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EXPLORING SERVICE QUALITY, DIGITAL MARKETING, CONSUMER SATISFACTION AND LOYALTY: A DESCRIPTIVE STUDY Paquita, Shiva Silvia; Usman, Osly; Adha, Maulana Amirul; Ansar, Rudy
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 4 No. 3 (2023): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0403.13

Abstract

The purpose of this study is to determine the level of service quality, digital marketing, consumer satisfaction, and consumer loyalty Shoppe in Jakarta. The research method used in this study is a survey method with the distribution of questionnaires through google forms. The population in this study is consumers who have done online shopping at the Shopee marketplace who live in Jakarta and for the research sample taken as many as 166 respondents, this number was obtained from calculations based on the recommendations of Hair et al. The results of the descriptive analysis of this study showed that the service quality variable had the largest mean value with a score of 3.970 and the lowest value with a score of 3.367. Furthermore, the digital marketing variable has the largest mean value with a score of 3,777 and the lowest value with a score of 3,488. Furthermore, the consumer satisfaction variable has the largest mean value with a score of 3.711 and the lowest value with a score of 3.506. And the consumer loyalty variable has the largest mean value with a score of 3.657 and the lowest value with a score of 3.313.
Student career centers measurement scale in higher education: exploratory and confirmatory factor analysis Adha, Maulana Amirul; Wolor, Christian Wiradendi; Maisyaroh, Maisyaroh; Mustiningsih, Mustiningsih; Ansar, Rudy
International Journal of Evaluation and Research in Education (IJERE) Vol 13, No 4: August 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v13i4.28632

Abstract

Previous research shows that measuring the quality of student career centers in higher education is not yet fully standardized and is often limited to qualitative approaches. The lack of valid and reliable measuring tools regarding the student career center can hamper efforts to improve and develop this service. The aim of the research is to develop and test a scale for measuring the quality of student career centers in the context of higher education. A quantitative approach with exploratory and confirmatory factor analysis (CFA) was used in this study, with respondents as many as 562 students from three different universities. Analysis and interpretation of the measurement scale evaluation was carried out in two stages, namely exploratory factor analysis (EFA) and continued with CFA. The research results identified that the dimensions of the role of career centers, utilization of career centers, management of workforce information, and fostering entrepreneurship are key elements that influence the effectiveness and impact of career centers in higher education. This scale can practically be used by each institution to evaluate the quality of the career centers they run, and can also be used by other researchers for further research.
Enhancing hybrid learning through effective facilities management in remote settings Maisyaroh, Maisyaroh; Juharyanto, Juharyanto; Wiyono, Bambang Budi; Adha, Maulana Amirul; Ansar, Rudy; Ariyanti, Nova Syafira
Journal of Education and Learning (EduLearn) Vol 19, No 3: August 2025
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v19i3.22431

Abstract

In the unpredictable digital age, it is imperative to guarantee the availability and use of learning facilities to maximize the success of hybrid-based learning, particularly for schools located in remote places. This research aims to find in-depth information about the management of learning facilities in assisting remote areas hybrid-based learning success. This study used a qualitative approach and a case study design. While in-depth interview and documentation studies were used in data collection, the study was conducted in three schools in remote areas with participants in this study including principals, teachers, students, and parents. The data obtained were also checked for credibility and data validity. The findings showed that the learning facilities management (LFM) in encouraging the successful application of hybrid learning in schools located in remote areas, showed the adequacy of the management of adequate facilities, but not on the management of facilities at home with some specificities found. This limitation is caused by economic and geographical factors, where many families in remote areas cannot afford the necessary learning devices or do not have stable internet access. This study has contributed to the literature on management of learning facilities in the post-pandemic period which can form the basis for further research in related fields.