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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal STEI Ekonomi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat ABDIMAS Jurnal Pengabdian Kepada Masyarakat Bima Journal : Business, Management and Accounting Journal Kalbisocio: Jurnal Bisnis dan Komunikasi Proceeding of International Conference on Entrepreneurship (IConEnt) KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Astono, Anjar Dwi
Universitas Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Dari Limbah Menjadi Berkah: Edukasi Kreatif melalui Mozaik Kulit Telur untuk Pemberdayaan Masyarakat Iskandar, Donant Alananto; Sumbogo, Ignatius Ario; Astono, Anjar Dwi; Dara, Siti Ruhana; Meliana, Vina; Muhammad, Maulana Malik; Wahyudi, Triyono Arief
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1763

Abstract

The utilization of eggshell waste offers a sustainable solution to reducing the environmental impact of organic waste while providing economic value to local communities. This program aims to develop educational strategies and community empowerment through practical training on processing eggshell waste into value-added products. Implemented using a participatory approach, the activity actively engaged community members in both learning and hands-on practice. The training focused on transforming eggshells into organic fertilizer, handicrafts, and animal feed additives. The event was conducted on October 2, 2025, in Pancoran, South Jakarta, in collaboration with the Family Welfare Movement (PKK) RW 3 as the primary community partner. PKK’s strategic role in fostering community welfare and facilitating information dissemination made them an ideal collaborator for this initiative. The success of the program is reflected in increased community knowledge and skills, strong participant engagement, the emergence of recycling-based entrepreneurial ideas, and strengthened partnerships between the implementation team, PKK RW 3 Pancoran, and the local community.
The Influence of Storytelling Strategies, Customer Engagement, and Visual Content on Food Agritourism Sustainability: A Study of Wondis Chocolate, Kulon Progo Dara Salsabila Rianti; Hermawan; Anjar Dwi Astono
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Sustainable tourism has become a strategic approach addressing complex ecological, social, and economic challenges in the post-pandemic era. Food agritourism is recognized as a strategic vehicle for creating sustainable value creation aligned with Sustainable Development Goals (SDGs). This study aims to analyze the influence of storytelling strategies, customer engagement, and visual content on food agritourism sustainability at Wondis Chocolate, Kulon Progo. The research employed a quantitative approach with explanatory design involving 100 tourist respondents selected through purposive sampling. Data were collected using Likert scale questionnaires and analyzed through multiple linear regression. Results indicate that storytelling strategies, customer engagement, and visual content have positive and significant effects on food agritourism sustainability, both partially and simultaneously. Visual content demonstrates the strongest influence, followed by customer engagement and storytelling. This research contributes theoretically to destination marketing theory development and provides practical recommendations for optimizing sustainable agritourism marketing strategies.
The Effect of Innovation, Brand Image Perception and Promotion on The Decision to Use Arts Tutorial Services Annisa Rofiatur Rahma Putri Mulyana; Anjar Dwi Astono
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The purpose of this study was to analyze the influence of innovation, brand image perception, and promotion on the use of services at Sanggar Seni Annisa Rumpaka. This study uses a quantitative approach with a saturated sampling technique, namely all 110 active participants are considered as respondents. The data collection technique was carried out using a validated and proven reliable Likert scale. The data analysis method used is multiple linear regression to analyze the influence of independent variables (innovation, brand image, and promotion) on the dependent variable (decision to use services) both separately and simultaneously. The results of the study indicate that the independent variables have a statistically significant influence on the opinions of product users. Meanwhile, innovation, brand image perception, and promotion also have a significant influence on the decision to use Annisa Rumpaka Art Studio. This study suggests that studio managers continue to innovate in providing services, increase customer satisfaction through quality and consistency, and improve effective marketing strategies to attract and retain more customers.
The Influence of Government Support, Digital Literacy, and Market Orientation on Agrotourism Sustainability in the Menoreh Mountains Hermawan; Dara Salsabila Rianti; Anjar Dwi Astono
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to analyze the influence of government support, digital literacy, and market orientation on agrotourism sustainability in the Menoreh Mountains. A quantitative approach with explanatory design was employed, involving 100 respondents consisting of agrotourism managers and operators. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression. The results reveal that government support has a significant positive impact on agrotourism sustainability through policies, infrastructure provision, and destination promotion. Digital literacy significantly enhances competitiveness via social media utilization, tourism applications, and online information management. Market orientation also shows significant effects by driving product adaptation, service adjustments, and targeted promotional strategies. Simultaneously, the three independent variables contribute significantly to agrotourism sustainability in the Menoreh Mountains. These findings indicate that synergy among policy support, digital capabilities, and adaptive marketing strategies is the key to strengthening competitiveness and ensuring long-term community-based agrotourism sustainability.
Pengaruh Kualitas Produk, Cashless Transaction, dan Emotional Design terhadap Kepuasan Konsumen safitri safitri; Astono, Anjar Dwi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 1 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/64feks03

