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MODEL EFEKTIVITAS TATA KELOLA MELALUI SKEMA STAKEHOLDER DYNAMICS DESA AGROWISATA NGLINGGO Astono, Anjar Dwi; Indriani, Sekarlita; Parlindungan, Davis Roganda; Hutapea, Michael Supriady; Gunawan, Vincent Louis; Ardianto, Marcelinus Bily
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3418

Abstract

Abstract- Despite Nglinggo Village's initiative in agrotourism development, challenges persist in its governance. The research's novelty lies in its examination of agrotourism through the prism of stakeholder dynamics, amalgamated with the innovation for sustainability strategy concept. Employing a qualitative approach within the constructivist paradigm, the study unravels the intricacies of issues within the tea plantation agrotourism of Nglinggo Tourist Village, Samigaluh, Yogyakarta. Findings underscore critical success factors for effective governance, including community participation, environmental sustainability, quality services, and stakeholder management. In conclusion, a comprehensive model integrated into the Nglinggo Tourist Village Tea Plantation Agrotourism development framework is essential, comprising phases such as preparation, development, implementation, and evaluation. This model ensures ongoing reevaluation by all Keywords: Agrotourism Planning; Economy; Implementation Outcomes; Nature
Sosialisasi Literasi Digital bagi Personil Satpol PP dan Relawan Peduli Trantibum dalam Menangkal Bahaya Hoax di Wilayah Jakarta Timur Parlindungan, Davis Roganda; Indriani, Sekarlita; Astono, Anjar Dwi; Bakti, Mochamad Hasrul Indra; Uttara, Sabeth; Muhammad, Maulana Malik
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v5i1.3249

Abstract

Kemampuan literasi digital sangat penting bagi semua pihak untuk menangkal hoax di media sosial, tidak hanya pada anak remaja saja, namun juga perangkat pemerintah seperti Satpol PP, menginggat tugas utama mereka menjaga ketertiban umum dan melindungi masyarakat dari berbagai isu atau opini yang menyesatkan dan menimbulkan konflik atau perpecahan di masyarakat. Tujuan dari kegiatan pengabdian ini untuk meningkatkan wawasan, pengetahuan dan ketrampilan personil Satpol PP dan Relawan Peduli Trantibum dalam menangkal bahaya Hoax di wilayah Jakarta Timur. Metode pengabdian dalam bentuk ceramah, presentasi dan diskusi tanya jawab. Hasil kegiatan berjalan dengan lancar dan peserta cukup antusias mengikuti sosialisasi.
Penguatan Kemampuan Analisis Sosial bagi Mahasiswa ATMI Cikarang dalam Mengikuti Program Live-In Pendidikan Karakter di Kampung Nelayan Cilincing, Jakarta Utara Parlindungan, Davis Roganda; Astono, Anjar Dwi; Mochamad Hasrul Indra Bakti; Sabeth Uttara; Reonald Purnama Purba; Sekarlita Indriani
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v6i1.4541

Abstract

Pendidikan karakter bertujuan untuk membentuk individu yang memiliki kepedulian sosial dan dapat menjalankan peranannya dalam masyarakat. Salah satu metode yang digunakan untuk mencapai tujuan ini adalah melalui program Live-in, yang memungkinkan peserta didik untuk tinggal dalam komunitas yang berbeda dari kehidupan sehari-hari mereka. Program ini dirancang untuk meningkatkan kesadaran sosial dan kepedulian peserta terhadap masalah sosial. Untuk memperdalam pemahaman peserta, program ini dilengkapi dengan penguatan kemampuan analisis sosial. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat kemampuan analisis sosial mahasiswa Politeknik Industri ATMI yang mengikuti program Live-in di Kampung Nelayan Cilincing, Jakarta Utara. Metode yang digunakan dalam kegiatan ini meliputi ceramah, diskusi kelompok, dan presentasi hasil diskusi. Hasil evaluasi menunjukkan bahwa kegiatan ini berhasil meningkatkan pengetahuan, pemahaman, dan keterampilan analisis sosial peserta, serta mendorong peningkatan partisipasi aktif mereka dalam diskusi dan pembelajaran.
Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Kopi Janji Jiwa Jilid 574 Christianto, Bagas Rian; Astono, Anjar Dwi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v9i3.731

