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All Journal Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) JURNAL MANAJEMEN BISNIS JEMPER (Jurnal Ekonomi Manajemen Perbankan) TECHNO-SOCIO EKONOMIKA The Kalimantan Social Studies Journal Komitmen : Jurnal Ilmiah Manajemen International Journal of Management Science and Information Technology (IJMSIT) ADPEBI International Journal of Business and Social Science Husnayain Business Review Journal of Social And Economics Research Journal of Mandalika Literature IIJSE Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied
Surjono, Welly
Universitas Sangga Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KEBIJAKAN PAJAK TERHADAP KEPUTUSAN INVESTASI DI SEKTOR INDUSTRI KREATIF Surjono, Welly
Komitmen: Jurnal Ilmiah Manajemen Vol 1, No 2 (2020): KOMITMEN : Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v1i2.39512

Abstract

Sektor industri kreatif telah menjadi salah satu pilar penting dalam perekonomian global, dengan pertumbuhan pesat dan potensi besar dalam menciptakan lapangan kerja. Kebijakan pajak yang diterapkan pemerintah memainkan peran penting dalam memengaruhi keputusan investasi di sektor ini, baik melalui insentif maupun hambatan fiskal. Namun, terdapat banyak tantangan dalam menarik investasi ke industri kreatif, termasuk kebijakan pajak yang rumit dan tidak konsisten. Penelitian ini bertujuan untuk menganalisis pengaruh kebijakan pajak terhadap daya tarik investasi di sektor industri kreatif. Penelitian ini dilakukan menggunakan pendekatan kualitatif, dengan mengumpulkan data dari berbagai penelitian dan studi terdahulu yang relevan. Data yang diperoleh kemudian dianalisis untuk menemukan pola dan tren yang berkaitan dengan kebijakan pajak dan investasi. Kesimpulan dari penelitian ini menunjukkan bahwa kebijakan pajak berperan penting dalam menentukan biaya investasi, dengan insentif pajak yang dapat secara signifikan meningkatkan daya tarik sektor industri kreatif. Reformasi kebijakan pajak yang lebih inklusif diperlukan untuk mendukung perkembangan industri kreatif, terutama bagi usaha kecil dan menengah. Penyederhanaan sistem perpajakan juga akan meningkatkan efisiensi dan mengurangi hambatan administratif bagi investor. Selain itu, kolaborasi antara pemerintah dan pelaku industri sangat penting untuk menciptakan kebijakan yang lebih responsif dan adaptif terhadap kebutuhan industri.
DAMPAK PERUBAHAN TARIF PAJAK PENGHASILAN TERHADAP INVESTASI DAN PERTUMBUHAN EKONOMI DI INDONESIA Surjono, Welly
Journal of Social and Economics Research Vol 3 No 2 (2021): JSER, December 2021
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v3i2.584

Abstract

Perubahan tarif pajak penghasilan merupakan isu penting dalam kebijakan fiskal yang dapat mempengaruhi berbagai aspek ekonomi suatu negara. Tarif pajak yang berubah dapat berdampak signifikan terhadap struktur ekonomi, investasi, dan distribusi pendapatan, yang pada akhirnya berpengaruh pada pertumbuhan ekonomi. Di Indonesia, dampak perubahan tarif pajak penghasilan belum sepenuhnya dipahami, sehingga penting untuk melakukan penelitian mendalam mengenai topik ini. Penelitian ini bertujuan untuk mengeksplorasi dampak perubahan tarif pajak penghasilan terhadap investasi domestik dan asing, serta pertumbuhan ekonomi di Indonesia. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan mengumpulkan data dari studi-studi terdahulu dan literatur relevan. Data yang terkumpul akan dianalisis untuk mengidentifikasi pola dan hubungan signifikan terkait kebijakan pajak. Hasil penelitian menunjukkan bahwa perubahan tarif pajak penghasilan mempengaruhi keputusan investasi, distribusi pendapatan, dan stabilitas ekonomi makro. Kenaikan tarif pajak dapat mengurangi konsumsi dan investasi, sedangkan penurunan tarif dapat mendorong pertumbuhan ekonomi jangka pendek namun berisiko pada defisit anggaran. Kebijakan pajak yang stabil dan terencana dengan baik sangat penting untuk menjaga keseimbangan ekonomi dan mendukung pertumbuhan yang berkelanjutan.
Factors Influencing Online Shopping Decisions in the Fashion Industry Surjono, Welly
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3004

