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An Explanatory and Predictive PLS-SEM approach to the Relationship between Product Involvement, Price and Brand Loyalty Albert Albert; Felix Leonardi; Juliana Juliana; Arifin Djakasaputra
Journal of Information Systems and Management (JISMA) Vol. 1 No. 4 (2022): August 2022
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v1i4.250

For customers, Price is an essential attribute and can be more important in decision making. Because when the customer is considering buying this product, Price may be a key element in the decision process. price can be an informational cue that increases customer sensitivity to private brands or brand loyalty. Likewise, consumer product involvement can increase brand loyalty. A company's success can be measured depending on its capability to attract customers to its brand. But, the manager of Asia Baru Shop – Medan, a grocery store for baby milk products, especially for Morinaga infant milk, found that today customers are hard to be loyal to a brand or specific brand because customers are sensitive to the price change, which has made the switch to other brands. This study aims to know the effect of Price on brand loyaltyand contribute to the literature on brand loyalty by demonstrating how product involvement influences brand loyaltyy. The sample of this research is 100 respondents who were distributed among Medan customers; the sampling technique uses simple random sampling. The authors used structural equation modeling to test the hypothesized model. This research is descriptive quantitative research. The result found that there is an effect of Price on brand loyalty and product involvement affects brand loyalty

Penyuluhan Manajemen Pembuangan Sampah yang Baik di SMP Swasta Toby Bethlehem Medan Hengky Kosasih; Sri Aprianti Tarigan; Elyzabeth Wijaya; Susanto Susanto; Agus Susanto; Felix Leonardi
Jurnal Peradaban Masyarakat Vol. 3 No. 1 (2023): Jurnal Peradaban Masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v3i1.226

Pengabdian Masyarakat merupakan salah satu pilar Tri Dharma Perguruan Tinggi, disamping dharma pendidikan dan pengajaran serta dharma penelitian. Pengabdian masyarakat merupakan bagian integral tri dharma perguruan tinggi yang dalam pelaksanaannya tidak terlepas dari dua dharma yang lain serta melibatkan segenap sivitas akademik: dosen, mahasiswa, tenaga kependidikan serta alumni. Melalui pengabdian masyarakat, Institut Bisnis Informasi Teknologi dan Bisnis hadir ditengah-tengah masyarakat bangsa Indonesia. Salah satu bentuk pengabdian masyarakat bagi dosen yaitu terjun di lingkungan masyarakat untuk mengaplikasikan ilmu yang ditempa selama berkecimpung didunia pendidikan perkuliahan selama menjadi tenaga pendidik. Latar belakang munculnya kegiatan pengabdian ini berawal dari kegiatan survey Di SMP Swasta Toby Bethlehem mengidentifikasi adanya permasalahan tentang pengelolaan sampah didesa tersebut dan kurangnya kesadaran masyarakat dalam membuang sampah pada tempat sampah karena kurangnya fasilitas tempat sampah di Desa tersebut. Dengan adanya permasalahan tersebut diharapkan kegiatan pengabdian masyarakat ini dapat memberikan solusi untuk memecahkan permasalahan tentang pengolahan sampah dan pembuatan tempat sampah sebanyak 10 Pcs tempat sampah yang murah sehingga dapat memotifasi masyarakat menerapkan pola hidup bersih.

The Impact of Knowledge Sharing on Innovative Work Behavior at PT Sumatera Hakarindo Deli Serdang Felix Leonardi; Sri Aprianti Tarigan; Albert Tannadi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 3: July 2023 - International Journal of Health, Economics, and Social Sciences (IJHESS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i3.3933

Human resource management plays a major role in the effectiveness of any organization. Employee innovativeness is engagement in innovative behaviors which includes behaviors related to the innovation process. The organizational innovation needs the knowledge sharing in the company. Knowledge sharing is considered an important process in an organization. Knowledge sharing plays an important role in creating innovation. The purpose of this research is to know whether there is the impact of knowledge sharing on innovative work behavior at PT Sumatera Hakarindo Deli Serdang. Research design used in this research is descriptive research design and correlational research design. Research methods which used are descriptive statistic analysis, validity and reliability test, normality test, coefficient correlation, coefficient of determinant, simple linear regression analysis and Z testing. The conclusion of this research is that knowledge sharing has significant impact on innovative work behavior at PT Sumatera Hakarindo Deli Serdang. Z test give result that Zcount (9.42) is higher than Ztable (1.96). Correlation value in 0.883 shows that there is strong positive relationship between knowledge sharing and innovative work behavior in PT Sumatera Hakarindo Deli Serdang. Coefficient of determination value in amount of 77.9% shows that the knowledge sharing has contribution on change of innovative work behavior in amount 77.9% while the remaining in 22.1% is contributed by other factor. The linear regression equation is Y = 2.798 + 1.497 X. Coefficient of regression in 2.798 shows that increasing of 1 unit knowledge sharing can make increasing of innovative work behavior in 2.798 unit. From respondent’s answer, it can be known that most of respondent is disagree about knowledge sharing and innovative work behavior dimension in PT Sumatera Hakarindo Deli Serdang. The company can increase the innovative work behavior with improving knowledge sharing.

