research is to understand how brand trust and online customer reviews affect buying interest in the Bukalapak marketplace. This research uses quantitative methods with descriptive and verification approaches, using a combination of primary and secondary data. The researcher involved 100 respondents, who were selected using the Slovin formula from the total population of active marketplace users in 2024, namely 65 million users. This research confirms that aspects such as brand trust and online customer reviews have a major influence on buying interest in the Bukalapak marketplace. Based on the data, brand trust shows a significant influence on interest buying, with a tcount value of 2.166 and a significance level of 0.03. Meanwhile, online customer reviews also have a significant effect on purchase intention, as indicated by a tcount value of 6.556 with a significance level of 0.00. Together, these two factors make an important contribution to purchase intention, as evidenced by the fcount value of 31.811 and a highly significant p-value of 0.000.

Pengaruh Citra Merek, Promosi dan Harga Terhadap Keputusan Pembelian Produk Air Minum dalam Kemasan (AMDK) Merek Club di Kota Bandung Fuadah, Asri Tsamrotul; Akbar, Ridho Riadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3672

This study aims to determine how brand image, promotion, and price influence purchasing decisions on Club brand bottled drinking water in Bandung City. Quantitative methods were used in this study, which used descriptive and verification approaches with primary and secondary data. Researchers involved 100 people selected using the Slovin formula from 2,469,589 people. This study shows that elements such as Price, Promotion, and Brand Image have a significant influence on purchasing decisions for Club brand bottled water. According to the data, Brand Image has a significant influence with a tcount value of 2.182 and a significance level of 0.032. Meanwhile, Promotion does not have a significant influence with a tcount value of 1,650 and a significance level of 0.032. In addition, price also has no significant effect on purchasing decisions, as indicated by the t value of 1.137 with a significance level of 0.258. On the other hand, the calculated f value of 9.668 and a highly significant pvalue of 0.000 indicate that these three factors have a significant influence on purchasing decisions.

Strategi Pemasaran Umkm Warung Nasi Sunda Ibu Titing Melalui Pendekatan Analisis Swot dan Marketing Mix Firmansyah, Irman; Akbar, Ridho Riadi; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3677

This study explores the marketing strategy of Warung Nasi Sunda Ibu Titing, a micro, small, and medium enterprise (MSME) that has been operating since 2004 and faces challenges such as intense competition, limited facilities, and low adoption of digital technology. The problem statement revolves around efforts to enhance competitiveness through effective strategies. The research methodology employs a qualitative descriptive approach using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, complemented by the Marketing Mix (4P) framework to develop a comprehensive marketing strategy. The findings reveal that Warung Nasi Sunda Ibu Titing’s main strengths include a diverse menu, high-quality products, and a strategic location. However, weaknesses such as minimal digital promotion and limited parking facilities pose significant challenges. Opportunities arise from modern culinary trends and government policies supporting MSMEs, which can be leveraged to expand the market. Threats from more innovative competitors and the instability of raw material prices require adaptive strategies. The study concludes by recommending strategies such as expanding digital services through online platforms, enhancing social media promotion, and introducing menu innovations to attract new customer segments. Implementing these strategies is expected to help Warung Nasi Sunda Ibu Titing maintain its presence and improve competitiveness in the culinary market.

Strategi Pengembangan Bisnis Pada Umkm Daging Segar Kios PD Rai Raka di Pasar Caringin Maulana, Bima Rizky Rahmat; Akbar, Ridho Riadi; Muttaqin, Ridlwan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3678

This study aims to develop business strategies for PD Rai Raka, an SME engaged in selling fresh beef at Pasar Caringin, Bandung. The research addresses challenges such as intense competition with digitalized competitors, raw material price fluctuations, and the lack of modern marketing strategies. The qualitative approach with descriptive-analytical techniques was employed. Data were collected through in-depth interviews, observations, and document analysis, then processed using the SWOT matrix to identify strengths, weaknesses, opportunities, and threats. The analysis revealed that PD Rai Raka has strengths in product quality, strategic location, and loyal customers. However, weaknesses such as limited digitalization and inconsistent product quality hinder business growth. Opportunities, including digitalization trends and strategic partnerships, can be leveraged to expand the market. Threats from digital-savvy competitors and fluctuating raw material prices require adaptive strategies. In conclusion, PD Rai Raka’s business development can be achieved through digital integration, product diversification, efficient stock management, and modern promotion strategies. These measures are expected to enhance competitiveness and business sustainability in a dynamic market environment.

Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kopi Kenangan Cabang Margacinta Kota Bandung Aulia, Nurliana; Akbar, Ridho Riadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3653

The purpose of this study was to see how pricing, promotion, and service quality influenced purchasing decisions at Kopi Kenangan Margacinta Branch. This study employs quantitative methodologies with descriptive and verification approaches, utilizing both primary and secondary data. Using the Slovin algorithm, the researchers picked 100 respondents among 1,677,597 residents of Margacinta City Bandung. This study indicates that price, promotion, and service quality all have a significant impact on the purchasing decision of Kopi Kenangan. The statistics demonstrate that price has a considerable influence on purchase decisions, with a t-count value of 3.550 and a level of significance of 0.00. Sales promotion has a considerable influence on purchase decisions, as demonstrated by a t-value of 2.391 with a significance level of 0.00, as does service quality, as indicated by a t-value of 2.049 with a significance level of 0.00. These three criteria also have a substantial role in purchasing decisions, as evidenced by a p-value of 3,243 and a highly significant p-value of 0.000.

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