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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik JURNAL PENGABDIAN KEPADA MASYARAKAT Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Besaung : Jurnal Seni Desain dan Budaya Bercadik: Jurnal Pengkajian dan Penciptaan Seni Jurnal Multidisiplin Dehasen (MUDE) Journal of Social Science MDP Student Conference Multidisciplinary Journals Social Sciences Journal Jurnal Multidisiplin Journal of Multidisciplinary Research Social Sciences Journal Journal of Law, Social Science, and Management Review Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Harmonization
Dilmai Putra
Universitas Dehasen Bengkulu
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Strengthening Organizational Brand Image Through The Sore Ceria Broadcast Program On Pro 2 Rri Bengkulu Arini Jusiati; Dilmai Putra; Martha Heriniazwi Dianthi
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.694

Abstract

This study aims to analyze how the Sore Ceria broadcast program on PRO 2 RRI Bengkulu contributes to strengthening the organizational brand image of Radio Republik Indonesia as a public broadcasting institution. Radio as a conventional mass media still plays an important role in delivering information, entertainment, and education to society, especially at the local level. However, the development of digital media requires radio institutions to adapt through broadcast program strategies that are relevant to the needs of audiences, particularly young listeners. This research applies a descriptive qualitative approach with data collection techniques including in depth interviews, broadcast observations, and documentation. The research informants consist of the program producer, announcer, and a local small business owner who has participated as a guest in the program. Data analysis was conducted using a framing model consisting of four elements, namely defining problems, diagnosing causes, making moral judgment, and providing treatment recommendations. The findings indicate that the Sore Ceria program frames issues related to youth and local entrepreneurs in the context of developing potential, creativity, and independence in the digital era. The program presents inspirational speakers, provides interactive dialogue opportunities, and delivers practical solutions related to education, motivation, and business development. Through a dialogic and constructive communication approach, the program functions not only as a source of entertainment but also as a medium for community empowerment. This strategy contributes to shaping the image of RRI Bengkulu as an adaptive, educational, and community oriented public broadcasting institution.
Representing Local Cultural Identity in The Sarafal Anam Oral Tradition: A Semiotic Study of The Bengkulu Tengah Community Perina Anita Sari; Martha Heriniazwi Dianthi; Dilmai Putra
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.695

Abstract

This study aims to analyze the representation of cultural identity contained in the Bishahri poem within the Sarafal Anam tradition of the Bengkulu Tengah community. Sarafal Anam is a religious oral tradition that developed as a result of the acculturation between Islamic teachings and local cultural practices. The tradition involves the recitation of prayers and poetic praises dedicated to Prophet Muhammad, which are commonly performed during social and religious ceremonies such as childbirth celebrations, family thanksgiving events, and Islamic religious commemorations. This research applies a qualitative approach using Roland Barthes’ semiotic analysis, which focuses on three levels of meaning: denotation, connotation, and myth. The research data were obtained through textual analysis of the Bishahri poem, interviews with traditional leaders, religious figures, and Sarafal Anam practitioners, as well as documentation of the tradition. The findings indicate that at the denotative level, the poem describes the birth of Prophet Muhammad through symbols such as light, the full moon, and noble attributes. At the connotative level, these symbols signify spiritual guidance, moral perfection, and hopes for blessings in human life. At the mythological level, these symbols construct a collective belief that Prophet Muhammad represents the ultimate source of spiritual and moral light for humanity. Furthermore, the Sarafal Anam tradition functions not only as a religious ritual but also as a medium for representing the cultural identity of the Bengkulu Tengah community, strengthening social solidarity and preserving local cultural values transmitted across generations.
Gaya Komunikasi Media Podcaster Dalam Konten Podcast Pwk Di Channel You Tube Has Creative Taufik Bawazir; Dilmai Putra; Martha Heriniazwi
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i1.9559

Abstract

The development of information and communication technology has given rise to new media that have changed the way humans interact, one of which is podcasts. Podcasts, as on-demand audio media, are now increasingly popular, including in Indonesia. One of the most popular podcasts is Podcast Warung Kopi (PWK), hosted by Praz Teguh on the HAS Creative YouTube channel. Praz Teguh is known for his relaxed, open, and expressive communication style, which creates a fluid, warm, and meaningful conversation atmosphere. This study aims to understand Praz Teguh's communication style and the types of questions he uses in the Warung Kopi Podcast (PWK). The research method used is descriptive qualitative with non-participant observation and documentation techniques on PWK episodes with Indro Warkop. The analysis was conducted using Robert W. Norton's Communicator Style Measure concept, which classifies communication styles based on verbal and nonverbal characteristics. The results show that Praz Teguh uses a combination of relaxed, open, and expressive styles. He often uses humor, spontaneity, and everyday language that makes the conversation feel close to the audience, while also slipping in reflective and humanistic values. This communication style has proven to be able to build emotional closeness with listeners and increase audience engagement. This research is expected to contribute theoretically to the development of communication science, particularly the study of podcaster communication styles, and to serve as a practical reference for content creators in building meaningful interactions with audiences in the digital media era.
Analisis Komunikasi Kelompok Pada Komunitas Vespa Bengkulu Bersatu Dalam Membentuk Identitas Sosial Trio Ardito; Sapta Sari; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i1.10033

