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All Journal Journal Economics Technology and Entrepreneur JPMB : Jurnal Pengabdian Masyarakat Berkelanjutan
Triwulandari Nehru Putri
Universitas Halu Oleo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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PENGUATAN MANAJEMEN BISNIS UMKM BERBASIS DIGITAL UNTUK MENINGKATKAN DAYA SAING PRODUK LOKAL BAGI PELAKU USAHA UMKM DI KECAMATAN LANDONO Windayani Windayani; Triwulandari Nehru Putri; Sri Wiyati Mahrani; Ghalib Suprianto
Jurnal Pengabdian Masyarakat Berkelanjutan Vol. 1 No. 3 (2025): Jurnal Pengabdian Masyarakat Berkelanjutan (JPMB), Oktober 2025
Publisher : Yayasan Nusa Cendekia Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64020/jpmb.v1i3.16

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in enhancing regional economic development. However, MSME actors in Landono District still face various challenges, particularly limited understanding of business management and the utilization of digital technology in product marketing. This Community Service program aimed to strengthen the capacity of MSME actors through digital-based business management training to improve the competitiveness of local products. The implementation methods included socialization, training, mentoring, and evaluation. The materials provided covered business management, simple financial record-keeping, digital marketing strategies, and the use of social media and marketplaces. The results of the activity indicated an improvement in participants’ knowledge and skills in managing their businesses and marketing products digitally. MSME actors began to implement simple financial records and utilize digital platforms for product promotion. This program had a positive impact on increasing entrepreneurs’ self-confidence and opening opportunities for market expansion. Therefore, strengthening digital-based business management has proven to be an effective strategy for enhancing the competitiveness of local MSME products in Landono District.
PEMBERDAYAAN UMKM MELALUI IMPLEMENTASI MANAJEMEN USAHA DAN PEMASARAN BERBASIS MEDIA SOSIAL BAGI PELAKU USAHA UMKM DI KECAMATAN ABELI Windayani Windayani; Sri Wiyati Mahrani; Triwulandari Nehru Putri; Ghalib Suprianto; Muhammad Sabrian Oehoedoe
Jurnal Pengabdian Masyarakat Berkelanjutan Vol. 1 No. 3 (2025): Jurnal Pengabdian Masyarakat Berkelanjutan (JPMB), Oktober 2025
Publisher : Yayasan Nusa Cendekia Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64020/jpmb.v1i3.17

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening the local economy. However, MSME actors in Abeli District still face various challenges, particularly in business management and the utilization of social media as a marketing tool. This Community Service activity aimed to empower MSME actors through the implementation of business management and social media–based marketing to enhance product competitiveness. The program involved 25 MSME participants and was conducted using socialization, training, mentoring, and evaluation methods. The training materials covered business management, simple financial record-keeping, digital marketing strategies, and product branding enhancement. The results of the program indicated an improvement in participants’ understanding of business management and the use of social media as a promotional medium. Participants began to apply simple financial recording practices, create business social media accounts, and develop promotional product content. This program had a positive impact on strengthening MSME capacity and opening opportunities for market expansion. Therefore, empowering MSMEs through business management and social media–based marketing has proven effective in improving business performance and enhancing the competitiveness of local products in Abeli District.
SUSTAINABLE HUMAN RESOURCE MANAGEMENT (HRM) AND ORGANIZATIONAL PERFORMANCE OF BSI SOUTHEAST SULAWESI: AN AMO PERSPECTIVE Triwulandari Nehru Putri
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2792

Abstract

Bank Syariah Indonesia (BSI) branches across Southeast Sulawesi operate under a dual pressure: consolidating human resources inherited from three legacy institutions while meeting sustainable-finance obligations set by national regulators. Drawing on Ability-Motivation-Opportunity (AMO) Theory, this study tests whether Sustainable Human Resource Management (Sustainable HRM) translates into stronger organizational performance at these branch offices. Questionnaires were distributed to managerial staff and processed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). Every construct cleared the required validity and reliability thresholds, and the structural model confirmed that ability-, motivation-, and opportunity-enhancing practices each carry a positive, significant weight, with competency-building practices standing out as the leading driver. The pattern suggests that, for a geographically dispersed Islamic bank such as BSI, deliberate investment in employee capability yields the largest returns on organizational performance, ahead of incentive schemes and participation mechanisms.
Co-Authors Ghalib Suprianto Muhammad Sabrian Oehoedoe Sri Wiyati Mahrani Windayani Windayani