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PENGEMBANGAN KOMPETENSI SUMBER DAYA MANUSIA DI DINAS PARIWISATA KABUPATEN OGAN KOMERING ILIR (OKI) Mochammad Rian Ahdian Morena; Mondyaboni Mondyaboni; Nur Yasin; Novi Mega Desriana; Ny.Desy Hikmah
Jurnal Ilmu Administrasi dan Studi Kebijakan (JIASK) مجلد 5 عدد 1 (2020): Jurnal Ilmu Administrasi dan Studi Kebijakan (JIASK) (September 2022)
Publisher : MAP Program Pascasarjana Universitas Sjakhyakirti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48093/jiask.v5i1.111

Judul Penelitian ini adalah “ Pengembangan Kompetensi Sumber Daya Manusia di Dinas Pariwisata Kabupaten Ogan Komering Ilir (OKI)” bertujuan untuk mengetahui pengembangan kompetensi sumber daya manusia di Dinas Pariwisata Kabupaten Ogan Komering Ilir (OKI). Jenis Penelitian yang digunakan adalah metodologi penelitian kualiatif dengan pendekatan deskriptif yang berawal dari sebuah gagasan untuk memperoleh gambaran yang utuh dan menyeluruh dalam mengungkap fakta, situasi, fenomena, variabel dan keadaan yang terjadi saat penelitian berjalan dan menyuguhkan apa adanya. Jenis data yang digunakan adalah data kualitatif yaitu data yang berupa informasi, pernyataan-pernyataan, fakta mengenai objek yang bermanfaat, jelas dan secara nyata mendukung penelitian ini, bukan berupa angka dan tidak dapat di ukur secara langsung dengan angka. Dalam penelitian ini juga, peneliti menggunakan data primer dan data sekunder. Hasil analisa adalah Pengembangan Kompetensi Sumber Daya Manusia di Dinas Pariwisata Kabupaten Ogan Komering Ilir (OKI) dengan melaksanakan pendidikan dan pelatihan (DIKLAT) berkaitan dengan analisis budaya dan analisis pariwisata untuk memberikan kesempatan bagi masing-masing Aparatur Sipil Negara (ASN). Permasalahan pengembangan kompetensi Aparatur Sipil Negara (ASN) di Dinas Pariwisata Kabupaten Ogan Komering Ilir (OKI) adalah usia yang mendekati pensiun, sehingga tidak memiliki keinginan untuk mengembangkan kompetensi.Berdasarkan hasil penelitian maka dapat direkomendasikan beberapa hal yaitu: Pengembangan Kompetensi Sumber Daya Manusia di Dinas Pariwisata Kabupaten Ogan Komering Ilir (OKI) harus melihat kondisi kompetensi kepegawaian di Dinas Pariwisata Kabupaten Ogan Komering Ilir (OKI) dilihat dari indikator pengetahuan, keterampilan, konsep diri, karakteristik pribadi dan motif dalam memetakan kompetensinya, dan Dalam rangka menyediakan Sumber Daya Manusia di Dinas Pariwisata Kabupaten Ogan Komering Ilir (OKI) disusun analisis jabatan berdasarkan tingkat pendidikan, dilihat dari tingkat pendidikan yang masih ada. Sekolah Lanjutan Tingkat Atas (SLTA) sangat diperlukan pengembangan kompetensi.

Pengembangan Potensi Desa Wisata (Studi Kasus Desa Wisata Sugih Waras di Kabupaten Ogan Komering Ilir, Palembang) Mustika Permatasari; Enos Julvirta; M. Rian Ahdian Morena
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.222