Abstract

This study analyzes how group communication within the Vespa Bengkulu Bersatu community contributes to shaping the members’ social identity. This research is grounded in Henri Tajfel’s Social Identity Theory, which consists of three main dimensions: social categorization, social identification, and social comparison. Using a qualitative approach, the study collected data through in-depth interviews, participatory observation, and documentation. The findings reveal that group communication strengthens solidarity, forms a collective image, and differentiates the group from others. Symbols, touring activities, shared values, jargon, and both offline and digital interactions play significant roles in shaping strong social identity and fostering a sense of belonging within the community.
The Role Of School Public Relations In Supporting A Conducive Learning Environment Through Whatsapp At SDN 114 Seluma Nurfitra Soleha Anisa; Sapta Sari; Dilmai Putra
Social Sciences Journal Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i4.689

Abstract

This study aims to identify and describe the role of Public Relations at SDN 114 Seluma in supporting a conducive learning environment through the use of WhatsApp in both internal and external communication. This research uses a qualitative method with a descriptive approach. The research informants consist of the school Public Relations officer as the key informant, the school principal as the internal informant, and two parents of students as external informants selected using purposive sampling. Data collection techniques include interviews, observation, and documentation, while data analysis uses an interactive model consisting of data reduction, data display, and conclusion drawing. The results show that the Public Relations officer of SDN 114 Seluma plays an important role in managing internal communication between the principal and teachers as well as external communication between the school and parents through WhatsApp. In internal communication, Public Relations functions as an information communicator and coordinator to ensure that information is delivered clearly and avoids misunderstandings. In external communication, Public Relations facilitates two-way communication between the school and parents through WhatsApp groups so that school information can be delivered quickly and responsively. Effective communication management through WhatsApp positively impacts parents’ readiness in assisting their children’s learning and supports the creation of a more organized and conducive learning environment at SDN 114 Seluma.
Representing Cultural Identity Through The Serawai Language: A Study of Tanjung Menang Village, Indonesia Aldila Vidianingtyas Utami; Dilmai Putra; Ros Aini binti Ibrahim; Bintara Santika Putra; Doli Apriansyah
Journal Of Social Science (JoSS) Vol 5 No 8 (2026): Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/p79yxe82

Abstract

Language functions not only as a means of communication but also as a representational system through which cultural meanings, social relations, and collective identities are produced. This research examined how the Serawai language represented the cultural identity of the community in Tanjung Menang Village, Seginim District, South Bengkulu Regency, Indonesia. Using a descriptive qualitative approach and Stuart Hall’s Theory of Representation, the study explored the meanings associated with Serawai language use in everyday and cultural contexts. Data were collected through observation, in-depth interviews, and documentation involving four key informants representing village government, customary leadership, community members, and university students. The findings showed that Serawai functioned in four interrelated ways: as a symbol of cultural identity, a medium for intergenerational cultural transmission, a resource for strengthening social solidarity, and a marker of community membership. Its use in family interactions, customary rituals, village deliberations, social activities, and informal communication enabled speakers to reproduce shared values and a sense of belonging. At the same time, the increasing use of Indonesian, mixed-language practices, modernization, and digital communication created challenges for the continuity of Serawai among younger speakers. The research argued that Serawai identity was not merely inherited but continuously constructed through repeated linguistic practices and negotiated across changing social contexts. Maintaining the active use of Serawai in family and community domains is therefore essential not only for language preservation but also for sustaining local cultural knowledge and social cohesion.
Transformation of RRI Bengkulu Public Relations in Strengthening Audience Relations in the Media Convergence Era Raypaldo Agustian; Martha Heriniazwi Dianthi; Dilmai Putra
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.827

Abstract

PeThis study examines the transformation of Public Relations at RRI Bengkulu in strengthening audience relations in the era of media convergence. The research is motivated by the shift of public broadcasting communication from one-way dissemination to a more dialogic, interactive, and participatory digital model, particularly through Instagram. This study employed a descriptive qualitative approach using in-depth interviews, observation, and documentation. The findings reveal three main strategies: multimedia strategy through vertical videos, images, audio, and text; multichannel strategy through radio, Instagram, TikTok, Facebook, YouTube, official website, and off-air activities; and multiplatform strategy to expand audience reach and participation. These strategies make RRI Bengkulu public relations more adaptive, responsive, and audience-oriented
Digital Communication Strategy Of Communication Students In Building Entrepreneurial Personal Branding Through Social Media Rahmadan Fradata; Martha Heriniazwi Dianthi; Dilmai Putra
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1423