Analysis of factors influencing smoker behavior in designated non-smoking zone on campus Leonardi, Felix; Trirasetya, Mutiara Ulfa; Suhartomi, Suhartomi; Sihotang, Widya Yanti; Edison, Rizki Edmi
MEDIA ILMU KESEHATAN Vol 13 No 2 (2024): Media Ilmu Kesehatan
Publisher : Universitas Jenderal Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/mik.v13i2.1365

Background: The GATS research findings indicate that tobacco use in Indonesia is the highest worldwide among teenagers, with a percentage of 34.8% consumed by individuals aged 15 and above. Tobacco companies leverage this legality to market cigarettes widely to students, including university students. Smoke-free areas are government efforts to prevent smoking on campuses.Objective: To identify determinant factors affecting non-smoking behavior among smokers in smoke-free campus areas.Methods: This research study is descriptive quantitative with a cross-sectional design. It used a purposive sampling technique with criteria of 74 male smoker students from the Faculty of Medicine and Dentistry at Universitas Prima Indonesia and was analyzed using a chi-square test.Results: The chi-square test analysis results indicated an effect between knowledge and attitude on non-smoking behavior in smoke-free campus areas with a P-value of 0.001.Conclusion: The research findings found that knowledge and attitude are determinant factors of non-smoking behavior among smokers in smoke-free campus areas.

Analysis of factors influencing smoker behavior in designated non-smoking zone on campus Leonardi, Felix; Trirasetya, Mutiara Ulfa; Suhartomi, Suhartomi; Sihotang, Widya Yanti; Edison, Rizki Edmi
MEDIA ILMU KESEHATAN Vol 13 No 2 (2024): Media Ilmu Kesehatan
Publisher : Universitas Jenderal Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/mik.v13i2.1365

Background: The GATS research findings indicate that tobacco use in Indonesia is the highest worldwide among teenagers, with a percentage of 34.8% consumed by individuals aged 15 and above. Tobacco companies leverage this legality to market cigarettes widely to students, including university students. Smoke-free areas are government efforts to prevent smoking on campuses.Objective: To identify determinant factors affecting non-smoking behavior among smokers in smoke-free campus areas.Methods: This research study is descriptive quantitative with a cross-sectional design. It used a purposive sampling technique with criteria of 74 male smoker students from the Faculty of Medicine and Dentistry at Universitas Prima Indonesia and was analyzed using a chi-square test.Results: The chi-square test analysis results indicated an effect between knowledge and attitude on non-smoking behavior in smoke-free campus areas with a P-value of 0.001.Conclusion: The research findings found that knowledge and attitude are determinant factors of non-smoking behavior among smokers in smoke-free campus areas.

Effectiveness of Smoke-Free Campus Implementation on Smoking Behavior Control Trirasetya, Mutiara Ulfa; Leonardi, Felix; Suhartomi, Suhartomi; Sihotang, Widya Yanti; Edison, Rizki Edmi
Jurnal Kesehatan Vol 15 No 2 (2024): Jurnal Kesehatan
Publisher : Poltekkes Kemenkes Tanjung Karang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26630/jk.v15i2.4538

The tobacco industry is a significant obstacle in the effort to control smoking behavior, especially since they are allowed to promote their products to the public, including students. To address this issue, the Ministry of Health developed a smoke-free zone that may be implemented in universities to reduce smoking rates among adolescents. To know the effectiveness of implementing a smoke-free campus policy on smoking behavior control at Universitas Prima Indonesia by assessing aspects of student knowledge and compliance levels. This research is a descriptive quantitative study with a cross-sectional design and uses purposive sampling techniques with the criteria of active smoker students, 74 people in the medical study program of the Faculty of Medicine, Dentistry, and Health Sciences at Universitas Prima Indonesia. Data was obtained in February-April by distributing questionnaires directly to student smokers. The results showed that smoking behavior control among students increased in 50 (67.6%) out of 74 respondents. This is supported by the relationship between the level of knowledge and students' attitudes toward smoking behavior control in the smoke-free campus area, as indicated by a p-value<0.05 (0.005<0.05 and 0.001<0.05). This study found that students’ knowledge and attitudes towards smoke-free campus areas are important aspects influencing the effectiveness of the smoke-free campus policy in controlling smoking behavior.

