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All Journal Economics and Digital Business Review LOSARI: Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Manajemen Rekayasa (Journal of Engineering Management) Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang
Asmirani, Sri
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Analisis Tingkat Kerawanan Bahaya Longsor di Hulu Daerah Aliran Sungai Wanggu, Provinsi Sulawesi Tenggara Golok Jaya, La Ode Muhammad; Restele, La Ode; Kadir, Abdul; Asmirani, Sri; Muhibudin, Muhibudin; Lawa, Asis
Jurnal Manajemen Rekayasa (Journal of Engineering Management) Vol 4, No 2 (2022): Oktober Tahun 2022
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jmr.v4i2.27608

Abstract

Bencana tanah longsor adalah salah satu bencana yang paling sering terjadi di wilayah Indonesia disebabkan berbagai factor termasuk adanya aktivitas manusia pada lahan yang tidak sesuai dengan kaidah pelestarian dan konservasi lingkungan. Diperlukan berbagai upaya mitigasi sehingga dampak bencana dapat dikurangi. Hulu Daerah Aliran Sungai (DAS) Wanggu yang berada di Kecamatan Konda dan Ranomeeto kabupaten Konawe Selatan Sulawesi Tenggara merupakan daerah yang sering terjadi longsor. Tujuan penelitian ini adalah untuk menganalisis tingkat kerawanan longsor pada hulu DAS Wanggu serta teknik mitigasi yang diperlukan. Metode penelitian yang diterapkan dalam penelitian ini mencakup survey lapangan serta identifikasi kuantitatif terhadap lima parameter kondisi lahan, yaitu tutupan lahan, tingkat kelerengan, kondisi geologi, besarnya curah hujan, dan jenis tanah. Teknik analisis data yang digunakan dalam penelitian ini adalah tumpang susun dari parameter yang telah ditentukan disertai pembobotan terhadap faktor-faktor yang berpengaruh terhadap bahaya longsor. Dari penelitian yang dilakukan terlihat bahwa wilayah di hulu DAS Wanggu yang memiliki tingkat kerawanan tinggi seluas, 10,541 Ha, tingkat kerawanan menengah 8,741 Ha, dan daerah dengan tingkat kerawanan rendah 15,191 Ha. Beberapa rekomendasi yang dapat diberikan untuk menurunkan risiko bahaya longsor adalah aspek teknis seperti perkuatan tebing, konservasi lahan yang memperhatikan kemiringan, penatagunaan air dan penguatan aspek manajemen, tatakelola kelembagaan dan kerjasama stakeholder.Kata Kunci: Hulu DAS Wanggu, Tanah Longsor, Mitigasi.
The Influence Of Promotion, Perceived Ease Of Use, And Price Toward Repurchase Intention Transportation Services Go-Jek Indonesia Islamiah, Farida; Darmawan, Dedy; Asmirani, Sri
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of promotion, perceived ease of use, and price on repurchase intention in the context of Go-Jek’s transportation services. The rapid growth of ride-hailing platforms has heightened competition, compelling companies to adopt strategies that ensure customer retention. This research employs a quantitative approach, utilizing surveys distributed to a sample of Go-Jek users. The findings reveal that promotion significantly enhances customer repurchase intention by creating perceived value and fostering loyalty. Perceived ease of use also plays a crucial role, as users prioritize platforms that are user-friendly and efficient. Additionally, price sensitivity remains a key determinant, with competitive pricing strategies strengthening repurchase behavior. These results underline the need for Go-Jek to continuously innovate in promotional activities, maintain a seamless user experience, and offer affordable pricing to secure long-term customer relationships. The study contributes to a deeper understanding of consumer behavior in the digital ride-hailing industry and provides actionable insights for managerial practices.
REVITALISASI BADAN LAYANAN UMUM PADA RUMAH SAKIT UMUM DAERAH LABUANG BAJI MAKASSAR MENGGUNAKAN METODE BALANCED SCORECARD Nurfadillah, Rezki; Islamiah, Farida; Asmirani, Sri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.113

