Article Per Year (5 Year)
p-Index From 2021 - 2026
1.431
P-Index
This Author published in this journals
All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business El-Mujtama: Jurnal Pengabdian Masyarakat Madania: Jurnal Kajian Keislaman JMB
Muadz
UNIVERSITAS DARUNNAJAH JAKARTA
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Analisis Keberhasilan Tiktok Product Ads Terhadap Peningkatan Pendapatan pada Akun Tiktok Shop Pondok Tactical Asmi Lidya Pradipta Rahayu; Muadz; Septiana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1645

Abstract

TikTok Ads is one of the promotional tools provided by TikTok Shop or TikTok to increase revenue, in addition to promotional videos and livestreams on TikTok accounts. Shop accounts that use TikTok Ads must carefully consider planning their financing and the best strategy to achieve the desired revenue target. The purpose of this study is to analyze the success of using TikTok Ads as a promotional media to increase revenue on the TikTok Shop Pondok Tactical account. This study uses a quantitative method by collecting revenue data from TikTok Shop Pondok Tactical accounts and conducting an analysis of the success and comparison of the amount of monthly revenue obtained with TikTok Ads and without TikTok Ads. Data analysis was carried out descriptively by analyzing sales data obtained on the TikTok Shop Pondok Tactical account. The results of the study show that TikTok Product Ads has succeeded in increasing revenue at TikTok Shop Pondok Tactical and providing a positive trend towards sales every month. In addition, the time factor and the existing campaign also affect the success of the ads or advertisements that are run. Revenue contribution and Return on Ads Spend must also always be considered so that the company does not suffer losses due to advertising on TikTok Ads
Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Dengan Kepercayaan Pelanggan Sebagai Variable Intervening (Studi Kasus Pada Sekolah Dasar Islam Terpadu Di Kota Depok, Jawa Barat) Muadz, Muadz; Pradipta Rahayu, Asmi Lidya
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis tentang pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan pelanggan serta dampaknya terhadap Loyalitas Pelanggan dengan Kepercayaan Pelanggan sebagai Variabel Intervening Pada Sekolah Dasar Islam Terpadu (SDIT) di Kota Depok, secara parsial dan simultan. Metode pengempulan data yang digunakan adalah survey dan kuesioner sebagai alat pengumpulan data. analisis data menggunakan Structural Equation Model (SEM) sampel dalam penelitian ini adalah 181 responden yang dibantu dengan alat pengolah data yaitu WarpPLS versi 7.0. Hasil penelitian menunjukkan bahwa Kualitas Pelayanan dan Persepsi Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kepercayaan Pelanggan mampu memediasi pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan secara negatif dan signifikan, Kepercayaan Pelanggan mampu memediasi pengaruh Persepsi Harga terhadap Kepuasan Pelanggan secara positif dan signifikan,  Kepercayaan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan.
Pengaruh Current Ratio, Debt to Equity Ratio, Return On Equity, Ukuran Perusahaan dan Kepemilikan Institusional Terhadap Nilai Perusahaan Sub Sektor Makanan dan Minuman di Bursa Efek Indonesia Pradipta Rahayu, Asmi Lidya; Muadz, Muadz
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis tentang pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), Return On Equity (ROE), Ukuran Perusahaan dan Kepemilikan Institusional terhadap Nilai Perusahaan sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia. Populasi dalam penelitian ini berjumlah 26 perusahaan sub sektor makanan dan minuman yang terdaftar di BEI   tahun 2015-2019. Teknik pengambilan sampel yang digunakan adalah purposive sampling, diperoleh sebanyak 8 perusahaan. Dengan metode analisis regresi linier berganda, diperoleh hasil bahwa secara parsial, CR tidak berpengaruh signifikan, DER tidak berpengaruh signifikan, ROE berpengaruh signifikan, Ukuran Perusahaan tidak berpengaruh signifikan dan Kepemilikan Institusional berpengaruh signifikan terhadap Nilai Perusahaan. Secara simultan CR, DER, ROE, Ukuran Perusahaan dan Kepemilikan Institusional berpengaruh signifikan terhadap Nilai Perusahaan. Temuan pada penelitian ini bahwa variabel kepemilikan institusional memiliki pengaruh yang negatif signifikan terhadap Nilai Perusahaan.
Keunggulan Kompetitif melalui Kompetensi Digital, Inovasi Financial Technologi, dan Penguatan Brand Diksi Metris; Asmi Lidya Pradipta Rahayu; Muadz Muadz; Doni Arie Rosandy
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3798

