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Rancang Bangun dan Analisis Opening Bumper Program TV dalam bentuk Motion Graphic (Studi Kasus: Bincang Santai di iNews TV Batam) Evaliata Br Sembiring; Jonathan Elsson Suhendra; Prasetyo Dharsono; Fadil Mayuheru
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 5 No 1 (2021): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v5i1.2880

Abstract

Opening Bumper is a short animation opening video in a program that describes the identity of an event or agency. One of the TV programs was "Bincang Santai" which airs on the local television station, iNews Batam. However, the opening bumper of the “Bincang Santai” program has been showing for more than 4 years, which doesn’t represent the identity of the current “Bincang Santai” program. Therefore, a new opening bumper was made in motion graphic form. In making the opening bumper, the Sherwood-Rout method was used. Furthermore, analysis of the feasibility as an opening bumper and the perception of the public through the EPIC Model approach. The results of the research are: (1) The resulting opening bumper has a duration of 18 seconds in .mpg format. The opening bumper contains a brief snippet of the “Bincang Santai” TV program with various motion graphic elements; (2) Opening bumper as the “Bincang Santai” opening bumper is considered feasible based on indicators: typography, color, visual effects, objects, and music, which reaches a score of 4.22; (3) The opening bumper is considered effective in conveying the identity of the “Bincang Santai” TV program in brief, based on the average EPIC dimension achievement of 4.59.
NASKAH FILM ANIMASI “MASA KECILKU DENGAN DUNIA LAINKU” Menggunakan Teori 3-Act-Structure Muhammad Prayoga; Evaliata Br Sembiring
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 6 No 1 (2022): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v6i1.3257

Abstract

Animated films are one of the entertainment media displayed by electronic devices such as televisions, computers, and smartphones. Animated films can also be used as a good learning medium to convey moral messages that can be addressed to all people from children to adults. In making animated films, it is necessary to write a script as the basic concept of making animated films. Script writing is the process of writing a story into a film scenario that contains story ideas, premise, plot, audio, storyline which are important in making animated films. The manuscript uses the 3-Act-Structure theory and was made using the Celtx application, then the feasibility of its production was analyzed. The animated film scripts produced are scripts and storyboards. The results of manuscript analysis based on 3-Act-Structure reached 80%, meaning that it met the criteria very well so it was feasible to be produced.
Media Pembelajaran pada Pelatihan Karyawan (Studi Kasus: Penerapan Office Ergonomic di EAJP) Evaliata Br Sembiring
Jurnal Pendidikan Multimedia (Edsence) Volume 4 No 2 (Desember 2022)
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/edsence.v4i2.49258

Abstract

EAJP (East Asia Japan Pacific) sebagai salah satu region di Schneider Electric, berupaya menjaga kepuasan pelanggan dari sisi kualitas dan keutamaan perusahaan dari sisi keselamatan delivery dan produktivitas yang disebut dengan SPS (Schneider Performance System), melalui GSC (Global Supply Chain). Berdasarkan hasil audit SPS, card 5A-Ergonomics belum mencapai standar score, sehingga dibutuhkan sebuah solusi yang ditawarkan dalam penelitian ini adalah pelatihan karyawan melalui media pembelajaran dalam bentuk “flash video”. Melalui mediai ini, diharapkan dapat memberikan pengetahuan tentang ergonomic yang menjadi kebiasaan karyawan Schneider Electric. Penelitian ini berfokus pada pengembangan flash video dan analisis produk yang dihasilkan. Pengembangan flash video pada penelitian ini digunakan sebuah metode yaitu Research and Development (RD) dengan menggunakan serta menerapkan model ADDIE (Analyze, Design, Develop, Implement dan Evaluate). Selanjutnya, menganalisis tingkat pemahaman karyawan menggunakan pendekatan formatif-sumatif melalui angket. Hasil penelitian adalah menghasilkan flash berdurasi pendek yaitu 2 menit 55 detik dengan format MP4 yang memuat tentang informasi penjelasan office ergonomic (bekerja yang nyaman di kantor) sesuai dengan ketentuan yang dimiliki SPS (Schneider Performance System). Berdasarkan hasil evaluasi, produk ini dapat meningkatkan pemahaman karyawan Schneider terhadap office ergonomic melalui hasil audit score ergonomic yang mengalami peningkatan yaitu dari score 2.75 menjadi 3 sehingga sudah mencapai standar score. Hasil evaluasi formatif mencapai 100% artinya konten dan informasi office ergonomic yang disampaikan dalam produk sesuai dengan ketentuan yang dimiliki SPS. Sedangkan hasil evaluasi sumatif mencapai 90% setuju terhadap media pembelajaran dalam bentuk flash video sebagai bahan pelatihan karyawan Schneider dalam memahami office ergonomic berdasarkan aspek persepsi, pembelajaran dan kemampuan produk yang dihasilkan. Oleh karena itu flash video dapat dimanfaatkan sebagai media penyampaian materi pelatihan karyawan Schneider di mana pun dan kapan pun.
Netnographic Analysis of Public Behavior on Ms Glow Product Advertisement Evaliata Br. Sembiring; Windy Afriya
SOSHUM : Jurnal Sosial dan Humaniora Vol. 12 No. 3 (2022): November 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v12i3.253-267

