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All Journal Besaung : Jurnal Seni Desain dan Budaya VisArt: Jurnal Seni Rupa dan Design
Windu Viatra, Aji
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Arts Humanities Education Environmental Science Social Sciences

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Kampanye Penggunaan Earphone Yang Aman Bagi Kesehatan Telinga Di Kota Palembang Dyana, Shafa Naila; Windu Viatra, Aji; Iswandi, Heri
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.878

Abstract

The age of development is increasingly advanced in a sophisticated era of hearing-bound audio, the Earphone, which is a small audio device used by users by pressing or inserting it into their ear channels. This campaign was designed comprehensively, ranging from problem analysis to the development of visual strategies and concepts relevant to the people of Palembang. In-depth research highlights ear health risks due to unwise use of earphones, and this campaign aims to raise public awareness. The campaign uses visual elements such as ears and urban imagery, as well as various media such as motion graphic videos, posters, t-shirts, and leaflets to reach a wide audience. Exhibition results show the campaign is effective in changing people's behavior, raising awareness of the importance of safe use of earphones, and providing a basis for continuous education in maintaining hearing health  
Packaging Sebagai Media Komunikasi Visual Branding Kerajinan Purun Pedamaran Kepada Generasi Z Di Kota Palembang Azizah, Niken; Windu Viatra, Aji; Patriansah, Mukhsin
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 1 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i1.3724

Abstract

Purun crafts have a number of unique qualities as cultural heritage with the main ingredient being purun. The purun raw material processing system is able to give a natural and ecological impression to each craft. Traditional designs with distinctive woven patterns reflect cultural identity and local values as well as natural colors without additional coloring highlighting the natural beauty of the purun plant itself, environmentally friendly manufacturing processes without negative impacts on the environment and innovation in design presenting products that remain relevant to the world. modern market. As consumer trends and preferences change, purun products may experience a lack of innovation in design or function. This branding aims to reintroduce and maintain the cultural value of Purun crafts in Palembang City, especially for those aged 17 - 26 years, so that they can restore the functional value of Purun crafts from economic, fashion and cultural aspects, as well as involving them actively through social media, and Integrating modern technology can be effective steps to introduce and popularize purun crafts among the younger generation. Keywords : Branding, Purun Crafts, Generation Z, Palembang    
Belajar Do’a Harian Islam Pada Anak Usia 7-12 Tahun Di Kota Palembang Dengan Pendekatan Komunikasi Visual Board Game Adelia, Amanda; Mubarat, Husni; Windu Viatra, Aji
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 1 (2025): Besaung : Desember-Maret
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i1.4647

Abstract

Prayer is required to be taught to children as early ac possible to form a more religious character. In Palembang, there are still few children who apply prayers in their daily lives, due to many factors. On of them is parents being busy with their work, then the kindergarten / TPA (Islamic school), and the lack of new and interesting learning media. The purpose of this design is to make children aware and encourage them to apply prayers in their daily lives and to create an engaging learning method. This design uses the design thingking method, which includes empathizing, defining, ideating, prototyping, and testing. Thee selected media include ( main media) a board game and an illustrated book, (pre media) x-banners, posters, digital posters, catalogs, and (follow-up media) beg tags, backpacks, pencils, erasers, rulers, pencil cases, quran pointers, long-sleeved t-shirts, tumblers, pins, sticker packs, and notebooks. It is hopen that this selection of media can serve as a tool to facilitate the teaching of daily Islamic prayers to children.
Penerapan Strategi Promosi Wisata Margasatwa Palembang Bird Park Halim, Bobby; Windu Viatra, Aji; Ubaidillah, Muhammad; Amalia, Shalyna Nadya
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November (IN PROGRES)
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5937

Abstract

This design project implements a promotional strategy through visual communication media for Palembang Bird Park to enhance its competitiveness and ensure cross-media consistency by applying the design thinking method (empathize, define, ideate, prototype, test). The work includes reorganizing the brand identity (a logo inspired by the Scarlet Macaw, typography, and color palette) as well as developing printed and digital promotional materials: a bird alphabet educational medium, posters, banners, animal information boards, and a wayfinding system. The design balances aesthetics, education, and branding to strengthen brand equity and enhance the visitor experience. With a cohesive visual strategy and a strong conservation narrative, this rebranding aims to increase brand awareness, expand promotional reach, and promote conservation-based tourism.
Video Sebagai Media Promosi Usaha Mikro Kecil Dan Menengah (Umkm) Pempek Di Kota Palembang Putra Agung, Sukma; Patriansah, Mukhsin; Windu Viatra, Aji
Besaung : Jurnal Seni Desain dan Budaya Vol. 8 No. 2 (2023)
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v8i2.2941

Abstract

Pempek adalah makanan tradisional dari Kota Palembang provinsi Sumatera Selatan. Makanan ini terbuat dari bahan dasar sagu dan ikan. Dikarenakan pempek adalah makanan yang kaya akan protein dan rasanya yang khas pempek adalah makanan yang digemari masyarakat Kota Palembang. Di daerah manapun di Kota Palembang tidak sulit untuk menemukan pempek dari yang berjualan menggunakan sepeda maupun restoran yang sudah besar. Dalam kaca mata ilmu Desain Komunikasi Visual (DKV) promosi perancangan memiliki peran yang sangat vital dalam membangun citra suatu produk kepada khalayak publik agar lebih dikenal dan diminati oleh masyarakat luas. Metode perancangan yang dilakukan yakni 5W+2H yaitu what, where, when, who, why, how dan how much.  Masalah utama dari tulisan ini adalah bagaimana membangun citra kuliner pempek agar mendapatkan kepercayaan konsumen. Pemecahan masalahnya melalui video sebagai media promosi pempek sebagai makanan yang sudah menjadi identitas dari kota Palembang. Beberapa media pendukung lainnya yang mendukung video promosi ini adalah poster, video promosi, packaging, kaos, x-banner dan paper bag. Melalui video promosi ini diharapkan mampu membangun citra dan memiliki andil dalam memajukan serta meningkatkan penghasilan dari Usaha Mikro Kecil Menengah (UMKM) di Kota Palembang.
Co-Authors Adelia, Amanda Amalia, Shalyna Nadya Apridho, Raden Muhammad Azizah, Niken Burhanudin, Yasser Prajanata Dyana, Shafa Naila Ero Wati, Dewi faiz, M.Faiz Ghozi Febriansyah, Tegar Febriyanti Hidayat, Euis Ferry, Ferry Muhammad Rahman Halim, Bobby Husni Mubarat, Husni Iswandi, Heri m.baqifidynillah Patriansah, Mukhsin Putra Agung, Sukma Raihan Al-Hafids, Abdul Suci, Suci Ramadani Ubaidillah, Muhammad Yulius, Yosef