Abstract

This study aims to evaluate the financial and non-financial performance of Labuang Baji Regional General Hospital (RSUD Labuang Baji) in Makassar before and after its transition to a Public Service Agency (BLU/BLUD). The hospital serves as the research object, with a four-year observation period from 2011 to 2014. The years 2011 and 2012 represent the period before becoming a Public Service Agency, while 2013 and 2014 represent the period after the transition. This research is a qualitative descriptive study using a case study approach. Data analysis was carried out using the Balanced Scorecard method, with data collection strategies including data triangulation, methodological triangulation, and theoretical triangulation. In general, there were no significant differences in strategic approaches before and after becoming a BLU/BLUD, except for differences in the percentage of targets to be achieved. The findings indicate that the performance of RSUD Labuang Baji improved following its transformation into a Public Service Agency. Financial performance exceeded target expectations, and most non-financial performance indicators also improved and met the established targets. These improvements are reflected in the performance scale results: prior to becoming a BLU/BLUD, the hospital’s performance was rated as "fair" with an average score of 0.40. After the transformation, the performance improved to a "good" category with an average score of 0.67
Pemasaran Media Sosial UMKM Produk Markisa di Kota Makassar Ashdaq, Muhammad; Asmirani, Sri; Ahmad, Nur Isra’; Muhammad, Fadil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.1813

Abstract

Penelitian ini bertujuan untuk mengkaji efektivitas pengelolaan media sosial, khususnya platform Instagram, dalam mendukung strategi pemasaran digital yang dijalankan oleh UMKM produk minuman markisa di Kota Makassar. Permasalahan utama yang diidentifikasi adalah belum optimalnya kinerja pemasaran digital berbasis media sosial pada beberapa UMKM tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi terhadap aktivitas pengelolaan akun Instagram sebagai media promosi. Hasil penelitian menunjukkan bahwa kualitas visual konten perlu ditingkatkan untuk menarik perhatian audiens. Selain itu, penyajian konten yang menampilkan pencapaian UMKM mampu meningkatkan keterlibatan pengguna. Program promosi yang lebih spesifik, seperti paket hampers hari raya atau bundling event, serta kolaborasi dengan figur publik dinilai efektif dalam meningkatkan jangkauan dan daya tarik audiens. Optimalisasi fitur-fitur yang tersedia di Instagram juga menjadi aspek penting dalam mendukung performa pemasaran. Temuan ini diharapkan dapat menjadi acuan strategis bagi pengelolaan media sosial UMKM produk markisa di Makassar agar lebih efektif dan adaptif terhadap dinamika pemasaran digital.
INTEGRATING SOCIAL MEDIA AND CONSUMER BEHAVIOR: AN ANALYSIS OF THE EFFECTS OF CONTENT, INFLUENCER CREDIBILITY, AND E-WOM ON PURCHASE INTENTION THROUGH BRAND ENGAGEMENT Asmirani, Sri; Islamiah, Farida
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.270

Abstract

This study aims to examine the influence of social media content, influencer credibility, and electronic word of mouth (e-WOM) on consumers’ purchase intention, with brand engagement as a mediating variable. A quantitative, explanatory research design was applied, collecting data from 250 active Instagram users exposed to fashion-related promotional content. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that social media content, influencer credibility, and e-WOM have significant positive effects on both brand engagement and purchase intention, directly and indirectly. Brand engagement acts as a strong mediator linking digital marketing stimuli to consumer behavioral responses. Theoretically, this study reinforces the Stimulus–Organism–Response (S–O–R) framework in explaining digital consumer behavior, while practically, it highlights the importance of authentic content creation, credible influencer selection, and interactive communication management in enhancing consumer engagement and driving purchase intentions through social media platforms.
Pelatihan Keamanan Digital untuk Meningkatkan Cyber Security Awareness bagi Masyarakat di Kelurahan Bontonompo Kabupaten Gowa Ruslan, Andi; Aris, Valentino; Taufik, Muhammad; Hamzah, Qardawi; Asmirani, Sri
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2025): Desember 2025
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v7i2.509