Abstract

Ms. Glow is a Skincare and Cosmetic Product, which has expanded its wings in the digital realm. Some of the business strategies implemented: (1) keep interacting online with offline because not all targets can access only one channel; (2)cooperate with as many public figures as possible from micro, macro to mega public figures; (3)live broadcasting of talk show sessions through social media or partners because in this way it can reach a wider target; (4) present in every marketing channel, such as television, radio, print media, displaying billboards in the expansion area or even Videotron. Based on data from the sales inventory, new products and products that are rarely promoted through advertising, have lower sales turnover, when compared to products that are often advertised. This research creates an advertisement video for Ms. Glow's new product, Nail Polish. The research method applied is Research and Development, namely making video ads using the Four D model, and analyzing people's behaviour towards Ms. Glow products using a mixed method, namely through a netnography approach. The results showed that this 58-second video was able to have a positive influence on people's behaviour, namely being interested and even buying the advertised product.
Media Presentasi Dalam Bentuk Motion Graphic (Studi Kasus: Proses Produksi Detak Kepri Malam Batam Tv) Evaliata Br Sembiring
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 6 No 2 (2022): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v6i2.4905

Abstract

Apprentices at Batam TV are required to understand the production process at Batam TV, such as the production process for the Detak Kepri Malam, and other programs. The presentation of the material is delivered through presentations using the PowerPoint application and presented by the presenter. The level of visits is very high, taking up Batam TV's time for presentations. The solution offered is the presentation of material in the form of motion graphics. The research method uses RnD, namely making presentation material products in the form of motion graphics using the Villamil-Molina method, then analyzing the application of motion graphic aspects and presentation material aspects using Quasi Experiment Nonequivalent Control Group Design through a Paired sample T-test. The results showed that the media presentation to explain the production process of Detak Kepri Malam in video form was considered effective. The video lasts 2 minutes 30 seconds and is in Mp4 format and is displayed using a prompter in the Batam TV broadcast studio so it doesn't depend on the presenter of the material, and is easy to access via the Batam TV YouTube channel.
EDUKASI PERILAKU PREVENTIF MASYARAKAT MELALUI VIDEO IKLAN “PANGGILAN 110 PELAYANAN PUBLIK TERPADU” DI KOTA BATAM Evaliata Br Sembiring; Azhari Muda Tanjung
JOURNAL OF DIGITAL EDUCATION, COMMUNICATION, AND ARTS (DECA) Vol 5 No 01 (2022): Journal of Digital Education, Communication, and Arts (DECA)-March 2022
Publisher : Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/deca.v5i01.4377

Abstract

One form of service provided by the Riau Islands Regional Police during the Covid-19 pandemic is an emergency call service through the call for 110 integrated public services. To counter the public perception that dealing with the police is tedious and complicated, it is necessary to have media to facilitate the public in reporting disruptions to law and order. One of the media that can be used is video to educate, socialize or inform its services. The research begins with making public service advertisements about 110 in the form of video. Analysis of the effect of the resulting video on people's behavior was then carried out. The research method used was Research and Development, namely making videos, applying the stages of making multimedia products to Luther Sutopo, and analyzing the effect of video on people's behavior on reporting through 110. After the video has been made and has gone through the testing process, it is then analyzed based on the results of observations by reviewers in alpha testing and beta testing using T-test. The result of the research is a video advertisement for public services about the integrated public services 110 that was produced in the form of dialogue (dramatic) with a duration of 4 minutes and 18 seconds in Mp4 format. The results of the analysis concluded that there was a positive influence on the behavior of the people of Batam, especially in the behavior of preventive actions when a crime occurred.
Pengembangan Media Edukasi Melalui Model ADDIE (Motion Graphic Tata Cara Pembayaran PBB di Kantor BAPENDA Kota Batam) Evaliata Br Sembiring; Novia Sukma
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 7 No 1 (2023): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v7i1.6027

Abstract

Since the Covid-19 pandemic, the role of technology has increased, especially in the dissemination of information, educational media, and activities in other forms of digitalization. Along with this, public services also need to be continuously improved. One of the government services of the Batam City Regional Revenue Agency related to the PBB payment method at the Batam City BAPENDA office still needs to be improved, especially for problems in payments. One of the digital media that can be used for this problem is educational media for the public in the form of motion graphics. The development of educational media applies the ADDIE model. The results showed that there was an increase in public knowledge of PBB payments by 28%. Assessment based on perception, learning and product performance, obtained 98.88%, which means the product can be used as an educational medium for PBB payment procedures, especially at the BAPENDA office in Batam.
Potret Netnografi Masyarakat Terhadap Video Branding Majesty Group Sembiring, Evaliata Br; Diana, Asna
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 7 No 2 (2023): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v7i2.7064

