Garuda - Garba Rujukan Digital

Dampak Citra Merek, Iklan, dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Kopi Kapal Api di Surabaya Alfiah Nofiana; Aridha Prassetya; Harsono Teguh; Diana Zuhro; Sutini Sutini
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2353

Producers of packaged instant coffee have to compete fiercely to get consumers' attention, because the many types of packaged instant coffee on offer make consumers increasingly free to make their choices. Kapal Api Coffee producers need to evaluate marketing policies in the form of brand image, advertising and product quality and their influence on consumer demand to buy, so that they are expected to be able to innovate to increase their sales. This research aims to find out whether there is an influence on brand image, advertising and product quality on consumer buying interest in Kapal Api Coffee products in Surabaya. This research approach uses quantitative research. The data used are respondents' answers from distributing questionnaires. Data analysis techniques use multiple linear regression analysis, F test, and t test. Based on the research results, it is known that brand image, advertising and product quality simultaneously influence consumer buying interest in Kapal Api Coffee products, because the F test results show the calculated F value is greater than F table, namely 34.040 > 2.699. Brand image partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 4.569 > 1.985. Advertising partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 2.190 > 1.985. Product quality partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 3.531 > 1.985. Based on the research results, it is also known that brand image (X1) has a dominant influence on purchasing interest. This is proven by the t test where the calculated t value of brand image (X1) is greater than the calculated t value of the advertising variables (X2) and product quality (X3), namely 4.569.

Mengukur Citra Carrefour BG Junction Surabaya Erida Nursiana; Aridha Prassetya; Harsono Teguh; Diana Zuhro; Sutini Sutini
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2363

A retail business is a business selling products and services that have been added to meet the needs of individuals, families or other end users. Retail business in Indonesia is divided into 2 groups, namely traditional retail and modern retail. Modern retail is basically a development of traditional retail. Retail business does not always have to be done in a shop, but can also be done via telephone or internet, also called retail or non-shop retail. The characteristics of a traditional retail business are simple, the place is not too large, the goods sold are not too many type, the management or management system is still simple, does not offer shopping convenience and there is still a process of haggling over prices with traders, and the products sold are not displayed openly, so customers do not know whether the retailer has the goods they are looking for or not. Meanwhile, modern retail businesses On the contrary, it offers a spacious place, there are many types of goods sold, the management system is well managed, offers shopping convenience, the selling price is fixed (fixed price), so there is no bargaining process and there is a self-service or self-service system, as well as displays products on open shelves, so customers can see, choose, and even try products first before deciding to buy. Of all the retail companies, there is one large company that also dominates the retail business currently, namely Carrefour. Carrefour is an international supermarket group, headquartered in France. Carrefour is the second largest retail group after Wal-Mart. The first Carrefour store opened on June 3, 1957, in Annecy near an intersection

Mengukur Citra Carrefour Bg Junction Di Kota Surabaya Erida Nursiana; Aridha Prassetya; Achmad Daengs GS; Mahjudin Mahjudin; Diana Zuhro
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 1 (2023): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i1.1612

This research aims to determine the image of Carrefour Bg Junction Surabaya from the perspective of consumers. The sample used was 35 people consisting of 35 hope questionnaires and 35 performance questionnaires. Determining the sample in this study used probability sampling with proportional sample strata. The results of the analysis using the Importance Performance Analysis (IPA) method show that the image of Carrefour Bg Junction Surabaya is quite good in the eyes of consumers. This can be seen in the results of the IPA map graph which consists of 6 variables, namely the service provided by employees, the quality of the products sold, the product choice variable, the retail atmosphere variable, the comfort variable and the value/price factor. Where the service variables provided by employees and the retail atmosphere variables are considered important and are expected to be supporting factors for consumer satisfaction, so that Carrefour Bg Junction Surabaya is obliged to ensure that the performance of the stores managed can continue to maintain the achievements that have been achieved. Apart from that, there are 4 other variables, namely the quality of the product sold, product choice, convenience and value/price factors which are considered to influence consumer perceptions which are less important but the implementation is excessive and considered less important but very satisfying.