Abstract

In the era of digital transformation, companies are required to optimize employees' digital competencies, innovate in Financial Technology (FinTech), and strengthen their brand to achieve sustainable competitive advantage. However, there are still challenges in effectively integrating these three aspects. This research aims to analyze how employees' digital competencies contribute to competitive advantage, how FinTech innovations affect business strategies and operational efficiency, and how branding strategies can enhance customer loyalty. In addition, this research also explores the synergy between these three elements in shaping competitive advantage and identifying the main obstacles in the implementation of digitalization. This research uses qualitative methods with a literature study and document analysis approach. Data were collected from various academic journals, industry reports, and theoretical studies related to digitalization, FinTech, and brand strategies in business. The analysis was conducted using a thematic approach to identify patterns and relationships between the research variables. The research results show that employees' digital competencies enhance operational efficiency and product innovation, while the adoption of FinTech accelerates transactions, increases transparency, and supports data-driven business decisions. Additionally, a strong branding strategy contributes to increased customer loyalty through a more personalized digital experience. The synergy between these three aspects has proven to create a more solid competitive advantage, but its implementation still faces challenges such as a shortage of skilled human resources and resistance to change. Therefore, companies need to adopt a holistic digitalization strategy, develop digital competency training, and enhance technology security to ensure the sustainability of competitive advantage.
Penguatan Empati Sosial melalui Kunjungan Edukatif ke Masyarakat Adat Baduy Luar Mawaddatul Ulya; Anggita Nurcahyani; Muadz Muadz
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v6i1.10927

Abstract

This activity aims to strengthen students’ social empathy through an experiential learning approach combined with indigenous community engagement. The program was initiated in response to the declining social sensitivity among students in the digital era, where individualism often dominates social interactions. Therefore, contextual and reflective learning experiences are needed to develop students’ humanistic character. The educational visit was conducted in the Baduy Luar indigenous community, Kanekes Village, Lebak Regency, Banten, involving students from various study programs. The methods included participatory observation, informal interviews, and written reflections analyzed using a descriptive qualitative approach. The results showed that students demonstrated increased empathy and cross-cultural awareness through direct interaction with the community. They learned the values of simplicity, mutual cooperation, and harmony between humans and nature. Beyond enhancing student awareness, the activity also strengthened collaborative relations between higher education institutions and indigenous communities as equal learning partners. Thus, experiential learning proved effective in fostering social empathy and humanitarian awareness among students.
Pengaruh Kualitas Pelayanan Dan Penggunaan Cashless Terhadap Kepuasan Pelanggan Pada Usaha Koperasi Darunnajah Budi Sanjaya; Yusnina Hilyawati; Muadz
Jurnal Manajemen Bisnis Vol. 1 No. 4 (2026): Juli-September
Publisher : Samudra Ilmu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan penggunaan cashless terhadap kepuasan pelanggan pada Usaha Koperasi Darunnajah. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Responden berjumlah 99 santri laki-laki kelas III MTs Pondok Pesantren Darunnajah yang pernah bertransaksi di koperasi dan menggunakan sistem pembayaran cashless. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan IBM SPSS melalui uji validitas, reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, serta koefisien determinasi (R²). Kualitas pelayanan diukur melalui indikator reliability, responsiveness, assurance, empathy, dan tangibles. Sementara itu, penggunaan cashless diukur melalui kemudahan penggunaan, kecepatan, keamanan, kenyamanan, dan keandalan sistem. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan (β = 0,310; t = 3,270; p = 0,001 < 0,05). Penggunaan cashless juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan (β = 0,322; t = 3,883; p = 0,000 < 0,05). Secara simultan, kualitas pelayanan dan penggunaan cashless berpengaruh signifikan terhadap kepuasan pelanggan (F = 34,752; p = 0,000 < 0,05). Nilai R² sebesar 0,420 menunjukkan bahwa 42,0% variasi kepuasan pelanggan dapat dijelaskan oleh kedua variabel independen tersebut, sedangkan 58,0% sisanya dipengaruhi oleh faktor-faktor lain di luar model penelitian.
Assessing Waqf Governance in Waqf-Based Insurance: A Waqf Core Principles Model Muadz Muadz; Rida Rosida; Muhammad Hamdan Ainulyaqin; Muhammad Thalal; Iti Septi; Rifaldi Nurul Akbar; Athia Nur Kamilah 
Madania: Jurnal Kajian Keislaman Vol 30, No 1 (2026): JUNE
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/madania.v30i1.11225