Abstract

Majesty Group is a parent company that has evolved in various business fields, especially in Batam City, and wants to build assets to be developed so that they can be known by the public. Company branding is very important, especially in today's digital age. Therefore, in this study, branding was made in the form of a Company Profile video. This study applies the R n D approach, namely making branding videos using the production stages on Villamil-Mollina and analyzing the influence of video in introducing the company with the Netnography approach. The result of the study was an increase in the percentage of public recognition of Majesty Group by 79.2%. Meanwhile, the introduction of the company based on Youtube data through the number of likes, views, and comments based on 4 features, including: Summary, Reach, Interaction and Audience, obtained an engagement rate reaching 4.0%. This indicates that the video as a company branding has a "High" value so that the resulting product has an influence in introducing the company.
Analisis Video Reels Terhadap Pemasaran Digital Untuk Meningkatkan Engagement Media Sosial Instagram @ruasjaricoffee Iqbal, Muhamad; Sembiring, Evaliata Br
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 8 No 1 (2024): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v8i1.8163

Abstract

Cafe Ruas Jari has recently experienced a decline in visitors, so the management needs innovative promotional media. Adapting to current trend developments, the management of Cafe Ruas Jari highlights promotional activities through social media. This is because social media has the opportunity to increase the number of visitors who come to Cafe Ruas Jari. This research focuses on creating promotional content in the form of videos that will be distributed via social media, then analyzing the increase in visitors through Instagram engagement. The research method used is Research and Development, namely creating promotional content in the form of video reels, which is then analyzed in order to determine the development of video promotional content based on the AIDA approach model. This analysis is carried out by measuring aspects of the development of engagement and insight contained in promotional video content that has been published on Instagram. The research results show that promotional content that has interaction and is produced using the AIDA model has quite a significant difference in user reach when compared to previous videos. There has been an increase in engagement on the Finger Segment Instagram to increase visitors and through respondents' assessment that the video meets the criteria for use as promotional media and can attract the attention of the audience.
Pengembangan dan Implementasi Sistem Informasi Kelurahan Berbasis Website (Studi Kasus: Kantor Kelurahan Pulau Buluh, Kota Batam) Irmansyah Lubis, Ahmadi; Uperiati, Alena; Supardianto, Supardianto; Ardi, Noper; Sartikha, Sartikha; Thohari, Ahmad Hamim; Dzikri, Afdhol; Sembiring, Evaliata Br.
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 5 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v5i2.6868

Abstract

Di era globalisasi saat ini perkembangan teknologi informasi dan komunikasi berkembang sangat pesat sebagaimana yang diketahui. Perkembangan tersebut tidak hanya di wilayah perkotaan saja, melainkan sampai menyentuh ke wilayah pedesaan. Begitu juga pada Kelurahan Pulau Buluh, Kecamatan Bulang, Kota Batam, Provinsi Kepulauan Riau yang dalam rutinitasnya memiliki tugas pokok dan fungsi dalam melaksanakan menjalankan kebijakan pemerintahan, keamanan dan ketertiban dengan berbagai tugas yang diemban seperti pengurusan administrasi yang meliputi surat pernyataan penguasaan tanah, surat keterangan tanah, ahli waris, surat keterangan kematian, surat keterangan kelahiran, keterangan pindah dan pada pelayanan pengaduan dan sebagainya. Berdasarkan observasi yang dilakukan, dalam melaksanakan tugas dan fungsinya tersebut, kantor kelurahan pulau buluh belum mempunyai sistem informasi yang dapat menunjang kegiatan pelayanan terhadap masyarakat. karena semua sistem masih dilakukan secara manual dengan berbasis kertas. Maka diperlukan suatu Sistem Informasi Kelurahaan yang dapat digunakan dalam mengelola pengarsipan serta menjaga data-data administrasi kependudukan agar dapat dikelola untuk jangka panjang. Adapun tujuan dari kegiatan Pengabdian kepada Masyarakat ini merupakan suatu langkah dalam upaya membantu pihak pegawai di Kelurahan Pulau Buluh dalam perancangan suatu Sistem Informasi Kelurahan yang diterapkan dalam bentuk website berbasis OpenSID. Adapun luaran hasil akhir dari kegiatan pengabdian kepada masyarakat ini yaitu terbangunnya suatu aplikasi sistem informasi kelurahan website berbasis OpenSID serta luaran-luaran penting dalam mempublikasikan hasil dari kegiatan pengabdian kepada masyarakat ini kepada khalayak umum.