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All Journal YUME : Journal of Management JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Journal Of Human And Education (JAHE) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Suprianto, Ghalib
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Leadership Development in the 21st Century: A Modern Approach to Talent Cultivation Nasution, Rizki Alfadillah; Suprianto, Ghalib; Ahsani, Riska Fii
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5079

Abstract

This research investigates the interplay between leadership development, modern approaches, and talent cultivation within the organizational context of PT. Alsindo Pekanbaru. Utilizing a quantitative research design and Structural Equation Modeling (SEM) analysis with SmartPLS software, data were collected from 80 employees using random sampling techniques. The results reveal significant direct effects of Leadership Development and Modern Approach on Talent Cultivation, indicating their pivotal roles in shaping talent development initiatives within the organization. Additionally, indirect effects analysis demonstrates that Leadership Development and Modern Approach influence Talent Cultivation through the mediator of 21st Century Approach, highlighting the importance of aligning organizational strategies with contemporary paradigms. These findings underscore the significance of investing in leadership development tailored to meet the demands of the modern business landscape and embracing modern approaches to foster talent cultivation effectively. Such insights are invaluable for organizations like PT. Alsindo Pekanbaru in enhancing organizational agility, innovation, and long-term competitiveness in the ever-evolving marketplace.
The Impact Of Marketing Management On Customer Loyalty And Company Financial Performance: A Case Study On Retail Companies In Indonesia Zainuddin, Muhammad Zabir; Mahrani, Sri Wiyati; Suprianto, Ghalib
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

This research explores the impact of marketing management on customer loyalty and financial performance of retail companies in Indonesia. Using literature review and case study methods, this research analyzes various marketing strategies, particularly Customer Relationship Management (CRM), and their effects on customer satisfaction and loyalty as well as financial performance. The results show that effective implementation of CRM strategies can increase customer satisfaction and loyalty, which in turn has a positive impact on the company's financial performance. The case studies conducted show that a good CRM strategy can strengthen relationships with customers and maintain their loyalty. The conclusion of this study is that retail companies in Indonesia should focus on developing and implementing marketing strategies that focus on customer satisfaction and loyalty to achieve long-term success in a competitive industry.
Pelatihan Manajemen dan Pemasaran UMKM di GRS Roti Bandung Mariani, Mariani; Arifin, Nurul; Patulak, Lucia Evianti; Lajaria, Ridha Taurisma; Indalestari, Wa Ode Dien; Naim, Ifin; Titop, Herman; Sudarsana, I Wayan; Jaenuddin, Arsyad; Aisyah, Nur; Farih, Muhamad; Suprianto, Ghalib; Rajuddin, Wa Ode Nursaadha
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.2088

Abstract

Pelatihan manajemen dan pemasaran untuk UMKM GRS Roti Bandung bertujuan meningkatkan kapasitas manajerial dan strategi pemasaran untuk memperluas daya saing di pasar. Kegiatan pelatihan mencakup materi tentang manajemen bisnis, pemasaran digital, dan inovasi produk. Metode yang digunakan meliputi ceramah, diskusi kelompok, studi kasus, dan praktik langsung. Hasilnya menunjukkan peningkatan pemahaman peserta terhadap konsep manajemen dan pemasaran, serta kemampuan dalam menerapkan strategi digital untuk promosi produk. Evaluasi dan tindak lanjut pasca pelatihan membantu peserta mempertahankan pembelajaran dan menerapkan inovasi secara berkelanjutan. Dengan pelatihan ini, GRS Roti diharapkan dapat bersaing lebih baik di pasar lokal dan berkontribusi pada perekonomian UMKM di Bandung.
Revolutionizing Workforce Management: The Role of AI and Emotional Intelligence in Enhancing Employee Performance Suprianto, Ghalib; Prayudi, Niantoro Sutrisno, Deri
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.9240