South Sumatra is one of the travel destinations for visitors to visit, one of the attractions of tourism found in south Sumatra is Rumah Limas Seratus Tiang. The purpose of research is to identify potential tourism in the village of Sugih Waras and to plot a strategic move in the development of the tour village Sugih Waras. Data collection is done through in-depth interviews, document study and observation. Qualitative data analysis of the potential for Tours in the village of Sugih Waras, village support in the development of Tours in the village Sugih Waras and strategic plans in the development of the tourist village Sugih Waras. Research shows the potential for tourism to be developed in the village of Sugih Waras, a natural tourist potential, the Komering River lying across the street from the Rumah Seratus Tiang, a hundred yards away, and the cultural potential of the Rumah Limas Seratus Tiang and the tomb of Prince Redjed Wiralaksana, which lies directly behind Rumah Limas Seratus Tiang. The strategic plan for the development of the Rumah Limas Seratus Tiang, among other things: in its next generation of grants aimed at building an attraction of Desa Wisata Sugih Waras panoramic view. As for other strategic attractions development plans by holding regional dance races, distich and song competitions; Accessibility development by road improvement, transportation to tourist villages; The amenity with the provision of the sound system, the costume of the dancer and the development of the attraction by making securing village Sugih Waras one of history's destines equipped with the activities of the distich and the singing of the region. This is being done to realize the potential development of a village tour potential in Desa Sugih Waras.

Relationship Marketing and Customer Retention at Event Organizer Palembang Wati, Indah; Karo, Pelliyezer Karo; Azizah, Syahna Nur; Morena, Mochammad Rian Ahdian
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.401

This study aims to identify the effect of relationship marketing on customer retention, with the locus being CV MS. The study used a quantitative method with multiple linear regression analysis. The sampling technique used the proportionate stratified random sampling method. Primary data collected through questionnaires to 91 samples. Relationship marketing variables were examined through four dimensions: trust, commitment, communication, and complaint handling. The study results showed that all four relationship marketing variables together influenced customer retention by 52.5 percent. If examined partially, the trust variable is the only variable that significantly influences customer retention. A strong correlation between the trust variable and customer retention also supports this. Thus, the success of building trust in CV MS with government clients is the main factor in fostering long-term relationships with consumers.

The Influence of Role Plays and Learning Motivation Towards The First Year Room Division Students Speaking Ability at Tourism Polytechnic of Palembang Indah Wati; Mochammad Rian Ahdian Morena
Jurnal sosial dan sains Vol. 4 No. 10 (2024): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v4i10.20031

Speaking ability is an important skill that must be possessed by students, especially in the field of tourism. This study aims to explore the effect of role play and learning motivation on the speaking ability of first-year students of the Rooms Division at Palembang Tourism Polytechnic. This research method used a factorial design with a population of first-year students of the Hospitality Department. The research sample consisted of 32 participants, consisting of 16 people in the Experiment Group and 16 people in the Control Group. Data were collected through questionnaires and two measurement instruments, then analyzed using Two-Way Analysis of Variance. The results showed that there was a significant effect of role play on students' speaking ability, both those with high and low learning motivation. In addition, conventional teaching techniques also had a significant effect on students' speaking ability, depending on their level of learning motivation. The use of role play proved to be more effective than the conventional teaching technique in improving students' speaking ability. This finding shows that there is an interaction between role play and learning motivation that affects students' speaking ability. Therefore, this finding emphasizes the importance of applying innovative methods and high motivation in the learning process to improve students' speaking ability. The implications of this study suggest that educators prioritize interactive and motivational teaching strategies to improve speaking skills, which are crucial for career readiness in the tourism industry. In addition, role play can be a key component in the curriculum that aims to improve communication skills at various levels of student motivation.

