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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Artificial Intelligence and Digital Business Research Trend in Technology and Management Jurnal Pengabdian West Science
Wulansari, Christina
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Public Health Social Sciences

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Development of Branding Strengthening Innovations in MSMEs in Surabaya Based on Technopreneurship Dayanti, Putri Rahma; Wulansari, Christina; Devina Febriyanti, Ni Made Prema; Angie, Alyssa Nurrafita; Nugroho, Syfa Anugrahini Setya
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5704

Abstract

The rapid advancement of digital technology has transformed business practices, including those of MSMEs, which are now required to integrate technology into their entrepreneurial activities. This integration is known as technopreneurship. This study aims to identify the strategies employed by culinary MSMEs in strengthening their branding, explore the characteristics of technopreneurship implementation, examine audience responses to digital content, and analyze the influence of such content on branding reinforcement. The research employed a mixed-methods approach, combining quantitative and qualitative techniques. Quantitative data were obtained from 162 respondents through structured questionnaires and analyzed using Spearman’s correlation to examine the relationship between audience responses and variables such as content relevance, reputation, and interaction. Complementary qualitative data were gathered from in-depth interviews with three MSMEs actively engaged in digital branding. Findings revealed significant positive correlations audience responses and the three examined variables. The results indicate that relevant and consistent content, strong reputation, and interactive engagement play key roles in enhancing consumer trust and purchase intentions. Interviews confirmed that MSMEs are increasingly aware of the strategic role of social media, even establishing dedicated teams for content creation. These insights highlight the importance of technopreneurship in expanding market reach and sustaining competitiveness in the digital era.
Transformasi Digital dalam Pendidikan: Penerapan Algoritma Machine Learning dan Deep Learning untuk Meningkatkan Efektivitas Pembelajaran SMP Wulansari, Christina; Dayanti, Putri Rahma; Izazi, Zsa Zsa
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6569

Abstract

Penelitian ini mengkaji transformasi digital dalam pendidikan, khususnya penerapan algoritma Machine Learning (SVM) dan Deep Learning untuk meningkatkan efektivitas pembelajaran di tingkat Sekolah Menengah Pertama (SMP). Melalui pendekatan Research and Development (RnD) dengan Mixed Methods, studi ini melibatkan 56 siswa kelas VIII dari 6 (enam) lokasi SMP di Surabaya, Malang, dan Sidoarjo. Hasil penelitian menunjukkan bahwa sistem berbasis SVM berhasil mengklasifikasikan kesulitan belajar siswa dengan akurasi 83%, sementara Deep Learning mendukung personalisasi pembelajaran dengan rekomendasi materi remedial. Meskipun sistem ini terbukti efisien dalam memantau kemajuan siswa dan membantu guru, tantangan seperti akses internet, ketersediaan perangkat, dan kebijakan sekolah masih perlu diatasi untuk implementasi yang lebih optimal.
Co-Authors Abdul Kholiq Angie, Alyssa Nurrafita Babun Suharto Dayanti, Putri Rahma Devina Febriyanti, Ni Made Prema Firdaus, Mochamad Daffa Esta Gati, Vidia Istiqomah, Titis Izazi, Zsa Zsa Kusuma Negara, Sri Bintang Sahara Mahaputra Leonard Adrie Manafe Muhammad Gunawan Wibisono, Muhammad Gunawan Nugroho, Syfa Anugrahini Setya Nurul Hidayati Nurwanti, Lathifah Aisha Pompong Budi Setiadi Rengen, Samsudin Rumain, Fadlun Santi Siti Nurul Khotimah SRI RAHAYU Sumaryono, Roy Sundjoto, Sundjoto Susanti, Lanny Regina Torikoh, Torikoh Wibowo, Teguh Setiawan Yuliastanti, Rika