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All Journal Bina Bahari : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Ekonomi Perikanan
Sriwulan, Desy
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Bisnis perikanan alat tangkap sero di Desa Rumba-Rumba Kecamatan Kolono Timur Kabupaten Konawe Selatan Wahyuni; Piliana, Wa Ode; Arami, Hasnia; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 9 No 1 (2024): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v9i1.27

Abstract

This study aimed to determine the fishery business of guiding barrier trap in Rumba-Rumba Village, East Kolono District, South Konawe Regency. The research was carried out in November 2022 at Rumba-Rumba Village, East Kolono District, South Konawe Regency. Observation data were obtained through interviews of 11 fishermen. Data analysis was quantitative and descriptive analysis, costs, revenues and profits. The results showed that the average number of sero fishing trips in Rumba-Rumba Village was 1 (one) trip/day with the species of fish caught consisting of siganids, snapper and trevally. The total cost of sero fishermen were ranged from IDR437,118/month to IDR87,583/month or with an average of IDR560,385/month. Marketing activities for sero fishermen in Rumba-Rumba Village were carried out directly and indirectly. Total revenue from share fishermen was averages of IDR1,168,636/month or around IDR940,000/month to IDR1,430,000/month. Profits of share fishermen average IDR608,251/month or around IDR440,125/month to IDR820,861/month. The conclusion of this study concluded that the shareholding business in Rumba-Rumba Vilage based on business studyes was profitable.
Sistem pemasaran dan bagi hasil pada crew kapal pancing ulur (hand line) Kota Kendari Mursiq, Sa'adilal; Yusuf, Sarini; Riani, Irdam; Ishak, Ermayanti; Arami, Hasnia; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 9 No 2 (2024): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v9i2.58

Abstract

Hand line is fishing method that is commonly used to catch skipjack and yellowfin tuna. The marketing and revenue-sharing system may affect the welfare of the crew. This study aims to determine the marketing and revenue sharing system of hand line fishermen in Kendari in March 2022. The research sample consisted of 3 fishermen who owned the boat that was selected by purposive sampling method. The three hand line boats were KM KRS 01 with a capacity of 20 GT, KM Armadana at 5 GT and KM Cahaya Saindo at 9 GT. Data were obtained through interviews using structured questionnaires. The data were analyzed using a descriptive qualitative analysis. The study showed that ship owners marketed the fish through collecting merchants, then collecting merchants to retailers or companies. The income of the three ships in one fishing trip was varies. The income for one fishing trip at KM KRS 01 wasIDR 32,500,000, KM Armadana was IDR 18,500,000 and KM Cahaya Saindo was IDR 18,000,000. The owner of the ship in this study was also a captain. The ship owner gets the same share as the crew, which is 50% of the total catch each. Captain also got a division in the crew share with an even division among all crew members regardless the type of work and rank in the ship. The marketing and profit-sharing system in this study is more beneficial to ship owners so improvements are needed by shortening the supply chain and a more equitable profit-sharing system.
Analisis efesiensi pemasaran hasil budidaya ikan bandeng (Chanos chanos) di Desa Banga Kecamatan Mawasangka Kabupaten Buton Tengah Yorli, Novita Indriani; Nurdiana A; Annaastasia, Nurhuda; Sriwulan, Desy; Sidiq, Azwar
Jurnal Sosial Ekonomi Perikanan Vol 9 No 2 (2024): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v9i2.78