Abstract

The integration of Artificial Intelligence (AI) in workforce management has revolutionized traditional Human Resource Management (HRM) practices, enhancing efficiency, decision-making, and performance evaluation. However, while AI-driven automation optimizes administrative processes, concerns regarding job displacement, employee engagement, and ethical AI usage persist. This study explores the interplay between AI and Emotional Intelligence (EI) in workforce management, emphasizing how EI-driven leadership can mitigate challenges associated with AI adoption. Using a qualitative research approach, this study employs a case study design involving semi-structured interviews with HR managers, employees, and organizational leaders in AI-integrated workplaces. Thematic analysis reveals that AI enhances workforce productivity when implemented as an augmentation tool rather than a full automation substitute. Findings indicate that organizations that integrate EI-driven leadership with AI adoption experience lower employee resistance, greater engagement, and improved workplace morale. The study also identifies key challenges in AI adoption, including workforce skepticism, algorithmic bias, and the need for ethical AI governance. To address these challenges, organizations must prioritize transparent AI implementation, inclusive decision-making, and EI-based leadership strategies. This study contributes to existing literature by providing empirical insights into the AI-EI synergy model, offering a framework for balancing technological efficiency with human-centered workforce management. The findings underscore the importance of aligning AI deployment with ethical and emotional intelligence considerations, ensuring that workforce transformation remains sustainable, inclusive, and ethically sound. Keywords: Artificial Intelligence, Emotional Intelligence, Workforce Management, AI in HRM, Employee Engagement
PEMBERDAYAAN SISWA SMA MELALUI PENGOLAHAN POPCORN KELOR DAN STIK KELOR DENGAN DIGITAL BRANDING UNTUK MENINGKATKAN KEWIRAUSAHAAN DAN PEMASARAN PRODUK LOKAL Handris, Handris; Naim, Ifin; Mariani, Mariani; Lajaria, Ridha Taurisma; Suprianto, Ghalib; Patulak, Lucia Evianti; Sudarsana, I Wayan
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 06 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i06.1884

Abstract

This activity aims to provide an understanding of business development based on marketing strategies. Marketing strategy is a crucial aspect for Moringa Popcorn and Moringa Stick producers to achieve business goals, especially in the face of competition. Business development requires the implementation of a marketing mix encompassing Product, Price, Promotion, and Place/Distribution. These four elements play a role in directing marketing activities to be more effective and increase product competitiveness. This community service activity was conducted at SMAN 20 South Konawe, Southeast Sulawesi Province, over two months through outreach and workshops. Participants included 25 teachers and students, supported by 7 university students and 10 lecturers from the Faculty of Economics and Business. The methods used included participatory learning, mentoring, and hands-on practice. Evaluation results showed a positive response from participants. They considered the marketing strategy material, covering product, price, distribution, and promotion, very useful and able to increase motivation in developing the business and supporting family economic growth.
PENGARUH TRANSFORMASI DIGITAL, PELATIHAN BERBASIS TEKNOLOGI, DAN BUDAYA ORGANISASI TERHADAP PRODUKTIVITAS KARYAWAN (STUDI PADA UKM MAKANAN DAN MINUMAN DI KECAMATAN BARUGA KOTA KENDARI, INDONESIA) Suprianto, Ghalib; Mahrani, Sri Wiyati
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2274

Abstract

This study aims to analyze the effect of digital transformation, technology-based training, and organizational culture on employee productivity in food and beverage Small and Medium Enterprises (SMEs) located in Baruga District, Kendari City. The research uses a quantitative approach with a survey method. Data were collected through structured questionnaires distributed to employees. The population consists of employees working in food and beverage SMEs in Baruga District. A total of 116 respondents were selected using purposive sampling, with criteria including employees who have worked for at least two years and are involved in operational activities. Data were analyzed using multiple linear regression. The results indicate that digital transformation, technology-based training, and organizational culture have a positive and significant effect on employee productivity, both partially and simultaneously. Among these variables, digital transformation has the most dominant influence.
Co-Authors Farih, Muhamad Handris, Handris I Wayan Sudarsana Indalestari, Wa Ode Dien Jaenuddin, Arsyad Mahrani, Sri Wiyati Mariani Mariani Naim, Ifin Nasution, Rizki Alfadillah Nurul Arifin Patulak, Lucia Evianti Prayudi, Niantoro Sutrisno, Deri Rajuddin, Wa Ode Nursaadha Ridha Taurisma Lajaria Riska Fii Ahsani Titop, Herman Zainuddin, Muhammad Zabir