Abstract

This study aim to determine the effects of promotions, and brand image on purchase decision on Janji Jiwa Coffee Jilid 574. The method in this study is a quantitative method. Based on this study, researchers used quantitative data from the distribution of questionnaires. The sample in this study was 105 respondents with a non-probability sampling technique and purposive sampling method. The tests in this study include istrument validity tests and reliability tests, classical assumption tests, and hypothesis testing. the results of the t-test, it can be concluded that there is a significant influence of promotion and brand image on the purchasing decision on the Janji Jiwa Coffee Jilid 574. Based on the results of the F test, it can be concluded that Promotion and Brand Image jointly influence the purchase decision on the Janji Jiwa Coffee Jilid 574.
Pengaruh Kesehatan Kerja dan SOP Produksi ISO 9001 terhadap Kualitas Kerja Karyawan (Studi Kasus pada Perusahaan Karet) Ardianto, Marcelinus Bily; Astono, Anjar Dwi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 2 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i2.2375

Abstract

This study aims to determine the effect of occupational health and ISO 9001 production SOP on the quality of work of employees in a rubber company. This study uses a quantitative approach. This research was condcted with the unit analysis of Rubber Companies, with a population of 41 people. The sampling method used is Non-Probability sampling, with a saturated sample type, sampling with a total of 41 respondents, with a questionnaire data collection technique. Data processing method using multiple linear regression analysis. The results of this study concluded that there is a significant effect of occupational health on employee work quality, there is a significant effect of ISO 9001 production SOP on employee work quality, and there is a significant simultaneous influence between occupational health variables and ISO 9001 production SOP on employee work quality.
Pengaruh Strategi Promosi dan Harga terhadap Minat Beli Indihome di Wilayah Jakarta Utara Ananda, Muhammad Rizki; Astono, Anjar Dwi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 3 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v10i3.4319

Abstract

The purpose of this study was to determine the promotion strategy and price on Indihome buying interest in the North Jakarta Region. This research uses validity test, reliability test, classical assumption test, normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression, t test, F test, and coefficient of determination with the help of SPSS 23 program. The sample taken is 110 respondents. This study uses quantitative research methods, and with the aim of testing the hypotheses that have been set and can determine the effect of the independent variable on the dependent variable. The method that will be used by researchers for data collection is obtained by giving several questions to respondents through questionnaires. using a Likert scale to measure each statement. The results showed that the Promotion Strategy had no and significant effect on Buying Interest, Price had an effect on Buying Interest, and Promotion and Price Strategy had an effect on buying interest in the North Jakarta area.Keywords: Promotion Strategy, Price, Buying Interest.
Pengaruh Social Campaign Terhadap Brand Loyalty dengan Brand Image Sebagai Variabel Intervening Pada Kopi Kalyan Lestari, Ardisa Dwi Putri; Astono, Anjar Dwi
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.3033

Abstract

This study explains the influence of Social Campaign on Brand Loyalty with Brand Image as an intervening variable. This study used a quantitative approach by distributing questionnaires to 140 respondents which were then processed using the SPSS 26 program. Sampling used a non-probability sampling technique with purposive sampling. The results of the hypothesis test show that Social Campaign has a significant effect on Brand Image, while Brand Image has a significant effect on Brand Loyalty. However, the Social Campaign has no direct effect on Kopi Kalyan's Brand Loyalty, but requires mediation from Brand Image. Based on the results of hypothesis testing, the indirect effect of Social Campaign on Brand Loyalty through Brand Image is 40.7%. The implications of this research can provide input so that Kopi Kalyan can pay attention to the factors that influence Brand Loyalty and their brand image.
Dari Limbah Menjadi Berkah: Edukasi Kreatif melalui Mozaik Kulit Telur untuk Pemberdayaan Masyarakat Iskandar, Donant Alananto; Sumbogo, Ignatius Ario; Astono, Anjar Dwi; Dara, Siti Ruhana; Meliana, Vina; Muhammad, Maulana Malik; Wahyudi, Triyono Arief
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1763

Abstract

The utilization of eggshell waste offers a sustainable solution to reducing the environmental impact of organic waste while providing economic value to local communities. This program aims to develop educational strategies and community empowerment through practical training on processing eggshell waste into value-added products. Implemented using a participatory approach, the activity actively engaged community members in both learning and hands-on practice. The training focused on transforming eggshells into organic fertilizer, handicrafts, and animal feed additives. The event was conducted on October 2, 2025, in Pancoran, South Jakarta, in collaboration with the Family Welfare Movement (PKK) RW 3 as the primary community partner. PKK’s strategic role in fostering community welfare and facilitating information dissemination made them an ideal collaborator for this initiative. The success of the program is reflected in increased community knowledge and skills, strong participant engagement, the emergence of recycling-based entrepreneurial ideas, and strengthened partnerships between the implementation team, PKK RW 3 Pancoran, and the local community.