Tourism Development Strategy Based on Intangible Cultural Heritage: JEL Classification: Z32, O21, R11, Z10 Morena, Mochammad Rian Ahdian; Nurbaeti, Nurbaeti; Asmaniati, Fetty; Amrulah, Amrulah; Karo, Pelliyezer Karo
Journal La Bisecoman Vol. 6 No. 2 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i2.1560

OKI Regency holds significant potential for developing tourism based on intangible cultural heritage. With diverse attractions of intangible cultural heritage, OKI offers a unique experience for tourists. Despite strengths in attractions and accessibility, Ancillary services, accommodation, and promotion improvements are needed. Strategic recommendations include community empowerment, infrastructure enhancement, effective promotion, and sustainable management. Implementing these suggestions can enhance OKI's allure as a destination for intangible cultural heritage tourism, providing economic benefits and ensuring destination sustainability. The SWOT analysis highlights cultural diversity and infrastructure as strengths, while insufficient promotion and coordination are weaknesses. Enhanced promotion through media and managing the risk of losing authenticity pose opportunities and threats. OKI has the potential to become a flagship destination, combining the richness of intangible cultural heritage in an enticing and sustainable tourism experience.

STRATEGI PENGELOLAAN HOMESTAY UNTUK MENINGKATKAN KEPUASAN WISATAWAN DI KABUPATEN PALI, SUMATERA SELATAN Putri, Vania Okky; Stiawan, Mulkan; Morena, M. Rian Ahdian; Hariman; Permatasari, Mustika
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101629

Perkembangan positif sektor pariwisata Indonesia pasca pandemi ditandai dengan peningkatan peringkat Indonesia ke posisi ke-22 dari 119 negara dalam Travel and Tourism Development Index (TTDI) tahun 2024 dirilis oleh World Economic Forum (WEF). Kontribusi terhadap tren ini terlihat pada tingkat daerah, salah satunya di Kabupaten Penukal Abab Lematang Ilir (PALI), Sumatera Selatan, yang tengah mengoptimalisasi potensi desa wisata. Salah satu elemen krusial dalam pembangunan desa wisata berupa akomodasi homestay, berperan sebagai penginapan dan media interaksi budaya dan sosial bagi wisatawan. Namun, pengelolaan homestay di kabupaten PALI masih menghadapi berbagai tantangan dari segi kualitas layanan dan keterlibatan masyarakat secara profesional. Oleh karena itu, penelitian ini bertujuan menyusun rekomendasi strategi pengelolaan homestay dalam rangka meningkatkan kepuasan wisatawan sebagai bagian dari pembangunan desa wisata. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif dan kuantitatif. Data penelitian dikumpulkan melalui wawancara, observasi, dokumentasi, dan penyebaran kuesioner. Hasil penelitian menunjukkan pengelolaan yang efektif secara optimal dapat dilakukan melalui peningkatan kapasitas sumber daya manusia, pengembangan atraksi wisata dan penguatan infrastruktur. Adapun strategi ini diharapkan mampu meningkatkan kepuasan wisatawan, memperpanjang durasi kunjungan, serta memberikan dampak ekonomi positif bagi komunitas lokal.

The Influence of Role Plays and Learning Motivation Towards The First Year Room Division Students Speaking Ability at Tourism Polytechnic of Palembang Wati, Indah; Ahdian Morena, Mochammad Rian
Jurnal sosial dan sains Vol. 4 No. 10 (2024): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v4i10.20031

Speaking ability is an important skill that must be possessed by students, especially in the field of tourism. This study aims to explore the effect of role play and learning motivation on the speaking ability of first-year students of the Rooms Division at Palembang Tourism Polytechnic. This research method used a factorial design with a population of first-year students of the Hospitality Department. The research sample consisted of 32 participants, consisting of 16 people in the Experiment Group and 16 people in the Control Group. Data were collected through questionnaires and two measurement instruments, then analyzed using Two-Way Analysis of Variance. The results showed that there was a significant effect of role play on students' speaking ability, both those with high and low learning motivation. In addition, conventional teaching techniques also had a significant effect on students' speaking ability, depending on their level of learning motivation. The use of role play proved to be more effective than the conventional teaching technique in improving students' speaking ability. This finding shows that there is an interaction between role play and learning motivation that affects students' speaking ability. Therefore, this finding emphasizes the importance of applying innovative methods and high motivation in the learning process to improve students' speaking ability. The implications of this study suggest that educators prioritize interactive and motivational teaching strategies to improve speaking skills, which are crucial for career readiness in the tourism industry. In addition, role play can be a key component in the curriculum that aims to improve communication skills at various levels of student motivation.

