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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains ULINA: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Javerson Simamora
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Impact of Corporate Social Responsibility and Corporate Governance on Business Performance at PT Delitech Indojaya Lestari Medan Ali Syah Putra; Benny Lim; Jung Sen; Ester; Javerson Simamora
Jurnal Kolaboratif Sains Vol. 7 No. 8: Agustus 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i8.5964

Abstract

Corporate social responsibility has become integrated into business practices now as firms need corporates social responsibility if they want to keep up with the competition around them. The implementation of corporate social responsibility policies could then be argued to be a give and take act, where firms need to give something to society around them if they wanted to be able to take the benefits that are associated with them. The development of business competition today is very sharp and complex, therefore the management of a company must have a better strategy in a more complete, faster way so that management can make decisions quickly and accurately. In achieving company goals and attracting consumer buying interest to use production from the company, companies need to hold various promotional policies that are considered to support the sale of these products. In order to generate a sustainable profit, companies have to first complete their basic obligations which is obligations towards the stakeholders. This is because generating sustainable profit is only possible when a good corporate image is built. It makes companies more accountable and transparent to investors and gives them the tools to respond to stakeholder concerns. Corporate governance also contributes to development by helping facilitate new investment, access to capital, and long-term sustainability for firms, leading to economic growth and increased employment opportunities across markets. Corporate governance frameworks benefit firms through greater access to financing, lower cost of capital, better performance and more favorable treatment of all stakeholders. Regression analysis is used to perform regression on the relationships between the variable so as to understand the relationship between variable. In the regression model, corporate social responsibility and corporate governance are determined to predict business performance in equation Y= 3.568 + 0.380 X1 + 0.294X2. These results describes that a unit increase in corporate social responsibility has impact for maintaining business performance in amount of 0.379 unit and a unit increase in corporate social responsibility has impact for maintaining business performance in amount of 0.294 unit. In Z test, the Z count is 8.46. The alternative hypothesis is accepted and null hypothesis is rejected because Z count (8.46) is higher than Z table (1.96). This means that the corporate social responsibility has significant impact on business performance in PT Delitech Indojaya Lestari. It can be concluded from z test that the corporate social responsibility will significantly explain business performance. In Z test, the Z count is 8.45. The alternative hypothesis is accepted and null hypothesis is rejected because Z count (8.45) is higher than Z table (1.96). This means that the corporate governance has significant impact on business performance in PT Delitech Indojaya Lestari. It can be concluded from z test that the corporate governance will significantly explain business performance.
The Impact of Public Relation on Company Effectiveness at Pt. Global Aksara Motor Medan Javerson Simamora; Edward Harnjo; Eddy Gunawan; Erni Dewi Munte; Mega Sanjaya
Jurnal Kolaboratif Sains Vol. 8 No. 1: Januari 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i1.7068

Abstract

Public relations as the management of communication between an organization and it publics. Public relations encompass the overall planning, execution, and evaluation of an organization’s communication with both external and internal publics. The goal of public relations is to help an organization to increase the company effectiveness. Getting a clear understanding of an organization’s business goals is the first step of public relations activities to set measurable objectives for a communication program. Company effectiveness is the company success by a few short term measures in sales and profit and long term perspective such as combining short term with customer service goals.The director of PT. Global Aksara Motor Medan concluded that the marketing manager does not take part in setting company’s objectives, low level of expertise for conducting public relations research and lack of budget dedicated to public relations.the problem identifications of the company is Is there impact of public relation on company effectiveness and How strong is the impact of public relation on company effectiveness. The population of PT. Global Aksara Motor Medan is the employees of marketing department. The writer uses Arikunto sampling theory. The sample size is 45. The writer uses census sampling technique which the writer takes all population as sample. In analyzing data, the writer used some methods such as data descriptive, the validity test, the reliability test, the correlation test, the determination test,linier regression, and the hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result of 0.72 means Public relation has a strong impact on company effectiveness at PT. Global Aksara Motor Medan. From the calculation of ztest hypothesis test, the writer got zcount=4.77. The zcount > ztable (4.77> 1.96), This means the Null hypothesis (Ho) is rejected. The writer can conclude that public relation has impact on company effectiveness at PT. Global Aksara Motor Medan.
Pengembangan Kehidupan Berkoperasi Javerson Simamora; Edward Harnjo; Eddy Gunawan; Erni Dewi Munte; Afridayanti Surbakti; Jasael Simanullang
Jurnal Kolaboratif Sains Vol. 8 No. 1: Januari 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i1.7074

