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All Journal Journal of Bussines Management Basic SINTESA Journal Of Economic Sciences (Ekuisci)
Damayanti, Wulan Ariani
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Journal of Bussines Management Basic

 1 
The Effect of Location On The Sales Volume of Bumi Kenanga II Housing PT. Sangkuriang Medal Pratama Sumedang Puspasari, Rd. Dewi; Damayanti, Wulan Ariani; Mulyana, Atep
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Location is very important in increasing sales volume and increasing the success of the company. This study aims to find out how much the location affects the sales volume of Bumi Kenanga Asri II Housing in PT. Sangkuriang Medal Pratama. This study uses a quantitative approach. The research methods used are descriptive and verifiable. The sampling technique used was non-probability sampling with a sample population of 49 people because it used saturated samples. The analysis methods used were normality tests, simple linear analysis, correlation analysis, determination coefficients, and hypotheses using the SPSS 25 program. The results showed that location had a positive and significant effect on purchase decisions by 61.0% while the remaining 39.0% were influenced by other variables that were not studied.
NALYSIS OF PROMOTION MIX IN SUMEDANG CAFÉ (COMPARATIVE STUDY OF SARVARA COFFEE AND DEJUE COFFEE) Wulandari, Ghaidha Ayu; Kurniawan, Ryan Feryana; Damayanti, Wulan Ariani
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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The promotion mix is used to find out how the promotion process is carried out to achieve the targets set by the company. This study aims to determine and analyze the promotion mix in Sarvara Coffee and Dejue Coffee in facing obstacles in implementing the promotion mix. The method used is qualitative with purposive sampling technique. With 18 informants. The results of the study show that Café Sarvara Coffee and Dejue Coffee Sumedang implement a promotion mix using advertising, sales promotion, word of mouth, personal selling, public relations and direct marketing. The conclusion of this study is that Café Sarvara Coffee Sumedang must expand the reach of promotions carried out by utilizing more creative and interactive promotion techniques and Dejue Coffee must increase the effectiveness of its promotion mix.
Influence of Promotions on Sales at The Erafone Store Sumedang Firmansyah, Gugum Aji; Kurniasih, Nining; Damayanti, Wulan Ariani; Kurniawan, Robi; Supranata, Yogi; Crisca, Rini
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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This study aims to determine the extent of the influence of promotions on sales at Erafone Store Sumedang. The research uses a descriptive method with a sample size of 97 respondents. The data source used is secondary data in the form of sales reports from the last three years, 2020-2023. The results of the study show that the implementation of promotions carried out by Erafone is very good, falling into the "strongly agree" category with a score of 6.348, and the implementation of sales carried out by Erafone is also very good, falling into the "strongly agree" category with a score of 6.452. The data analysis techniques used include simple linear regression analysis, correlation analysis, and determination analysis. The results of this study indicate that promotions have a positive and significant effect on sales at Erafone Store Sumedang, with a correlation coefficient of 0.575 or 57.5%. The result of the determination coefficient is 0.331 or 33.1%. The results of the t-test show that t calculated 6.850 > t_table 1.98525, indicating that promotions have a positive effect on sales.
The Influence of The Work Environment on Employee Work Productivity PERUMDA Air Minum Tirta Medal Sumedang Utara Anggini, Megah Dewi; Damayanti, Wulan Ariani; Jaja, Jaja
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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An organization's expansion and improvement are inextricably bound up with its physical setting. Put another way, the company's productivity is only one indicator of how the work environment impacts the business. The key to a company's success or failure is its productivity, hence measuring it is crucial. North Sumedang Tirta Medal Water Company has also suffered a drop in output, which is attributable, in part, to staff carelessness but also to factors like an unpleasant workplace and inadequate illumination. The purpose of this research is to ascertain the extent to which the working conditions of the Perumda Water Drinking Tirta Medal, North Sumedang personnel affect their output on the job. Approach Quantitative methodologies were used in this investigation. The data is presented in this paper. This follows the rules of quantitative research, which use data collection, processing, and interpretation in statistical hypothesis testing to explain the connection between variables. This research found that for n = 28 (df=26), the t-value is 3.032, with a p-value of 0.05. The results show that the X-variable (Work Environment) influences the Y-variable (Work Productivity) according to these standards (tcount ttable = 3.032, 2.05553).
Analysis of Employee Work Productivity at PT Kinarya Mitra Sejahtera Sumedang Gumilang, Risa Ratna; Gustiawati, Rani; Damayanti, Wulan Ariani; Nurjanah, Annisa Siti; Nurjanah, Mualif Fadilah
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Drug distribution is an important aspect in the health industry, because it plays a role in ensuring the availability of safe, quality, and timely drugs to the public. This study aims to evaluate the drug distribution system at PT Kinarya Mitra Sejahtera Sumedang, and to analyze the effectiveness and efficiency of distribution operations carried out. The research method used is a qualitative descriptive approach with observation and documentation study techniques. The results of the study indicate that the company has implemented the principles of Good Drug Distribution Practices (CDOB) and Standard Operating Procedures (SOP), but there are obstacles in recording drug inventory due to the unavailability of a batch code system. This has an impact on delays in the recording process and potential delays in delivery. The effectiveness and efficiency of distribution are greatly influenced by human resource (HR) management, where skilled and trained workers are able to improve performance and compliance with regulations. Therefore, the implementation of a batch code system is an important priority in order to increase work productivity and optimize distribution services. This study recommends the development of an integrated information system and HR training to support the success of drug distribution as a whole
Co-Authors Anggini, Megah Dewi Apriani, Sabrina Crisca, Rini Dewi Puspasari Firmansyah, Gugum Aji Gustiawati, Rani Irfan Nur'arif, Muhammad JAJA, JAJA Kurniawan, Ryan Feryana Mulyana, Atep Nining Kurniasih, Nining Nurfajrina, Amalia Nurjanah, Annisa Siti Nurjanah, Mualif Fadilah Puspasari, Rd. Dewi Ratna Gumilang, Risa Robi Kurniawan Sugiharti, Elis Supranata, Yogi Wulandari, Ghaidha Ayu