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All Journal Jurnal Tabarru': Islamic Banking and Finance Jurnal EK dan BI Golden Ratio of Data in Summary Jurnal Informatika Ekonomi Bisnis Finance
Aqidah, Waqi’atul
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Strategi Pemasaran Restoran Ayam Geprek Sa’i Menurut Perspektif Etika Bisnis Islam Zuhriyah, Aminatus; Ainol; Aqidah, Waqi’atul
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.378 KB) | DOI: 10.37034/infeb.v5i1.190

Abstract

This study aims to investigate business marketing strategies from the perspective of Islamic business ethics. The marketing strategy implemented at the Ayam Geprek Sa'i Kraksaan Restaurant and Islamic business ethics are in accordance with the regulations. The research method used is a qualitative method, while the type of research is descriptive. The location of this research is at the Geprek Sa'i Chicken Restaurant. Determination of informants using purposive techniques. Data collection techniques, data reduction, data presentation, and drawing conclusions. Data validity uses triangulation techniques. Based on the results of the research, the implementation of the marketing strategy carried out by the Geprek Sa'i Chicken Restaurant is seen from the principles of Islamic business ethics which include unity in providing food menus to consumers, showing a friendly attitude and smiling. Balance, which is applied to act fairly towards consumers. Free will, namely giving customers the freedom to ask questions about things they don't understand. Responsibility, which is related to economic freedom in the principle of responsibility for truth, honesty, and wisdom in promoting the appropriate menu.
Analisis Perilaku Komsumtif Remaja Terkait Adanya Diskon pada E-Commerce Shopee sebagai Motivasi Belanja Online Yuliana; Aziz, Abd; Aqidah, Waqi’atul
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.861

Abstract

This research aims to describe the reasons why teenagers have consumptive behavior related to discounts on Shopee e-commerce as motivation for online shopping, describe the factors that influence teenagers to behave consumptively related to discounts on Shopee e-commerce as online shopping motivation and describe ways to reduce teenagers' consumptive behavior. regarding discounts on E-Commerce Shopee as motivation for online shopping. This type of research is qualitative research with a case study design. The subjects in this research focused on teenagers in Seneng Village. The location of this research was in Seneng Village, Krucil District. The data collection techniques used were in-depth interviews, observation and documentation. The results of the research show that the reasons for adolescent consumptive behavior related to discounts on the E-Commerce Shoppe as motivation for online shopping include: personal needs and the influence of friends, factors that influence adolescent consumptive behavior related to discounts on the E-Commerce Shoppe as motivation for online shopping are influenced by: flash sales Big discounts or twin dates and free shipping vouchers, the way to reduce teenagers' consumptive behavior regarding discounts on Shopee E-Commerce as a motivation for online shopping is by having the intention to save money and prioritizing spending.
The Influence of Service Quality, Product Quality, and Trust on Customer Satisfaction in Mortgage Financing Product: Empirical Study From Bank BTN Syariah KCP Probolinggo, Indonesia Qomariyah, Munawarotul; Susila, Ahdiyat Agus; Aqidah, Waqi’atul
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.1016

Abstract

Using a quantitative approach, this study examines how customer satisfaction with KPR financing products at BTN Syariah KCP Probolinggo is impacted by service quality, product quality, and trust. Information was gathered through documentation, questionnaires given to 81 respondents, and observation. The findings indicated that all three independent variables significantly and favorably affected customer satisfaction simultaneously and partially. This is evidenced by the calculated F value greater than the F table and the significance value less than 0.05. Moreover, the t-test indicates an important impact of each factor on customer satisfaction. The coefficient of determination test shows that 47.2% of customer satisfaction is influenced by service quality, product quality, and trust, while other factors outside this study influence 52.8%. These findings indicate that improving service quality, product innovation, and building strong trust can increase customer satisfaction. Therefore, BTN Syariah KCP Probolinggo is advised to continue developing strategies to improve these three aspects to strengthen customer loyalty and competitiveness in the Islamic banking sector.
ANALISIS INOVASI PEMASARAN MELALUI LIVE STREAMING TIK TOK DALAM MENARIK MINAT CALON JAMA’AH HAJI DAN UMROH DI PT NUR HARAMAIN Zainullah, Ahmad; Ulfi, Diana; Aqidah, Waqi’atul
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2151

