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Strategic analysis of richeese factory in business competition: SWOT analysis Afifah, Nisa Intan; Sandrina, Sandrina; Agustina, Nabilah; Wahyudi, Wahyudi; Alfarizi, Abdul Wahid
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5024

Abstract

The development of the business world will create opportunities for the food industry, especially in Indonesia, where the number of fast-food restaurants makes competition tighter. Richeese Factory is the only fast-food restaurant with superior product innovation, namely fried chicken covered in hot sauce with cheese sauce. This research aims to study strategies for overcoming business competition by understanding consumer behavior in purchasing decisions for a product. Companies need to pay attention to consumer behavior and other factors. With the influence of price and product quality on purchasing decisions made by consumers, restaurants need to develop the right business strategy to reduce competition. This study uses a qualitative method with SWOT Analysis to make business decisions and determine business strategies. Based on the results of the SWOT Analysis, eleven alternative strategies were formulated, including increasing innovation in products, collaboration and sponsorship, branch expansion, focusing on quality, providing healthy menu options, negotiating with raw material suppliers, responding to responses from consumers well and quickly, displaying menu features that can attract consumer attention, providing healthy drinks. These alternative raw material suppliers offer more competitive prices, offering added value commensurate with price and making product packaging more attractive
Strategi Membangun Loyalitas Nasabah Bank Syariah Di Kota Serang Sari, Monica; Jajuli, Jajuli; Alfarizi, Abdul Wahid
Jurnal Ilmu Multidisiplin Vol. 3 No. 1 (2025): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v3.i1.21

Abstract

Penelitian ini bertujuan untuk menguji hubungan antara kualitas pelayanan dan kepuasan nasabah sebagai bentuk strategi dalam membangun dan menciptakan loyalitas nasabah bank syariah. Metode penelitian yang digunakan yaitu kuantitatif melalui pendekatan PLS-SEM. Penelitian ini dilakukan pada nasabah bank syariah dengan sampel yang digunakan sebanyak 100 responden. Hasil penelitian ini membuktikan bahwa strategi yang dapat digunakan membangun loyalitas nasabah bank syariah yaitu dengan meningkatkan kualitas pelayanan dan kepuasan nasabah. Dimana kualitas pelayanan dapat mempengaruhi loyalitas nasabah dan kepuasan nasabah secara positif dan signifikan, demikian pula kepuasan nasabah dapat mempengaruhi loyalitas nasabah, lebih dari itu, kepuasan nasabah dapat menjadi mediasi antara kualitas layanan dalam menciptakan dan membangun loyalitas nasabah.
The mediating role of psychological well-being: Job stress on turnover intention Wirtadipura, Dian; Alfarizi, Abdul Wahid; Wijaya, Priatna
Enrichment : Journal of Management Vol. 15 No. 2 (2025): Juni: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i2.2257

Abstract

This study aims to examine the effect of job stress on turnover intention with psychological well-being as a mediating variable. A quantitative approach is used with PLS-SEM analysis techniques. Data was obtained through a questionnaire that included three main constructs, namely job stress, psychological well-being, and turnover intention with a total sample of 65 employees. The results prove that job stress has a positive and significant effect on turnover intention, as well as a significant negative effect on psychological well-being. Psychological well-being was also found to have a significant negative effect on turnover intention. In addition, the results showed that psychological well-being significantly mediated the influence of job stress on the intention to leave work. These findings confirm the importance of organizational interventions in managing job stress and improving psychological well-being to reduce the risk of turnover intention
Pengaruh Pendapatan Premi dan Investasi Terhadap Pertumbuhan Aset Perusahaan asuransi Jajuli, Jajuli; Zambri, Muhammad; Sari, Monica; Alfarizi, Abdul Wahid
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.959

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan premi dan investasi terhadap pertumbuhan aset pada perusahaan asuransi PT. Prudential Indonesia periode 2020–2024. Variabel yang diteliti meliputi pendapatan premi dan investasi sebagai variabel independen, serta pertumbuhan aset sebagai variabel dependen. Metode yang digunakan adalah kuantitatif dengan pendekatan dokumentasi dan analisis regresi linier berganda menggunakan software IBM SPSS 16.0, yang dilengkapi uji asumsi klasik dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa secara parsial, pendapatan premi dan investasi berpengaruh signifikan terhadap pertumbuhan aset perusahaan. Secara simultan, pendapatan premi dan investasi juga berpengaruh signifikan dengan nilai koefisien determinasi (R²) sebesar 60,4%, yang menunjukkan bahwa kedua variabel independen tersebut menjelaskan 60,4% variasi pertumbuhan aset. Implikasi dari hasil penelitian ini adalah bahwa PT. Prudential Indonesia perlu meningkatkan strategi pemasaran premi dan memperkuat pengelolaan investasi untuk mempercepat pertumbuhan aset perusahaan. Selain itu, perusahaan juga perlu memperhatikan faktor eksternal yang dapat mempengaruhi kinerja keuangan, seperti kondisi ekonomi dan kebijakan pasar, yang dapat berpengaruh pada penerimaan premi dan hasil investasi. Penelitian ini memberikan wawasan bagi perusahaan dalam merumuskan kebijakan dan strategi untuk mencapai pertumbuhan aset yang lebih optimal dan berkelanjutan.   This study aims to analyze the effect of premium income and investment on asset growth at the insurance company PT. Prudential Indonesia for the period 2020–2024. The variables studied include premium income and investment as independent variables, and asset growth as the dependent variable. The method used is quantitative with a documentation approach and multiple linear regression analysis using IBM SPSS 16.0 software, equipped with classical assumption tests and hypothesis testing. The results of the study indicate that partially, premium income and investment have a significant effect on the company's asset growth. Simultaneously, premium income and investment also have a significant effect with a coefficient of determination (R²) of 60.4%, indicating that the two independent variables explain 60.4% of the variation in asset growth. The implication of this study is that PT. Prudential Indonesia needs to improve its premium marketing strategy and strengthen investment management to accelerate the company's asset growth. In addition, the company also needs to pay attention to external factors that can affect financial performance, such as economic conditions and market policies, which can affect premium revenue and investment returns. This study provides insights for the company in formulating policies and strategies to achieve more optimal and sustainable asset growth.