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All Journal Alotrop Jurnal Pendidikan dan Ilmu Kimia Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Fullerene Journal of Chemistry JURNAL FARMASIMED (JFM) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Inovasi Farmasi Indonesia Jurnal Abdi Insani Lumbung Farmasi : Jurnal Ilmu Kefarmasian FORTE JOURNAL Transformatif: Jurnal Pengabdian Masyarakat Journal of Research Applications in Community Services Abdibaraya: Jurnal Pengabdian Masyarakat FASKES : Jurnal Farmasi, Kesehatan, dan Sains
Yani’ Qoriati
Universitas Nahdlatul Ulama Sunan Giri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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How Does Marketing Training Influence Students’ Knowledge and Skills in Developing Santripreneurship Within Islamic Boarding Schools? Yani Qoriati; Akhmad Al-Bari; Romadhiyana Kisno Saputri; Siti Khoirun Nisak
Transformatif: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/tranformatif.v7i1.14700

Abstract

This study examines the influence of marketing training on students’ knowledge and skills in developing santripreneurship within Islamic boarding schools (pesantren). Despite the significant potential of pesantren as centers of community-based economic empowerment, many student-led business units face constraints, particularly in product marketing, which limits their competitiveness and sustainability. To address this issue, a structured marketing training program was conducted at Adnan Al Charish Islamic Boarding School, focusing on soap product development, packaging, labeling, and digital marketing strategies. The study employed a Participatory Action Research (PAR) approach involving 25 students through stages of planning, action, observation, and reflection. Data were collected using pre-tests, post-tests, observations, and satisfaction surveys. The findings reveal a substantial improvement in both knowledge and practical skills, with 84% of participants achieving a “very good” level in knowledge and 92% in skills after the training. Additionally, 88% of participants reported being “very satisfied,” indicating the high relevance and effectiveness of the training program. These results demonstrate that participatory and practice-based learning approaches effectively enhance students’ competencies, confidence, and ability to apply marketing strategies, particularly in utilizing digital platforms to expand market reach. In conclusion, marketing training plays a vital role in strengthening santripreneurship by improving students’ capabilities. However, continuous mentoring, advanced training, and long-term evaluation are necessary to ensure sustainability and maximize the impact of such programs.
Co-Authors Abdul Basith Abdul Basith Ahmad Abil Kamal Ahmad Farid Utsman Aini, Sintia Nur Ainu Zuhriyah Ainu Zuhriyah Akhmad Al Bari Akhmad Al-Bari Akhmad Al-Bari Amelia, Rika Atika Nirmala Atika Nirmala Atika Nirmala Bari, Akhmad Al Charliandri Saputra Wahab Darojatun Ni'mah Elis Faiqotul Kamelia Erianti, Septina Ria Ira Habiburrohman, Muhammad Inayatin, Laila Ulfi Istiqomah, Ayunda Dwi Khasanah, Alfiatul Moh. Yusuf Efendi Muna, Nadia Nailul Nawafila Februyani Nely Alfiana Faricha Nely Alfiana Faricha Alfiana Faricha Nurul huda Rachmawati, Iffa Ramadani, Suci Afsari Ria Indah Kusuma Pitaloka Ria Indah Kusuma Pitaloka Rizka Amelya Romadhiyana Kisno Saputri Safitri, Rina Alfianita Saputri, Romadhiyana Kisno Siti Khoirun Nisak Siti Khoirun Nisak Suci Afsari Ramadani Vilisa Ayu Wulandari