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All Journal Journal of Economic, Public, and Accounting (JEPA) LOSARI: Jurnal Pengabdian Kepada Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Journal of Artificial Intelligence and Digital Business Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Manajemen Rekayasa (Journal of Engineering Management)
Asmirani, Sri
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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Analisis Tingkat Kerawanan Bahaya Longsor di Hulu Daerah Aliran Sungai Wanggu, Provinsi Sulawesi Tenggara Golok Jaya, La Ode Muhammad; Restele, La Ode; Kadir, Abdul; Asmirani, Sri; Muhibudin, Muhibudin; Lawa, Asis
Jurnal Manajemen Rekayasa (Journal of Engineering Management) Vol 4, No 2 (2022): Oktober Tahun 2022
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jmr.v4i2.27608

Abstract

Bencana tanah longsor adalah salah satu bencana yang paling sering terjadi di wilayah Indonesia disebabkan berbagai factor termasuk adanya aktivitas manusia pada lahan yang tidak sesuai dengan kaidah pelestarian dan konservasi lingkungan. Diperlukan berbagai upaya mitigasi sehingga dampak bencana dapat dikurangi. Hulu Daerah Aliran Sungai (DAS) Wanggu yang berada di Kecamatan Konda dan Ranomeeto kabupaten Konawe Selatan Sulawesi Tenggara merupakan daerah yang sering terjadi longsor. Tujuan penelitian ini adalah untuk menganalisis tingkat kerawanan longsor pada hulu DAS Wanggu serta teknik mitigasi yang diperlukan. Metode penelitian yang diterapkan dalam penelitian ini mencakup survey lapangan serta identifikasi kuantitatif terhadap lima parameter kondisi lahan, yaitu tutupan lahan, tingkat kelerengan, kondisi geologi, besarnya curah hujan, dan jenis tanah. Teknik analisis data yang digunakan dalam penelitian ini adalah tumpang susun dari parameter yang telah ditentukan disertai pembobotan terhadap faktor-faktor yang berpengaruh terhadap bahaya longsor. Dari penelitian yang dilakukan terlihat bahwa wilayah di hulu DAS Wanggu yang memiliki tingkat kerawanan tinggi seluas, 10,541 Ha, tingkat kerawanan menengah 8,741 Ha, dan daerah dengan tingkat kerawanan rendah 15,191 Ha. Beberapa rekomendasi yang dapat diberikan untuk menurunkan risiko bahaya longsor adalah aspek teknis seperti perkuatan tebing, konservasi lahan yang memperhatikan kemiringan, penatagunaan air dan penguatan aspek manajemen, tatakelola kelembagaan dan kerjasama stakeholder.Kata Kunci: Hulu DAS Wanggu, Tanah Longsor, Mitigasi.
REVITALISASI BADAN LAYANAN UMUM PADA RUMAH SAKIT UMUM DAERAH LABUANG BAJI MAKASSAR MENGGUNAKAN METODE BALANCED SCORECARD Nurfadillah, Rezki; Islamiah, Farida; Asmirani, Sri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.113

Abstract

This study aims to evaluate the financial and non-financial performance of Labuang Baji Regional General Hospital (RSUD Labuang Baji) in Makassar before and after its transition to a Public Service Agency (BLU/BLUD). The hospital serves as the research object, with a four-year observation period from 2011 to 2014. The years 2011 and 2012 represent the period before becoming a Public Service Agency, while 2013 and 2014 represent the period after the transition. This research is a qualitative descriptive study using a case study approach. Data analysis was carried out using the Balanced Scorecard method, with data collection strategies including data triangulation, methodological triangulation, and theoretical triangulation. In general, there were no significant differences in strategic approaches before and after becoming a BLU/BLUD, except for differences in the percentage of targets to be achieved. The findings indicate that the performance of RSUD Labuang Baji improved following its transformation into a Public Service Agency. Financial performance exceeded target expectations, and most non-financial performance indicators also improved and met the established targets. These improvements are reflected in the performance scale results: prior to becoming a BLU/BLUD, the hospital’s performance was rated as "fair" with an average score of 0.40. After the transformation, the performance improved to a "good" category with an average score of 0.67
Pemasaran Media Sosial UMKM Produk Markisa di Kota Makassar Ashdaq, Muhammad; Asmirani, Sri; Ahmad, Nur Isra’; Muhammad, Fadil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.1813

