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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal STEI Ekonomi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat ABDIMAS Jurnal Pengabdian Kepada Masyarakat Bima Journal : Business, Management and Accounting Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Astono, Anjar Dwi
Universitas Kalbis, Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pengaruh faktor impulsive buying behavior terhadap keputusan pembelian Winahyu, Nejelina Ardhiani; Astono, Anjar Dwi; Iskandar, Donant Alananto
Jurnal STEI Ekonomi Vol 33 No 1 (2024)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v33i1.1588

Abstract

This research investigates the influence of Perceived enjoyment and perceived usefulness on impulsive buying decisions in Shopee Live Streaming Shopping, which faces challenges in participant numbers compared to similar Platforms like TikTok. The research employs quantitative approach, and the study indicates that Perceived Enjoyment does not have a significant influence on impulsive buying decisions. Conversely, perceived usefulness exerts a positive and significant influence on impulsive buying decisions. The results demonstrate that both Perceived Enjoyment and Perceived Usefulness collectively have a positive and significant impact on impulsive buying decisions. The implications of these findings depict that, for Shopee Live Streaming Shopping consumers, purchases based on the necessity or utility of items drive impulsive buying behavior more than emotional satisfaction or entertainment alone. This study provides valuable insights to enhance marketing strategies and the development of Live Streaming shopping Platforms amidst competition with similar Platforms. Article Information:Received 3/29/2024 / Revised 4/19/2024 / Accepted 5/1/2024 / Online First 5/31/2024
MODEL EFEKTIVITAS TATA KELOLA MELALUI SKEMA STAKEHOLDER DYNAMICS DESA AGROWISATA NGLINGGO Astono, Anjar Dwi; Indriani, Sekarlita; Parlindungan, Davis Roganda; Hutapea, Michael Supriady; Gunawan, Vincent Louis; Ardianto, Marcelinus Bily
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3418

Abstract

Abstract- Despite Nglinggo Village's initiative in agrotourism development, challenges persist in its governance. The research's novelty lies in its examination of agrotourism through the prism of stakeholder dynamics, amalgamated with the innovation for sustainability strategy concept. Employing a qualitative approach within the constructivist paradigm, the study unravels the intricacies of issues within the tea plantation agrotourism of Nglinggo Tourist Village, Samigaluh, Yogyakarta. Findings underscore critical success factors for effective governance, including community participation, environmental sustainability, quality services, and stakeholder management. In conclusion, a comprehensive model integrated into the Nglinggo Tourist Village Tea Plantation Agrotourism development framework is essential, comprising phases such as preparation, development, implementation, and evaluation. This model ensures ongoing reevaluation by all Keywords: Agrotourism Planning; Economy; Implementation Outcomes; Nature
Pengaruh Strategi Promosi dan Harga terhadap Minat Beli Indihome di Wilayah Jakarta Utara Ananda, Muhammad Rizki; Astono, Anjar Dwi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 3 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v10i3.4319

Abstract

The purpose of this study was to determine the promotion strategy and price on Indihome buying interest in the North Jakarta Region. This research uses validity test, reliability test, classical assumption test, normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression, t test, F test, and coefficient of determination with the help of SPSS 23 program. The sample taken is 110 respondents. This study uses quantitative research methods, and with the aim of testing the hypotheses that have been set and can determine the effect of the independent variable on the dependent variable. The method that will be used by researchers for data collection is obtained by giving several questions to respondents through questionnaires. using a Likert scale to measure each statement. The results showed that the Promotion Strategy had no and significant effect on Buying Interest, Price had an effect on Buying Interest, and Promotion and Price Strategy had an effect on buying interest in the North Jakarta area.Keywords: Promotion Strategy, Price, Buying Interest.
Pengaruh Social Campaign Terhadap Brand Loyalty dengan Brand Image Sebagai Variabel Intervening Pada Kopi Kalyan Lestari, Ardisa Dwi Putri; Astono, Anjar Dwi
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.3033

Abstract

This study explains the influence of Social Campaign on Brand Loyalty with Brand Image as an intervening variable. This study used a quantitative approach by distributing questionnaires to 140 respondents which were then processed using the SPSS 26 program. Sampling used a non-probability sampling technique with purposive sampling. The results of the hypothesis test show that Social Campaign has a significant effect on Brand Image, while Brand Image has a significant effect on Brand Loyalty. However, the Social Campaign has no direct effect on Kopi Kalyan's Brand Loyalty, but requires mediation from Brand Image. Based on the results of hypothesis testing, the indirect effect of Social Campaign on Brand Loyalty through Brand Image is 40.7%. The implications of this research can provide input so that Kopi Kalyan can pay attention to the factors that influence Brand Loyalty and their brand image.
Sosialisasi Literasi Digital bagi Personil Satpol PP dan Relawan Peduli Trantibum dalam Menangkal Bahaya Hoax di Wilayah Jakarta Timur Davis Roganda Parlindungan; Sekarlita Indriani; Anjar Dwi Astono; Mochamad Hasrul Indra Bakti; Sabeth Uttara; Maulana Malik Muhammad
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v5i1.3249