Abstract

The purpose of this study is to pinpoint the variables that affect consumers' decisions to purchase online for fashion. This study is crucial because it can assist e-commerce businesses better understand consumer behavior and enhance their marketing tactics, which will have a substantial positive impact on the fields of management and information technology. This research employs a mixed-method methodology that combines qualitative interviews with quantitative survey data. Using an online questionnaire, 500 active Indonesian e-commerce users provided quantitative data, and 20 respondents participated in in-depth interviews that yielded qualitative data. While qualitative data were examined thematically, quantitative data were evaluated using Structural Equation Modeling (SEM) with Smart-PLS software. The key conclusions show that customer service responsiveness, product clarity, user reviews, flexible return policies, and platform trust are significant determinants of online purchasing behavior. Competitive pricing and promotional tactics also have a big impact. These results have consequences for e-commerce organizations, who should concentrate on enhancing aspects of trust, the quality of product information, and efficient promotional techniques to draw in and keep customers. The present study suggests that additional investigation is warranted to examine other variables, including the impact of social media and fashion trends on the behavior of online shoppers.
The Effect of Marketing Strategy Implementation and Customer Behavior on Satisfaction and Trust and Its Implication on Loyalty in Non Recipient Health Insurance Participants Surjono, Welly; Jusuf, Eddy; Suryana, Popo
Husnayain Business Review Vol. 4 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v4i1.922

Abstract

Purpose – The purpose of this study was to find out, study and analyze the implementation of marketing strategies and customer behavior on satisfaction and trust and their implications for the loyalty of BPJS Kesehatan participants who are not recipients of contribution assistance. Methodology/approach – The research method used is a survey method with quantitative research type, descriptive-verification research nature. The research sample was 400 BPJS Health participants who did not receive contribution assistance, this study used purposive and proportional clustered random sampling methods. In addition, the analysis method used is Structural Equation Modelling (SEM) analysis. Findings – The results of the study concluded that there was a significant influence from the implementation of marketing strategies and customer behavior on satisfaction by 76.15 percent, and there was a significant effect from the implementation of marketing strategies and customer behavior on trust by 78.24 percent, and there was a significant effect from satisfaction and trust in loyalty of 82.78 percent. Novelty/value – Marketing strategy consisting of target market and marketing mix, combined with consumer behaviour consisting of customer characteristics and customer psychology will have an impact on satisfaction and trust and have implications for loyalty.
The Effect of The Company's Internal Factors on The Price Earning Ratio: Plantation Sub Sector Listed on The Indonesia Stock Exchange Ulfha, Sri Maria; Surjono, Welly; Djulius, Horas
Adpebi International Journal of Multidisciplinary Sciences Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v3i1.858

Abstract

ABSTRACT Purpose – The purpose of this study is to determine how company size, corporate social responsibility and return on assets impact the price earninf ratio, either partially or simultaneously. Methodology/approach – The study population was 24 companies and samples were collected using the purposive sampling method, with a sample number of 9 companies with an 11-year study period. This research uses a data analysis method, namely panel data regression with the Eviews 10 program. Findings – The results of data processing show that company size, corporate social responsibility, return on assets simultaneously affect and significantly affect the price earning ratio. While some of the size of the company has a significant effect on the price earning ratio, corporate social responsibility has a significant effect on the price earning ratio and return on assets does not have a significant effect on the price earning ratio. Novelty/value – The value of research is the combination of various studies with research objects that are still rarely researched Keywords: Corporate Social Responsibility, Price Earning Ratio, Return On Assets, Company Size
The Impact on Taxpayers Regarding Fines and Tax Compliance Surjono, Welly
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.950

Abstract

This study examines compliance factors, including attitudes toward sanctions, tax services, and tax awareness. The data used in this study are divided into primary and secondary data. Primary data comes from respondents' direct answers to questionnaires, while secondary data comes from institutions such as KPP. The questionnaire used for data collection has been tested for validity and credibility before being distributed to 15 respondents. The study population was individual taxpayers (WP OP), and four tax offices were randomly selected. Hypotheses were tested with regression data analysis. The results of this study indicate that Taxes are significant for development and government programs. Taxes and Non-Tax State Revenue (PNBP) are two types of state revenue. Other than taxes, PNBP is money that the central government receives. Taxes significantly affect national development and state spending. The government can control economic growth by making tax policies. The government continues to improve the tax system to achieve economic goals. This includes amending the Income Tax Law.
Regression and Correlation Analysis in Assessing Factors Influencing Customer Satisfaction in the Healthcare Sector Surjono, Welly
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3406

Abstract

This study uses regression and correlation analysis to evaluate the factors influencing customer satisfaction in the healthcare sector. The primary focus is on three key variables: service quality, medical staff competence, and facility availability. Service quality encompasses various dimensions, including reliability, responsiveness, assurance, empathy, and tangible aspects, collectively shaping patients' perceptions of the services received. The results reveal that service quality exerts the most significant influence on customer satisfaction, as evidenced by a high regression coefficient, underscoring the importance of these dimensions in enhancing satisfaction levels. Medical staff competence is also critical to customer satisfaction, although its impact is less pronounced than service quality. Competence includes medical knowledge, clinical skills, and effective communication with patients. Meanwhile, facility availability demonstrates a weaker correlation with customer satisfaction, though it remains a relevant aspect of healthcare services. These findings offer strategic insights for hospital and clinic management in designing and implementing policies to improve customer satisfaction. By prioritizing enhancements in service quality and medical staff competence, along with maintaining adequate facilities, healthcare institutions can achieve higher customer satisfaction levels and sustain service quality over time.
Strategi Manajemen Pemasaran Digital dalam Meningkatkan Loyalitas Pelanggan: Studi Kasus pada Perusahaan Start-up Teknologi di Indonesia Surjono, Welly
Journal of Mandalika Literature Vol. 6 No. 1 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v6i1.3561