Abstract

This study aims to determine how big the margin and efficiency on the marketing of milkfish commodities in Banga Village, Mawasangka District, Central Buton Regency. This research was conducted in January 2023, located in Banga Village, Mawasangka District, Central Buton Regency. Data were obtained through interviews, observation, recording of milkfish cultivators. Data analysis was performed using quantitative descriptive analysis, margins and efficiency. The results showed that marketing channels for milkfish in Banga Village, Buton Regency, consisted of three marketing channels. Marketing Channel I, milkfish were sailed from cultivators to consumers, while the marketing channel II,milkfish production were sailed from cultivators to traders and then it sailed to consumers. In addition, marketing channel III the farmer sailed the milkfish to collector and then from collectors the milkfish production were sailed to consumers. Marketing channel I didn’t have any marketing margin because the milkfish production were directly sailed to consumers and fishermen shared 100% of their milkfish product. Marketing channel II had a margin of IDR 5,000/kg, and the fishermen shared of milkfish product was 83%. In addition, marketing channel III had a margin of IDR 10,000/kg and the fishermen sharedof their milkfish product was 71%.This study concluded that marketing  channels in I, II and III were still efficient because of the fishermen shared were more than 50%.
Hubungan antara penerapan digital marketing dengan volume penjualan usaha pengolahan bakso ikan di Kota Kendari Yuliana; Budiyanto; Piliana, Wa Ode; Siang, Roslindah Daeng; Patadjai, Andi Besse; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 9 No 3 (2024): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v9i3.110

Abstract

The study was carried out in the city of Kendari, Southeast Sulawesi province in June to July 2021. The study aims to find out the connection between a digital application of marketing and the volume of the fish meatball processing plant in the city of Kendari. Selective research location conducted. The population in this study is the owner of the meatball processing plant in the town of Kendari. Data obtained through interviews based on questionnaires. Data collected on the identity of respondents, the number of digital media/media used marketing, and the volume of sales. The data analysis used in this study is a coefficient correlation analysis. Analysis shows that between the variables of digital application of marketing (x) and the variable volume of sales (y) has a correlation coefficient value of 0,891 which means both variables are high correlation. This shows that the higher the application of digital marketing, the volume of the fish ball processing industry in the city of Kendari will increase.
PELATIHAN DIGITAL MARKETING UNTUK PENINGKATAN PEMASARAN BENUR UDANG VANNAMEI PADA MASYARAKAT NELAYAN DESA BATU PUTIH Siang, Roslindah Daeng; Nur, Andi Irwan; Halili, Halili; Ramli, Muhammad; Patadjai, Andi Besse; Sriwulan, Desy; Budiyanto, Ryan
Bina Bahari Vol 4, No 1 (2025): FEBRUARI 2025
Publisher : Program Studi Ilmu Kelautan, FMIPA Universitas Tanjungp

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Abstract

Pembinaan perusahaan kepada masyarakat dalam mengembangkan minitech backyard, harus diiringi dengan pembinaan strategi pemasaran salah satunya melalui pembinaan digital marketing untuk memperluas pangsa pasar. Tujuan pelaksanaan kegiatan pengabdian ini adalah memberikan informasi dan pengetahuan digital marketing dalam memasarkan benus udang vannameii Di Desa Batu Putih  Kecamatan Kolono Timur Kabupaten Konawe Selatan. Dalam mendukung efisiensi dan peningkatan pangsa pasar benur udang vannameii yang berbasis internet diharapkan dapat terpublikasi secara global. Diharapkan pula  kedepannya kelompok usaha  dapat menjadi contoh dan dapat membagi pengetahuan dan pengalamannya memasarkan produk secara digital kepada masyarakat di sekitarnya. Pelaksanaan kegiatan pengabdian yang dilakukan yaitu ceramah singkat atau pengenalan kepada peserta pelatihan dalam memasarkan produk dengan strategi digital marketing sehingga dapat meningkatkan pendapatan keluarga, pemutaran vidio contoh iklan dalam memasarkan produk dengan media sosial, praktek cara membuat iklan dalam memasarkan produk dengan menggunakan media social (Instagram, Facebok, Whatshapp, Twiter, Snackvideo, Youtube) serta contoh pemasaran produk melalui media social dengan akunnya masing masing. Kegiatan pembinaan dan pendampingan dilakukan oleh mahasiswa sampai masyarakat peserta pelatihan benar benar mampu melakukan pemasaran dengan menggunakan teknologi dan media sosial yang biasa mereka gunakan sehari hari. Berdasarkan hasil kegiatan pelatihan, maka dapat disimpulkan bahwa para nelayan dan keluarganya dapat meningkatkan pengetahuan dan keterampilan pemasaran digital dari benur udang vannamei  dan meningkatnya inovasi pasar untuk peningkatan pangsa pasar benur udang vannamei di Desa Batu Putih Kecamatan Kolono Timur Kabupaten Konawe Selatan.
Kajian bisnis alat tangkap bagan apung di Perairan Pulau Katela Kabupaten Muna Barat Ramadhan, Dafis; La Ola, La Onu; Mansyur, Akhmad; Ruslaini; Yusuf, Sarini; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 7 No 4 (2022): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v7i4.1

