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Training and International Exhibitions: Building the Competitiveness of MSMEs through Increasing Productivity Iskandarsyah; Halim, Hendra; Faisal; Darwanis; Murkhana; Noor Azuddin Yakob; M. Shabri Abdul Majid; Taufiq C. Dawood; Muhammad Adam; Amri; Mirna Indriani; Muhammad Haris Riyaldi
IJCS: International Journal of Community Service Vol. 2 No. 2 (2023): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i2.603

Abstract

This community service initiative by the Faculty of Economics and Business, Syiah Kuala University, aimed to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) owned by university students. Utilizing the Service Learning method, the program focused on improving operational efficiency through training in time management, inventory control, product quality enhancement, and technology application. The initiative culminated in an international product exhibition at Universiti Kebangsaan Malaysia, providing MSMEs with opportunities for global market exposure. Post-evaluation demonstrated a significant increase in productivity among participants, evidenced by improved time management and product quality. The project's success highlights the positive impact of holistic approaches that integrate training and international marketing efforts on local economies. Future initiatives should explore deeper aspects like innovation and advanced marketing strategies for sustained MSME growth
Workshop and International Company Visit: Export Opportunities for Aceh's Creative Economy Products Halim, Hendra; Kesuma, T. Meldi; M. Ridha Siregar; Muhammad Haris Riyaldi; Nurma Sari; Novi Indriyani Sitepu; Teuku Muhammad Syahrizal; Khairil Umuri; Eka Nurlina; Dewi Suryani Sentosa; Sartiyah; Suriani; Susanna; M. Shabri Abdul Majid; Syahriyal; Fitrah Afandi ZT; Stephanus TW; Eddy Gunawan; Dzacky Muharram Rani; Ahmad Nizam; Annisa Keumala Dewi
Asian Journal of Community Services Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i10.6325

Abstract

Collaboration with Faculty of Economics and Business Lecturers, Research Center for Communication Marketing, Tourism & Creative Economy at Syiah Kuala University, Business Indonesia Singapore Association (BISA), and Cloud Retail PTE Ltd aims to overcome constraints in international market access, global understanding, and building robust business networks. Through training at Syiah Kuala University and a company visit to Cloud Retail PTE Ltd in Singapore, participants gain profound insights into product packaging, export licensing procedures, and distribution channels. The holistic training method, combining theory and practical experience, empowers participants to optimize their business potential in the creative economy and access the global market. Evaluation indicates enhanced participant understanding and readiness, with recommendations for strengthened collaboration, ongoing training, business network development, monitoring and evaluation, and advanced program development.