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All Journal Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Administrasi dan Manajemen Jurnal Mantik Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Edunomika (JIE) Journal of Enterprise and Development (JED) Jurnal Ilmiah Manajemen Kesatuan Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service Journal Of World Science Journal of Management and Digital Business INJURITY: Journal of Interdisciplinary Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Education Sciences (Edusci) Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Curatman, Aang
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Pemasaran Media Sosial dan Gaya Hidup yang Dimoderasi oleh Pendapatan terhadap Keputusan Pembelian pada Konsumen Coffee Shout Haurgeulis Lathifah, Mursyidah; Curatman, Aang; Siddiq, Dedi Muhammad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11576

Abstract

This study aims to analyze the effect of social media marketing and lifestyle on consumer purchasing decisions at Coffee Shout Haurgeulis, with income as a moderating variable. The research employed a quantitative method. The sample consisted of 132 respondents, determined using the Slovin formula. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results indicate that social media marketing does not have a significant effect on purchasing decisions, while lifestyle has a significant effect. Income is proven to moderate the influence of lifestyle on purchasing decisions but does not moderate the effect of social media marketing on purchasing decisions. The R-square value of 0.307 indicates that purchasing decisions are influenced by the variables in the model by 30.7%, while the remaining variance is explained by other factors outside this study.
THE INFLUENCE OF DIGITAL LITERACY AND SOCIAL MEDIA PROMOTION ON MARKETING PERFORMANCE WITH DIGITAL READINESS AS A MODERATING VARIABLE IN SMALL AND MEDIUM ENTERPRISES IN CIREBON Sholihin, Sholihin; Curatman, Aang; Romdonny, Jefry
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27216

Abstract

This study aims to analyze the influence of digital literacy and social media promotion on the marketing performance of Small and Medium Enterprises (SMEs) in Cirebon, with digital readiness as a moderating variable. The research adopts a quantitative approach using a survey method involving 325 SME owners registered at Rumah UMKM Cirebon. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling with the Partial Least Squares approach. The findings reveal that digital literacy and social media promotion have a positive effect on the marketing performance of SMEs, which is reflected in increased sales growth and wider market reach. The research model is able to explain more than half of the variation in SME marketing performance. However, digital readiness has not demonstrated a significant moderating role in strengthening the relationship between digital literacy, social media promotion, and marketing performance. This study has several limitations, particularly its focus on a specific region and type of business. Therefore, future research is recommended to expand the scope of the study to different regions and include additional strategic variables that may influence SME marketing performance. Keywords: Digital Literacy; Social Media Promotion; Marketing Performance; SMEs
The Influence of Customer Engagement and Corporate Reputation on Customer Loyalty through Customer Satisfaction Kharisma, Dian; Curatman, Aang
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5201

Abstract

This study examines customer loyalty in the Indonesian motorcycle spare parts market, focusing on motorcycle body parts, which saw declining sales and rising churn between 2022 and 2024. Although prior research highlights customer engagement, corporate reputation, and customer satisfaction, studies in Indonesia have mostly assessed them separately, limiting insight into their combined impact on customer loyalty. This study aims to analyze both the direct and indirect effects of customer engagement and corporate reputation on customer loyalty through the mediating role of customer satisfaction. A quantitative approach was employed, with data collected from 100 respondents in Cirebon using proportional stratified random sampling and analyzed using Partial Least Squares Structural Equation Modeling. The findings indicate that customer engagement and corporate reputation significantly enhance customer satisfaction, which in turn strengthens customer loyalty, confirming both direct and mediating relationships. These results highlight the central role of customer satisfaction in translating engagement and reputation into sustained loyalty, and provide a comprehensive framework for developing strategies that foster meaningful customer experiences, strengthen organizational credibility, and promote long-term customer loyalty. This study contributes by offering an integrated model that can guide practitioners in improving customer loyalty through a strategic focus on satisfaction.
Mediating Role of Tourist Trust in the Relationship between Digital Marketing, Destination Image, and Tourists’ Visit Decisions Febriyani, Agnes; Curatman, Aang
Journal of Enterprise and Development (JED) Vol. 8 No. 2 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i2.15345

Abstract

Purpose: This study examines the influence of digital marketing and destination image on tourists’ visit decisions, with tourist trust positioned as a mediating variable in tourism destinations.Method: This study adopted a quantitative research design using a survey method. Data were collected through questionnaires distributed to 204 tourists who had visited tourism destinations in Cirebon Regency, Indonesia. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS).Result: The findings reveal that digital marketing and destination image have positive and significant effects on tourists’ visit decisions. Digital marketing and destination image also significantly influence tourist trust. Furthermore, tourist trust partially mediates the relationships between digital marketing, destination image, and tourists’ visit decisions.Practical Implications for Economic Growth and Development: The findings suggest that strengthening digital marketing strategies and improving destination image can enhance tourist trust and encourage visit decisions, thereby contributing to tourism sector growth. These efforts may support regional economic development by increasing tourist arrivals, local revenue, and tourism-related economic activities.Originality/Value: This study integrates digital marketing and destination image into a mediation framework by incorporating tourist trust as an explanatory mechanism for tourists’ visit decisions. In addition, this study enriches the literature on digital tourism marketing, particularly in emerging regional tourism destinations.
Peran influencer marketing dan brand image dalam mempengaruhi purchase intention pada produk skincare Skintific Haffiyan, Muhammad Haffizh; Curatman, Aang
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.3005

Abstract

This study aims to examine the influence of influencer marketing and brand image on purchase intention among consumers of Skintific skincare products in Indonesia. The population of this study consisted of consumers who actively use social media and have been exposed to promotional content delivered by influencers. The sample was selected using a purposive sampling technique based on specific criteria relevant to the research objectives, yielding a total of 120 respondents who completed an online questionnaire distributed via Google Forms. This research employed a quantitative, associative approach, with influencer marketing and brand image as independent variables and purchase intention as the dependent variable. Data analysis was conducted using multiple linear regression. The results indicate that influencer marketing and brand image have positive and significant effects on purchase intention, both partially and simultaneously. These findings suggest that influencer-based marketing strategies and strong brand image development play an important role in increasing consumer purchase intention for skincare products. Therefore, companies are encouraged to select appropriate influencers aligned with their target market and maintain consistent product quality and brand reputation to enhance consumer trust and purchase intention.
Co-Authors Adisaputra, Nurwakhid Antomi, Agus Ariani, Savitri Aulia, Ahmad Zaki Ayuningtyas, Farah Noor Azhari Dwiputra, Ahmad Budiyanto Budiyanto Cahyadinata, Joseph Ferdinand Dedi Muhammad Siddiq Dian Kharisma Edy Hartono Elin Herlina, Elin Fachrurrijal, Muhammad Febriyani, Agnes Haffiyan, Muhammad Haffizh Imaniar, Ghina Irfansyah, Putra Kartono , Khoerunnisa, Bentang Lathifah, Mursyidah Mardhotillah, Safira Hanief Meiza, M. Andra Mustofa Mustofa Pramudya, Nugraha Rahmadi Rahmadi Ramdhansyah, Muhamad Rifky, Rifky Rihhadatul’aisy, Salsabila Romdhon, Jefry Romdonny, Jefry Rosyid, Widiakikianti Salsabillah, Tazkiya Sayudin, Sayudin Sholihin Sholihin Styawati, Indri Suhendra, Dandi Wiradinata, Rochanda Wiraning Furi, Nurul Senja Zahra, Shakila