Abstract

This study examines which governance components explain the quality of waqf governance in Indonesia’s waqf-based insurance sector, using the Waqf Core Principles as the reference framework. Data were collected through a cross-sectional survey of 210 respondents involved in waqf-based insurance operations and analysed with partial least squares structural equation modelling. Good Waqf Governance was modelled as the endogenous construct, with Effective Supervision, Leadership Strategy, Risk Management, Shariah Governance Compliance, and Transparency Disclosure as predictors. The measurement model met the recommended thresholds for reliability, convergent validity, and discriminant validity. Transparency Disclosure (β = 0.4598, p = 0.0008) and Effective Supervision (β = 0.4089, p < 0.001) had positive and significant effects, while Risk Management showed a significant negative effect (β = -0.2191, p = 0.0462). Leadership Strategy and Shariah Governance Compliance showed no significant direct effect. The model explained 36.28 per cent of the variance in Good Waqf Governance. Supervision and disclosure carry the most weight at the sector’s present stage, while the negative risk management coefficient requires further investigation. Penelitian ini menguji komponen tata kelola yang menjelaskan kualitas tata kelola wakaf pada sektor asuransi berbasis wakaf di Indonesia dengan Waqf Core Principles sebagai kerangka rujukan. Data dikumpulkan melalui survei potong lintang terhadap 210 responden yang terlibat dalam operasi asuransi berbasis wakaf dan dianalisis menggunakan partial least squares structural equation modelling. Good Waqf Governance diposisikan sebagai konstruk endogen, dengan Effective Supervision, Leadership Strategy, Risk Management, Shariah Governance Compliance, dan Transparency Disclosure sebagai prediktor. Model pengukuran memenuhi ambang reliabilitas, validitas konvergen, dan validitas diskriminan. Transparency Disclosure (β = 0,4598; p = 0,0008) dan Effective Supervision (β = 0,4089; p < 0,001) berpengaruh positif dan signifikan, sedangkan Risk Management berpengaruh negatif dan signifikan (β = -0,2191; p = 0,0462). Leadership Strategy dan Shariah Governance Compliance tidak menunjukkan pengaruh langsung yang signifikan. Model menjelaskan 36,28 persen varians Good Waqf Governance. Pengawasan dan keterbukaan paling berbobot pada tahap perkembangan sektor saat ini, sedangkan koefisien negatif pada manajemen risiko menuntut penelusuran lebih lanjut.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Darunnajah Fried Chicken Teguh Sultan Hartana; Yusnina Hilyawati; Muadz Syarif
Jurnal Manajemen Bisnis Vol. 1 No. 4 (2026): Juli-September
Publisher : Samudra Ilmu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen pada Darunnajah Fried Chicken di Jakarta Selatan. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal dan metode survei. Populasi penelitian adalah konsumen Darunnajah Fried Chicken yang jumlahnya tidak diketahui secara pasti. Sampel berjumlah 96 responden yang ditetapkan berdasarkan perhitungan Lemeshow dan memenuhi kriteria sebagai konsumen yang pernah melakukan pembelian, baik pembelian pertama maupun pembelian ulang. Data dikumpulkan melalui kuesioner skala Likert 1–5 dan dianalisis menggunakan SPSS versi 26 melalui uji validitas, reliabilitas, statistik deskriptif, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas produk tidak berpengaruh signifikan secara parsial terhadap keputusan pembelian (t = 1,678; Sig. = 0,097 > 0,05), sedangkan harga berpengaruh positif dan signifikan (t = 3,752; Sig. = 0,000 < 0,05). Secara simultan, kualitas produk dan harga berpengaruh signifikan terhadap keputusan pembelian (F = 42,480; Sig. = 0,000 < 0,05). Nilai R Square sebesar 0,477 menunjukkan bahwa kedua variabel menjelaskan 47,7% variasi keputusan pembelian. Standardized Beta harga sebesar 0,496 lebih tinggi daripada kualitas produk sebesar 0,222, sehingga harga merupakan variabel yang relatif lebih dominan. Temuan ini menunjukkan pentingnya pengelolaan harga yang sesuai dengan daya beli dan manfaat yang dirasakan konsumen, tanpa mengabaikan konsistensi kualitas produk.
Co-Authors Anggita Nurcahyani Asmi Lidya Pradipta Rahayu Asmi Lidya Pradipta Rahayu Athia Nur Kamilah  Budi Sanjaya Diksi Metris Doni Arie Rosandy Mawaddatul Ulya Muhammad Hamdan 'Ainulyaqin Muhammad Thalal Rida Rosida Rifaldi Nurul Akbar Septi, Iti Septiana Teguh Sultan Hartana Yusnina Hilyawati