Abstract

This research aims to examine the production cost and profits in the floating fish trap fisheries Katela Village Tiworo Islands West Muna Regency, South East Sulawesi. This research was conducted in January 2021. Location was determined intentionally (purposive) using a simple random sample technique method so that 45 of 85 floating fish trap fishermen were selected as respondents. Primary data was obtained from floating fish trap fishermen by means of observation and interviews directly using structured questionnaires. Primary data collected include age, education, business experience, fishing costs, amount of production and market price, whereas secondary data obtained from the Central Statistics Agency of Tiworo Islands sub district that consists of population, geographical location, territorial boundaries, climate conditions and other data related to this study. The data obtained was calculated using the formula of total cost, cost of production, and profit. The results of the analysis showed that the cost of production in the floating fish trap fisheries was the lowest of IDR5,440/kg, and the highest up to IDR10,216/kg. Profits in the floating fish trap fisheries were the lowest at IDR3,145,836/month, and the highest at IDR4,729,329/month, with an average of IDR3,967,405/month. Therefore, the fishermen of floating fish trap in Katela village is categorized as having very high income thus it is very important to maintain the fisheries in order to create a better fishermen welfare.
Analisis nilai tambah usaha penangkapan Kepiting Bakau di Desa Eelahaji Kecamatan Kulisusu Kabupaten Buton Utara Adrianto, Yogi; Rosmawati; La Onu, La Ola; Riani, Irdam; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 8 No 2 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

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Abstract

This study aims to examine the fisherman's profits from the sale of mud crabs and to examine the added value of the sale of mud crabs in Eelahaji Village, Kulisusu District, North Buton Regency. This research was conducted in March 2022. The sampling technique in this study used the census method. Data collection consists of primary data and secondary data, the data analysis used in this research is profit analysis and value added analysis. The results of the research show that the total profit obtained by 8 fisherman catching mud crabs is Rp. 19,652,062/month and the added value is of selling mud crab Rp. 29,537,000.
Analisis Pemasaran Hasil Tangkapan Jaring Insang Di Desa Linsowu Kecamatan Kulisusu Kabupaten Buton Utara Ardin; Budiyanto; Riani, Irdam; Abdullah; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 8 No 2 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

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Abstract

This research objectives are (a) to know the marketing channels of gill net catches. (b) knowing the marketing margin of gill net catch. (c) knowing the marketing efficiency of gill net catches. The population in this study were 10 fisherman with gill nets, while the sample was taken using the snowball sampling methods on 5 fisherman who were marketing actors. Data obtained through observation, interviews and documentation. The data analysis used is (1) quantitative descriptive analysis, (2) margin analysis and (3) marketing efficiency analysis. The results showed that: (1) the fish marketing channel in Linsowu Village there are 2 marketing channels, channel I fisherman – consumers, channel II fisherman - diluent traders - consumers. (2) The marketing margin of the gill net catch is in channel II of IDR.5000. (3) Efficiency of marketing channels for gill net catches is 75% and 100% (criteria > 50 efficient).
Nilai tambah pada pengolahan ikan tuna beku di PT. Kelola Mina Laut Pelabuhan Perikanan Samudera Kendari Septiyanti, Feni; Yusuf, Sarini; Huli, La Ode; Budiyanto; Riani, Irdam; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 8 No 1 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i1.15