Sistem Kemitraan Usaha Pariwisata Berbasis Pemberdayaan Masyarakat Sebagai Wujud Perekonomian Kerakyatan Harini, Oneng Setya; Morena, Mochammad Rian Ahdian
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1827

This research aims to examine the role of community business partnerships in empowering Small and Medium Enterprises in the tourism sector, with a focus on the role of Community Business Partner Groups and Tourism Awareness Groups in opening market access and capital. The method used is case study analysis, including domestic cases in Surabaya. For example, Pokdarwis succeeded in marketing the ex-local Dolly hair oil product to penetrate the UK market. In addition, the collaboration between local arts and culture groups and the Ciputra group in tourism arts shows how cultural integration can increase tourist attractions. This research also includes an international study in Madagascar, where a local community partnership with the NGO Fanamby in the Anjozorobe-Angave Protected Area ecotourism has had a positive impact on conservation and economic well-being. The research results show that this partnership helps balance competition between SMEs, prevents exploitation, and facilitates SMEs to connect with large industrial supply chains. In conclusion, structured collaboration between Pokdarwis, KMUM, banking institutions and the BUMN Creative House is very important to support the sustainability of SMEs in the tourism sector. It is recommended that the government increase training and partnerships to expand economic opportunities and strengthen the regional economy. Keywords: community business partnerships, empowerment of tourism SMES, tourism awareness groups, creative house of state-owned enterprises, sustainable economy

Strategic Human Resource Quality Improvement For Non-Star Hotels In Lahat Regency: A Swot Analysis Oneng Setya Harini; Vania Okky Putri; Mustika Permatasari; Mochammad Rian Ahdian Morena
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1536

A company’s growth depends heavily on human resources with expertise of its staff; competent personnel. Therefore, having competent human resources in their respective fields is a must for any company. In Lahat Regency’s non-star hotels, the workforce is characterized by heavy multitasking, where employees often cover several departments due to limited staffing and specific occupancy levels. This study using a qualitative approach to identify methods, drivers, and barriers in human resource quality improvement, ultimately proposing strategic recommendations. Data were collected via in-depth interviews, observations, and documentation, then processed through a SWOT analysis of internal and external factors. Using SWOT-based analysis approach, this research contributes a strategic framework for quality enhancement. The findings suggest that improvement must move beyond basic staffing to include standardized service protocols across all non-star lodgings and rigorous performance evaluations based on guest feedback. Crucially, this study implies that for Lahat’s hospitality sector to remain competitive, management must prioritize coaching and digital promotion training. These results provide a practical roadmap for local operators and policymakers to synchronize regional tourism development with targeted human resource investment.

SERVICE READINESS TO WELCOME GROUP GUESTS AT KARAMUNTING HOTEL PALEMBANG: SERVICE READINESS TO WELCOME GROUP GUESTS AT KARAMUNTING HOTEL PALEMBANG Mustika Permatasari; M. Rian Ahdian Morena; Oneng Setya Harini
Journal Hotspot Vol. 4 No. 1 (2026): May
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Karamunting Hotel is a 4-star educational and practical hotel in Palembang. With 105 rooms, the hotel boasts a strategic location in the heart of the Palembang Tourism Polytechnic. This study aims to determine the receptionist's preparation for welcoming group guests, the service provided, and the factors that hinder welcoming group guests at Karamunting Hotel Palembang. The research method used is descriptive qualitative, and data was obtained from interviews with informants, as well as data on the number of group room reservations and standard operating procedures for welcoming guests. The conclusion is that welcoming group guests has not been implemented effectively because service standards, such as luggage handling, are still handled independently by group guests. Furthermore, it is necessary to review the procedures and steps, including standard operating procedures, for welcoming guests.

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