Abstract

This study aims to analyze marketing innovation through TikTok live streaming in attracting the interest of prospective Hajj and Umrah pilgrims at PT Nur Haramain Mulia. The research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. The findings indicate that TikTok Live has a positive impact on enhancing engagement with prospective pilgrims, building trust, and expanding market reach. The live broadcasts typically feature explanations of travel packages, customer testimonials, and special promotions delivered in an interactive manner. This marketing approach also contributes to shaping a modern and responsive corporate image. Nevertheless, the implementation faces several challenges, including limited human resources skilled in managing digital content, unstable internet connections, and low digital literacy among older audiences. Despite these obstacles, with ongoing improvements, live streaming-based digital marketing holds significant potential to support the growth of Hajj and Umrah travel services in a more efficient, adaptive, and sustainable manner.
PERANAN KUD SEMBADA PUSPO SEBAGAIPENGGERAK PEMBANGUNAN  EKONOMI DESA DITINJAU DARI PERSPEKTIF EKONOMI ISLAM (DI KECAMATAN PUSPO KABUPATEN PASURUAN ) Aqidah, Waqi’atul
Finance : Journal of Accounting and Finance Vol. 1 No. 1 (2023): Volume 1 Nomor 1, Mei 2023
Publisher : universitas Islam Zainul Hasan Genggong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55210/hdxya562

Abstract

This study aims to examine the role of Koperasi Unit Desa (KUD) Sembada Puspo as a driver of village economic development in Puspo Sub-district, Pasuruan Regency, from the perspective of Islamic economics. This research employs a qualitative approach with data collected through observation, interviews, and documentation. The findings indicate that KUD Sembada Puspo plays a significant role in supporting the village community's economic activities through the provision of business capital, job creation, and support for small and medium enterprises. From an Islamic economic perspective, this role aligns with the principles of Sharia, such as justice, mutual cooperation (ta‘āwun), and the avoidance of riba (usury). The cooperative also applies transparency and accountability in fund management and contributes to the collective welfare (maslahah ‘āmmah). Thus, KUD Sembada Puspo serves not only as an economic institution but also as a means of empowering rural communities based on Islamic values.
ANALISIS EFESIENSI PEMBAYARAN NONTUNAI (CASHLESS PAYMENT) PADA MANAJEMEN BISNIS PONDOK PESANTREN AL-MASHDUQIAH DALAM PERSPEKTIF EKONOMI ISLAM Rahmah, Chovifatur; Ghafur, Abd.; Aqidah, Waqi’atul
Jurnal Tabarru': Islamic Banking and Finance Vol. 8 No. 1 (2025): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2025.vol8(1).22507

Abstract

Pembayaran nontunai telah berkembang di berbagai bidang baik perbankan atau nonperbankan, termasuk Pondok Pesantren Al-Mashduqiah. Penelitian ini bertujuan untuk memahami efisiensi pembayaran nontunai di manajemen bisnis Pesantren Al-Mashduqiah dan kesesuaiannya dengan perspektif ekonomi Islam. Metode yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui wawancara, observasi, dan dokumen. Efisiensi dianalisis berdasarkan empat indikator : proses dan waktu, tenaga kerja, biaya, serta pengelolaan dana. Hasil penelitian menunjukkan bahwa pembayaran nontunai pada manajemen bisnis Pesantren Al-Mashduqiah dinyatakan efisien. Dari segi proses dan waktu, transaksi menjadi lebih cepat, mengurangi antrean, dan kesalahan pencatatan dapat diminimalkan. Dalam hal tenaga kerja, sistem ini mengurangi beban adminitrasi dan memungkinkan data tersaji otomatis tanpa menambah tenaga kerja baru. Dari perspektif biaya, sistem ini menekan pengeluaran operasional yang berkaitan dengan  pengelolaan uang tunai. Dalam aspek pengelolaan dana, tercermin dari transparansi, kemudahan pelacakan, dan pencatatan real-time. Secara keseluruhan sistem ini dinilai mampu meningkatkan efisiensi manajerial di lingkungan Pesantren dan selaras dengan prinsip-prinsip ekonomi Islam, seperti transparansi dan keadilan dalam transaksi, menghindari unsur riba dan gharar, serta keamanan dalam bertransaksi. Adapun kendala yang dihadapi dan perlu diperhatikan, yaitu ketergantungan terhadap kestabilan jaringan internet yang belum selalu stabil.
Co-Authors ABD Aziz, ABD Ahmad Zainullah, Ahmad Ainol Ghafur, Abd. Qomariyah, Munawarotul Rahmah, Chovifatur Susila, Ahdiyat Agus Ulfi, Diana Yuliana Yuliana Zuhriyah, Aminatus