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All Journal International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Kewirausahaan Brilliant International Journal of Management and Tourism (BIJMT) Cakrawala: Jurnal Pengabdian Masyarakat Global Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Manajemen Riset Inovasi Borneo Islamic Finance and Economics Journal (BIFEJ) Jurnal Ilmiah Manajemen Dan Kewirausahaan Brilliant International Journal of Management and Tourism
Akhmad Nur Zaroni
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
The Influence of Student Understanding of the Use of Bank and Non-Bank Sharia Financial Services (Case Study of Bandung Islamic University Students) Akhmad Nur Zaroni; Norvadewi Norvadewi; Risa Mayasari
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1286

Abstract

The third National Financial Literacy and Inclusion Survey (SNLIK) conducted by the Service Authority Finance (OJK) in 2022 shows the financial literacy index reaches 38.03%. This figure has increased compared to the results of the 2016 OJK Survey, namely the financial literacy index 29.7%. Thus in the last 6 years there has been an increase in financial understanding (literacy) of the community at 8.33%, SNLIK 2022 also records the level of financial literacy sharia increased slightly from 8.1% to 8.93%. Completing the Survey conducted by OJK, Index Literacy Economy Sharia Year 2022 Which issued by BI reach 16.3% (well literate) from scale 100% Which reflect exists room for effort increase public understanding of Islamic Economics in the country. This research aims to determine the effect of student understanding of the use of Islamic financial services banks and non-banks. The method used in this study is the research method descriptive quantitative. Results study This results testing validity variable understanding is known r count > r table (0.213) with mark significance (p values) < 0.05 so data variable understanding declared valid. Furthermore, the variable of using bank services is obtained r count > r table (0.213) with a significance value (p value) <0.05 so all statement items declared valid. Next, it is known that the calculated t value is 5.417 > t table (1.9904), with a value of probability of 0.000 means less than 0.05 then Ha is accepted, meaning understanding student influential positive significant to use service finance sharia bank And nonbank. As well as obtained coefficient determination (R Square) as big 0.271, It means as big 27.1% of student understanding is able to explain or influence the use of services bank and non-bank sharia finance, while the remaining 72.9% is influenced by factors other which is not researched on research This.
Co-Authors Arief Yanto Rukman Arief Yanto Rukmana D Yadi Heryadi Erlina Pakki Heny Herawati I Nyoman Tri Sutaguna Irma Yuliani Khoiriyah, Miftakhul Laili Savitri Noor Mohammad Muslimin Norvadewi Nurul Fadhilah Puspita Puji Rahayu Risa Mayasari Risa Mayasari Rosari, Renya Saputri, Inandha Sofia Maulida Syamsu Rijal Tika Parlina Trinandari Prasetyo Nugrahanti Wahdatun Nisa Yanti, Dharma Yusran Yusran