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All Journal MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Penamas: Journal of Community Service Eastasouth Journal of Effective Community Services Easta Journal of Innovative Community Services West Science Business and Management Journal of Business Management and Economic Development
Dinis Cahyaningrum
Universitas Mataram
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : Penamas: Journal of Community Service

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Pendampingan digital branding bagi UMKM melalui program magang mahasiswa di Dinas Perdagangan Provinsi NTB Cahyaningrum, Dinis; Wahyulina, Sri; Fauzi, Armi Sulthon; Mutia, Ainaya; Oktavia, Salsabila Rahma; Khofia, Kinayatul; Wahyudin, Ilham; Gazali, Imam
Penamas: Journal of Community Service Vol. 5 No. 2 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i2.1915

Abstract

This community service program aimed to enhance the digital branding capacity of MSMEs through a student internship program in collaboration with the Department of Trade of West Nusa Tenggara Province. Two partner MSMEs, Goyang Lidah and Waroh, were assisted in developing visual content (product photos and promotional videos) and optimizing their social media presence. The method consisted of initial observation, practical training, direct mentoring, and evaluation. Results showed a significant improvement in online promotional activities: Waroh’s engagement rate increased from 1.39% to 2.47%, and sales rose by 12%. Goyang Lidah saw an increase in engagement from 0.10% to 0.16%, accompanied by a 4% rise in sales. The program also strengthened participants’ digital marketing skills by applying theoretical knowledge in real-world contexts. This collaboration between higher education institutions, MSMEs, and local government proved effective in promoting grassroots digital transformation. It is recommended that future programs expand to involve more MSMEs and incorporate a broader range of digital marketing strategies.
Co-Authors Anggriana, Siti Budiman Budiman Dhanny Safitri Fauzi, Armi Sulthon Feryansyah, Feryansyah Hasani, Tifani Dame Ibrahim, Isra Dewi Kuntary Imam Gazali Kembang, Lale Puspita Khofia, Kinayatul Mujahidi, Khairul Mutia, Ainaya Mutiara Asri, Ni Wayan Adelia Ni Wayan Adelia Mutiara Asri Oktavia, Salsabila Rahma Putri, Baiq Krisnina Maharani Putri, Dina Amalya Tifani Dame Hasany Wahyudin, Ilham Wahyulina, Sri