Abstract

This community service program aims to enhance digital security literacy among local government staff and residents of Bontonompo Village, Gowa Regency. The program was conducted using lectures, discussions, hands-on practice, and evaluation through pre-tests and post-tests to assess participants’ knowledge improvement. A total of 30 participants actively joined the training, consisting of village staff and community members. The evaluation results revealed a significant increase in the average score from 55 to 82, indicating improved understanding of phishing detection, personal data protection, and identification of fake information. The training proved effective in raising awareness and basic digital security skills among participants. This activity is expected to serve as an initial step in strengthening a secure and sustainable digital ecosystem within Bontonompo Village.
Pelatihan Penulisan Artikel Kegiatan Pengabdian kepada Masyarakat di STIE Widya Praja Tanah Grogot Islamiah, Farida; Asmirani, Sri; Syahrul, Syahrul; Muthahharah, Isma; Hamzah, Qardawi
Jurnal Akademik Pengabdian Masyarakat Ichsan Sidrap Vol 2 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/japmis.v2i2.277

Abstract

The main issue of this service is the gap between the intensity of Community Service (PkM) implementation and the low publication output of articles in community service journals at STIE Widya Praja Tanah Grogot. The objective of this PkM is to enhance lecturers' technical competence in converting PkM reports into standardized journal manuscripts. The method employed is Participatory Action Research (PAR) through a participatory intensive workshop and coaching clinic model. The results indicate that the intervention was effective, successfully converting four PkM article drafts ready for submission. Socially, the activity triggered a behavioral shift from passive to proactive. Theoretical reflection confirms that the PAR approach, focusing on the Coaching Clinic, is the most efficient strategy for achieving social and academic institutional transformation in regional private higher education institutions.
Analisis Perilaku Konsumen Dalam Pembelian Produk Kencantikan Melalui Tiktokshop: Peran Brand Trust dan Perceived value Asmirani, Sri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3850

Abstract

Perkembangan social commerce melalui TikTokShop mendorong perubahan signifikan dalam perilaku konsumen, khususnya pada pembelian produk kecantikan. Penelitian ini bertujuan menganalisis pengaruh brand trust dan perceived value terhadap perilaku pembelian konsumen pada platform TikTokShop. Metode penelitian menggunakan pendekatan kuantitatif dengan desain kausalitas, melibatkan 500 responden perempuan di Indonesia yang pernah membeli produk kecantikan lokal melalui TikTokShop. Pengumpulan data dilakukan melalui kuesioner berskala Likert dan dianalisis menggunakan Structural Equation Modeling berbasis PLS-SEM melalui SmartPLS.Hasil penelitian menunjukkan bahwa seluruh indikator memenuhi kriteria validitas dan reliabilitas, ditunjukkan oleh nilai loading factor di atas 0,40, AVE di atas 0,50, serta Cronbach’s Alpha dan Composite Reliability di atas 0,80. Secara struktural, brand trust dan perceived value berpengaruh positif dan signifikan terhadap perilaku pembelian, dengan nilai R-square sebesar 0,458 yang mengindikasikan bahwa kedua variabel mampu menjelaskan 45,8% variasi keputusan pembelian. Selain itu, korelasi kuat antara brand trust dan perceived value menunjukkan bahwa kepercayaan terhadap merek berkaitan erat dengan persepsi manfaat produk yang diterima konsumen.Temuan ini menegaskan bahwa kepercayaan terhadap merek dan persepsi nilai yang tinggi merupakan determinan penting dalam pembentukan keputusan pembelian pada platform social commerce. Dalam praktiknya, penelitian ini memberikan implikasi bagi pelaku bisnis untuk meningkatkan kredibilitas merek, memastikan konsistensi kualitas, memperkuat proposisi nilai, serta mengoptimalkan konten digital interaktif seperti live shopping dan ulasan video dalam membangun keyakinan dan minat beli konsumen.
Co-Authors Abdul Kadir Ashdaq, Muhammad Dedy Darmawan Golok Jaya, La Ode Muhammad Hamzah, Qardawi Islamiah, Farida Lawa, Asis MUHAMMAD TAUFIK Muhammad, Fadil Muhibudin, Muhibudin Muthahharah, Isma Nur Isra' Ahmad Nurfadillah, Rezki Restele, La Ode Ruslan, Andi Syahrul Syahrul Valentino Aris, Valentino