Abstract

The rapid growth of social media has transformed communication patterns and economic activities, including among university students who utilize digital platforms to promote their businesses. However, many students still use social media mainly for product promotion without applying a structured personal branding strategy. This study aims to analyze the digital communication strategies used by Communication Science students at Universitas Dehasen Bengkulu in building entrepreneurial-oriented personal branding through social media. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation of Instagram accounts, and documentation involving students who run businesses and use social media as a promotional medium. The data were analyzed using the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings indicate that students have begun utilizing social media to establish their business identity; however, the implementation is still inconsistent. Most of the content focuses on product promotion rather than presenting personal values, uniqueness, and continuous audience engagement. The study concludes that students’ digital communication strategies are still basic and not yet systematically planned. Strengthening personal branding requires message consistency, clear identity, and active interaction with audiences to support entrepreneurial development.
From Customary Spaces to Digital Screens: Representing Gendang Nafiri as Malay Cultural Heritage Dilmai Putra; Shinta Yanuar Savitri
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1860

Abstract

This study examines how the documentary film Gendang Nafiri: Menyuarakan Kembali Warisan yang Terlupakan constructs Gendang Nafiri as Malay cultural heritage. Using a qualitative approach and Stuart Hall’s theory of representation, the study treats scenes, dialogue, voice-over narration, visual composition, music, sound, cultural symbols, and generational relations as representational language. The primary data source is the documentary film published by BRIN Audiovisual in 2026, while scholarly literature on documentary film, cultural representation, and the Nafiri tradition serves as secondary data. The analysis focuses on six representational themes: Gendang Nafiri as cultural heritage, the threat of cultural loss, the authority of cultural actors, generational transmission, negotiation with modernity, and the movement of tradition from customary spaces to digital media. The study argues that the documentary does not merely record a traditional musical practice; it constructs Gendang Nafiri as a cultural sign associated with Malay identity, collective memory, and the urgency of preservation.
The Role of TikTok in Shaping Students' Attitudes and Character at SMP Negeri 19 Seluma Bayu Agustian; Sri Narti; Dilmai Putra
Jurnal Multidisiplin Vol. 3 No. 1 (2026): September
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v3i1.818

Abstract

This study examines the role of TikTok in shaping students' attitudes and character at SMP Negeri 19 Seluma. A descriptive qualitative approach was used through observation, interviews, and documentation. The informants consisted of the principal, homeroom teacher, civic education teacher, five disciplined students, and five less disciplined students. The analysis applies Rosenberg and Hovland's attitude formation theory, covering cognitive, affective, and conative components. The findings show that TikTok has positive roles, such as providing new knowledge, educational information, creativity, motivation, and confidence. However, excessive use also creates negative roles, including reduced learning focus, sleepiness in class, over-following trends, and imitation of language, clothing, and behavior from viral content. The study emphasizes the need for supervision from schools and parents so that students can use TikTok wisely, selectively, and in line with educational character values.
Co-Authors Adhitya Pratama Syarif Adi Mirwan Aditia Daka Pratama Aldila Vidianingtyas Utami Andrew Samuel Annisa Sukma Dwi Oktavia Arini Jusiati Aset Malius Bayu Agustian Bayu Risdiyanto Bintara Santika Putra Deby Afrizal Doli Apriansa Doli Apriansyah Edi Susilo Eka Hartati Fadhil, Muhammad Rifqi Fatmariani Fatmariani Ferizon, Jordi Hartati, Eka Hati, Indah Prasepta Hidayat, Rikardo Imran Ilhaq, Muhsin Ilhaq, Muhsin Jaya, Ade Agung Sutra Jeanni Betasya Sabila Karim, Zuhri Abdul Koes Yuliadi Martha Heriniazwi Martha Heriniazwi Dianthi Maryaningsih Maryaningsih Muhammad Firdaus Murwani, Anis Endang Sri Muwarni, Anis Endang Sri Nurfitra Soleha Anisa Nurussama Nurussama Perina Anita Sari Rahmadan Fradata Raypaldo Agustian Reski Herdiansyah Ros Aini binti Ibrahim Santia, Suci Anugrah Sapta Sari Sapta Sari Sari , Sapta Sari, Melinda Shinta Yanuar Savitri Siska Putri Sri Narti Sri Narti, Sri Sukma, Anisa Taufik Bawazir Trio Ardito Vitaloka, Feby Wilma Sriwulan Yeyen Indriasari