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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Community Engagement and Emergence Journal (CEEJ) Equity: Jurnal Ekonomi Jurnal Abdi Masyarakat Saburai (JAMS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Devotion: Journal Corner of Community Service Benefit : Journal of Bussiness, Economics, and Finance Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Business Administration and Strategy
Alfina Zsazsa Naqiya
Universitas Indonesia Mandiri
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Kedai Kopi Kita Di Lampung Naqiya, Alfina Zsazsa; Setyawan, Rai Rake; Adhilla, Fitroh
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.21168

Abstract

The purpose of this research is to ascertain if there is a significant relationship between customer satisfaction and product quality, service quality, and selling price. Google forms are used as part of the quantitative methodology employed in this investigation. The lame-show sampling method is being used to collect data from the target group, which consists entirely of paying customers. Multiple regression analysis was performed using the statistical package SPSS version 20 (Widyastuti & Nurfarida, 2019). Price has a positive and significant impact on customer satisfaction (with a sig. value of 0.003 0.05), as do product quality (with a sig. value of 0.000 0.05) and service quality (with a sig. value of 0.001 0.05), according to the study's findings. With a R squared value of 0.808, it can be concluded that the independent variables account for 80.8% of the variance in the dependent variable, while other factors account for the remaining 19.2%.
Strategi Keunggulan Kompetitif Melalui Analisis SWOT Dalam Meningkatkan Kepuasan Pelanggan: Studi Kasus Pada Pengguna Shopee Generasi Z Di Jakarta Dona Apriliah Sukarsono; Alfina Zsazsa Naqiya; Yasinta Amartiwi
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 5 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/m7hpem19

Abstract

Penelitian ini bertujuan untuk mengevaluasi strategi keunggulan kompetitif Shopee Indonesia dalam mempertahankan kepuasan pelanggan pada segmen Generasi Z di wilayah Jakarta. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui survei daring terhadap 100 responden. Analisis data dilakukan menggunakan pendekatan SWOT yang diperkuat dengan IFAS dan EFAS. Hasil penelitian menunjukkan bahwa Shopee berada pada posisi strategis dominan pada kuadran SO dan WO, yang berarti perusahaan memiliki kekuatan internal yang mampu memanfaatkan peluang eksternal secara optimal, namun tetap memerlukan perbaikan pada aspek layanan logistik dan komunikasi penjual. Temuan juga menunjukkan bahwa kepuasan pelanggan dipengaruhi oleh e-service quality, perceived value, dan customer engagement. Oleh karena itu, strategi yang direkomendasikan adalah kombinasi antara pengembangan (development) dan perbaikan (improvement) untuk meningkatkan keunggulan kompetitif secara berkelanjutan.
Peningkatan Kapasitas Pokdarwis Dalam Pembuatan Konten Digital Untuk Pemasaran Destinasi Wisata Di Pulau Sebesi: Pengabdian Supriyanto Supriyanto; Alfina Zsazsa Naqiya; Fakhrur Rozi; Yasinta Amartiwi; Chairunisa Chairunisa; Rendy Kurniawan; Amellia Syahmadi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7573

Abstract

Pulau Sebesi, a small island village in Rajabasa Subdistrict, South Lampung Regency, Lampung Province, holds notable tourism potential, including views of Mount Anak Krakatau, snorkeling spots, hiking trails, and authentic coastal community life, and has been officially designated a tourism village by the local government. Despite this potential, the Tourism Awareness Group (Pokdarwis) managing the destination still relies mainly on word-of-mouth promotion and has not optimally utilized digital content to reach prospective visitors, most of whom now search for travel references through social media. This community service program, carried out under the Impactful Student Program of Universitas Indonesia Mandiri, addresses three interrelated gaps identified through field observation: limited technical skills in smartphone photography and videography, weak destination storytelling and copywriting ability, and the absence of a consistent content calendar and social media management practice. Using a community-based tourism approach combined with participatory training, the program guided Pokdarwis members through six stages, namely asset mapping, photography and videography training, storytelling and copywriting training, social media management training, content production and publication, and evaluation with sustainability planning, over an eight-week mentoring period. A custom-developed digital platform, comprising a Digital Content Archive, Content Scheduler, and Engagement Dashboard, supported the organization, scheduling, and monitoring of promotional content. Results show a ten to twelve percent increase in social media reach within three months, with approximately fifty-five percent of members able to independently produce content and sixty percent of uploads demonstrating improved visual and narrative quality. The program illustrates how strengthening community-based digital content creation capacity can enhance tourism destination visibility while also serving as a communication channel for disaster preparedness in a volcano-adjacent coastal setting.
Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan di E-commerce Studi Kasus di UMKM Kota Kalianda Lampung Selatan Alfina Zsazsa Naqiya
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1327

Abstract

Perkembangan teknologi digital telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan platform e-commerce sebagai sarana pemasaran dan penjualan. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital terhadap peningkatan penjualan di e-commerce, dengan studi kasus pada UMKM di Kota Kalianda, Lampung Selatan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 60 pelaku UMKM yang aktif berjualan secara online. Hasil analisis regresi linear menunjukkan bahwa strategi pemasaran digital (konten promosi, media sosial, harga, dan pelayanan pelanggan) berpengaruh signifikan terhadap peningkatan penjualan. Temuan ini menunjukkan pentingnya penerapan strategi pemasaran yang tepat untuk mengoptimalkan kinerja penjualan UMKM di platform e-commerce.
Co-Authors Agus Siswanto Amartiwi, Yasinta Amellia Syahmadi Apriza, Tiyas Chairunisa Chairunisa Dona Apriliah Sukarsono Fakhrur Rozi Fakhrur Rozi, Fakhrur Fitroh Adhilla Masditok, Tokit Muhammad Fadli Muklisin, Sanitra Pitri, Laila Rendy Kurniawan Setyawan, Rai Rake Sukardi Supriyanto Supriyanto Supriyanto Supriyanto Syahril Askal Yasinta Amartiwi