Abstract

Koperasi menurut UU No.25 Tahun 1992 dijelaskan sebagai Badan Usaha yang beranggotakan orang-seorang atau Badan Hukum Koperasi dengan melandaskan kegiatannya berdasarkan prinsip Koperasi sekaligus sebagai gerakan ekonomi rakyat yang berdasar atas asas kekeluargaan. Terdapat berbagai macam jenis koperasi yang ada di Indonesia demikian pula koperasi di Deli Serdang. Metode yang digunakan dalam pengabdian ini adalah ceramah, pelatihan dan juga pendampingan. Tujuan dilaksanakan pengabdian ini adalah:a) Masyarakat Desa Kare memahami pentingnya berkoperasi atau menjadi anggota koperasi sehingga permasalahan masyarakat terkait dengan akses pembiayaan dapat teratasi, b) Masyarakat mengetahui proses mendirikan koperasi dan mengetahui apa yang harus dilakukan setelah koperasi berdiri, hal ini sebagai bekal kepada masyarakat untuk belajar berkoperasi, c). Permasalahan-permasalahan koperasi yang selama ini dihadapi dapat diselesaikan, hal ini dikarenakan adanya akses informasi dan pendampingan yang dilakukan secara terus-menerus dalam membantu koperasi yang bermasalah, d)Tumbuhnya kesadaran masyarakat akan akses pembiayaan selain perbankan hal ini dikarenakan perbankan memiliki persayaratan yang lebih rumit dalam pembiayaan dan adanya pengawasan yang ketat baik dalam agunan atau jaminan maupun dalam pembayaran karena diawasi oleh Bank Indonesia (BI), e). Masyarakat menjadi terdidik dalam hal ini adalah dalam memilih pengurus koperasi sehingga kedepannya masalah koperasi bisa diminimalisir, f). Menumbuhkan kembali semangat bergotong royong dan saling membantu di masyarakat melalui keanggotaan koperasi dan juga menumbuhkan semangat dalam bermusyawarah dalam pengambilan keputusan.
The Influence of Brand Image on Customer Buying Behavior at PT. Duta Maha Jaya Medan Monang Tarigan; Sri Aprianti tarigan; Edward Harnjo; Javerson Simamora; Eddy Gunawan
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.8125

Abstract

Increased global competition, many organizations facing formidable challenges are increasingly using brand image as an important strategic management tool. Brand image allows producers to differentiate and position of products from that of competitors and assists consumers in the selection of an appropriate product. Brand image also included the customer responses to the brand name, sign or impression, and also represented the symbol of the product quality. A strong positive brand image is highly essential for corporations to compete effectively in today hyper competitive business environment. It enables corporations to gain competitive advantage by influencing consumer behavior and brand equity. PT. Maha Duta Jaya - Medan, which is engaged in sales of Yamaha motorcycles, must create a good brand image to face the market competition today. This to get greater sales revenue and having customer positive perception on company’s products. As motorcycle has become a fashion trend among young people in Indonesia and market begin to offer various kinds and types of motorcycles made the competition gets tougher. To face this competition problem, company need to build brand image for company’s product and company should to observe the customer buying behavior. Because customer buying behavior also changes with follow the offer which were given to. The research design used in this study is correlation research. The correlation research was designed by gathering necessary information as interviews and observations. Interviewing and observing company’s customers will allow for the most up to date, valid information possible. The method of research in here is descriptive method. The relationship between brand image and customer buying behavior at PT. Duta Mahajaya – Medan. According to analysis of correlation coefficient Product moment r= 0,79 Which means there is a Strong Positive Relationship between variable X and variable Y. It’s mean, brand image really influence to customer buying behavior. The results of this study indicate that there is a considerable influence of brand image on customer buying behavior. This can be seen from the relationship between the dimensions of brand image on customer purchase behavior, especially towards the model behavior.
Pemberdayaan Ekonomi Kreatif : Empowerment of the Creative Economy Javerson Simamora; Eddy Gunawan; Sri Aprianti Tarigan; Edward Harnjo; Eddy
Jurnal Kolaboratif Sains Vol. 8 No. 6: Juni 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i6.8124

