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All Journal Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) JURNAL MANAJEMEN BISNIS JEMPER (Jurnal Ekonomi Manajemen Perbankan) TECHNO-SOCIO EKONOMIKA The Kalimantan Social Studies Journal Komitmen : Jurnal Ilmiah Manajemen International Journal of Management Science and Information Technology (IJMSIT) ADPEBI International Journal of Business and Social Science Husnayain Business Review Journal of Social And Economics Research Journal of Mandalika Literature IIJSE Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied
Surjono, Welly
Universitas Sangga Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Social Interaction and Purchasing Decisions: a Sociological Approach to Environmental Influence Surjono, Welly
The Kalimantan Social Studies Journal Vol 6, No 2 (2025): THE KALIMANTAN SOCIAL STUDIES JOURNAL, APRIL 2025
Publisher : Program Studi Pendidikan IPS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/kss.v6i2.14674

Abstract

Social interactions play an important role in influencing individuals' purchasing decisions in the context of modern society. This study examines how the social environment, consisting of family, friends and reference groups, significantly shapes consumer preferences and behaviour. Through a sociological approach, this study explores theories of social interaction and its influence on purchasing decisions, including mechanisms of conformity, social group influence and normative pressure. By analysing consumer behaviour within their social networks, this research highlights how social norms, group status, and cultural and environmental expectations can influence product and brand choices. The results show that the social environment not only influences purchasing decisions directly through daily interactions, but also through the construction of individual social identities. Consumers often seek social validation through the products they buy, hoping to gain recognition or status within their social group. In addition, phenomena such as shifts in consumption behaviour due to the influence of social media and opinion leaders also strengthen the impact of the social environment on purchasing decisions. This research confirms the importance of considering aspects of social interaction in marketing strategies, especially in understanding consumer motivation from a sociological perspective. The findings provide practical implications for marketers in designing campaigns that can leverage social dynamics to influence consumer preferences and drive more effective purchase behaviour.
Factors Influencing Online Shopping Decisions in the Fashion Industry Surjono, Welly
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3004

Abstract

The purpose of this study is to pinpoint the variables that affect consumers' decisions to purchase online for fashion. This study is crucial because it can assist e-commerce businesses better understand consumer behavior and enhance their marketing tactics, which will have a substantial positive impact on the fields of management and information technology. This research employs a mixed-method methodology that combines qualitative interviews with quantitative survey data. Using an online questionnaire, 500 active Indonesian e-commerce users provided quantitative data, and 20 respondents participated in in-depth interviews that yielded qualitative data. While qualitative data were examined thematically, quantitative data were evaluated using Structural Equation Modeling (SEM) with Smart-PLS software. The key conclusions show that customer service responsiveness, product clarity, user reviews, flexible return policies, and platform trust are significant determinants of online purchasing behavior. Competitive pricing and promotional tactics also have a big impact. These results have consequences for e-commerce organizations, who should concentrate on enhancing aspects of trust, the quality of product information, and efficient promotional techniques to draw in and keep customers. The present study suggests that additional investigation is warranted to examine other variables, including the impact of social media and fashion trends on the behavior of online shoppers.
Integrating Sustainability with Celebrity Endorser and Brand Image: Effects on Buying Interest in Cosmetics Consumers Surjono, Welly; Purnamawati, Hilda; Sukiman, Iyan; Hafdriani , Al-nissya
ADPEBI International Journal of Business and Social Science Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v5i1.1191

Abstract

Purpose – This study aims to find out how endorsements, and endorsements of elebrities and brands, can influence purchase preference. Methodology/approach–The research design in this study is quantitative with a self-administered online survey research method. The research participants were adult female cosmetics consumers over 18 years of age selected through online panel providers in Pangalengan, South Bandung, totaling 9,964 people with the Simple Random Sampling technique obtained 384 samples. Data analysis was conducted using descriptive statistics and inferential statistics, including t-test and ANOVA. Findings–The results reveal significant differences between the variables, and support plays an important role in purchasing decisions. ANOVA results show a strong relationship between endorsement, celebrity endorsement, and brand image. Regression models show that endorsements and celebrity endorsements positively affect purchase intentions, with endorsements having a relatively significant effect. Novelty/value –The integration between sustainability and the use of celebrity endorsers has not been explored in depth. Usually, celebrity endorsement focuses more on celebrity appeal, credibility, or social influence without considering sustainability.
Impact of Social Media Influencers on Shaping Brand Loyalty and Consumer Trust Surjono, Welly
TECHNO-SOCIO EKONOMIKA Vol 18 No 1 (2025): Jurnal Techno-Socio Ekonomika - April
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2025.18.1.3832

Abstract

This study aims to examine the function of social media influencers in creating brand loyalty and to examine the factors that influence consumer trust in brands through influencers. This study is necessary because social media has become a major means of interaction between brands and consumers. Through social media, businesses can build trust and confidence with consumers in a personalized and accurate way that is not possible with traditional business methods. In addition, the trust established through social relations plays an important role in increasing brand loyalty, which strengthens the long-term relationship between brands and consumers. strength. Given the high level of competition in the digital world, understanding how social media influencers can influence consumers to shape consumer perceptions and decisions is crucial to ensure a successful marketing process in the digital age. This investigation employs a quantitative methodology utilizing a Structural Equation Modeling framework. There is a strong and significant correlation between social media influencers and brand loyalty and a strong correlation between brand loyalty and customer trust, but in contrast, a weak relationship is seen between social media influencers and customer trust.
Co-Authors Aprianti, Ine Dewi, Resta Mustika EDDY JUSUF Hafdriani , Al-nissya Horas Djulius Johan, Ahmad Nova Roslina Firdaus, Nova Oka Reza Aditya Popo Suryana Purnamawati, Hilda Putri, Wenti Frisca Septiani Rizaldi Surya Rizaldi Suryawinangun Putra Saepudin - Saepudin Saepudin Sukiman, Iyan Tedy Ginanjar K.I Tevi Leviany Ulfha, Sri Maria Umi Narimawati