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All Journal Jurnal Ekonomi dan Manajemen Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat
M Khoiri
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Customer Review, Customer Rating Dan Konten Marketing Terhadap Minat Beli Produk Fashion Di Tiktok Shop Kota Batam Renita Gultom; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1438

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh antara customer review, customer rating dan konten marketing terhadap minat beli produk fashion di TikTok shop Kota Batam. Kelompok yang menjadi fokus penelitian ini adalah individu yang menjadi konsumen yang telah melakukan pembelian produk fashion TikTok shop di Kota Batam selama tahun 2023 yang tidak dapat dipastikan jumlahnya. Teknik penariksan sampel dilakukan dengan menggunakan rumus Jacob Cohen yang menghasilkan 204 responden yang dipilih melalui teknik purposive sampling. Langkah analisis data melibatkan proses regresi linier berganda yang meliputi serangkaian tahap, termasuk uji kualitas data, uji asumsi klasik, dan uji hipotesis. Hasil dari analisis regresi linier berganda menunjukkan bahwa customer review memiliki pengaruh sebesar 26,9% terhadap minat beli. Customer rating memiliki pengaruh sebesar 18,0% terhadap minat beli. Konten marketing memiliki pengaruh sebesar 13,4% terhadap minat beli. Analisis koefisien determinasi (R2) yang ditemukan menegaskan bahwa secara keseluruhan, customer review, customer rating dan konten marketing mampu menjelaskan sebanyak 30,4% variasi dalam minat beli. Lebih jauh, hasil dari uji t dan uji F menegaskan bahwa customer review, customer rating dan konten marketing memiliki pengaruh yang positif dan signifikan, baik secara parsial maupun secara simultan terhadap minat beli produk fashion di TikTok shop Kota Batam
Pengaruh Digital Marketing, Kepercayaan, Dan Inovasi Terhadap Loyalitas Konsumen Maxim Di Kota Batam Setiawan Fau; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1444

Abstract

This research aims to explore the influence of digital marketing, trust and innovation on Maxim consumer loyalty in Batam City. The population in this study focuses on individuals who act as consumers, who have used Maxim's services during 2023, the exact number of which cannot be known. The research sample of 204 respondents was selected using the Jacob Cohen formula with withdrawals based on purposive sampling. The data analysis process involved a series of steps in multiple linear regression, which includes data quality testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis indicate that digital marketing has an influence of 35.3% on consumer loyalty. Trust has an influence of 30.9% on consumer loyalty. Innovation has an influence of 22.5% on consumer loyalty. The findings of the analysis of the coefficient of determination (R2) obtained confirm that overall digital marketing, trust and innovation are able to explain as much as 56.3% of the variation in consumer loyalty. Apart from that, through the t test and F test, results were obtained which confirmed that digital marketing, trust and innovation have a positive and significant influence, both partially and simultaneously, on Maxim consumer loyalty in Batam City.
Pengaruh Citra Merek, Kualitas Produk, Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian Noera Collagen Drink Di Tiktok Miftachul Hasanah S; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1452

Abstract

This research aims to investigate the influence of brand image, product quality and customer experience on purchasing decisions for Noera Collagen Drink on TikTok. The population of this research is the people of Sagulung, Batam City who use Noera Collagent Drink products in 2023, the exact number of which is not known. The sampling technique used the Jacob Cohen formula, which resulted in 204 respondents who were selected deliberately. The data analysis process involves a series of steps, including data quality testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis show that brand image has an influence of 35.5% on purchasing decisions. Product quality has an influence of 20.7% on purchasing decisions. Customer experience has an influence of 35.8% on purchasing decisions. Analysis of the coefficient of determination (R2) confirms that overall brand image, product quality and customer experience are able to explain 53.3% of the variation in purchasing decisions. The results of the t test and F test confirm that brand image, product quality and customer experience have a positive and significant influence, both partially and simultaneously on the decision to purchase Noera Collagen Drink on TikTok.
PEMBINAAN TOLERANSI DAN KEPEDULIAN SOSIAL SISWA SMA MELALUI PENDIDIKAN SOSIAL BERBASIS EKSTRAKURIKULER M Khoiri; Zainal Abidin; Arda Torana; Aqshal Arlian Raya; Abdul Rahmad; Rizky Bintang Setiawan; Syahputra Perdana; Tias Sil Romansyah; Iskandar
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Volume 4 Nomor 1 2025
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v4i1.164