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemberdayaan ekonomi kreatif dalam meningkatkan kesejahteraan masyarakat, khususnya di sektor UMKM. Ekonomi kreatif merupakan sektor strategis yang mengandalkan kreativitas, inovasi, dan pemanfaatan teknologi dalam menghasilkan nilai tambah ekonomi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi pada pelaku usaha kreatif di bidang kuliner, fashion, dan kerajinan tangan. Hasil penelitian menunjukkan bahwa pemberdayaan ekonomi kreatif dapat dilakukan melalui pelatihan keterampilan, akses permodalan, pendampingan usaha, serta penguatan jejaring pemasaran berbasis digital. Tantangan yang dihadapi mencakup keterbatasan akses teknologi, kurangnya literasi digital, serta minimnya kolaborasi antar pelaku usaha. Namun, dengan dukungan pemerintah daerah, komunitas lokal, dan lembaga keuangan, potensi ekonomi kreatif dapat dioptimalkan sebagai pendorong pertumbuhan ekonomi dan penciptaan lapangan kerja. Penelitian ini merekomendasikan perlunya sinergi lintas sektor dalam merancang kebijakan dan program berkelanjutan untuk memberdayakan pelaku ekonomi kreatif secara inklusif dan berdaya saing.
Pelatihan Microsoft Word di PKBM-Emphaty Medan Diana Afriani; Javerson Simamora; Gloria Cahaya Julida Hutabarat; Linda Rotua Hutabarat; Lenny Gurning
ULINA: Jurnal Pengabdian kepada Masyarakat Vol 1 No 1 (2023): Januari
Publisher : Universitas Mandiri Bina Prestasi (UMBP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58918/ulina.v1i1.189

Abstract

Mengelola data dan menyimpan informasi (data storage) dengan praktis dan efisien. Pada era serba digital saat ini, teknologi informasi dan komunikasi berbasis komputer telah mempengauhi berbagai aspek kehidupan termasuk pendidikan tidak dapat disangkal lagi. Kegiatan pengabdian ini bertujuan untuk memberi pendampingan kepada peserta didik di PKBM Emphaty Medan dalam mengaplikasikan Microsoft Word dan Microsoft PowerPoint. Dengan adanya kegiatan ini diharapkan dapat mempermudah peserta didik dalam melakukan pengolahan kata dan pembuatan media presentasi yang berguna untuk mempermudah proses pembelajaran. Metode yang digunakan dalam upaya mencapai target atau tujuan yang telah direncanakan adalah ceramah, praktek (unjuk kerja) dan tanya jawab. Peserta pelatihan dibagi dalam kelompok. Setiap kelompok didampingi oleh seorang mentor. Untuk mengetahui keberhasilan program kegiatan yang telah dilaksanakan dilakukan evaluasi. Evaluasi dilakukan dengan cara memberikan ujian praktek untuk mengetahui tingkat pemahaman peserta didik terkait materi dan pelatihan yang telah diberikan. Kesimpulan dari kegiatan ini bahwa pengabdian telah berhasil meningkatkan pengetahuan peserta didik dalam pengaplikasian Microsoft Word dan PowerPoint. Peserta didik di PKBM Emphaty Medan merasa terbantu dengan adanya pelatihan yang dilakukan sehingga mereka dapat menggunakan komputer atau laptop dalam mengerjakan tugas sekolah dengan baik, seperti membuat makalah dan power point untuk memudahkan dalam kegiatan presentasi. Peserta didik memberikan respon yang sangat positif terhadap kegiatan yang dilakukan dan menilai kegiatan ini sangat bermanfaat.
Pendampingan Penyusunan Laporan Keuangan PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara Eddy Gunawan; Javerson Simamora; Edward Harnjo; Diana Afriani; Gloria Cahaya Julida Hutabarat
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk membantu Mitra PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara yang bergerak di bidang perbankan untuk menyusun laporan keuangan. Jenis penelitian yang digunakan adalah jenis penelitian kualitatif. Berdasarkan karakteristik masalah yang diangkat oleh peneliti, maka penelitian ini diklarifikasikan sebagai penelitian kualitatif deskriptif. Data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh langsung dari pihak PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara seperti data hasil wawancara dengan pihak PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara serta data berupa informasi berupa bukti-bukti transaksi-transaski keuangan selama satu periode. Sedangkan untuk data sekunder diperoleh dari buku, jurnal, internet yang mendukung penelitian ini. Luaran wajib dari hasil Pengabdian Kepada Masyarakat ini adalah proceeding seminar nasional sebagai pemakalah. Metode yang dipakai dalam kegiatan ini adalah metode pendampingan langsung penyusunan laporan keuangan Mitra. Pelaksanaan kegiatan ini dilakukan dengan memberikan penjelasan mengenai bagaimana menyusun laporan keuangan PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara sesuai dengan Standar Akuntansi EMKM, sehingga Mitra dapat mempraktekkan langsung membuat laporan keuangannya untuk di distribusikan kepada pihak pemegang kepentingan (stakeholder).
The Effect of Service Quality and Product Availability Towards Customers Repurchase Decision AT UD. Appolo Motor: Pengaruh Kualitas Pelayanan dan Ketersediaan Produk Terhadap Keputusan Pembelian Ulang Pelanggan Pada UD. Appolo Motor Javerson Simamora; Eddy Gunawan; Edward Harnjo; Diana Afriani; Sanif Sentosa
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.427 KB) | DOI: 10.56338/jks.v1i1.449