Abstract

Kemampuan literasi digital sangat penting bagi semua pihak untuk menangkal hoax di media sosial, tidak hanya pada anak remaja saja, namun juga perangkat pemerintah seperti Satpol PP, menginggat tugas utama mereka menjaga ketertiban umum dan melindungi masyarakat dari berbagai isu atau opini yang menyesatkan dan menimbulkan konflik atau perpecahan di masyarakat. Tujuan dari kegiatan pengabdian ini untuk meningkatkan wawasan, pengetahuan dan ketrampilan personil Satpol PP dan Relawan Peduli Trantibum dalam menangkal bahaya Hoax di wilayah Jakarta Timur. Metode pengabdian dalam bentuk ceramah, presentasi dan diskusi tanya jawab. Hasil kegiatan berjalan dengan lancar dan peserta cukup antusias mengikuti sosialisasi.
Penguatan Kemampuan Analisis Sosial bagi Mahasiswa ATMI Cikarang dalam Mengikuti Program Live-In Pendidikan Karakter di Kampung Nelayan Cilincing, Jakarta Utara Parlindungan, Davis Roganda; Astono, Anjar Dwi; Mochamad Hasrul Indra Bakti; Sabeth Uttara; Reonald Purnama Purba; Sekarlita Indriani
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v6i1.4541

Abstract

Pendidikan karakter bertujuan untuk membentuk individu yang memiliki kepedulian sosial dan dapat menjalankan peranannya dalam masyarakat. Salah satu metode yang digunakan untuk mencapai tujuan ini adalah melalui program Live-in, yang memungkinkan peserta didik untuk tinggal dalam komunitas yang berbeda dari kehidupan sehari-hari mereka. Program ini dirancang untuk meningkatkan kesadaran sosial dan kepedulian peserta terhadap masalah sosial. Untuk memperdalam pemahaman peserta, program ini dilengkapi dengan penguatan kemampuan analisis sosial. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat kemampuan analisis sosial mahasiswa Politeknik Industri ATMI yang mengikuti program Live-in di Kampung Nelayan Cilincing, Jakarta Utara. Metode yang digunakan dalam kegiatan ini meliputi ceramah, diskusi kelompok, dan presentasi hasil diskusi. Hasil evaluasi menunjukkan bahwa kegiatan ini berhasil meningkatkan pengetahuan, pemahaman, dan keterampilan analisis sosial peserta, serta mendorong peningkatan partisipasi aktif mereka dalam diskusi dan pembelajaran.
Pengaruh Kesehatan Kerja dan SOP Produksi ISO 9001 terhadap Kualitas Kerja Karyawan (Studi Kasus pada Perusahaan Karet) Ardianto, Marcelinus Bily; Astono, Anjar Dwi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 2 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i2.2375

Abstract

This study aims to determine the effect of occupational health and ISO 9001 production SOP on the quality of work of employees in a rubber company. This study uses a quantitative approach. This research was condcted with the unit analysis of Rubber Companies, with a population of 41 people. The sampling method used is Non-Probability sampling, with a saturated sample type, sampling with a total of 41 respondents, with a questionnaire data collection technique. Data processing method using multiple linear regression analysis. The results of this study concluded that there is a significant effect of occupational health on employee work quality, there is a significant effect of ISO 9001 production SOP on employee work quality, and there is a significant simultaneous influence between occupational health variables and ISO 9001 production SOP on employee work quality.
Model Komunikasi Kesehatan Mental Berbasis Logoterapi dalam Membangun Konsep Diri Anak Panti Asuhan Haloho, Heppy New Year; Parlindungan, Davis Roganda; Astono, Anjar Dwi; Andika, Rama; Purba, Reonald Purnama
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4538