Menentukan Pilihan Untuk Melanjutkan Pendidikan Atau Bekerja Setelah Lulus Sekolah Ali Syah Putra; Eddy; Erina Alimin; Albert; Felix Leonardi
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan dari Kegiatan Pengabdian Kepada Masyarakat adalah untuk melaksanakan salah satu Tri Darma Perguruan Tinggi. Selain itu diharapkan dengan pengabdian kepada masyarakat tersebut keberadaan perguruan tinggi dapat memberikan kontribusi besar kepada pengembangan dan penerapan keilmuan kepada masyarakat. Metode yang digunakan pada Pengabdian Kepada Masyarakat ini berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry yaitu pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait kelimuan manajemen sumber daya manusia dan manajemen pemasaran dengan pemahaman mendalam terkait materi bagaimana menentukan masa depan . Hasil pengabdian masyarakat yang diperoleh adalah bertambahnya keilmuan bagi para Para Siswa dan Siswi SMK Skylandsea Yappsu Jl. Medan Km 24,5 Samping Balai Benih, Deli Serdang Sumatera Utara, agar mereka memiliki pandangan yang baik bagaimana cara menentukan pilihan setelah lulus sekolah, lanjut pendidikan atau bekerja, memiliki bekal pengetahuan tentang dunia usaha dan dunia akademisi setelah mereka lulus sekolah serta mampu mencetak generasi muda yang handal serta berprestasi dan dapat menjadi contoh bagi para remaja lainnya. Ilmu yang diperoleh pada Pengabdian Masyarakat kali ini diharapkan mampu memberikan semangat baru bagi kita dalam menyampaikan materi dan motivasi serta berkontribusi bagi generasi muda, baik dilingkungan sekolah, kampus dan keluarga

The Impact of Motivation Towards Employees Turnover at Pt. Sumatra Raya Sari Medan Felix Leonardi; Sri Aprianti Tarigan; Elyzabeth Wijaya; Susanto; Benny Lim
Jurnal Kolaboratif Sains Vol. 9 No. 7: Juli 2026 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i7.11834

There are many kinds of motivation that manager can give to the employees. Not every employee are motivated by money, some are being motivated by other non financial motivation, such as facility, working hours, working environment. Due to the concept of law of individual differences, different people react to different incentives in different way. This means that people differ in personality, ability, values, and needs, and these differences manifest themselves in different reactions. Based on company sources, the last few months many employees who resigned from the job, and have not even had time to replace the company's employees who perform this turnover, some employees who still work also shows that there are indications the same, namely a desire to resign or get out of a job. The employees want more financial motivation by the company. The problem identification in the company Is there any impact between motivation towards employee’s turnover in PT. Sumatra Raya Sari Medan?” The writer will use the total population in PT. Sumatra Raya Sari Medan is 60 employees. The writer uses Arikunto Sampling theory. The sample size is 60. The writer uses census sampling technique which the writer takes all population as sample. In analyzing data, the writer used some methods such as data descriptive, the validity test, the reliability test, the correlation test, the determination test,linier regression, and the hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result of 0.92 which means motivation has a significantly strong impact towards employees’ turnover at PT. Sumatra Raya Sari Medan. From the calculation of determination test, the writer got zcount=7.07. The zcount > ztable (7.07> 1.96), This means the Null hypothesis (Ho) is rejected. The writer can conclude that motivation has impact towards employees’ turnover at PT. Sumatra Raya Sari Medan.

Pembuatan Minyak Kemiri Sebagai Produk Pengembangan: Making Candlenut Oil as a Development Product Felix Leonardi; Sanif Sentosa; Esther; Eddy; Bahagia Tarigan
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.10440

Kegiatan diversifikasi produk dengan memproduksi minyak kemiri ini, diharapkan mampu meningkatkan kesejahteraan ekonomi masyarakat mengingat harga minyak kemiri dipasaran yang cukup tinggi. Selain itu pada kegiatan pengabdian ini juga akan dilakukan peningkatan kemampuan masyarakat dalam mengelola kelompok usaha bersama dengan harapan masyarakat menjadi lebih mandiri dalam usaha dan dapat mengembangkan usaha dengan baik sehingga masyarakat yang mandiri dalam usaha ini akan mengurangi aktifitasnya didalam hutan dan hutan akan semakin lestari. Metode pengabdian meliputi sosialisasi, workshop produksi minyak kemiri mulai dari tahap ekstrak, isolasi sampai dengan filtrasi minyak dengan menggunakan arang aktif dan evaluasi kegiatan. Hasil dari kegiatan adalah produk minyak kemiri yang siap dipasarkan.

The Impact Of Organizational Culture Toward Organizational Competitiveness At Pt. Goenta Jaya Medan Javerson Simamora; Eddy Gunawan; Felix Leonardi; Elyzabeth Wijaya; Ester
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.10443

The purpose of this research is to analyze the impact of organizational culture toward competitiveness at PT. Goenta Jaya Medan, the data is obtained through interview and questionnaire. There are 32 respondents from the company which only work in the office and supervisor only in company. Whereby the data analysis using descriptive statistic (mean, median, mode), validity, reliability, coefficient of correlation, regression analysis and hypothesis test. The result from the data is all valid, reliable and normal. so the data can be used for further analyze. There has a significant impact the organizational culture toward organizational competitiveness, where Ha accepted and Ha rejected Zcount = 4.776> Ztable = 1,96. Determination (r2) = 85.6% prove that organizational culture impact 85.6% toward organization competitiveness. The writer intends to give some recommendations which are outbound, happy weekend, monthly meeting and open-minded discussion, switching work day and give appreciation and recognition.

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