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All Journal International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Kewirausahaan Brilliant International Journal of Management and Tourism (BIJMT) Cakrawala: Jurnal Pengabdian Masyarakat Global Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Manajemen Riset Inovasi Borneo Islamic Finance and Economics Journal (BIFEJ) Jurnal Ilmiah Manajemen Dan Kewirausahaan Brilliant International Journal of Management and Tourism
Akhmad Nur Zaroni
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 2 No 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
The Influence of Student Understanding of the Use of Bank and Non-Bank Sharia Financial Services (Case Study of Bandung Islamic University Students) Akhmad Nur Zaroni; Norvadewi Norvadewi; Risa Mayasari
Brilliant International Journal Of Management And Tourism Vol 3 No 1 (2023): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1286

Abstract

The third National Financial Literacy and Inclusion Survey (SNLIK) conducted by the Service Authority Finance (OJK) in 2022 shows the financial literacy index reaches 38.03%. This figure has increased compared to the results of the 2016 OJK Survey, namely the financial literacy index 29.7%. Thus in the last 6 years there has been an increase in financial understanding (literacy) of the community at 8.33%, SNLIK 2022 also records the level of financial literacy sharia increased slightly from 8.1% to 8.93%. Completing the Survey conducted by OJK, Index Literacy Economy Sharia Year 2022 Which issued by BI reach 16.3% (well literate) from scale 100% Which reflect exists room for effort increase public understanding of Islamic Economics in the country. This research aims to determine the effect of student understanding of the use of Islamic financial services banks and non-banks. The method used in this study is the research method descriptive quantitative. Results study This results testing validity variable understanding is known r count > r table (0.213) with mark significance (p values) < 0.05 so data variable understanding declared valid. Furthermore, the variable of using bank services is obtained r count > r table (0.213) with a significance value (p value) <0.05 so all statement items declared valid. Next, it is known that the calculated t value is 5.417 > t table (1.9904), with a value of probability of 0.000 means less than 0.05 then Ha is accepted, meaning understanding student influential positive significant to use service finance sharia bank And nonbank. As well as obtained coefficient determination (R Square) as big 0.271, It means as big 27.1% of student understanding is able to explain or influence the use of services bank and non-bank sharia finance, while the remaining 72.9% is influenced by factors other which is not researched on research This.
Pengaruh Pertumbuhan Penduduk, Inflasi, Tingkat Pendidikan dan Zakat Terhadap Tingkat Kemiskinan di Kota Samarinda Tahun 2016-2022 Saputri, Inandha; Nurzaroni, Akhmad; Fadhilah, Nurul
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 3, NO.2, Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/bifej.v3i2.7649

Abstract

For Indonesia, the problem of poverty is not new, almost every period of government has had poverty problems, one of them is Samarinda city. Even though the third lowest poverty rate after Balikpapan and Bontang, Samarinda City has the second highest number of impoverished people in East Kalimantan and a population in extreme poverty. The poverty rate can be influenced by various factors, population growth and inflation, but the poverty rate can be overcome by the level of education and zakat. The objective of this study is to determine the partial and simultaneous effect of population growth, inflation, education level, and zakat on the poverty rate in Samarinda City in 2016-2022. Multiple linear regression analysis techniques using the SPSS 23 programme used as the data analysis technique in this study. The result of this study show that: (1) The population growth partially has no effect on the poverty rate. (2) The inflation partially has no effect on the poverty rate. (3) the education level partial does not have a significant effect on the poverty rate. (4) the zakat partially does not have a significant effect on the poverty rate. (5) The population growth, inflation, level of education, and zakat simultaneously do not have a significant effect on the level of poverty.
Pengaruh Alokasi Dana Desa Terhadap Pemberdayaan Dan Peningkatan Kesejahteraan Masyarakat (Studi Pada Dusun Sinar Harapan Kecamatan Sebulu Kabupaten Kutai Kartanegara) Khoiriyah, Miftakhul; Nurzaroni, Akhmad; Yanti, Dharma
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 4, NO.1, Juni 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/bifej.v4i1.8197

Abstract

Business Management Of Village-Owned Enterprises In Hegarmanah Village: Potential And Islamic Economic Implementation Strategy Akhmad Nur Zaroni
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 3 (2023): Juli : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i3.986

Abstract

This descriptive qualitative study design makes use of SWOT and village potential analysis. companies in the real sector—agriculture, cattle, and fisheries—along with trade, tourism, and the agro-industrial sector—were discovered to have the potential to develop into successful village-owned companies in Hegarmanah Village. Although the results of the SWOT analysis point to (a) the SO Strategy Village-owned businesses run their operations using a system for managing business units based on the real sector and business units for Islamic microfinance institutions. Examples of (b) (c) ST strategy, a strategy to create an Islamic economy, include the WO strategy, entrepreneurial strategy, and human resource development. d) The WT Approach Islamic teachings can be applied to increase consciousness, motivate a strong work ethic, and promote syirkah. enticing business participants to engage more, establishing values of care for local products, and developing numerous business lines
The Effect of Intellectual Capital on MSME Performance Through Innovation as an Intervening Variable Renya Rosari; Trinandari Prasetyo Nugrahanti; Laili Savitri Noor; Mohammad Muslimin; Akhmad Nur Zaroni
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.68776

