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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmu Manajemen Advantage Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Journal of Information Technology
Pascawati Savitri Universitasari
Politeknik Negeri Jember
Aerospace Engineering Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Segmentation and Prediction of Store Performance on the Shopee Marketplace Using a Hybrid Clustering Approach, Spatial Analysis, and Feature Importance Eka Yuniar; Sherin Ramadhania; Pascawati Savitri Universitasari; Mas'ud Hermansyah; Akas Bagus Setiawan
J-INTECH ( Journal of Information and Technology) Vol 14 No 01 (2026): Journal of Information and Technology
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/j-intech.v14i01.2256

Abstract

Marketplace platforms have become a central component of digital commerce, particularly in Southeast Asia where Shopee has emerged as one of the dominant e-commerce ecosystems. The increasing number of sellers on the platform intensifies competition and requires data-driven approaches to understand store performance patterns. This study aims to analyze and predict the performance of Shopee stores using a hybrid data mining approach that integrates clustering, spatial analysis, and feature importance evaluation. The dataset consists of 655 Shopee stores collected on February 18, 2026, including attributes such as number of products, chat response rate, follower count, store rating, store tenure, promotional activity, and seller address. K-Means clustering is applied to segment store performance, while spatial analysis examines the geographic distribution of clusters across Indonesian provinces. Furthermore, a Random Forest classifier is used to predict performance categories and identify influential features affecting store competitiveness. The clustering results reveal three distinct store performance groups representing low, medium, and high activity levels. Spatial analysis indicates that provinces with stronger digital ecosystems, particularly West Java and Jakarta, contain a higher concentration of active stores. Feature importance analysis shows that promotional activity, chat responsiveness, and follower count significantly influence store performance classification. The findings contribute to the development of hybrid data mining frameworks for marketplace analysis and provide practical insights for improving seller competitiveness in digital commerce ecosystems.
Penguatan Pengelolaan Tenaga Lepas melalui Digitalisasi di UPA Pertanian Terpadu Ratih Puspitorini Yekti Ambarkahi; Dyah Kusuma Wardani; Fredy Eka Ardhi Pratama; Ponti Primastuti Aulia Nugraheni; Pascawati Savitri Universitasari; Dhanang Eka Putra
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1997

Abstract

The 2025 Community Service Program was carried out at the Integrated Agriculture Academic Support Unit (UPA Pertanian Terpadu) of Politeknik Negeri Jember, which oversees four Teaching Factory (TEFA) units: TEFA Smart Green House, TEFA Livestock, TEFA Innovation Garden, and TEFA Chrysanthemum. The partner's main problem was the manual management of 25 temporary workers, which led to inefficiencies, delays in task distribution, and weak performance monitoring. The program was implemented through needs assessment and analysis; design of a simple application-based digital system; user training; intensive mentoring; and the provision of fingerprint attendance machines. The results show that the digital system and fingerprint attendance machines improved the efficiency of task distribution, accelerated recording and reporting processes, and made it easier to monitor worker performance. Digital literacy among temporary workers increased by an average of 40% based on pre–post tests, and delays in monthly production reports decreased noticeably. Worker satisfaction also increased due to clearer task allocation, transparent working hours, and more accurate incentive recording.
Prospek Usaha Pembuatan Body Scrub Melon Golden Langkawi Di Upt Pengembangan Agribisnis Tanaman Pangan Dan Hortikultura (PATPH) Sidoarjo Raden Roro Lia Chairina; Ratih Puspitorini Yekti Ambarkahi; Pascawati Savitri Universitasari; Aditya Nizar Al Ardi; Ponti Primastuti Aulia Nugraheni
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 5 No. 1 (2026): APRIL
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v5i1.68

Abstract

Melon Golden Langkawi merupakan salah satu produk unggulan UPT Pengembangan Agribisnis Tanaman Pangan dan Hortikultura (PATPH) Sidoarjo. Namun, sebagian hasil panen memiliki grade rendah sehingga kurang diminati pasar. Kegiatan pengabdian masyarakat ini dilaksanakan sebagai solusi atas permasalahan rendahnya pemanfaatan hasil hortikultura tersebut melalui pelatihan diversifikasi produk berbasis bahan alami. Pelatihan berfokus pada pembuatan body scrub berbahan dasar Melon Golden Langkawi grade rendah, yang dikembangkan dengan pendekatan partisipatif melibatkan staf UPT dan masyarakat sekitar. Tujuan kegiatan ini adalah untuk meningkatkan pemahaman, keterampilan, dan kesadaran peserta terhadap pentingnya inovasi serta pengolahan hasil pertanian secara berkelanjutan. Metode pelaksanaan meliputi penyuluhan, demonstrasi, praktik langsung, diskusi, dan evaluasi hasil kegiatan. Hasil menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan peserta, serta antusiasme tinggi dalam mengembangkan produk serupa. Kegiatan ini memberikan dampak sosial positif berupa peningkatan partisipasi masyarakat dalam kegiatan inovasi, pemanfaatan sumber daya lokal, dan peluang pemberdayaan ekonomi berbasis hasil hortikultura.
Analysis of Product Marketing Strategy: Combined SWOT and QSPM Approach Dicky Andriyanto; Dewi Kurniawati; Ardhitya Alam Wiguna; Financia Mayasari; Fachmi Resya; Pascawati Savitri Universitasari
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1723

Abstract

Situbondo Regency is dominated by farmers, providing residents with opportunities to become entrepreneurs in rice production. The rice business in Situbondo Regency needs to be developed to overcome the challenge of finding appropriate strategies for local conditions, to maintain more stable economic growth. This study has several objectives: to analyse strengths, weaknesses, opportunities, and threats using the IFE, EFE, and IE matrices; and to formulate and determine accurate key strategies for use by rice businesses in Situbondo Regency through the SWOT matrix and QSPM. Eight alternative strategies were identified from the SWOT and in-depth market evaluation (TAS = 7.81) using the QSPM as the primary framework for the strategies used by rice entrepreneurs in Situbondo Regency. Empirical findings show that the main internal strength in the form of financial records has been well implemented, while the main weakness is that marketing has not been evenly distributed. On the other hand, external factors indicate that the main business opportunities are the absence of price differences among competitors, computerised customer data collection, many farmers growing rice around the business location, and interest in organic rice.
Co-Authors Aditya Nizar Al Ardi Ardhitya Alam Wiguna Dewi Kurniawati Dicky Andriyanto Dyah Kusuma Wardani Eka Yuniar Fachmi Resya Financia Mayasari Fredy Eka Ardhi Pratama Lia Chairina, Raden Roro Mas'ud Hermansyah Ponti Primastuti Aulia Nugraheni Putra, Dhanang Eka Ratih Puspitorini Yekti Ambarkahi Setiawan, Akas Bagus Sherin Ramadhania