Abstract

Penelitian ini bertujuan untuk mengkaji efektivitas pengelolaan media sosial, khususnya platform Instagram, dalam mendukung strategi pemasaran digital yang dijalankan oleh UMKM produk minuman markisa di Kota Makassar. Permasalahan utama yang diidentifikasi adalah belum optimalnya kinerja pemasaran digital berbasis media sosial pada beberapa UMKM tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi terhadap aktivitas pengelolaan akun Instagram sebagai media promosi. Hasil penelitian menunjukkan bahwa kualitas visual konten perlu ditingkatkan untuk menarik perhatian audiens. Selain itu, penyajian konten yang menampilkan pencapaian UMKM mampu meningkatkan keterlibatan pengguna. Program promosi yang lebih spesifik, seperti paket hampers hari raya atau bundling event, serta kolaborasi dengan figur publik dinilai efektif dalam meningkatkan jangkauan dan daya tarik audiens. Optimalisasi fitur-fitur yang tersedia di Instagram juga menjadi aspek penting dalam mendukung performa pemasaran. Temuan ini diharapkan dapat menjadi acuan strategis bagi pengelolaan media sosial UMKM produk markisa di Makassar agar lebih efektif dan adaptif terhadap dinamika pemasaran digital.
Pelatihan Keamanan Digital untuk Meningkatkan Cyber Security Awareness bagi Masyarakat di Kelurahan Bontonompo Kabupaten Gowa Ruslan, Andi; Aris, Valentino; Taufik, Muhammad; Hamzah, Qardawi; Asmirani, Sri
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2025): Desember 2025
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v7i2.509

Abstract

This community service program aims to enhance digital security literacy among local government staff and residents of Bontonompo Village, Gowa Regency. The program was conducted using lectures, discussions, hands-on practice, and evaluation through pre-tests and post-tests to assess participants’ knowledge improvement. A total of 30 participants actively joined the training, consisting of village staff and community members. The evaluation results revealed a significant increase in the average score from 55 to 82, indicating improved understanding of phishing detection, personal data protection, and identification of fake information. The training proved effective in raising awareness and basic digital security skills among participants. This activity is expected to serve as an initial step in strengthening a secure and sustainable digital ecosystem within Bontonompo Village.
Analisis Perilaku Konsumen Dalam Pembelian Produk Kencantikan Melalui Tiktokshop: Peran Brand Trust dan Perceived value Asmirani, Sri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3850

Abstract

Perkembangan social commerce melalui TikTokShop mendorong perubahan signifikan dalam perilaku konsumen, khususnya pada pembelian produk kecantikan. Penelitian ini bertujuan menganalisis pengaruh brand trust dan perceived value terhadap perilaku pembelian konsumen pada platform TikTokShop. Metode penelitian menggunakan pendekatan kuantitatif dengan desain kausalitas, melibatkan 500 responden perempuan di Indonesia yang pernah membeli produk kecantikan lokal melalui TikTokShop. Pengumpulan data dilakukan melalui kuesioner berskala Likert dan dianalisis menggunakan Structural Equation Modeling berbasis PLS-SEM melalui SmartPLS.Hasil penelitian menunjukkan bahwa seluruh indikator memenuhi kriteria validitas dan reliabilitas, ditunjukkan oleh nilai loading factor di atas 0,40, AVE di atas 0,50, serta Cronbach’s Alpha dan Composite Reliability di atas 0,80. Secara struktural, brand trust dan perceived value berpengaruh positif dan signifikan terhadap perilaku pembelian, dengan nilai R-square sebesar 0,458 yang mengindikasikan bahwa kedua variabel mampu menjelaskan 45,8% variasi keputusan pembelian. Selain itu, korelasi kuat antara brand trust dan perceived value menunjukkan bahwa kepercayaan terhadap merek berkaitan erat dengan persepsi manfaat produk yang diterima konsumen.Temuan ini menegaskan bahwa kepercayaan terhadap merek dan persepsi nilai yang tinggi merupakan determinan penting dalam pembentukan keputusan pembelian pada platform social commerce. Dalam praktiknya, penelitian ini memberikan implikasi bagi pelaku bisnis untuk meningkatkan kredibilitas merek, memastikan konsistensi kualitas, memperkuat proposisi nilai, serta mengoptimalkan konten digital interaktif seperti live shopping dan ulasan video dalam membangun keyakinan dan minat beli konsumen.
Optimization Of Social Media Marketing For MSMEs In Makassar City muhammad, ashdaq; Ahmad, Nur Isra'; Asmirani, Sri
Journal of Economic, Public, and Accounting (JEPA) Vol 8 No 1 (2025): Volume 8, Nomor1, Oktober 2025
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jepa.v8i1.5454

