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Jung Sen
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Impact of Corporate Social Responsibility and Corporate Governance on Business Performance at PT Delitech Indojaya Lestari Medan Ali Syah Putra; Benny Lim; Jung Sen; Ester; Javerson Simamora
Jurnal Kolaboratif Sains Vol. 7 No. 8: Agustus 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i8.5964

Abstract

Corporate social responsibility has become integrated into business practices now as firms need corporates social responsibility if they want to keep up with the competition around them. The implementation of corporate social responsibility policies could then be argued to be a give and take act, where firms need to give something to society around them if they wanted to be able to take the benefits that are associated with them. The development of business competition today is very sharp and complex, therefore the management of a company must have a better strategy in a more complete, faster way so that management can make decisions quickly and accurately. In achieving company goals and attracting consumer buying interest to use production from the company, companies need to hold various promotional policies that are considered to support the sale of these products. In order to generate a sustainable profit, companies have to first complete their basic obligations which is obligations towards the stakeholders. This is because generating sustainable profit is only possible when a good corporate image is built. It makes companies more accountable and transparent to investors and gives them the tools to respond to stakeholder concerns. Corporate governance also contributes to development by helping facilitate new investment, access to capital, and long-term sustainability for firms, leading to economic growth and increased employment opportunities across markets. Corporate governance frameworks benefit firms through greater access to financing, lower cost of capital, better performance and more favorable treatment of all stakeholders. Regression analysis is used to perform regression on the relationships between the variable so as to understand the relationship between variable. In the regression model, corporate social responsibility and corporate governance are determined to predict business performance in equation Y= 3.568 + 0.380 X1 + 0.294X2. These results describes that a unit increase in corporate social responsibility has impact for maintaining business performance in amount of 0.379 unit and a unit increase in corporate social responsibility has impact for maintaining business performance in amount of 0.294 unit. In Z test, the Z count is 8.46. The alternative hypothesis is accepted and null hypothesis is rejected because Z count (8.46) is higher than Z table (1.96). This means that the corporate social responsibility has significant impact on business performance in PT Delitech Indojaya Lestari. It can be concluded from z test that the corporate social responsibility will significantly explain business performance. In Z test, the Z count is 8.45. The alternative hypothesis is accepted and null hypothesis is rejected because Z count (8.45) is higher than Z table (1.96). This means that the corporate governance has significant impact on business performance in PT Delitech Indojaya Lestari. It can be concluded from z test that the corporate governance will significantly explain business performance.
The Impact of Brand Personality towards Customer Loyalty at Pt. Agro Makmur Raya Medan : Pengaruh Kepribadian Merek Terhadap Loyalitas Pelanggan Pada Pt. Agro Makmur Raya Medan Tina Linda; Devia Febrina; Jung Sen; Kuandi Chandra; Jimmy Kelana
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.503 KB) | DOI: 10.56338/jks.v2i1.640

Abstract

The aim of this research is to analyse the impact of brand personality towards customer loyalty at PT. Agro Makmur Raya, Medan. The research method that the writer use is descriptive method and correlative research. To answer the problem, data is collected by questionnaire to 50 respondents that consist of the customers of PT. Agro Makmur Raya. The SPSS Version 22 is to use to test the data. The writer uses some methods to analyse the data gained, such as: validity, reliability, descriptive method, normality test, correlation test, regression equation, determination of coefficient analysis and z test. Based on the SPSS Version 22 analysis, some conclusions can be made, i.e: 10 questionnaires that the writer use have a good data of reliability and the data are normally distributed. While the correlation test found that the brand personality has strong and positive impact towards customer loyalty at PT. Agro Makmur Raya, Medan. For the determination of variable x and variable y is 76.6% shows that the value of customer loyalty is impact by the value of brand personality. From the test of hypothesis, we can found that for the Alternative hypothesis (Ha) is accepted and null hypothesis (Ho) is rejected. Based on the result of the analysis, it is concluded that there is impact between brand personality and customer loyalty at PT. Agro Makmur Raya, Medan.
The Impact of Niche Marketing Towards Sales at Pt Sardana Indah Berlian Motor Medan Jung Sen; Agus Susanto; Elyzabeth Wijaya; Felix Leonardi; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4516

Abstract

The company launches the new Strada Triton HD-X. The aim is to know whether there is an impact on how niche marketing of this company can initiate a good outcome towards the sales of the company by doing research. Research will be done in the company and the population taken will be customers of this company that consist of 1,000 people. In this study, the sample that will be taken is 10% of population or 100 people. The questionnaires will contain 12 questions. The Mean of variable X is 4.28 and that of variable Y is 4.37. Most of the validity tests on both variables show high validity. The coefficient of correlation test is 0.74. Determination test results in 54.61% while the hypothesis test results in 7.4. From the data analysis, the writer has finally compiled his research that the data of questionnaires are valid to be processed on this skripsi. Niche marketing can be used in the company to gain profit from smaller market segments. Majority of the customers are males who are 30 years and above and from entrepreneurs’ classes. The correlation of the variables shows a strong positive relationship, in which it explains how strong the impact of niche marketing toward sales and the data can be trusted. Along with the other tests, hypothesis test shows that the null hypothesis must be rejected while the alternative hypothesis must be accepted.
Co-Authors Agus Susanto Ali Syah Putra Benny Lim Devia Febrina Eddy Ester Felix Leonardi Javerson Simamora Jimmy Kelana Kuandi Chandra Tina Linda Wijaya, Elyzabeth