Abstract

Tuna is one of the important economical fishery commodities exported in frozen form. One of the companies that develops a frozen tuna processing business in Kendari City is the company PT. Manage Mina Laut Kendari Ocean Fishing Port This study aims to analyze how much added value pt. Manage Mina Laut in March 2022. This research uses the case study method with data collection through interviews, observations, documentation, and literature studies. Interviews wre conducted to respondents consisting of one company manager and 3 representatives of each employee division and one supervisor of PT Kelola Mina Laut. The analysis used is a quantitative analysis, namely the added value obtained is calculated using the formula NTP (Product Added Value) = NP – Na (NTP = Product Added Value, NP = Product Value, and Na = Intermediate Cost Value). Production in this study was calculated for 26 times a month as carried out by the company. The results showed that the average added value of the product was IDR 28,939,353/production with a value-added ratio of 26.91% for each production cycle. The added value obtained by PT. Kelola Mina Laut at PPS Kendari was low. It is necessary to increase the amount of production with careful consideration on raw materials and packaging. The high price of raw materials and plastic packaging contributes to the suboptimal added value
Saluran dan margin pemasaran budidaya Ikan Mas (Cyprinus carpio L) di Desa Nanggala Kabupaten Toraja Utara Saputri Rasi Emben, Afni; Yusuf, Sarini; Ruslaini; Annaastasia, Nurhuda; Sriwulan, Desy
Jurnal Sosial Ekonomi Perikanan Vol 8 No 4 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i4.28

Abstract

This study aims to determine and analyze the marketing channel and marThis study aims to determine and analyze the marketing channel and marketing margin of carp (Cyprinus carpio L) cultivation in Nanggala Village, North Toraja Regency. The method of determining the location was performed intentionally or purposively. The informant determination technique in this study used cluster random sampling. The data collection was consisted of primary data and secondary data, and the data analysis method used qualitative descriptive methods to explain marketing channel patterns, while the marketing margin was counted by subtracting the price of fish at the consumer level with the price at the producer level. The results showed that the marketing channel of carp in Nanggala Village was consisted of three marketing channels, namely: marketing channel I, the farmer sailed directly their product to consumer; marketing channel II, namely: the farmer sailed their carp fish to collector and the collector sailed the carp fish the to consumer; and marketing channel III, namely: the farmer to collector to the retailer and then to the consumer. The marketing margin of common carp in marketing channel II was IDR 10.000/kg and marketing channel III was IDR 5.000/kg. The existing marketing channel in Nanggala Village was categorized in the efficient categoryketing margin of carp (Cyprinus carpio L) cultivation in Nanggala Village, North Toraja Regency. The method of determining the location was performed intentionally or purposively. The informant determination technique in this study used cluster random sampling. The data collection was consisted of primary data and secondary data, and the data analysis method used qualitative descriptive methods to explain marketing channel patterns, while the marketing margin was counted by subtracting the price of fish at the consumer level with the price at the producer level. The results showed that the marketing channel of carp in Nanggala Village was consisted of three marketing channels, namely: marketing channel I, the farmer sailed directly their product to consumer; marketing channel II, namely: the farmer sailed their carp fish to collector and the collector sailed the carp fish the to consumer; and marketing channel III, namely: the farmer to collector to the retailer and then to the consumer. The marketing margin of common carp in marketing channel II was IDR 10.000/kg and marketing channel III was IDR 5.000/kg. The existing marketing channel in Nanggala Village was categorized in the efficient category.
Co-Authors Abdullah Adrianto, Yogi Afyudi, Bobby Akhmad Mansyur, Akhmad Amaliyah, Salsabila Khulaydah Andi Irwan Nur, Andi Irwan Annaastasia, Nurhuda Arami, Hasnia Ardin Arsad Budiyanto Budiyanto, Ryan Daeng Siang, Roslindah Ermayanti Ishak, Ermayanti Fitri Haslianti Irdam Riani, Irdam Kamri, Syamsul La Ode Huli La Onu, La Ola Muhammad Ramli Mursiq, Sa'adilal Nurdiana A Onu La Ola, Onu Patadjai, Andi Besse Piliana, Wa Ode Ramadhan, Dafis Roslindah Daeng Siang Rosmawati Rumere, Mira Solita D Saputri Rasi Emben, Afni Sarini Yusuf Septiyanti, Feni Sidiq, Azwar Wahid, Andi WAHYUNI Yorli, Novita Indriani Yuliana Yuliana