Abstract

Pemasaran digital yang dipersonalisasi telah menjadi alat strategis utama dalam meningkatkan loyalitas pelanggan, terutama di kalangan perusahaan start-up teknologi di Indonesia. Penelitian ini mengkaji pengaruh personalisasi pemasaran melalui penggunaan big data, interaksi media sosial, dan konten yang disesuaikan untuk meningkatkan keterlibatan pelanggan. Hasil penelitian menunjukkan bahwa personalisasi yang relevan dengan kebutuhan pelanggan mendorong tingkat retensi yang lebih tinggi dan menciptakan hubungan emosional yang kuat antara pelanggan dan merek. Namun, tantangan privasi data menjadi perhatian utama dalam penerapan strategi ini. Pelanggan semakin menyadari pentingnya pengelolaan data pribadi, sehingga perusahaan harus memastikan kepatuhan terhadap regulasi perlindungan data seperti GDPR. Selain itu, konten yang interaktif di media sosial juga terbukti efektif dalam membangun komunitas yang loyal, sementara rekomendasi produk yang dipersonalisasi mendorong pembelian berulang. Rekomendasi dari penelitian ini mencakup pengembangan teknologi personalisasi, transparansi dalam pengelolaan data, serta pembuatan konten yang relevan untuk meningkatkan loyalitas pelanggan secara berkelanjutan. Dengan strategi yang tepat, personalisasi pemasaran dapat menjadi faktor kunci dalam mempertahankan pelanggan dan meningkatkan keuntungan perusahaan di era digital.
Assessing the Impact of Sustainability-Driven Product Quality and Brand Awareness on Consumer Purchase Decision Surjono, Welly; Saepudin, Saepudin; Aprianti, Ine; Dewi, Resta Mustika
International Journal of Management and Business Applied Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v4i1.1177

Abstract

Purpose – This article explores and analyzes the impact of product quality influenced by sustainability and brand understanding on consumer purchasing decisions. Methodology/approach–The research methodology involved designing and testing a questionnaire measuring three main variables: sustainability-influenced product quality, brand understanding, and purchase decision. Data was collected through an online survey processed using descriptive analysis, correlation coefficient, F-test, and t-test hypothesis testing. The population in this study is the population of Bandung City in 2023 as many as 2,506,600 (BPS Bandung City 2024 data), using the Slovin formula sampling technique, a margin of error of 10% was obtained from a sample of 97 respondentsFindings – The results showed that sustainability-driven product quality had a strong relationship with consumer purchasing decisions, while brand understanding had a stronger relationship. Simultaneous analysis indicated that both variables significantly influenced purchase decisions, with brand understanding having a greater impact than product quality Novelty/value – Previous research has extensively explored the individual impacts of product quality and brand awareness on consumer behavior, yet the combined effect of these factors within the context of sustainability remains underexamined.
Analysis of the Influence of Novel Service Concept, Customer Satisfaction, and Novel Service Procedure on Customer Loyalty Surjono, Welly; Johan, Ahmad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6791

Abstract

This study was conducted to see the antecedents of customer loyalty by considering customer satisfaction and service innovation components, namely novel service concept and novel service procedure. The study was conducted on 208 users of streaming service applications such as Spotify, Netflix, Viu, Prime Video, HBO Go, and Disney+ Hotstar, who were selected using purposive sampling techniques with several criteria. Data were obtained from questionnaires distributed online using Google Forms, which were shared on social media of users of streaming service applications. The results of this study indicate that novel service concept, novel service procedure, and customer satisfaction have a positive effect on consumer loyalty. This study contributes to the literature on service innovation and customer loyalty in streaming services, while also providing suggestions for streaming service providers to improve customer retention.
Co-Authors Aprianti, Ine Dewi, Resta Mustika EDDY JUSUF Hafdriani , Al-nissya Horas Djulius Johan, Ahmad Nova Roslina Firdaus, Nova Oka Reza Aditya Popo Suryana Purnamawati, Hilda Putri, Wenti Frisca Septiani Rizaldi Surya Rizaldi Suryawinangun Putra Saepudin - Saepudin Saepudin Sukiman, Iyan Tedy Ginanjar K.I Tevi Leviany Ulfha, Sri Maria Umi Narimawati