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All Journal JURNAL MUTIARA MANAJEMEN Jurnal Pengabdian kepada Masyarakat Nusantara NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) Journal Economic Excellence Ibnu Sina Jurnal Pengabdian Masyarakat dan Riset Pendidikan AsbaK Jurnal Ekonomi dan Bisnis Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Nora Anisa Br. Sinulingga
Pelita Nusantara Medan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Fasilitasi Kemajuan Kebudayaan melalui Fotografi Lubang Jarum Sebagai Media Edukasi Anak Muhammad Roestian Fahmi Nasution; Nora Anisa Br Sinulingga; Julia Hidayah Nasution; Hafiz Arham; Via Esterlina Br Ginting
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 1 (2026): Januari: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i1.2932

Abstract

The Cultural Advancement Facilitation through Pinhole Photography as an Educational Medium for Children program aims to enhance cultural literacy, creativity, and awareness among young generations regarding the preservation of Malay Deli cultural heritage. This initiative is motivated by the declining interest of children in local history and culture amid rapid modernization, particularly in coastal areas with limited access to educational resources. Pinhole photography is employed as an educational approach due to its simplicity and reflective nature, fostering patience, accuracy, and a fundamental understanding of the interconnection between art, science, and culture. The program was conducted over three days through a series of activities, including workshops on constructing pinhole cameras, field exploration and photography at Malay Deli heritage sites namely Maimun Palace, Al- Mashun Grand Mosque, Al-Osmani Grand Mosque, and Sri Deli Park and photo developing and curation sessions. The activities actively involved children from the Rumah Edukasi Anak Pesisir community as primary participants in the visual documentation of cultural heritage. The results indicate an improvement in participants’ understanding of Malay Deli historical and cultural values, the development of creative and reflective thinking skills, and the production of children’s photographic works with potential use as educational and cultural promotion media. Overall, this program contributes to participatory-based cultural advancement and strengthens sustainable cultural tourism through an educational, creative, and sustainable approach.
Optimalisasi Pemasaran Produk Olahan Makanan melalui Penerapan Strategi Digital Marketing bagi UMKM di Medan Hendra Jonathan Sibarani; Yenni; Nora Anisa Br Sinulingga; Sari Mariahma Nova Sipayung; Sri Ramadhany; Sahara Abdy; Denni; Errie Margery; Ali Syah Putra; Debora Tambunan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3827

Abstract

The development of digital technology has significantly changed product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). It is known that many MSME food processing actors in Medan Marelan District have not been able to take advantage of the potential of digital marketing optimally in developing their businesses. The main problems faced include limited knowledge about digital marketing strategies, lack of ability to manage business social media, and lack of understanding of the importance of digital content-based promotion. This Community Service Activity (PKM) aims to empower food processing MSME actors in Medan Marelan through training and assistance in the implementation of digital marketing strategies to increase marketing reach and product competitiveness. The method of implementing activities includes the socialization stage, theoretical training on the basic concepts of digital marketing, direct practice of creating business accounts, creating promotional content, using marketplaces and social media, and evaluating the results of mentoring. The results of the activity showed that participants experienced an increase in knowledge and skills in the application of digital marketing. Business actors are starting to be able to create and manage business accounts independently, create attractive promotional content, and utilize various digital platforms such as Instagram, Facebook, and TikTok to expand the market.
Model Prediksi Adaptasi Teknologi Augmented Reality untuk Pelatihan SDM di Sektor Logistik UMKM Sinulingga, Nora Anisa
AsbaK Vol. 3 No. 1 (2025): AsbaK Jurnal Ekonomi dan Bisnis
Publisher : Loddos Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/asbak.v3i1.252

Abstract

Penelitian ini bertujuan untuk mengembangkan model prediksi adaptasi teknologi Augmented Reality (AR) dalam pelatihan sumber daya manusia (SDM) di sektor logistik Usaha Mikro, Kecil, dan Menengah (UMKM). Teknologi AR dinilai mampu memberikan pengalaman pelatihan interaktif dan praktis, khususnya dalam mendukung efisiensi dan efektivitas proses logistik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 pelaku UMKM logistik di berbagai kota besar di Indonesia. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) untuk menguji pengaruh faktor-faktor seperti persepsi kegunaan, kemudahan penggunaan, kesiapan teknologi, dan dukungan organisasi terhadap niat adaptasi AR. Hasil penelitian menunjukkan bahwa persepsi kegunaan dan kesiapan teknologi berpengaruh signifikan terhadap niat pengguna untuk mengadopsi AR, sedangkan kemudahan penggunaan berperan sebagai variabel mediasi. Temuan ini menekankan pentingnya sinergi antara kesiapan teknologi dan persepsi manfaat dalam mendukung adopsi teknologi baru pada pelatihan SDM. Simpulan dari penelitian ini menunjukkan bahwa integrasi teknologi AR dalam pelatihan SDM logistik UMKM dapat dioptimalkan melalui peningkatan kesiapan teknologi, sosialisasi manfaat, dan dukungan strategis dari pemangku kepentingan
Co-Authors Ali Syah Putra Baene, Efianus Binsar Sihombing Butar Butar, Jessicca Sarma Jean Dani, Ersika Puspita Debora Tambunan Denni Enty Evasari Simanjuntak Errie Margery Hafiz Arham Hendra Jonathan Sibarani Julia Hidayah Nasution Muhammad Roestian Fahmi Nasution Pasaribu, Asmara Wildani Putra, Fajar Ardiansyah Putri, Kelly Dwi Rafika Purba Sahara Abdy Sari Mariahma Nova Sipayung Sari, Anggi Dwi Purnama Sihombing, Iwiwi Sofian Hidayat Sri Ramadhany Via Esterlina Br Ginting Yenni Yoel Putra Pratama Sitepu