Abstract

This study aims to see the effect of service quality and product connectivity on purchasing decisions. UD Apollo Motor is a company engaged in the field of authorized spareparts motorcycle dealers in the regency of Deli Serdang, North Sumatra. Various brands are sold, including Vario, CBR, PCX, Beat, Supra and others. This research uses quantitative. To prove the hypothesis, the writer uses descriptive method and causal method. The results of this method can be used to prove hypotheses and causation between two or more variables in this study. The coefficient of determination between service quality and product availability in impulse purchases is 51.2%. the regression equation is Y = 3.664 + .473 X. The results of the descriptive statistics show that the average for service quality agrees. The results of the descriptive statistics show that the average for neutral product availability and purchasing decisions is neutral. The conclusion of this study is that service quality has a positive and significant effect on purchasing decisions. Product availability has a positive and significant effect on purchasing decisions. Service quality and product availability have a positive and significant effect on purchasing decisions.
The Impact of Product Quality towards Sales at PT. Pentaco Makmur Medan Ester; Ali Syah Putra; Edward Harnjo; Eddy Gunawan; Javerson Simamora
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4440

Abstract

This research explains a conceptual model that elucidates the factors that influence the impact of product quality at PT. Pentaco Makmur Medan and how this information can be effectively used for business development and sustainability. This study is a review that identifies sales as the dependent variable, through a systematic review of online literature sources. Three independent variables were then identified viz. product features, service value chain and consumer behaviour. The research objectives and research questions were defined to assess the influence of the independent variables on customer satisfaction. It was identified that critical product features identified and shared during early stages of product development influences customer satisfaction by reducing product failures. Furthermore, customer satisfaction mediates improved service value leading to loyalty and finally, consumer behaviour in sharing experiences extends the product's life and influences customer satisfaction
Co-Authors Afridayanti Surbakti Ali Syah Putra Benny Lim Diana Afriani Eddy Eddy Gunawan Edward Harnjo Erni Dewi Munte Ester Gloria Cahaya Julida Hutabarat Jasael Simanullang Jung Sen Lenny Gurning Linda Rotua Hutabarat Mega Sanjaya Monang Tarigan Sanif Sentosa Sri Aprianti Tarigan