Abstract

This study aims to analyze and optimize the implementation of social media marketing at Mammiri MSMEs in Makassar City, a medium-sized enterprise specializing in passion fruit beverages marketed to the general public and distributed to souvenir shops across the city. The research is significant because Mammiri MSMEs have encountered challenges in enhancing their social media marketing strategies, which they perceive as having limited impact on sales performance. An action research approach was employed, following the P-Process model, wherein the researchers were actively involved in evaluating the effectiveness of social media platforms in improving brand awareness, customer engagement, and sales. The intervention focused on strengthening visual identity, integrating various social media platforms, utilizing platform-specific features, and designing 14 pieces of content published on the enterprise's Instagram and Facebook accounts to optimize digital marketing performance. The findings indicate that the implementation period from February to July 2025 resulted in a 22.54% increase in Instagram followers and a 7.83% increase on Facebook. Instagram engagement rose by 27.78%, while Facebook engagement increased by 7.43%. Moreover, sales grew by 49.34%, and repeat orders increased by 53.06%. These results are expected to provide valuable insights for optimizing the future social media marketing strategies of Mammiri MSMEs.
The Role of Learning Openness in Moderating Tacit Knowledge and Heritage-Based Learning by Doing on Human Resource Productivity in Ulu Belu Coffee Asmirani, Sri; Khairunnisa, Rizky; Pahlepi, Reza; Afrizal, Afit; Pratama., Reza Hardian
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6604

Abstract

This study examines the role of learning openness in moderating the relationship between tacit knowledge, learning by doing (heritage learning), and human resource productivity in Ulu Belu coffee MSMEs, Indonesia. Grounded in the Knowledge-Based View and Organizational Learning Theory, this research investigates how experiential and inherited knowledge contribute to workforce productivity within traditional agribusiness settings. A quantitative explanatory approach was employed using survey data collected from 200 coffee MSME actors in Ulu Belu, Lampung. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that tacit knowledge significantly and positively influences human resource productivity. Likewise, learning by doing through intergenerational knowledge transfer significantly enhances productivity. These results confirm that experience-based and socially embedded learning mechanisms remain critical drivers of performance in traditional coffee enterprises. Furthermore, learning openness plays a significant moderating role. It strengthens the relationship between heritage learning and productivity, indicating that openness to new ideas, external collaboration, and technological adoption amplifies the benefits of traditional knowledge transfer. Learning openness also moderates the effect of tacit knowledge on productivity, although the effect size is relatively weaker. This study contributes to the literature by integrating tacit knowledge, heritage learning, and learning openness into a single empirical model within the agribusiness MSME context. Practically, the findings suggest that enhancing learning openness alongside preserving traditional knowledge can improve workforce productivity and sustainability in coffee-based MSMEs.
Co-Authors Abdul Kadir afrizal, afit Ashdaq, Muhammad Golok Jaya, La Ode Muhammad Hamzah, Qardawi Islamiah, Farida Khairunnisa, Rizky Lawa, Asis MUHAMMAD TAUFIK muhammad, ashdaq Muhammad, Fadil Muhibudin, Muhibudin Nur Isra' Ahmad Nurfadillah, Rezki Pratama, Reza Hardian Restele, La Ode Reza Pahlepi, Reza Ruslan, Andi Valentino Aris