Abstract

This study aims to describe the mental health communication model with a Logotherapy approach in an effort to build a more positive self-concept of foster children in LKSA or orphanages and identify what are the inhibiting and supporting factors. Descriptive qualitative research approach with case study method. Data collection through interviews, observations and FGDs. For data analysis using the Miles, Huberman, and Saldana method through stages, namely, data collection, data condensation, data presentation, and conclusions or verification. The results showed that there are two communication models applied at LKSA Dorkas in building the mental health of foster children, namely one-way communication (Paternalistic Model) and two-way (Informed Model). One-way communication is applied through parenting and character development programs such as Public Speaking, Coding and Character Building. While the two-way communication model is applied in daily assistance by caregivers, counseling with psychologists and mentoring sessions by coaches from YKAA. Supporting factors include interpersonal communication between caregivers and foster children, collaboration with external partners and character education programs. Meanwhile, the inhibiting factors are the limited human resources of caregivers, negative self-ideal in foster children and the social stigma of orphanage children.
Peningkatan Keterampilan Kewirausahaan melalui Pelatihan Pemasaran Digital Produk Daur Ulang di SMA Santo Yoseph Cakung, Jakarta Timur Iskandar, Donant Alananto; Sumbogo, Ignatius Ario; Muhammad, Maulana Malik; Astono, Anjar Dwi; Evelinus, Boas Nathanael; Raihan, Fathan Silmi; Nugraha, Andhika Putra; Suprianto, Audrey Augustine; Octora, Jasinta; Senjaya, Striwicessa
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i2.1623

Abstract

Digital marketing is a promotional strategy using digital media that significantly enhances students’ entrepreneurial skills. A lack of practical skills, including product marketing, often causes high unemployment among high school graduates. This training aimed to equip students of SMA Santo Yoseph, Cakung, East Jakarta, with knowledge and skills in digital marketing. The method used was a participatory training approach, beginning with initial observation and coordination with the school, then the material presentation and hands-on practice. Students were divided into groups to create social media accounts, design promotional content, and upload recycled products to digital platforms. Facilitators provided technical guidance throughout the practical sessions. The activity concluded with evaluation and discussion sessions to assess students’ understanding and the impact of the training. Previously, students had learned how to transform used materials into finished products but could not market them. Through this training, it is expected that students will develop an entrepreneurial spirit and be able to utilize digital media as a marketing tool.
Does Employee Turnover Intervene Team Performance ? Renwarin, Joseph M J; Putri, Alin Rizkiani; Astono, Anjar Dwi; Iskandar, Donant Alananto
BIMA Journal (Business, Management, & Accounting Journal) Vol. 2 No. 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.2.167-176

Abstract

This study describes the effect of leadership and teamwork on employee turnover and impact in team performance. The object of this research is PT Dreamaxtion Teknologi Internasional. This study uses a quantitative method through a questionnaire survey which was distributed directly to 60 respondents which was then processed using SPSS version 20.0 and the sampling method was non-probability sampling. The results of hypothesis testing (t test) that leadership has a significant effect on Team Performance with t count of 4.222 T table 2.002. Teamwork has a significant effect on Team Performance with t = 3.121 ≥ T table 2.002. And Turnover has no significant effect on Team Performance with t = 1.152 ≤ T table 2.002. Leadership and Teamwork have a significant effect on Team Performance while Employee Turnover has no significant effect on Team Performance. The implications of this research can provide an understanding for the management that although Turnover does not affect in Team Performance, it must still be considered, especially at PT Dreamaxtion Teknologi Internasional.
Co-Authors Ananda, Muhammad Rizki Andhika Putra Nugraha Andika, Rama Ardianto, Marcelinus Bily Augustiene Riyanti Widjaya Bagas Rian Christianto Bakti, Mochamad Hasrul Indra Bunga Herlambang Christianto, Bagas Rian Donant Alananto Iskandar, Donant Alananto Evelinus, Boas Nathanael Gunawan, Vincent Louis Guntoro Muhammad Widito Haloho, Heppy New Year Herwin Herwin Hutapea, Michael Supriady Ignatius Ario Sumbogo, Ignatius Ario Indriani, Sekarlita Lestari, Ardisa Dwi Putri Maulana Malik Muhammad Maulina Agustin Maxmillianus Emmanuel Mochamad Hasrul Indra Bakti Mochamad Hasrul Indra Bakti Muhammad, Maulana Malik Nadia Priskila Angelin Naik Henokh Parmenas Octora, Jasinta Parlindungan, Davis Roganda Pieter Purba, Reonald Purnama Putri, Alin Rizkiani Raihan, Fathan Silmi Renwarin, Joseph M J Reonald Purnama Purba Sekarlita Indriani Sekarlita Indriani Senjaya, Striwicessa Siti Ruhana Dara, Siti Ruhana Suprianto, Audrey Augustine Tinton Ramadhan Vina Meliana, Vina Wahyudi, Triyono Arief Winahyu, Nejelina Ardhiani