Abstract

Penelitian ini bertujuan untuk mengembangkan model pendidikan sosial melalui kegiatan ekstrakurikuler di lingkungan Sekolah Menengah Atas (SMA). Fokus utama adalah internalisasi nilai empati, toleransi, dan kepedulian sosial sebagai bagian dari pembentukan karakter siswa. Penelitian dilakukan di SMAS 5 Muhammadiyah Takengon dengan pendekatan kualitatif deskriptif studi kasus. Hasil observasi dan wawancara menunjukkan bahwa kegiatan ekstrakurikuler seperti Pramuka, PMR, Rohis, dan Pecinta Alam secara efektif berkontribusi dalam membentuk sikap sosial siswa. Kegiatan tersebut memberi ruang pengalaman langsung yang berdampak signifikan terhadap peningkatan kepekaan sosial, keterampilan interpersonal, dan tanggung jawab siswa terhadap lingkungan dan sesama. Meski demikian, ditemukan berbagai tantangan dalam implementasi seperti minimnya perencanaan terintegrasi, rendahnya partisipasi siswa, dan keterbatasan sumber daya. Oleh karena itu, dibutuhkan pendekatan yang sistematis dan kolaboratif untuk menjadikan kegiatan ekstrakurikuler sebagai wahana utama dalam pendidikan karakter.
PEMBINAAN MOTIVASI KARIR BAGI SISWA SMA 5 MUHAMMADIYAH TAKENGON Yanti Arnilis; Syafridha Yanti; Barep Sarinauli; Murthada; M Khoiri; Abdul Rahmad; Aqshal Arlian Raya
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Volume 4 Nomor 1 2025
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v4i1.165

Abstract

Senior High School 5 Muhammadiyah Takengon is an educational institution under the Muhammadiyah organisation, which has educational institutions ranging from elementary to senior high levels. The students of SMA 5 Muhammadiyah are the future successors of the nation who need guidance and direction regarding their career and future. Many students when they graduate have a dilemma determining their direction and purpose, especially when they come from lower middle class families and parents with minimal education, of course students will experience difficulties due to the lack of knowledge from their parents or closest relatives. The planning of this activity can certainly increase awareness for students and students related to their future careers. Participants in this activity are students of class VIII IPS, where this activity is carried out for three face-to-face meetings. This activity consists of socialising the importance of education and careers and efforts to increase motivation for students. This service activity is carried out in the form of coaching. The expectation of the service team is that students' motivation and understanding of careers and their future will increase.
Pengaruh Customer Review, Customer Rating Dan Konten Marketing Terhadap Minat Beli Produk Fashion Di Tiktok Shop Kota Batam Renita Gultom; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1438

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh antara customer review, customer rating dan konten marketing terhadap minat beli produk fashion di TikTok shop Kota Batam. Kelompok yang menjadi fokus penelitian ini adalah individu yang menjadi konsumen yang telah melakukan pembelian produk fashion TikTok shop di Kota Batam selama tahun 2023 yang tidak dapat dipastikan jumlahnya. Teknik penariksan sampel dilakukan dengan menggunakan rumus Jacob Cohen yang menghasilkan 204 responden yang dipilih melalui teknik purposive sampling. Langkah analisis data melibatkan proses regresi linier berganda yang meliputi serangkaian tahap, termasuk uji kualitas data, uji asumsi klasik, dan uji hipotesis. Hasil dari analisis regresi linier berganda menunjukkan bahwa customer review memiliki pengaruh sebesar 26,9% terhadap minat beli. Customer rating memiliki pengaruh sebesar 18,0% terhadap minat beli. Konten marketing memiliki pengaruh sebesar 13,4% terhadap minat beli. Analisis koefisien determinasi (R2) yang ditemukan menegaskan bahwa secara keseluruhan, customer review, customer rating dan konten marketing mampu menjelaskan sebanyak 30,4% variasi dalam minat beli. Lebih jauh, hasil dari uji t dan uji F menegaskan bahwa customer review, customer rating dan konten marketing memiliki pengaruh yang positif dan signifikan, baik secara parsial maupun secara simultan terhadap minat beli produk fashion di TikTok shop Kota Batam
Pengaruh Digital Marketing, Kepercayaan, Dan Inovasi Terhadap Loyalitas Konsumen Maxim Di Kota Batam Setiawan Fau; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1444

