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All Journal Jurnal Inovasi Bisnis (Inovbiz) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JIHAD : Jurnal Ilmu Hukum dan Administrasi Eksos Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Akuntansi Keuangan dan Bisnis Proceeding Applied Business and Engineering Conference Longda Xiaokan : Journal of Mandarin Learning and Teaching TANJAK : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Domos, Erma
Politeknik Negeri Bengkalis
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Designing an Industry-Based Mandarin Project-Based Learning Model through Micro-Credentialing and Task-Based Language Teaching to Enhance Business Competence Domos, Erma; Zulyani, Zulyani; Pratama, Adrian Irnanda
Longda Xiaokan: Journal of Mandarin Learning and Teaching Vol. 8 No. 2 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/longdaxiaokan.v8i2.33322

Abstract

Mandarin Chinese proficiency has become increasingly for international business communication, especially given China’s position as global economic power. However, traditional language instruction often falls short in preparing learners for real-world business contexts, where advanced competencies such as negotiation, cross-cultural interaction, and professional communication are required. While Project-Based Learning (PBL) and Task-Based Language Teaching (TBLT) have proven effective in fostering authentic language use, and micro-credentials provide verifiable recognition of workplace skills, there remains a gap in integrating these approaches into a comprehensive, industrybased Mandarin curriculum. To bridge that gap, the present study introduces the Industry-Based Mandarin Language PBL Model that integrates PBL, TaskBased Language Teaching (TBLT), and micro-credentials into business competence development. A quan-qual research design was employed to gather information from students, alumni and industry respondents through questionnaires and needs analyses. Results show a clear demand from the user and employer communities for industry-relevant Mandarin in speaking, writing, negotiation and report preparation, and a preference for practical, task based learning and recognition by micro-credentials. The conceptual model proposed in this study represents an overarching, competency-driven, academia–industry interface that would constitute a sustainable approach in the development of competitive graduates skilled in Chinese (in the form of Mandarin) and business. 
ANALISIS STRATEGI PEMASARAN PT. AFRA INSAN AMANAH (STUDI KASUS PADA AGEN DI JABODETABEK) Muhammad Arif; Nageeta Tara Rosa; Erma Domos
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v2i1.230

Abstract

PT. Afra Insan Amanah merupakan salah satu bentuk badan usaha yang brand produk kebutuhan anak muslim, PT. Afra Insan Amanah memakai nama Afrakids dalam memasarkan produk. Afrakids dalam memberikan layanan terbaik kepada konsumen tak lepas dari bantuan agen yang berperan serta dalam merebut potensi pasar dan sekaligus sebagai mitra usaha. Tujuan penelitian ini adalah untuk mengetahui faktor eksternal dan faktor internal dalam strategi pemasaran PT. Afra Insan Amanah pada agen di jabodetabek, untuk mengetahui strategi pemasaran berdasarkan SWOT pada agen afrakids di jabodetabek.. Teknik pengambilan sampel dalam penelitian adalah non probability sampling dengan tipe purposive sampling. Sampel dalam penelitian ini adalah agen Afrakids yang berada di jabodetabek sebanyak 12 agen. Teknik pengumpulan data diperoleh dengan wawancara, obserservasi dan dokumentasi. Analisis data menggunakan analisis SWOT. Hasil dari penelitian ini adalah rumusan alternatif strategi pemasaran yang didapatkan berdasarkan faktor-faktor eksternal dan internal adalah memaksimalkan lokasi yang strategis, memperluas dan meningkatkan promosi, memperdalam jalinan dengan mitra, meningkatkan hubungan baik dengan pelanggan, mempertahankan kualitas produk. Strategi yang dapat digunakan Agen Afrakids di jabodetabek berdasarkan matriks SWOT yaitu mempertahankan dan meningkatkan kualitas produk, Memperbanyak serta memperdalam jalinan dengan reseller
Co-Authors AA Sudharmawan, AA Amelia Amelia Arif , Muhammad Arvika Sari, Rini arvikasari123, rini_ Asfina, Risda Fachroh Fiddin Hutomo Atman Maulana Muhammad Arif Pratama, Adrian Irnanda Rini Arvika Sari Rosa, Nageeta Tara Suryadi Suryadi Teguh Widodo Zulyani, Zulyani