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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal STEI Ekonomi ABDIMAS Jurnal Pengabdian Kepada Masyarakat Bima Journal : Business, Management and Accounting Journal Kalbisocio: Jurnal Bisnis dan Komunikasi Proceeding of International Conference on Entrepreneurship (IConEnt) KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Astono, Anjar Dwi
Universitas Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pengaruh Sustainable Fashion, Slow Fashion dan Fast Fashion terhadap Environmental Sustainability Budi Dharma Hermawan; Anjar Dwi Astono
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/rgn6fb98

Abstract

Technological advancements have transformed fashion into a form of self-expression and culture. The fashion industry in Indonesia has had a positive economic impact but poses challenges to environmental sustainability. Gen-Z tends to favor Fast Fashion, which pollutes the environment with textile waste. Conversely, Slow Fashion and Sustainable Fashion emphasize quality, production ethics, and environmentally friendly materials. This study explores the influence of these three fashion concepts on environmental sustainability. Slow Fashion and Sustainable Fashion can reduce the negative impact of the fashion industry through sustainable practices and recycled materials. This research focuses on the importance of shifting consumption towards more responsible fashion to preserve the environment. The research method used is quantitative, distributing questionnaires to a population of 142 respondents using non-probability sampling techniques, and processed using SPSS 29.
Pengaruh Relationship Marketing, Suasana Kafe, dan Kepuasan Pengunjung Terhadap Loyalitas Pelanggan Tomoro Coffee Michael Alfa; Anjar Dwi Astono
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 3 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/ence5226

Abstract

This study aims to prove whether Relationship Marketing has a significant effect on Customer Loyalty, Cafe Atmosphere has a significant effect on Customer Loyalty, Visitor Satisfaction has a significant effect on Customer Loyalty Relationship Marketing, Cafe Atmosphere, Visitor Satisfaction simultaneously have a significant effect on Customer Loyalty. This study uses a purposive sampling method in taking samples with the sample size method being the indicator multiplied by five. This study used a sample of 170 respondents with the criteria of having purchased Tomoro Coffee products more than 1 time. The analysis technique used is multiple linear regression. The results of the study show that Relationship Marketing has a significant effect on Customer Loyalty, Cafe Atmosphere has a significant effect on Customer Loyalty, Visitor Satisfaction has a significant effect on Customer Loyalty Relationship Marketing, Cafe Atmosphere, Visitor Satisfaction simultaneously have a significant effect on Customer Loyalty
Co-Authors Ananda, Muhammad Rizki Andika, Rama Annisa Rofiatur Rahma Putri Mulyana Ardianto, Marcelinus Bily Augustiene Riyanti Widjaya Bagas Rian Christianto Bakti, Mochamad Hasrul Indra Budi Dharma Hermawan Bunga Herlambang Christianto, Bagas Rian Dara Salsabila Rianti Donant Alananto Iskandar, Donant Alananto Gunawan, Vincent Louis Guntoro Muhammad Widito Haloho, Heppy New Year HERMAWAN Herwin Herwin Hutapea, Michael Supriady Indriani, Sekarlita Lestari, Ardisa Dwi Putri Maulana Malik Muhammad Maulina Agustin Maxmillianus Emmanuel Michael Alfa Mochamad Hasrul Indra Bakti Mochamad Hasrul Indra Bakti Muhammad, Maulana Malik Nadia Priskila Angelin Naik Henokh Parmenas Nico Putra Ramadhan Parlindungan, Davis Roganda Pieter Purba, Reonald Purnama Putri, Alin Rizkiani Renwarin, Joseph M J Reonald Purnama Purba Sekarlita Indriani Sekarlita Indriani Tinton Ramadhan Winahyu, Nejelina Ardhiani