Abstract

This research aims to explore the influence of digital marketing, trust and innovation on Maxim consumer loyalty in Batam City. The population in this study focuses on individuals who act as consumers, who have used Maxim's services during 2023, the exact number of which cannot be known. The research sample of 204 respondents was selected using the Jacob Cohen formula with withdrawals based on purposive sampling. The data analysis process involved a series of steps in multiple linear regression, which includes data quality testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis indicate that digital marketing has an influence of 35.3% on consumer loyalty. Trust has an influence of 30.9% on consumer loyalty. Innovation has an influence of 22.5% on consumer loyalty. The findings of the analysis of the coefficient of determination (R2) obtained confirm that overall digital marketing, trust and innovation are able to explain as much as 56.3% of the variation in consumer loyalty. Apart from that, through the t test and F test, results were obtained which confirmed that digital marketing, trust and innovation have a positive and significant influence, both partially and simultaneously, on Maxim consumer loyalty in Batam City.
Pengaruh Citra Merek, Kualitas Produk, Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian Noera Collagen Drink Di Tiktok Miftachul Hasanah S; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1452

Abstract

This research aims to investigate the influence of brand image, product quality and customer experience on purchasing decisions for Noera Collagen Drink on TikTok. The population of this research is the people of Sagulung, Batam City who use Noera Collagent Drink products in 2023, the exact number of which is not known. The sampling technique used the Jacob Cohen formula, which resulted in 204 respondents who were selected deliberately. The data analysis process involves a series of steps, including data quality testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis show that brand image has an influence of 35.5% on purchasing decisions. Product quality has an influence of 20.7% on purchasing decisions. Customer experience has an influence of 35.8% on purchasing decisions. Analysis of the coefficient of determination (R2) confirms that overall brand image, product quality and customer experience are able to explain 53.3% of the variation in purchasing decisions. The results of the t test and F test confirm that brand image, product quality and customer experience have a positive and significant influence, both partially and simultaneously on the decision to purchase Noera Collagen Drink on TikTok.
Pengaruh Customer Review, Customer Rating Dan Konten Marketing Terhadap Minat Beli Produk Fashion Di Tiktok Shop Kota Batam Renita Gultom; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1438

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh antara customer review, customer rating dan konten marketing terhadap minat beli produk fashion di TikTok shop Kota Batam. Kelompok yang menjadi fokus penelitian ini adalah individu yang menjadi konsumen yang telah melakukan pembelian produk fashion TikTok shop di Kota Batam selama tahun 2023 yang tidak dapat dipastikan jumlahnya. Teknik penariksan sampel dilakukan dengan menggunakan rumus Jacob Cohen yang menghasilkan 204 responden yang dipilih melalui teknik purposive sampling. Langkah analisis data melibatkan proses regresi linier berganda yang meliputi serangkaian tahap, termasuk uji kualitas data, uji asumsi klasik, dan uji hipotesis. Hasil dari analisis regresi linier berganda menunjukkan bahwa customer review memiliki pengaruh sebesar 26,9% terhadap minat beli. Customer rating memiliki pengaruh sebesar 18,0% terhadap minat beli. Konten marketing memiliki pengaruh sebesar 13,4% terhadap minat beli. Analisis koefisien determinasi (R2) yang ditemukan menegaskan bahwa secara keseluruhan, customer review, customer rating dan konten marketing mampu menjelaskan sebanyak 30,4% variasi dalam minat beli. Lebih jauh, hasil dari uji t dan uji F menegaskan bahwa customer review, customer rating dan konten marketing memiliki pengaruh yang positif dan signifikan, baik secara parsial maupun secara simultan terhadap minat beli produk fashion di TikTok shop Kota Batam
Pengaruh Digital Marketing, Kepercayaan, Dan Inovasi Terhadap Loyalitas Konsumen Maxim Di Kota Batam Setiawan Fau; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1444

Abstract

This research aims to explore the influence of digital marketing, trust and innovation on Maxim consumer loyalty in Batam City. The population in this study focuses on individuals who act as consumers, who have used Maxim's services during 2023, the exact number of which cannot be known. The research sample of 204 respondents was selected using the Jacob Cohen formula with withdrawals based on purposive sampling. The data analysis process involved a series of steps in multiple linear regression, which includes data quality testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis indicate that digital marketing has an influence of 35.3% on consumer loyalty. Trust has an influence of 30.9% on consumer loyalty. Innovation has an influence of 22.5% on consumer loyalty. The findings of the analysis of the coefficient of determination (R2) obtained confirm that overall digital marketing, trust and innovation are able to explain as much as 56.3% of the variation in consumer loyalty. Apart from that, through the t test and F test, results were obtained which confirmed that digital marketing, trust and innovation have a positive and significant influence, both partially and simultaneously, on Maxim consumer loyalty in Batam City.
Co-Authors Abdul Rahmad Aqshal Arlian Raya Arda Torana ISKANDAR Miftachul Hasanah S Murthada Renita Gultom Rizky Bintang Setiawan Sarinauli, Barep Setiawan Fau Syafridha Yanti Syahputra Perdana Tias sil Romansyah Yanti Arnilis Zainal Abidin