Pengaruh Citra Merek, Iklan, Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Kopi Kapal Api Di Surabaya Alfiah Nofiana; Aridha Prassetya; Achmad Daengs GS; Mahjudin Mahjudin; Diana Zuhroh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 1 (2023): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i1.1614

Producers of packaged instant coffee have to compete fiercely to get consumers' attention, because the many types of packaged instant coffee on offer make consumers increasingly free to make their choices. Kapal Api Coffee producers need to evaluate marketing policies in the form of brand image, advertising and product quality and their influence on consumer demand to buy, so that they are expected to be able to innovate to increase their sales. This research aims to find out whether there is an influence on brand image, advertising and product quality on consumer buying interest in Kapal Api Coffee products in Surabaya. This research approach uses quantitative research. The data used are the answers of respondents from the results of distributing questionnaires. Data analysis techniques using multiple linear regression analysis, F test, and t test. Based on the research results, it is known that brand image, advertising and product quality simultaneously influence consumer buying interest in Kapal Api Coffee products, because the F test results show the calculated F value is greater than F table, namely 34.040 > 2.699. Brand image partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 4.569 > 1.985. Advertising partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 2.190 > 1.985. Product quality partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 3.531 > 1.985. Based on the results of the study it is also known that brand image (X1) has a dominant effect on purchase intention. This is proven by the t test where the calculated t value of brand image (X1) is greater than the calculated t value of the advertising variables (X2) and product quality (X3), namely 4.569.

Strategi Pemasaran Pada Perumahan dengan Menggunakan Analisis Swot : (Studi Kasus Pada Perumahan Menganti Alam Raya Sentosa Gresik) Ajeng Prasti Kumalasari; Mahjudin Mahjudin; Aridha Prassetya; Rina Dewi; Achmad Daengs
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4020

Marketing strategy is one of the weapons for companies to face market competition. Basically, a marketing strategy is to find a match between the company's internal capabilities and external opportunities in the market. However, the Company also needs to recognize the strengths and weaknesses of the company in the competition. This will greatly help companies in recognizing themselves, as well as taking advantage of every opportunity that exists and avoiding or minimizing threats. Where in determining competitive strategies and making decisions, a manager must recognize what are the weaknesses, strengths, threats, opportunities that the company has and recognize the advantages of competitors that may have. Thus, the company must be able to pay attention to factors that can affect the survival of the company, both external and internal factors. In order to find the formulation of an appropriate marketing strategy, it is necessary to identify the strengths, weaknesses, opportunities and threats faced by the company. For this reason, this research was held which focuses on efforts to determine marketing strategies that are in accordance with the company's conditions in the midst of competition. The results of this study show that the company's position is in a state of growth (GROWTH) so that the strategy suggested for PT Bintang Karyasama as the housing developer of Menganti Alam Raya Semtosa is an SO strategy with an emphasis on the strategy of increasing the choice of house types with various price options. Thus, PT Bintang Karyasama as the housing developer of Menganti Alam Raya Semtosa can highlight its competitive advantage compared to other similar competitors.

Dampak Kepercayaan Merek Terhadap Loyalitas Pelanggan : (Studi Kasus Pada Konsumen Hoka Hoka Bento Di Plaza Surabaya) Ika Sufitri; Sugiharto Sugiharto; Aridha Prassetya; Rina Dewi; Achmad Daengs
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4021

The development of the business world is getting more rapid, eating the busyness of people's mobility in metropolises will continue to grow. Therefore, people take practical and efficient actions by consuming fast food. Moreover, it is supported by an increase in appetite and higher lifestyle changes. Consumer behavior will affect the way consumers view a product. In determining the brand of the product, it will go through the trial stage first by trying a variety of different products. If it is felt that the brand is suitable and meets what is expected of similar products, then consumers will continue to be loyal or loyal to the brand. This phenomenon is read by Hoka Hoka Bento by using various promotions to save packages and improve quality and service. This study aims to discuss and analyze the influence of brand trust on loyalty in Hoka Hoka Bento customers in Plaza Surabaya.The population in this study is Hoka Hoka Bento consumers who have bought and made repurchases at Hoka Hoka Bento Plaza Surabaya. The sample taken was 110 people. The measuring tools used are questionnaires, as well as data that has been analyzed with simple linear regression

Pengaruh Kompensasi Dan Stres Kerja Terhadap Prestasi Kerja Karyawan Pada PT. Federal International Finance Pos Tandes Surabaya Mujiani Mujiani; Hesti Pandu Widodo; Aridha Prassetya
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4095

This study aims to determine whether there is an influence between compensation and work stress on employee work performance at PT. Federal International Finance, Pos Tandes Surabaya branch. The population and sample used as subjects in this study were 37 employees of PT. Federal International Finance, Pos Tandes Surabaya branch. The results of the analysis using multiple linear regression assisted by SPSS 18 statistical calculation software showed that there is an influence between compensation and work stress on employee work performance. Employee work performance will increase if compensation is increased and work stress is reduced. The author's suggestion is that companies continue to pay attention to compensation and work stress so that employee work performance can always increase and company goals can be achieved.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search