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. This study aims to explore the influence of intellectual capital on MSME performance through innovation. Using the purposive sampling method, questionnaires were distributed to 98 MSME owners in Indonesia. Data analysis was performed using Structural Equation Modeling (SEM) with the SMART PLS application. The results of SEM analysis show that intellectual capital has a positive effect on innovation (t-statistics = 120,105) and MSME performance (t-statistics = 18,863). In addition, innovation also has a positive effect on the performance of MSMEs (t-statistics = 12,010). This finding confirms that improving the performance of MSMEs requires strong intellectual capital and is supported by effective innovation. Thus, increasing innovation can be key in improving the performance of MSMEs. This research makes an important contribution in the understanding of the relationship between intellectual capital, innovation, and MSME performance. The implications of these findings can help MSME owners and related stakeholders to improve intellectual capital management strategies and innovations to improve the performance of MSMEs in Indonesia.
Training on Business Planning Using Business Canvas Models I Nyoman Tri Sutaguna; Akhmad Nur Zaroni; Erlina Pakki; Arief Yanto Rukmana; Puspita Puji Rahayu
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1389

Abstract

The business world is expanding in Indonesia right now, especially among millennials and start-ups in this case. They must, however, have a mature and well-defined corporate plan because of the intense rivalry and challenging obstacles they encounter. Because the Business Model Canvas can summarize a business strategy on a dialog box page with 9 items, it is believed to be simple, comprehensive, and effective for business planning. The purpose of this service project is to offer BMC model-based business advice and training to Taruna Bakti Bandung Senior High School students. Counseling methods included the lecture style and focus group discussions (FGD). As a result of their community service projects, students are able to develop company ideas using the BMC model.
Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
SOSIALISASI ETIKA BISNIS ISLAM PADA UMKM SEBAGAI UPAYA PENGUATAN KARAKTER USAHA PADA KOMUNITAS SEKOLAH IBU KONSENTRASI BISNIS MAJELIS TADRIS SAYYIDAH RUMANA SAMARINDA Norvadewi, Norvadewi; Akhmad Nur Zaroni; Irma Yuliani; Yusran, Yusran; Tika Parlina; Wahdatun Nisa
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 4 (2025): Agustus
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i4.2838

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman dan kesadaran pelaku UMKM perempuan di komunitas Sekolah Ibu Konsentrasi Bisnis Majelis Tadris Sayyidah Rumana Samarinda tentang etika bisnis Islam sebagai upaya penguatan karakter usaha. Metode yang digunakan adalah pengabdian masyarakat dengan pendekatan partisipatif berupa sosialisasi yang menggabungkan ceramah interaktif, diskusi, dan simulasi studi kasus yang melibatkan 26 pelaku UMKM perempuan. Hasil pengabdian menunjukkan peningkatan signifikan pemahaman peserta mengenai prinsip-prinsip etika bisnis Islam serta komitmen praktis mereka dalam menerapkan nilai-nilai tersebut, seperti kejujuran, amanah, dan keadilan dalam menjalankan usaha. Simpulan, bahwa sosialisasi etika bisnis Islam efektif memperkuat karakter pelaku UMKM perempuan dan berpotensi meningkatkan keberlanjutan serta keberkahan usaha mereka. Kata Kunci: Etika Bisnis Islam, UMKM, Penguatan Karakter, Pemberdayaan Perempuan
Social Media's Impact on Indomart D Yadi Heryadi; I Nyoman Tri Sutaguna; Norvadewi Norvadewi; Arief Yanto Rukman; Akhmad Nur Zaroni
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1803

Abstract

The impact of buying panic is not easy on Indomart. The study aims to analyze the impact of panic purchases on unplanned purchases in Indomart stores. This research uses quantitative parallels with the type of explanatory research. The sample of the study consisted of 193 respondents and was statistically processed using a simple linear regression method using the SPSS version 26.0 application. That research shows that panic purchases influence unfair purchases at Indomart stores. The findings indicate that the anxiety and fear experienced by the people at the time of the landlord's concern for the needs of the household caused the occurrence of panic purchases. It relates to the quality of the goods and the needs of the individuals in the community to meet their daily needs so as to counteract unplanned buying tendencies at the time of shopping at Indomart stores.
Co-Authors Arief Yanto Rukman Arief Yanto Rukmana D Yadi Heryadi Erlina Pakki Heny Herawati I Nyoman Tri Sutaguna Irma Yuliani Khoiriyah, Miftakhul Laili Savitri Noor Mohammad Muslimin Norvadewi Nurul Fadhilah Puspita Puji Rahayu Risa Mayasari Risa Mayasari Rosari, Renya Saputri, Inandha Sofia Maulida Syamsu Rijal Tika Parlina Trinandari Prasetyo Nugrahanti Wahdatun Nisa Yanti, Dharma Yusran Yusran