Abstract

The purpose of this research to understand the effect of product quality, cashless transactions and emotional design on customer satisfaction at pecel lele stalls in Johar Baru, Jakarta. This type of research utilizes a quantitative method. The sample harvesting technique uses a purposive sampling of 140 respondents who have purchased products directly at the Johar Baru pecel lele shop, Jakarta. The analysis technique used in this research is validity test, reliability rest, classical assumption test, multiple linear regression test, and hypothesis testing. The results of the hypothesis test show that the variable product quality has no significant effect on customer satisfaction, while cashless transactions and emotional design have a significant effect on customer satisfaction. Moreover, Product quality, cashless transaction and emotional design simultaneously have a significant influence on consumer satisfaction.
Pengaruh Color Gradient, Upper Material, dan Advanced Footwear Technology terhadap Keputusan Pembelian Nike ZoomX Ramadhan, Nico Putra; Astono, Anjar Dwi
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/acyrh310

Abstract

This study aims to analyze the effect of color gradient, upper material, and advanced footwear technology on purchasing decisions of Nike Zoom X running shoes in Indonesia. A quantitative method was employed with a sample of 153 respondents who had purchased the product, analyzed using multiple linear regression. The results indicate that both partially and simultaneously, all three variables significantly influence purchasing decisions. However, the regression coefficients are negative, suggesting that improvements in these aspects do not necessarily increase purchase decisions, as they are influenced by other factors such as price and perceived value. The Adjusted R² value of 0.645 shows that the model explains 64.5% of the variance in purchasing decisions. This study highlights the importance of balancing product innovation, pricing, and perceived value to enhance product attractiveness in the running shoe market.
Pengaruh Sustainable Fashion, Slow Fashion dan Fast Fashion terhadap Environmental Sustainability Hermawan, Budi Dharma; Astono, Anjar Dwi
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/rgn6fb98

Abstract

Technological advancements have transformed fashion into a form of self-expression and culture. The fashion industry in Indonesia has had a positive economic impact but poses challenges to environmental sustainability. Gen-Z tends to favor Fast Fashion, which pollutes the environment with textile waste. Conversely, Slow Fashion and Sustainable Fashion emphasize quality, production ethics, and environmentally friendly materials. This study explores the influence of these three fashion concepts on environmental sustainability. Slow Fashion and Sustainable Fashion can reduce the negative impact of the fashion industry through sustainable practices and recycled materials. This research focuses on the importance of shifting consumption towards more responsible fashion to preserve the environment. The research method used is quantitative, distributing questionnaires to a population of 142 respondents using non-probability sampling techniques, and processed using SPSS 29.
Co-Authors Ananda, Muhammad Rizki Andhika Putra Nugraha Andika, Rama Annisa Rofiatur Rahma Putri Mulyana Ardianto, Marcelinus Bily Augustiene Riyanti Widjaya Bagas Rian Christianto Bakti, Mochamad Hasrul Indra Bunga Herlambang Christianto, Bagas Rian Dara Salsabila Rianti Donant Alananto Iskandar, Donant Alananto Evelinus, Boas Nathanael Gunawan, Vincent Louis Guntoro Muhammad Widito Haloho, Heppy New Year HERMAWAN Hermawan, Budi Dharma Herwin Herwin Hutapea, Michael Supriady Ignatius Ario Sumbogo, Ignatius Ario Indriani, Sekarlita Lestari, Ardisa Dwi Putri Maulana Malik Muhammad Maulina Agustin Maxmillianus Emmanuel Mochamad Hasrul Indra Bakti Mochamad Hasrul Indra Bakti Muhammad, Maulana Malik Nadia Priskila Angelin Naik Henokh Parmenas Octora, Jasinta Parlindungan, Davis Roganda Pieter Purba, Reonald Purnama Putri, Alin Rizkiani Raihan, Fathan Silmi Ramadhan, Nico Putra Renwarin, Joseph M J Reonald Purnama Purba Safitri Safitri Sekarlita Indriani Sekarlita Indriani Senjaya, Striwicessa Siti Ruhana Dara, Siti Ruhana Suprianto, Audrey Augustine Tinton Ramadhan Vina Meliana, Vina Wahyudi, Triyono Arief Winahyu, Nejelina Ardhiani