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All Journal Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Administrasi dan Manajemen Jurnal Mantik Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Edunomika (JIE) Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service Journal of Social Research Journal Of World Science INJURITY: Journal of Interdisciplinary Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Education Sciences (Edusci) Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Curatman, Aang
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Sertifikasi Produk Terhadap Keputusan Pembelian dengan Persepsi Kualitas dan Kepercayaan Konsumen Sebagai Variabel Mediasi pada CV. Adi Jaya Mandiri Azhari Dwiputra, Ahmad; Curatman, Aang; Muhammad Siddiq, Dedi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11369

Abstract

The study employed a quantitative approach with a causal-comparative design through a cross-sectional survey. A sample of 107 CV. Adi Jaya Mandiri customers was selected using a purposive sampling technique. Data were collected using an online questionnaire with a 5-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The PLS-SEM results indicate that: Product certification has a direct positive and significant effect on purchasing decisions (β=0.343, p<0.05). Product certification also directly increases perceived quality (β=0.632, p<0.05) and consumer trust (β=0.641, p<0.05). Perceived quality (β=0.363, p<0.05) and consumer trust (β=0.279, p<0.05) have a positive effect on purchasing decisions. Perceived quality and consumer trust are shown to act as partial mediators in the relationship between product certification and purchasing decisions, with significant indirect mediation effects (β=0.229 and β=0.179, respectively, p<0.05). The research model has excellent predictive power with an R² value of 0.746 for the purchasing decision variable. Product certification is a crucial factor that not only directly drives purchasing decisions but also indirectly by improving perceived quality and building consumer trust. For CV. Adi Jaya Mandiri, proactive communication regarding certification, consistent product quality, and operational transparency are key to maximizing the positive impact of certification on consumer purchasing behavior.
Pengaruh Pemasaran Media Sosial dan Gaya Hidup yang Dimoderasi oleh Pendapatan terhadap Keputusan Pembelian pada Konsumen Coffee Shout Haurgeulis Lathifah, Mursyidah; Curatman, Aang; Siddiq, Dedi Muhammad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11576

Abstract

This study aims to analyze the effect of social media marketing and lifestyle on consumer purchasing decisions at Coffee Shout Haurgeulis, with income as a moderating variable. The research employed a quantitative method. The sample consisted of 132 respondents, determined using the Slovin formula. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results indicate that social media marketing does not have a significant effect on purchasing decisions, while lifestyle has a significant effect. Income is proven to moderate the influence of lifestyle on purchasing decisions but does not moderate the effect of social media marketing on purchasing decisions. The R-square value of 0.307 indicates that purchasing decisions are influenced by the variables in the model by 30.7%, while the remaining variance is explained by other factors outside this study.
THE INFLUENCE OF DIGITAL LITERACY AND SOCIAL MEDIA PROMOTION ON MARKETING PERFORMANCE WITH DIGITAL READINESS AS A MODERATING VARIABLE IN SMALL AND MEDIUM ENTERPRISES IN CIREBON Sholihin, Sholihin; Curatman, Aang; Romdonny, Jefry
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27216

Abstract

This study aims to analyze the influence of digital literacy and social media promotion on the marketing performance of Small and Medium Enterprises (SMEs) in Cirebon, with digital readiness as a moderating variable. The research adopts a quantitative approach using a survey method involving 325 SME owners registered at Rumah UMKM Cirebon. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling with the Partial Least Squares approach. The findings reveal that digital literacy and social media promotion have a positive effect on the marketing performance of SMEs, which is reflected in increased sales growth and wider market reach. The research model is able to explain more than half of the variation in SME marketing performance. However, digital readiness has not demonstrated a significant moderating role in strengthening the relationship between digital literacy, social media promotion, and marketing performance. This study has several limitations, particularly its focus on a specific region and type of business. Therefore, future research is recommended to expand the scope of the study to different regions and include additional strategic variables that may influence SME marketing performance. Keywords: Digital Literacy; Social Media Promotion; Marketing Performance; SMEs
Co-Authors Adisaputra, Nurwakhid Antomi, Agus Ariani, Savitri Aulia, Ahmad Zaki Ayuningtyas, Farah Noor Azhari Dwiputra, Ahmad Budiyanto Budiyanto Cahyadinata, Joseph Ferdinand Dedi Muhammad Siddiq Edy Hartono Elin Herlina, Elin Fachrurrijal, Muhammad Imaniar, Ghina Irfansyah, Putra Kartono , Khoerunnisa, Bentang Lathifah, Mursyidah Mardhotillah, Safira Hanief Meiza, M. Andra Mustofa Mustofa Nurmalitasari, Alysha Prameswari Pramudya, Nugraha Rahmadi Rahmadi Ramdhansyah, Muhamad Rifky, Rifky Rihhadatul’aisy, Salsabila Romdhon, Jefry Romdonny, Jefry Rosyid, Widiakikianti Salsabillah, Tazkiya Sayudin, Sayudin Sholihin Sholihin Siska Ernawati Fatimah Styawati, Indri Suhendra, Dandi Wiradinata, Rochanda Wiraning Furi, Nurul Senja Zahra, Shakila