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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Ekonomi & Studi Pembangunan Region : Jurnal Pembangunan Wilayah dan Perencanaan Partisipatif Jurnal Ekuilnomi Dinamika Journal of Administrative and Sosial Science (JASS) Journal of Scientific Research, Education, and Technology Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Ekuitas Jurnal Pnedidikan Ekonomi Sevaka: Hasil Kegiatan Layanan Masyarakat International Journal of Economics and Management Research Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Arisanti Ayu Wardhani
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Social Sciences Other

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The Synergy of Strategic Orientations and Competitive Advantage in Enhancing MSME Marketing Performance Solechan, Achmad; Wardhani, Arisanti Ayu; Shibghatalloh, Ahmad Hafiyyan; Syafrudin, Hasan Aminda
Equator Journal of Management and Entrepreneurship (EJME) Vol. 14 No. 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.105130

Abstract

This study analyzes the influence of entrepreneurial orientation, digital marketing orientation, and innovation orientation on competitive advantage and marketing performance in micro, small, and medium enterprises (MSMEs) in Central Java, Indonesia. Using the SEM-PLS method, data were collected from MSME owners who have adopted digital marketing. The results show that entrepreneurial orientation and digital marketing orientation enhance competitive advantage, which in turn positively impacts marketing performance. However, innovation orientation, although positively contributing to competitive advantage, does not have a significant direct effect on marketing performance. Competitive advantage plays an important role as a mediator between strategic orientation and marketing performance. These findings enrich the strategic management literature by clarifying the still inconsistent role of innovation orientation in MSME performance. Practically, this study recommends that MSME owners and policymakers prioritize entrepreneurial activities and digital strategies to enhance competitiveness and marketing success in a dynamic business environment.
Exploring the train and airplane as transportation mode preferences among commuting students Indah Susilowati; Arisanti Ayu Wardhani; Cici Musliha; Yohanes Dwi Mahardika; Yoseph Dennis Ardianto
Region : Jurnal Pembangunan Wilayah dan Perencanaan Partisipatif Vol 19, No 2 (2024)
Publisher : Regional Development Information Center, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/region.v19i2.82954

Abstract

Transportation has significant role in urban life. Commuting students in universities in Semarang have several options in transportation modes. This study aimed to examine student preferences for train and airplane transportation modes and factors influencing it. Data of 110 students at several Semarang City Universities compiled by purposive sampling were then analyzed using descriptive statistics method. The results showed that most students prefer train transportation modes rather than airplanes. Regarding the level and quality of service, trains provide better services at cheaper, faster, and more practical prices. Meanwhile, based on the quality of service, aircraft transport offers better safety and comfort than Train transport. Although there are differences in the level and quality of comfort, students preferred to use train since the differences are not significant.
Peran Kolaborasi dan Inovasi pada Pengembangan Ekosistem Bisnis Digital Achmad Solechan; Ahmad Hafiyyan Shibghattalloh; Arisanti Ayu Wardhani; Hasan Aminda Syafrudin; Lubertus Wahyu Priyo Dwiantoro; Sherly Arwinda
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6144

Abstract

This study examines the roles of collaboration and innovation in developing digital business ecosystems. It employs a narrative literature review of core scholarship on business ecosystems, digital platforms, and collaboration–innovation practices in both global and Indonesian contexts. The synthesis indicates that digital business ecosystems constitute multilateral interdependence structures that require alignment of roles and activities across actors to realize a shared value proposition. Collaboration therefore becomes a structural necessity, as ecosystem innovation is modular and complementary, and value emerges only when contributions from diverse parties are coherently integrated. Digital platforms accelerate ecosystem growth through generativity and network effects, yet they also demand collaborative governance to keep collective innovation coordinated and goal-oriented. Empirical evidence further shows that collaboration facilitated by platforms, hubs, or intermediaries speeds up the exchange of data, knowledge, and resources, triggering technological, service, governance, and business-model innovations that enhance ecosystem performance and sustainability. However, many ecosystems still face limitations in the depth of collaboration—often not progressing to co-production or joint R&D—resulting in suboptimal collective innovation. This study enriches digital ecosystem theory and offers practical implications for orchestrating collaboration and sustaining innovation in digital business ecosystems.
Entrepreneurial Characteristics and Development Capacity of Food MSMEs in Semarang City Albertus Setyo Sumargo; Arisanti Ayu Wardhani; Ahmad Hafiyyan Shibghatalloh
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.829

Abstract

Food MSMEs play a strategic role in the local economy by sustaining household entrepreneurship, creating jobs, and supporting regional economic continuity. This study analyzes the entrepreneurial characteristics and business development capacity of food MSMEs in Semarang City based on owner gender, age, education, business form, business age, employment size, and geographic distribution. Using a descriptive quantitative approach, the study draws on secondary data from 3,506 business units. The data were analyzed using descriptive statistics, cross-tabulation, and chi-square tests. The findings show that most businesses are owned by women, operate as sole proprietorships, and employ only 0-1 workers. The average owner age is 49.96 years, while the average business has operated for 11.61 years. Statistically significant but weak associations were found between owner gender and employment size, owner education and employment size, and owner education and business duration. The study concludes that Semarang's food MSME ecosystem is supported largely by mature household-based microenterprises but still faces limitations in scaling labor capacity.
Penguatan Identitas Merek melalui Perancangan Logo dan Branding Digital untuk Meningkatkan Daya Saing UMKM di Wilayah Klipang, Kelurahan Sendangmulyo, Kota Semarang Nana Noviada Kwartawaty; Albertus Setyo Sumargo; Glenda Angeli; Arisanti Ayu Wardhani; Ahmad Hafiyyan Shibghatalloh; Achmad Solechan
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 4 No. 3 (2026): Agustus : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v4i3.920

Abstract

This community service program aimed to strengthen the capacity of micro, small, and medium enterprises (MSMEs) in Klipang, Sendangmulyo, Semarang, in developing brand identity through logo design and digital branding. The program involved 30 MSME owners from various business sectors and adopted a participatory approach combined with Design Thinking. The activities were implemented in three stages: preparation, a three-day training program, and a week of mentoring. The program covered brand identity, brand value, logo design, brand story development, simple website development, Google Business Profile, and digital marketing. The results showed improvements across all indicators. The proportion of MSMEs with professional logos increased from 20% to 100%, consistent visual identity from 15% to 100%, brand story ownership from 5% to 100%, social media use for branding from 40% to 90%, and digital marketing understanding from 30% to 85%. Participant satisfaction reached at least 90%. These findings indicate that integrating Design Thinking, brand identity development, and digital branding is effective in strengthening MSME professionalism, product differentiation, and readiness to compete in the digital business environment.
Co-Authors Achmad Solechan Ahmad Hafiyyan Shibghattalloh Aini Nur Furoida Albertus Setyo Sumargo Cici Musliha Febrianti , Anisa Millenia Glenda Angeli Hapsari Ayu Kusumawardhani Hasan Aminda Syafrudin Indah Susilowati Indah Susilowati Irfandi Pratama Islam, Gazi Md Nurul Kusumo, Haryo Lubertus Wahyu Priyo Dwiantoro Made Ika Prastyadewi Nana Noviada Kwartawaty Nugroho SBM Pungkasa, Yeremia Satrya Sherly Arwinda Shibghatalloh, Ahmad Hafiyyan Waridin Waridin Waridin Waridin Yohanes Dwi Mahardika Yoseph Dennis Ardianto