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All Journal Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif
Reynita, Kayla Tiara
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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URGENSI PENDAFTARAN HAK MEREK SEBAGAI BENTUK PERLINDUNGAN HUKUM BAGI PELAKU USAHA MIKRO KECIL DI BIDANG KULINER Permata, Cindy; Fitriyani, Jeanny Anggita; Akbar, Sahda Saraswati; Yacub, Tifanny Nur; Gumilar, Egi Rivaldi; Safitri, Nadila; Sitanggang, Matthew Jakaria; Yulistio, Muhammad Raihan; Sabrina, Fadiah Tarisa; Falevi, Yunizar; Ningtyas, Meira Lalia Ayu; Purba, Rebecca; Roulina, Cahaya Grace; Amelia, Sandra; Fattah, Ade Syaifullah; Azza, Yaumil; Supardi, Reisha Rizkia Sabila; Setiawan, Felicia Stefanie; Sitorus, Christofel Adam; Juwita, Hana Rahmahdhani; Eriana , Nadhifa Putri; Reynita, Kayla Tiara
Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif Vol 1 No 01 (2024): JANUARI
Publisher : Zhata Institut

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Abstract

The trade sector is one of the supports for the continuity of human life in increasing economic growth. The era of global trade is in line with international conventions that have been ratified by Indonesia so the role of brands is significant in maintaining healthy business competition. A brand becomes a marker that can be expected to produce economic value. Brands have an important role in describing a product's quality and commercial value, so it is necessary to apply for brand registration. However, according to the Directorate General of Intellectual Property (DJKI) of the Ministry of Law and Human Rights, there are still many MSME players who have not registered their brands, because MSME capital is still limited and there is a lack of understanding of the benefits of brand registration for the MSME industry. The observation method was used when searching for target partners, which in this activity was Kedai Geprek Mavera, an MSME in the culinary sector in the South Jakarta area. The activity was carried out in the form of socialization to MSME actors directly orally, covering the meaning of brand rights, the importance of registering a brand right, then the risks if the brand is not registered, as well as a simulation of registering the target partner's brand rights.
Co-Authors Akbar, Sahda Saraswati Azza, Yaumil Eriana , Nadhifa Putri Falevi, Yunizar Fattah, Ade Syaifullah Fitriyani, Jeanny Anggita Gumilar, Egi Rivaldi Juwita, Hana Rahmahdhani Ningtyas, Meira Lalia Ayu Permata, Cindy Purba, Rebecca Roulina, Cahaya Grace Sabrina, Fadiah Tarisa Safitri, Nadila Sandra Amelia Setiawan, Felicia Stefanie Sitanggang, Matthew Jakaria Sitorus, Christofel Adam Supardi, Reisha Rizkia Sabila Yacub, Tifanny Nur Yulistio, Muhammad Raihan